ActiveCampaign for Marketing Reviews & Product Details

This platform has the ability to connect you with your customers on a whole new level, empowering you to build stronger, long-lasting relationships. With its user-friendly interface and intuitive features, scheduling campaigns became effortless. I can craft personalized, attention-grabbing emails and dispatch them to our audience. ActiveCampaign truly shines when it comes to automations. With just a few clicks, I could set up triggers and actions that ensured my customers received timely and tailored communications. One of the standout features of ActiveCampaign is its powerful reporting capabilities. With its detailed analytics, I could measure the impact of my campaigns and uncover valuable insights to fuel my future endeavors. Armed with this knowledge, I was ready to conquer the marketing landscape and achieve even greater success. Their customer service is the epitome of heroic support. Whenever I found myself in a tight spot or needed guidance, their team swooped in to save the day. Their responsiveness and expertise were second to none, proving that behind every great marketer is an even greater support team. Oh, and let's not forget about the onboarding training! Their onboarding program was nothing short of exceptional.

Ok, there are a few little things - nothing serious but here's my nag list: No reporting options are available for 1:1 emails, which is a bummer. Searching for customer data in custom User Fields is kind of annoying as it resets the search bar each time. While their customer service and training is exceptional, there is a lot of power behind the settings and a learning curve to figure things out. As a consultant, taking extra time to navigate made things sticky to learn a platform for my client.

We can connect with our community members on a whole new level via email campaigns. It's helping us build our community!

How easy it is to use. Simple to add anything to your email. I also like the tracking analytics.

So far, nothing. I don't dread going into AC.

Keeping a grasp on our groups of email customers and tracking them.

I like that I can set it and forget it. This program is easy to use once you get the hang of it and they have great customer service. I like all the features they provice and it works well with my funnels.

While it allows you to do alot it don't not provide everything I need for my business, however I would not expect them to.

It is sending automatic campaines and automations for me

I love the whole platform - creating new emails from scratch or using some of my past emails as templates is so easy, the ability to incorporate images and to have so much variety in the design allows for any creative person to simply unleash their imagination. And the analytical reports give me valuable insights about the behaviour of my readers. I have been sending consistently emails to my auidence for a whole year already, a couple of times a week - and my readers love to write back to me. I could not have been so consistent if it was not for the ease of implementation. A couple of times I hasd to reach out to the support team - and there were so quick to respond! Using Active campaign is a must for any serious online entrepreneur, I highly recommend it!

I haven't seen an easy option to create a newsletter om Active Campaign - as it is with Convertkit. I also like how Ck have such a generous landing page and forms service - so I will be integrating Convertkit with Activecampaign, as I want to stay on the entry paid level due to my small audience (less than 300 members).

It helps me to create real life connections with my readers, and have conversations with them.

AC provides all we need in oder to organize our sales and marketing departement. The CRM is simple but it works perfect for what we need. Email automation is a wonderfull tool that have been improved. Amazing Customer Support.

There are no really good reports to work with and it would be nice to have a quotation feature to get everything in one place. It would be nice not to depend on zapier to integrate to other platforms. It would be nice to have the chance to register contacts by their phone numbers and not only by their email.

We use forms, integration, CRM and Email automation the most. Having everything in the same place solves a lot for us. We're now automating some process and AC is helping us on that.

The simplicity of creating funnels is reliable and robust making it easy to integrate with our other platforms

I can get overwhelmed but the amount of (good) information

Our ability to communicate effectively with our clients

I like the automation part of it. I didn't know all of that could happen but I like that I have it now.

I like most things about it. I do wish it was easier to find past emails to copy and paste them though.

It gives people information about my site and allows me to get more emails.

The ability to customize and automate data tracking for better informed marketing decisions. It's extremely easy to create lists and integrate those lists with other CRM tools. ActiveCampaign plays an everyday role in our marketing department.

Building emails from scratch and be a bit challenging if you aren't already familiarized with doing so. If it weren't for someone one our team who had already learned all the ends and outs, I'd be spending more time building automations and email designs than creating the copy writing.

The data analytics for email campaigns. What this means, is we are able to see the conversion of prsopects to leads, to clients. This helps know our target audience and understand what is and is not working through our marketing email strategies.

It's great product that is easy to setup, but also very effective

It's can be a bit hard to start, but easy to setup

Doing all contact emails and automating alot of our marketing procecess

Active campaign has a user-friendly interface that is easy to understand even for those of us who have limited knowledge of technology. The tools it provides and ease of use and integrations is the biggest advantage it offers, in addition to having excellent automations that make sales funnels more effective. I also really like the customer support they provide since the response is quick and effective to any questions that may arise along the way. In general, it is a platform that favors communication with potential clients, favoring their results.

