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Airtable Reviews: 4.6/5 — Highly Rated
Airtable is a powerful visual project management platform that synergizes data, workflows, and execution teams on a unified dashboard. Streamlining work streams, the platform provides a synced and up-to-date information database that can be accessed by all stakeholders across different departments. Customization is at the heart of Airtable, allowing teams to create personalized apps and a tailored interface allowing easy access to relevant information and giving clear sightlines to the next steps. While customization is a key benefit, it also offers ready-to-use and pre-loaded industry-agnostic templates while extensive integrations and expandability make it scalable and agile.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Workflow management is a critical part of any job. It’s what keeps a project moving, and a team motivated to see it through. But, how do you support effective workflow management?
You start with understanding better what tools, platforms, and software are out there that can support your team’s ability to effectively manage workflow and collaborate within their teams and beyond.
To that end, we’ve identified Airtable as a strong market leader in workflow management software. So, let’s dive into Airtable’s features, capabilities, and price points to help you better understand your options.
What Is Airtable?
Airtable is a workflow management application with highly customizable database management tools used predominantly for collaborative project management.
The focus on having accessible, easy-to-use software to help with project management is increasing, and Airtable is a top choice. It features a familiar spreadsheet interface, but unlike traditional spreadsheet software that only records data, Airtable can also help you organize, sync, and manage your data and customize exactly how you need it.
For example, let’s say you’re using Airtable to manage vendor management workflow for an event. This would entail designing the database to include fields for:
- Vendors’ contact details
- Links to their websites
- Inputting key information, such as lead times, product availabilities, and prices
- Uploading order confirmations
- Uploading invoices
- Important notes and comments about the vendor
The option to invite collaborators to this database is also critical so individual users can easily update data in real-time. Having all these features in a single platform means users can clearly follow the progression of a particular project and keep everyone in the team up-to-date on their tasks and next steps.
How Much is Airtable
Airtable’s interface is very flexible and is ideal for numerous industries. While it has been marketed to larger corporations, most users who have had hands-on experience with the platform say that it is just as useful for smaller businesses.
This is reflected in Airtable’s pricing, which follows a monthly subscription model. This subscription cost increases depending on the number of features and ‘seats’ you choose to purchase, making it highly scalable depending on your organization’s needs.
Airtable’s features are grouped into four levels, and the price per seat rises accordingly. A breakdown of each level can be found below:
Note: Airtable has restructured its plans — current tiers are Free, Team, Business, and Enterprise Scale.
Free
- Designed for very small teams or individuals
- Up to 5 editors and unlimited ‘read-only’ users
- Record limits vary by plan
- 2GB of attachments
Team
- For small to medium-sized organizations
- Eliminates information silos within a team by connecting applications
- More advanced collaboration features
- Higher record limits per base
- 5GB of attachments
Business
- For medium to large organizations who need to streamline and collaborate on top-priority data
- More advanced features
- Higher record limits per base
- 20 GB of attachments
Enterprise Scale
- Price is customized to your organization’s needs
- Enterprise-wide admin panel
- For organizations who need a scalable product to keep up with workloads
- Unlimited workspaces per organization
- Highest record limits per base
- 1,000 GB of attachments
See Airtable pricing for current rates.
How Airtable Works
Airtable was built to be as customizable as possible, giving users the ability to display their data in a way that meets their specific needs—whether that means a simple presentation or a more complex one.
Getting started is simple.
You start with an empty Airtable, which is essentially your ‘base.’ From here, you just fill it with your data. You can either use a template and bring in data from another source or construct a database from scratch. Whatever the case, you can leverage Airtable’s features to tailor the platform to meet your needs. For example, you can use the Interface Design feature to visually present data in a way that makes the most sense to you and your team.
Familiarizing and understanding all of Airtable’s features and capabilities may require some effort, but the payoff is worth it. Taking the time to learn the platform will ensure users have full control over their data and workflow management.
