ActiveCampaign for Marketing Reviews & Product Details

I love the visual layout of the automations which make it easy to know what I'm sending and when and to be able to see the branches. Really functional and easy to use.

It is all great. Thank you so much for asking.

Being able to segment my database effectively, being able to create simple to follow autoresponder messages. CRM and management of potential leads and contacts.

I love the data and analytics that come with AC plus their customer support is great

It is a complex platform and can do a lot but once you learn the basics you can build on it

It allows me to automate so I can use my time in other places

It’s a great tool that was introduced to me to set up my email marketing and have to say it’s very easy to use the tutorials have also been a great help that they provide you with and I like that there's always helpful tips on how to use the platform and new feature updates.

It can seem overwhelming at first and a bit of an alien fiend for new beginners to the platform. But once you watch the tutorials I'm getting better at navigating my way around

It's solving the neee to do my email marketing as I had not delved into this before and makes it look very professional. I'm able to provide news and offers directly to my clients inboxes now.

The flow chart, the automation, the simplicity of the landing pages for someone who has no experience, how we can house multiple departments of our organization in one place.

So far we have not found much that is an issue. The only this is that you cannot upload files under an account or person. This makes it hard because you have to connect a drive folder.

Automation is a huge problem solved with Active Campaign. We now have a landing page and can monitor and reply to those interested in a good time frame. Great help to us.

The way the tags integrate to the automation is really helpful.

I really hate that I have to use Zapier to get your system to do what I need. It seems to me that your new AI platform will eventually be able to solve this problem.

For me it really comes down to the sophistication of website tracking, tagging and email marketing. I wish the pipeline part was more flexible.

ActiveCampaign is easy to use. Customer service is always fast to respond and help. The backend of the program is easy to naviagate and you get access to several features like email campagin and automation stats without apple privacy opens, an easy campaign builder, site tracking on your website, just to name a few.

The native countdown timer function inside of emails doesn't work properly.

Our previous email marketing platform was giving us unreliable data and our emails weren't getting sent. ActiveCampaign worked 1:1 with us to ensure we were set up properly, our emails were sending, and that we could accurately and reliably read the data we were getting back.

The complete reports of our performance, allied with easy-to-use tools and quick support.

The sheer number of tools can be overwhelming for starters, but with time one can better understand where to find what.

Through ActiveCampaign we can reach clients who otherwise would not notice us. The reliability of the platform stands as one of the most important tools to be seen as a serious company with well-intended marketing.

Easy to use - very intuitive. Mailchimp is a dinosaur - not user friendly at all. AC's support has been very responsive the few times I've needed them.

Not really anything; it did take some getting used to the 'deals' and 'pipelines' terminology and use.

Easy to tag and segment incoming leads so we can better target the different segments.

How easy it is to do what you need to and the dashboards are very easy to navigate.

The automations are slightly confusing and it would be great to get more tips on how to better set these up so they work.

To send out mass emails to our clients

While there is a steep learning curve, once you understand how to use automations within active campaign, it's far and wide the best tool out there for email marketing.

The latest changes to email campaigns I believe are a step back from where they were in early 2023. The new designer tool isn't as intuitive as it was before

Being able to fully automate my email sequencing, allowing a seemless process from ad > email > conversion. We save a huge amount of time by automating the full process.

Automation and ease of use and customer service is on par with a lot of other major platforms

Nothing to dislike everythingis functioning well

communication with customers

Number of features, Ease of integration with other apps and software that I have Grows with me Split testing option CRM

For a small buisness it can be quite overwhelming at first! there is a lot of things the AC does, I'd love to be able to explore them all! It get's much more expensive when you grow, making it harder to budget for

Easy templates to reuse and brand to send personalised messages to my audience. Integrates to capture emails from website, lead magnets and funnels Automation of email sequences

ActiveCampaign is easy to use and has been reliable for the two years I have been using it. It also integrates with the software I use for my online courses so i can automate everything.

I wish there was a way to export all the email content as I often write my emails directly into ActiveCampaign rather than saving them elsewhere. Would like to export so I can repurpose some of the copy.

Allows me to build an email subscriber list.

I like the ease of use and that it seems to land in people's inboxes more easily.

I have been getting told more and more that my emails are getting in spam or junk. That didn't used to be the case.

Reaching out to my customer every week and nurturing during lead generation

Using Active Campaign last year, I gained 220 conversions with a total value of about $91,000 USD. The best thing about it is that once set up it just runs itself. Automations score candidates and invite them to calls, creating a passive lead stream.

Set up is a bit tough. Compared to MailChimp, some functions are not as clear. It could be better if there were set-up wizards to guide through certain processes.

Customer engagement. We've narrowed down a highly-engaged segment of the community that is really interested. It makes it easier to target them. Performance is increased. Now we are #3 in sales through email vs other channels.

It is really popular which means lots of people are familair and it is gaining more and more integrations ect. A lot of my clients use Active Campaign and are happy with it!

can be a little slow at times and sometimes it prompts you to do certain tasks in certain order that is confusing at first, but of course after you use it once it is fine!

Allowing Conversational Marketing and saving time for my sales team, it puts us ahead in segmentation from our competition.

I love AC because of The ease of creating automations.

I wish there was a lower plan because I do not use or need all of the options on the plan that I have.

Automating my emails

Active campaign has been my favorite email automation platform to use and has created an easy way for me to engage with my subscribers. Their platform is user friendly and SO versatile. If I need something automated there is always a way to make it happen with Active Campaign.

The platform capabilities are so comprehensive that it takes a while to learn.

Time! Running a small business takes a lot of work and time. Active Campaign saves me time because they have a repetitive way for me to send my weekly newsletters to everyone on my lists.

Very easy to use with great functionality. Also looks visually appealing unlike most of the competition.

Can get expensive with large amounts of data

It allows us to manage our contacts in a more profitable manner. It helps us efficiently send automated or campaign based emails to all our contacts in a nice professional visually appealing format, tags when they click open links and lets up track everything.

It allows you to automate in a very flexible way.

It's quite daunting to start with. You need to build up your knowledge.

We are segmenting our database and increasing our profitability. It makes it easy for us to have a CRM