So far I have not had any setbacks with the platform, my difficulties in using it or doubts may come from the fact that I am not dedicated to technology or marketing, but I independently use this tool to communicate with my clients and to make the registration processes for webinars, among others. I believe that being an independent professional who has found ample advantages for its use even if I don't do it frequently, larger companies with email marketing specialists will be able to take advantage of this powerful platform for more frequent communication with their clients due to its easy implementation and effective delivery of emails to your contacts, thus increasing the percentage of visits to your websites, online stores or any other destination of interest to the company, generating better results

Active campaign solves the limitation of direct and personal communication with my potential clients and this is beneficial because it facilitates the mass sending of messages and automates some of the conversation processes with them, expanding conversion opportunities

Everything works smoothly and good support as well

Price if could be lower would be even better

Attribution and tracking

I LIKE THAT IM NOT OLNY ABLE TO NURTURE MY CLIENTS BUT ALSO MY LEADS. THE EMAIL AUTOMATIONS THAT I SET UP WAS EASY TO CONFIGURE AND I DONT HAVE ANY ISSUES WITH EMAILS BOUNCING BACK OR GOING TO SPAM.

I DONT HAVE ANY DOWNSIDES AS IVE USED THE PROGRAM FOR YEARS AND LIKE IT FOR MY BUSINESS

IT ALLOWING ME TO NOT HAVE TO SEND MANUAL EMAILS TO MY CLIENT. I CAN BUILD A CAPAIGN AND HAVE THE EMALS SENT AUTOMATICALLY WHEN I WANT THEM TO BE

I love that Active Campaign is great for a handful of resources that marketing can use. The automation is super helpful and their new AI is wonderful.

I wish they had more robust features, specifically for automation. While their automation is great, it's not an all-in-one tool. Also, the sales portion can be improved massively.

Active Campaign is helping us gather leads, market to those leads, and gain new valuable insights into our business acumen.

Creating campaigns and automation is the easiest compared to many of their top competitors. Integrating into other tools is also incredibly simple.

Some additional tools cost extra, and there's no option to try them out first. At least I couldn't find them, but I didn't contact their support for confirmation.

The top problems being solved are email newsletter list building and follow-up with automated emails.

A very useful, proactive Sales and Marketing tool to have indeed! User-friendly, easy-to-set up, full of business development features with outstanding lead conversion. Have frequently used it for years. Its designed to help you win business like never before thanks to brilliant qualifying and engaging, backed by an amazing help and support centre. A real asset.

For me it's been an ultimate business development tool. Has amazing targeting, reach, engagement, marketing campaigns. It integrates superbly with relevant applications too that help with prospect targeting and conversion including Salesforce and HubSpot. Nothing concrete to yap about.

Naturally its solved Sales and Marketing Campaigns automation. Building up contact bases and avenues for engagement. Consequently increasing prospects for leads, settling up platforms for pitching, leading to closing deals.

Having a lead generation automation set up from a web form that sends a confirmation email, sets a new lead and adds a task to call them. The email looks professional and was easy to design. Easy integration with Squarespace and Zapier.

Not being able to use the SMS function in Australia. Addresses not auto-filling.

Automated the inquiry process and saved me time individually emailing new clients.

ActiveCampaign makes it easy to design great newsletters and funnels for our business. It is so much more user-friendly than other services I've used!

Historically their customer service has been extraordinary, but it's been less than stellar the last few times. I'm hoping it's just some bad luck on my part and not a permanent issue.

ActiveCampaign makes it easy to design funnels and newsletters and keep our various audiences organized and tracked.

Their automation features are very intuitive and make it easy to ensure all new marketing leads are proptley engaged with content to keep them engaged.

The only thing that wuold be nice to have would be a simple method to see all automation triggeres and where they were located. For older campaigns it can be difficult to find how the process flowed unless you really dig.

They make it easy to take newley captured leads from our paid marketing efforts, and engage them quickly with confirmation emails and nurturing campaigns.

les interface de creation de mail sont aisées et bien structuré, les emails font vraiment pro. Le CRM est facile d'utilisation aussi

Je n'ai pas encore trouver d'éléments négatif pour l'instant

Cela m'a permis de gagner beaucoup de temps , d'etre plus pro dans l'envoie d'email et d'avoir des prospects plus precis

It is easy to personalize the emails and is very helpful to have the statistics. The integrations are great.

it would be beneficial having a way to discharge all my emails written in a doc format.

I'm sending email marketing, and everything runs together perfectly ok with my web and different integrations. Also, It helps a lot with the automatized emails