Features
Access to Airtable’s numerous features will depend on your subscription and, subsequently, the scalability of your projects. However, all subscription options should include:
- Unlimited bases
- Sync integrations
- The ability to add attachments
- Revision and snapshot history reporting
- Field and editing permissions
- Extension add-ons (e.g., data visualization or reporting extensions)
Airtable also provides:
Customizable Views
With a click of a button, this feature gives users the flexibility to switch between different data views. Users can view project timelines via the Timeline View, and easily switch to managing team tasks on the collaborative Kanban View. Other viewing options are also available ensuring that you can customize your viewing experience so you can maximize the platform.
The Timeline View
The Kanban View
Automations
Airtable Automations lets users streamline their work processes and boost team efficiency by providing customization options for notifications and creating multi-step workflows. The feature is helpful in terms of tracking project timelines and helping eliminate manual, repetitive tasks. Additionally, it can also minimize the risk of user error.
Syncing
Airtable’s ability to synchronize data means users have a central repository of information that is updated in real-time across all users and departments. It’s a useful tool that promotes seamless collaboration and data integrations, allowing everyone to enjoy a comprehensive understanding of project status or workflows at the speed of need.
Reporting
To enhance your project’s reporting capabilities, Airtable’s powerful reporting tools and extensions let users create highly customized reports that visualize your data in a simple understandable way. You can choose from a variety of charts, graphs, and tables to ensure that information is presented in a way that is easy to understand.
Integrations
Airtable offers robust integration that lets you connect the platform to a wide range of software; ensuring that all the project management tools that you use operate seamlessly. Airtable’s integrations mean multiple applications can be streamlined to automatically sync data, share information between different platforms, and automate tasks so workflows can be further improved.
Templates
Airtable’s templates can be used to effectively organize every aspect of your project’s workflows. Their pre-designed databases can be used as a great starting point for your projects. Conveniently, Airtable templates are also organized into several categories and industries, which helps you save time and effort from creating a new one from scratch. As always, these pre-populated grids are highly customizable.
Airtable Pros and Cons
Pros
- Facilitates easy collaboration between teams with company-wide visibility of plans, calendars, and workflows.
- Both Google and non-Google users can take advantage of all the features and integrations to support workflow management and collaboration
- Highly customizable bases and effective reporting features
Cons
- The platform’s user interface can be complicated for beginners
- Requires a significant learning curve
AI Features
Airtable has also introduced AI features, including an AI field type for summarization, categorization, and text generation directly within your bases.
Airtable Alternatives
A great way to decide whether Airtable is the right software for you is to compare it to other options in the workflow management space.
Eliminate the hassle of comparing options by choosing from your top choices below. With the ability to review features and relevant information in one place, you can utilize our comprehensive product reviews to gather the necessary data you need to make well-informed decisions.
ClickUp
An all-in-one project management application, Clickup is designed to be used across any industry. From solo users to larger organizations, Clickup focuses on task management to help teams streamline their workflow.
ClickUp offers numerous workflow features and data views, including a built-in Table View to ensure your team always has access to a condensed, actionable snapshot of your projects.
Notion
Designed for smaller teams or individuals, Notion is an all-in-one SaaS note-taking app and database for streamlined project management. Some features include:
- A web clipper so you can easily save images and sites
- A real-time messenger feature
- Allows for category and page hierarchy organization
Hive
With a focus on automation tools, Hive aims to simplify overly complicated work processes through email and task automation. Boasting a user-friendly dashboard, Hive aims to help teams of all sizes automate time-consuming work tasks to give time back to a project’s creation and growth.
A Final Findstack Opinion
Overall, Airtable is a highly comprehensive and customizable workflow management application.
Airtable’s app offers flexibility by allowing you to switch views and integrate reporting extensions, ensuring your data is suitable for various applications. Additionally, its extensive list of integrations enables you to consolidate all your preferred tools and their data in one convenient location.
