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ActiveCampaign for Marketing Logo
ActiveCampaign for Marketing
4.5
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ActiveCampaign for Marketing Reviews & Product Details

ActiveCampaign for Marketing Overview
What is ActiveCampaign for Marketing?

ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a personalized experience across all customer touchpoints, track buyer behavior and preferences, customize send-outs, and gather data from every stage of the customer lifecycle, just to name a few.

Company ActiveCampaign
Year founded 2003
Company size 1001-5000 employees
Headquarters Chicago, IL
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
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Ask Questions about ActiveCampaign for Marketing
What ActiveCampaign for Marketing is best for?
How does ActiveCampaign for Marketing compare to Brevo Marketing Platform?
What are the pros and cons of ActiveCampaign for Marketing?
ActiveCampaign for Marketing Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
ActiveCampaign for Marketing Pros and Cons
Pros
  • Powerful email builder
  • Machine learning enabled helps boost marketing results
  • Seamlessly integrates with automations
Cons
  • On-site chat is an additional, paid add on
  • Advanced feature are complicated to use and navigate.
ActiveCampaign for Marketing Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
ActiveCampaign for Marketing Media
ActiveCampaign for Marketing video thumbnail
ActiveCampaign for Marketing - ActiveCampaign for Marketing Homepage
ActiveCampaign for Marketing Screenshots
ActiveCampaign for Marketing Homepage
ActiveCampaign for Marketing Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 01, 2026
ActiveCampaign for Marketing Logo
10,875 ActiveCampaign for Marketing Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Jan 11, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Active Campaign is the best."
What do you like best about ActiveCampaign for Marketing?

Der Kundensupport ist sehr gut und schnell

What do you dislike about ActiveCampaign for Marketing?

Verbesserungsvorschlag: mehr Erklärvideos

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Tags erleichtern das Tracken der Kunden.

Small Business (50 or fewer emp.)
Jan 11, 2024
 Source
Overall Rating:
5.0
MR
Marcel R.
Founder
Share
"ActiveCampaign Feedback"
What do you like best about ActiveCampaign for Marketing?

ActiveCampaign is very complex and offers many possibilities. However, after a certain period of familiarization, you can use the full potential. Great tool for email marketing

What do you dislike about ActiveCampaign for Marketing?

There are too many functions for beginners and you can easily feel overwhelmed.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I reach my customers directly and you can send automatic newsletter funnels

Small Business (50 or fewer emp.)
Jan 10, 2024
 Source
Overall Rating:
5.0
RC
Randy C.
President
Share
"Great product"
What do you like best about ActiveCampaign for Marketing?

Ease of use. It's easy for us to import contacts and track deals. Easily assign clients to sales force and keep track of contact points.

What do you dislike about ActiveCampaign for Marketing?

Sales force doesn't like to use the contact features of the service. They prefer using their calendars and email to track contact points and follow up. Haven't been able to fully utilize the service due to this.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Keeping all of our client data base in one location that's not a spreadsheet. Contact info, notes, deal info, etc.

Small Business (50 or fewer emp.)
Jan 10, 2024
 Source
Overall Rating:
5.0
DG
Darla G.
Founder
Share
"Everything I need in one place. User friendly."
What do you like best about ActiveCampaign for Marketing?

Everything is easy to create and then duplicate. The pricing is far better than my prior program.

What do you dislike about ActiveCampaign for Marketing?

Not being able to edit after I send an email

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Integrations

Small Business (50 or fewer emp.)
Jan 10, 2024
 Source
Overall Rating:
5.0
FO
Feraud O.
Founder
Share
"Great Platform For Business Owners"
What do you like best about ActiveCampaign for Marketing?

I love the combination of features all in one place for email marketing and CRM.

What do you dislike about ActiveCampaign for Marketing?

Certain setting and automation could be a bit more easier to learn to customize.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

It allows us to create custom email campaigns for our reatined client base.

Small Business (50 or fewer emp.)
Jan 08, 2024
 Source
Overall Rating:
5.0
Amanda S. avatar
Amanda S.
Leadership Team
Share
"Great CMS"
What do you like best about ActiveCampaign for Marketing?

I like that ActiveCampaign automates reminders and emails which adds time into my day. It keep everything very organized and easy to use.

What do you dislike about ActiveCampaign for Marketing?

I have not yet found any dislikes for it yet. I hope it integrates well into our other software.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

It automatically will send out emails at the right time.

Small Business (50 or fewer emp.)
Jan 08, 2024
 Source
Overall Rating:
5.0
Bari C. avatar
Bari C.
Owner
Share
"Amazing Potential Leads Using ActiveCampaign"
What do you like best about ActiveCampaign for Marketing?

Ease of use, ease of implementation. Once you set the system up it runs on its own!

What do you dislike about ActiveCampaign for Marketing?

none really. It was very simple to get started!

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I never really advertised or look for new clients in any way other than word of mouth. ActiveCampaign has allowed me to begin my marketing campaignn in a very easy way. I now have significantly more leads & am using them to build a network & newsletter base.

Small Business (50 or fewer emp.)
Jan 08, 2024
 Source
Overall Rating:
5.0
SP
Scott P.
Founder
Share
"ActiveCampaign is the best bang for buck online marketing platform"
What do you like best about ActiveCampaign for Marketing?

I like the wealth of automation and integration capabilities offered by ActiveCampaign. I can almost always find a connection from other platforms to AC. And the flexibility in its automation is excellent. I find the pricing to be in line with or better than other alternatives.

What do you dislike about ActiveCampaign for Marketing?

There is some learning curve to get used to the interface and such. But that should be expected with such a powerful platform. Some parts are not intuitive at first. But fortunately, the support is responsive and documentation is plentiful.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Active Campaign allows me to connect my other platforms together so all my marketing automation can be performed on one platform rather than scattered across multiple one.

Small Business (50 or fewer emp.)
Jan 07, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"User friendly"
What do you like best about ActiveCampaign for Marketing?

We have been using active campaign for my business for over a year and it's been great! It's very user friendly, great features, and good value for the price.

What do you dislike about ActiveCampaign for Marketing?

I don't like the contact limitations it gives

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

It helps us to easily send out nice email campaigns

Small Business (50 or fewer emp.)
Jan 07, 2024
 Source
Overall Rating:
5.0
CE
Cassi E.
Founder
Share
"Glad I Made the Switch"
What do you like best about ActiveCampaign for Marketing?

I like the layout of my dashboard. It makes it easy to find things. I love how easily my information from my old system integrated with Active Campaign.

What do you dislike about ActiveCampaign for Marketing?

I had someone set mine up for me, and I have added emails and contacts. I hope that there are videos to guide me through how to set up more extensive campaigns once I jump into doing things myself.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I have optins set up for me and that allows me to capture the traffic to my website.