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ActiveCampaign for Marketing Logo
ActiveCampaign for Marketing
4.5
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ActiveCampaign for Marketing Reviews & Product Details

ActiveCampaign for Marketing Overview
What is ActiveCampaign for Marketing?

ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a personalized experience across all customer touchpoints, track buyer behavior and preferences, customize send-outs, and gather data from every stage of the customer lifecycle, just to name a few.

Company ActiveCampaign
Year founded 2003
Company size 1001-5000 employees
Headquarters Chicago, IL
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
ActiveCampaign for Marketing Categories on Findstack
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Ask Questions about ActiveCampaign for Marketing
What ActiveCampaign for Marketing is best for?
How does ActiveCampaign for Marketing compare to Brevo Marketing Platform?
What are the pros and cons of ActiveCampaign for Marketing?
ActiveCampaign for Marketing Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
ActiveCampaign for Marketing Pros and Cons
Pros
  • Powerful email builder
  • Machine learning enabled helps boost marketing results
  • Seamlessly integrates with automations
Cons
  • On-site chat is an additional, paid add on
  • Advanced feature are complicated to use and navigate.
ActiveCampaign for Marketing Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
ActiveCampaign for Marketing Media
ActiveCampaign for Marketing video thumbnail
ActiveCampaign for Marketing - ActiveCampaign for Marketing Homepage
ActiveCampaign for Marketing Screenshots
ActiveCampaign for Marketing Homepage
ActiveCampaign for Marketing Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 02, 2026
ActiveCampaign for Marketing Logo
10,875 ActiveCampaign for Marketing Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Nov 12, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"GREAT SERVICE AND EASY TO USE"
What do you like best about ActiveCampaign for Marketing?

The templates that they provide are so easy ti use anyone can build a marketing campaign.

What do you dislike about ActiveCampaign for Marketing?

As per right now there is nothing i don't like. I am very happy with the service.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

It is helping me reach my customer and help them in a more productive way.

Small Business (50 or fewer emp.)
Nov 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I very much like Active Campaign. It gets better the more experienced I get with it."
What do you like best about ActiveCampaign for Marketing?

The automations are powerful with options for creating exactly the flow we need for our business needs. The live support are always very helpful too.

What do you dislike about ActiveCampaign for Marketing?

Unless you know what you're doing you can't get a fraction of the benefit from Active Campaign. Its not the most intuitive software Ive ever used.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

We are pulling our audience away from Social Media and into a platform where we have control.

Small Business (50 or fewer emp.)
Nov 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Integrated Softward"
What do you like best about ActiveCampaign for Marketing?

I liike how easy it is to use and integrate. It has lots of features for me.

What do you dislike about ActiveCampaign for Marketing?

Although it has tiered pricing, the cost is a little high for me.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Auto responder, lead capture and email service

Small Business (50 or fewer emp.)
Nov 10, 2023
 Source
Overall Rating:
5.0
AW
Anna W.
Amazon Fba Seller
Share
"Highly recommended"
What do you like best about ActiveCampaign for Marketing?

One of the standout features of ActiveCampaign is its intuitive and user-friendly interface. The platform provides a seamless experience, allowing even those without extensive technical expertise to navigate and utilize its robust features effortlessly. The drag-and-drop automation builder is a game-changer, enabling us to create complex marketing workflows with ease.

What do you dislike about ActiveCampaign for Marketing?

Nothing I would not change anything. Its

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

The email marketing capabilities of ActiveCampaign are top-notch. The platform offers a variety of beautifully designed templates that are not only visually appealing but also highly customizable. The personalization options have allowed us to tailor our messages to specific audience segments, resulting in increased open and click-through rates.

Small Business (50 or fewer emp.)
Nov 10, 2023
 Source
Overall Rating:
5.0
KS
Kolbeinn S.
Founder
Share
"Flexible yet easy to use"
What do you like best about ActiveCampaign for Marketing?

I moved to ActiveCampaign because it has the CRM features that I needed. It's very flexible but is really not complex to use. It's also affordable for small businesses and lastly the customer support is very good.

What do you dislike about ActiveCampaign for Marketing?

There are no real downsides to using ActiveCampaign for marketing. I'd like to have some minor improvements done on the email editor and automation features though.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

AC makes it easy to keep track of lead generation and contacts. It allows me to write notes about contacts and associate tasks with them as well. It probably replaces 2-3 other systems.

Small Business (50 or fewer emp.)
Nov 09, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent group training for new users"
What do you like best about ActiveCampaign for Marketing?

One of the standout features of ActiveCampaign for marketing that I particularly appreciate is the interactive group training provided for new users. The ease of implementation facilitated by these sessions significantly streamlines the onboarding process. Furthermore, the instructors leading the training are not only exceptionally knowledgeable but also remarkably helpful, ensuring that new users can harness the full potential of the platform effectively. This robust support system enhances the user experience and contributes to a smoother transition into utilizing ActiveCampaign's comprehensive marketing tools

What do you dislike about ActiveCampaign for Marketing?

I have not experienced any downsides with using this software.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I am using the software to automate lead magnet distribution and email drips for the online sale of educational products.

Small Business (50 or fewer emp.)
Nov 09, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Software for Email Marketing"
What do you like best about ActiveCampaign for Marketing?

Seamless Campaigns and I'm really able to customize them to my brand personality. I also like how easy to read the reports are so I can just how successful a campaign is.

What do you dislike about ActiveCampaign for Marketing?

My team hasn't had any issues with the software.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I had a client once tell me that she doesn't receive the "Pretty" emails that she expects to receive from my company. Now, my team can easily create email campaigns that look like they're from me.

Small Business (50 or fewer emp.)
Nov 09, 2023
 Source
Overall Rating:
5.0
PS
Paul S.
Founder
Share
"ActiveCampaign has been a vital tool for us from day 1. They continue to be excellent in every way."
What do you like best about ActiveCampaign for Marketing?

I love the easy use of the software and how well it integrats with our software. It was easy to implement and has the features we need. We use it every day.

What do you dislike about ActiveCampaign for Marketing?

I have not yet run into anything I dislike about ActiveCamapaign

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

The ability to automate and keep our entire team on the same page.

Small Business (50 or fewer emp.)
Nov 09, 2023
 Source
Overall Rating:
5.0
NO
Niamh O.
Founder
Share
"So easy to use and integrate with other CRM's and platforms."
What do you like best about ActiveCampaign for Marketing?

I think the best thing about Active Campaign for Marketing is the ease with which you can set up marketing automations. These have helped us achieve our business development goals over the past 3 months.

What do you dislike about ActiveCampaign for Marketing?

One of the only downsides I can think of is not having unlimited contact allowances on our current plan.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

We are able to add multiple users to our automation sequences, allowing us to continually market to clients and candidates within our CRM, without having to manually email every person individually.

Small Business (50 or fewer emp.)
Nov 09, 2023
 Source
Overall Rating:
5.0
PT
Petra T.
Expertin Für Humanistische Psychologie Und Krisenbewältigung & Heilpraktikerin Und Körpertherapie
Share
"Einfach Anwendung und sehr guter persönlicher Support."
What do you like best about ActiveCampaign for Marketing?

Detailierte Analysen, sehr gute Übersicht, leichte Andwendung, Customer support is very great!

What do you dislike about ActiveCampaign for Marketing?

Ich habe nichts zu beanstanden. Meine Erfahrung ist wirklich sehr gut und Lernen fällt mir leicht, obwohl ich wenig Vorerfahrung mitbringe.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Nutzung von Vorlagen zum Mailversand, Analysen und Nachverfolgung der Rückmeldung