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ActiveCampaign for Marketing Marketing Automation Software logo
ActiveCampaign for Marketing
4.5
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ActiveCampaign for Marketing Reviews: 4.5/5 — Highly Rated

ActiveCampaign for Marketing Overview
What is ActiveCampaign for Marketing?

ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a personalized experience across all customer touchpoints, track buyer behavior and preferences, customize send-outs, and gather data from every stage of the customer lifecycle, just to name a few.

Company ActiveCampaign
Year founded 2003
Company size 1001-5000 employees
Headquarters Chicago, IL
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
ActiveCampaign for Marketing Categories on Findstack
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Ask Questions about ActiveCampaign for Marketing
What ActiveCampaign for Marketing is best for?
How does ActiveCampaign for Marketing compare to Brevo Marketing Platform?
What are the pros and cons of ActiveCampaign for Marketing?
ActiveCampaign for Marketing Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
ActiveCampaign for Marketing Pros and Cons
Pros
  • Powerful email builder
  • Machine learning enabled helps boost marketing results
  • Seamlessly integrates with automations
Cons
  • On-site chat is an additional, paid add on
  • Advanced feature are complicated to use and navigate.
ActiveCampaign for Marketing Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
ActiveCampaign for Marketing Media
ActiveCampaign for Marketing video thumbnail
ActiveCampaign for Marketing - ActiveCampaign for Marketing Homepage
ActiveCampaign for Marketing Screenshots
ActiveCampaign for Marketing Homepage
ActiveCampaign for Marketing Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 04, 2026
ActiveCampaign for Marketing Marketing Automation Software logo
10,875 ActiveCampaign for Marketing Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Nov 20, 2023
 Source
Overall Rating:
5.0
PV
Prophetess Magleny V.
Founder
Share
"ActiveCampaign is hands down my favorite platform for email marketing tool. It's easy user friendly!"
What do you like best about ActiveCampaign for Marketing?

I like the user experience both internal (us making the emails) and external (our recipients). I like that you can actually make brand identified aesthetically pleasing emails. That go beyond changing the color of the background. I also appreciate the reports.

What do you dislike about ActiveCampaign for Marketing?

The thing I dislike about ActiveCampaign... Signing in having checked the 45 day remember me and then making me log in every day.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Creating marketing automations, advertising our YouTube videos and connecting with clients, building our email list.

Small Business (50 or fewer emp.)
Nov 20, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"We use ActiveCampaogn for multiple different things and love it!"
What do you like best about ActiveCampaign for Marketing?

Using the drip campaigns is a huge convenience for us!

What do you dislike about ActiveCampaign for Marketing?

Instead of paying once a year, I would prefer to have a monthly payment

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

There are lots of different options when it comes to email marketing, but we love ActiveCampaign for it's accuracy and convenience

Small Business (50 or fewer emp.)
Nov 19, 2023
 Source
Overall Rating:
5.0
LM
Luminita M.
Founder
Share
"Easy and quick"
What do you like best about ActiveCampaign for Marketing?

It is very easy to use and very Well created

What do you dislike about ActiveCampaign for Marketing?

Maybe the pictograms are hard to seeeeeee

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Helplng me to see statistics

Small Business (50 or fewer emp.)
Nov 19, 2023
 Source
Overall Rating:
5.0
IL
Irene L.
Owner And Manager
Share
"Active Campaign streamlines by business processes"
What do you like best about ActiveCampaign for Marketing?

There are lots of features and functions. Most of which I don't currently use. They offer lots of tutorials to learn about them and are constantly updating their product which is nice.

What do you dislike about ActiveCampaign for Marketing?

I would like to see an all-encompassing training that I can take at my own pace because I often can't make the scheduled trainings.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

It is where I track my lead engagement and I can have easily have a virtual assistant follow practices and enter data for tracking outcomes as well.

Small Business (50 or fewer emp.)
Nov 18, 2023
 Source
Overall Rating:
5.0
TM
Tina M.
Founder
Share
"Excellent and Robust System for your entire business' needs"
What do you like best about ActiveCampaign for Marketing?

There is so much that I truly like about Active Campaign and have been using it for many years. What I like best are the automations.

What do you dislike about ActiveCampaign for Marketing?

I would love if the landing pages were even more robust. Also, it would help to have more training courses. lastly, I have a challenging time getting help for the program since I purchased it through my marketing department, I don't get a Help button and have to go through the 3rd party. I would like to be able to contact you directly so I don't have to pay my marketing department.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Allowing me to send campaigns and automations for my programs.

Small Business (50 or fewer emp.)
Nov 17, 2023
 Source
Overall Rating:
5.0
LS
Lindy S.
Founder
Share
"The best in e-marketing"
What do you like best about ActiveCampaign for Marketing?

Simple interface is easy to use, Deliverability is great, and my emails look professional; I use this one to several times weekly.

What do you dislike about ActiveCampaign for Marketing?

Expensive for my small business needs, but I love the platform, features and dependability

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

As a professional artist, ActiveCampaign gives me the opportunity for greatly increased interation with my collectors and followers.

Small Business (50 or fewer emp.)
Nov 17, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Everything I need and at a great quality"
What do you like best about ActiveCampaign for Marketing?

My experience with automatic newsletters has been excellent.

What do you dislike about ActiveCampaign for Marketing?

Data reports do not work as I would like.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Send automatic emails without doing it myself.

Small Business (50 or fewer emp.)
Nov 17, 2023
 Source
Overall Rating:
5.0
Michelle O. avatar
Michelle O.
Self Employed
Share
"Efficient and speedy"
What do you like best about ActiveCampaign for Marketing?

Active campaign made my business newsletter so easy and efficient. I can make it look exactly as I want it to, and schedule it to go out right on time.

What do you dislike about ActiveCampaign for Marketing?

There are some difficulties starting out about navigating your newsletter format and getting familiar with the setup.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I can send out an official personalized newsletter to my entire email list all in one click.

Small Business (50 or fewer emp.)
Nov 17, 2023
 Source
Overall Rating:
5.0
CP
Chris P.
Strategic Growth Partner
Share
"A great platform with exceptional deliverability and data."
What do you like best about ActiveCampaign for Marketing?

As a beginner using Active Campaign I felt as though I was supported each step of the way. The platform is also very user-friendly. I've used platforms in the past and spent a lot of time with their support.

What do you dislike about ActiveCampaign for Marketing?

I don't believe there's really much to dislike about Active Campaign. I've used other solutions in the past and found this to top the list hands down.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

The problem that AC solves for me is having all my contacts in one place, easy to see and segment based on purchasing behavior.

Mid Market (51-1000 emp.)
Nov 16, 2023
 Source
Overall Rating:
5.0
SB
Sara B.
Founder
Share
"Easy to Use, Great Automation System"
What do you like best about ActiveCampaign for Marketing?

ActiveCampaign providers an easy-to-use drag and drop email builder. But even better, it has an excellent Email Automation builder that is intuitive, clear, and easy to use.

What do you dislike about ActiveCampaign for Marketing?

Our CRM does not connect to ActiveCampaign, so we are limited on building specialized customer journeys.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

We are able to easily send and monitor marketing emails to our customer list.