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ActiveCampaign for Marketing Logo
ActiveCampaign for Marketing
4.5
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ActiveCampaign for Marketing Reviews & Product Details

ActiveCampaign for Marketing Overview
What is ActiveCampaign for Marketing?

ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a personalized experience across all customer touchpoints, track buyer behavior and preferences, customize send-outs, and gather data from every stage of the customer lifecycle, just to name a few.

Company ActiveCampaign
Year founded 2003
Company size 1001-5000 employees
Headquarters Chicago, IL
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
ActiveCampaign for Marketing Categories on Findstack
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Crevio
Sponsored
5.0

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$29.00/month
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Ask Questions about ActiveCampaign for Marketing
What ActiveCampaign for Marketing is best for?
How does ActiveCampaign for Marketing compare to Brevo Marketing Platform?
What are the pros and cons of ActiveCampaign for Marketing?
ActiveCampaign for Marketing Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
ActiveCampaign for Marketing Pros and Cons
Pros
  • Powerful email builder
  • Machine learning enabled helps boost marketing results
  • Seamlessly integrates with automations
Cons
  • On-site chat is an additional, paid add on
  • Advanced feature are complicated to use and navigate.
ActiveCampaign for Marketing Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
ActiveCampaign for Marketing Media
ActiveCampaign for Marketing video thumbnail
ActiveCampaign for Marketing - ActiveCampaign for Marketing Homepage
ActiveCampaign for Marketing Screenshots
ActiveCampaign for Marketing Homepage
ActiveCampaign for Marketing Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 15, 2025
ActiveCampaign for Marketing Logo
10,875 ActiveCampaign for Marketing Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Nov 07, 2023
 Source
Overall Rating:
5.0
JB
Jenny B.
Founder
Share
"Active Campaign offers incredibly complex yet simple expansive solutions"
What do you like best about ActiveCampaign for Marketing?

I have been able to use ActiveCampaign to significantly increase our client base - the offer an impressive and seemingly endless amount of options to engage and reconnect with customers, all easily actioned and integrated with other software programs that you might be using. Joining ActiveCampaign has been one of the best business decisions I made this year.

What do you dislike about ActiveCampaign for Marketing?

I can't select the geographical location of where I send my emails to. In Mailchimp I could type a town or postcode, and then send campaigns to a particular radius from this. Although you may argue that this data could have been inaccurate, I had no reason to believe this and I was highly successful in contacting only people who would attend our events in those locations. ActiveCampaign is significantly limited with geographical selection. Some customers don't enter their postcode/ I dont or can't search with postcodes/ I dont want customers to enter too much data on joining/ there are too many options for selecting eg city or location or town and I am finding the only accurate way to send emails with with State. But this is too broad for my clients and some people live across the state. I also would like to see straight away how many people will recieve the campaign (this is how it is in Mailchimp). With AC I have to go into the search and find out and then go back to the campaign and I don't know the final numbers until the end of the email setting up. This could be improved.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Regaining clients: I have only had time to set up AC for attribution so far - but it is highly effective and simple and productive. That I can build leads; automate so much on a highly individual level - is why it is so outstanding in saving me time.

Small Business (50 or fewer emp.)
Nov 07, 2023
 Source
Overall Rating:
5.0
AT
Alexa T.
Founder
Share
"Basically, they do the behind the scenes work so we can function smoothly. And we appreciate it!"
What do you like best about ActiveCampaign for Marketing?

Visitors to our site have a better chance of becoming customers. We get the email notifications we need to make that happen. Clients are reminded of upcoming appointments. Etc etc. We hired someone to set it up for us, so I can't speak to some of the setup. I can only say that using ActiveCampaign allows us to function smoothly and professionally. I cannot imagine having to do all of this by hand.

What do you dislike about ActiveCampaign for Marketing?

Currently, we do not have any dislikes. Thanks!

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I do not personally have to send out every individual email for appointment reminders, payment confirmations, etc. I love being able to focus on client connections and our work itself without being tied up with more tedious things.

Small Business (50 or fewer emp.)
Nov 05, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Active Campaign is awesome"
What do you like best about ActiveCampaign for Marketing?

So easy to do monthly campaigns, so easy to add contacts

What do you dislike about ActiveCampaign for Marketing?

It is so robust I feel like I am only using a couple features

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Easy to send campaign emails, easy to create the campaigns, easy to send resends to those who have not opened

Small Business (50 or fewer emp.)
Nov 05, 2023
 Source
Overall Rating:
5.0
JW
Jodi W.
Founder
Share
"Ive transitioned my new workplace to Active Campaign from Mail Chimp for its powerful features"
What do you like best about ActiveCampaign for Marketing?

The number of features outside basic email campaigns is the selling point for me. The powerful automations to really segment and get better insights to our clients individual needs.

What do you dislike about ActiveCampaign for Marketing?

The landing page, email and forms designer is fairly basic. Id love to see an integration with Canva.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

It has been great having all of our database in one place segmented by lists and then further segmented to send more customized emails at the right times.

Small Business (50 or fewer emp.)
Nov 04, 2023
 Source
Overall Rating:
5.0
LG
Leonardo G.
Founder
Share
"It's super easy to use and you pay for a great software"
What do you like best about ActiveCampaign for Marketing?

The TAGS systems on each contact and the way you create emails

What do you dislike about ActiveCampaign for Marketing?

The report system is not complete so that I can make accurate decisions on each contact

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

It solves my communication with my clients

Small Business (50 or fewer emp.)
Nov 04, 2023
 Source
Overall Rating:
5.0
Kevin C. avatar
Kevin C.
Contributing Author
Share
"You get A LOT of features for a small monthly subscription"
What do you like best about ActiveCampaign for Marketing?

It's incredibly flexible. Marketing automation of this complexity used to cost too much for small businesses to afford.

What do you dislike about ActiveCampaign for Marketing?

The beneficial flexibility comes with complexity. To use it well, you have to put in the time to learn how to use it well.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Lead nurturing - on a budget.

Small Business (50 or fewer emp.)
Nov 03, 2023
 Source
Overall Rating:
5.0
Blake S. avatar
Blake S.
Personal Fitness Trainer
Share
"ActiveCampaign makes email marketing simple and effective!"
What do you like best about ActiveCampaign for Marketing?

ActiveCampaign makes it easy for me to send emails to my list on a weekly basis. I can write them in advance and schedule them, and then once sent, receive valuable insight regarding how many people opened my message.

What do you dislike about ActiveCampaign for Marketing?

I wish the automations and sequencing were a bit easier to understand, but I think they are things I just need to spend more time on learning.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

ActiveCampaign allows me to communicate with my email list on a weekly basis, helping them solve problems they are having with their health and wellness. Email marketing has helped me obtain new clients and serve more people.

Small Business (50 or fewer emp.)
Nov 02, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy and effective"
What do you like best about ActiveCampaign for Marketing?

Its easy to understand and works really good, i have never had a problem with it.

What do you dislike about ActiveCampaign for Marketing?

The range of designs and tools for design.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

create a data base for my webinars and newsletter.

Small Business (50 or fewer emp.)
Oct 31, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy To Use - Saves Time"
What do you like best about ActiveCampaign for Marketing?

We like how easy it is to set up. We appreciate the feature where it will contact our customers if we do not hear from them after some time.

What do you dislike about ActiveCampaign for Marketing?

We receive many emails from ActiveCampaign not specifically from our marketing efforts.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

The problems are when customers are no longer in contact with us. The way that it solves it is that ActiveCampaign will send reminder emails to contact the customers, or you may set it up to send automatic emails.

Small Business (50 or fewer emp.)
Oct 31, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great features and support"
What do you like best about ActiveCampaign for Marketing?

ActiveCampaign has great time-saving features with campaigns. It was a medium learning curve for me. I used the onboarding process and learned more than I expected, so the support was very helpful. AC migrated my email list as part of onboarding, which was a great perk.

What do you dislike about ActiveCampaign for Marketing?

I wish it offered the best time of day to send the email for my market. My former service had that. I can look at what times people open the email, but it is usually soon after I send the email.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Better delivery rates, ease of sign-up for subscribers