It’s important to keep in mind, however, that these features are only useful for those willing to take the time to learn them. Airtable’s interface can be quite overwhelming for new users so our advice is to scale to higher subscription packages only after you’ve taken the time to learn the app’s features and familiarize yourself with them.
Compare Airtable with other popular tools in the same category.
The automation capability allows you to build tiny apps with minimal effort
It's still not quite as easy to open and edit as a Google Sheets is
Business automation of internal processes. It is easy to edit and update these as workflows change.
The simplicity of the interface and the variety of solutions they have in one platform for so many challenges I have in my job
Nothing by now. The only thing I can said it's a little lack of integrations with BI solutions, like google data studio or power BI. I can't use those tools with airtable yet
I use airtable to record our client's info, and with that, I've created a Customer Success CRM and Dashboard, so we can evaluate and manage how our customer is using our product, and we can shows this with the dashboard interface to our stakeholders
Their interfaces, design and flexibility.
User access could be a bit more flexible.
I work with Academic Programs and many students, so Airtable allows me to track everything.
Very user friendly, allows connections with many other tools to have a snap shot view in one place
I haven't found a dislike as of yet and I've been using it for over 2 years
Airtable works with us to create workflows that best suite each teams needs
Multiple options to set up your automation and shareable links.
You can't select multiple rows with your mouse or trackpad if you need to bulk delete
Connecting different data sources and have it in one place
UI/UX is straightforward and easy to use. Entity-Relational-concepts are embedded into the UI without users even noticing it
API is limited in both functional & rates
Internal applications & reporting
The ease of configuration, data manipulation, and aesthetician of Airtable.
The cost structure, it makes it so you almost have to get a paid plan.
Storing ux research insights in an easily searchable way.
Managing personal and business thru different types of views.
Inability to use the tables embedded on places like Miro or Notion.
Organization and accountability of tasks and expenses.
I love how I can choose different set ups, share, and color code
I don't dislike anything about airtabke.
It organizes my team and my social media calendar
Always knowing where to find my files and keeping track of everything
Nothing - I love it and recommend it often
Tracking everything - and I mean everything
The features for grouping and cater horizon has well as filtering down
Cannot do math as easily in cells as in excel
Sorting data more easily
Excel-like UI makes users easy to start using. Especially the funciton of copy and paste multiple cells from/to existing excel at once. Easy integration with other systems. Quickly share views with people who don't have accounts of Airtable. much better UI than Google spreadsheet
cannot set access rights per field. cannot search from other fields at lookup cells. for example, table A lookup table B with ID --> I can search table A's record by ID but not other fields.
- Internal communication using excel but linked files are needed to be saved other folder. - Development of dashboard for other systems from scratch. Now I can set up quickly by integrating with Airtable and sharing views with external clients.
Easy to enter data and links relating to the data
No provision for adding in images relating to the data.
Outsourcing of database creations
Automations, integration, team collaboration
No dislikes at the moment. We like all the features.
Collecting and working on big data.
It's super simple to use but also has great functionally for building apps. You can use Airtable as a robust database.
There are no canvas capabilities on Airtable like there are on Notion or Coda
Built an MVP for my startup!
I love using Airtable because of how customizable it is to our business's needs! We can integrate with almost all of our other platforms to create exactly the systems we need.
My least favourite part about airtable is the initial time investment to learn and get familiar with the platform. But once you've gotten that out of the way, you're golden!
Connecting softwares, integrations, client feedback collection, etc.
The user friendliness of the base interface overall.
Some automation functions require more than basic knowledge of office or gsuite tools.
Adding additional functionality to the page designer app.
I love the visual aspect, as well as the fact that you can create multiple users' views for the same spreadsheet. My partner and see and process data differently, and it's super helpful to be able to view things from my ideal perspective vs. his.
I haven't really found anything I dislike about Airtable! I truly haven't.
For me, I honestly HATE spreadsheets. But using Airtable lets me see things in a less data-driven and more visual way, and that simply helps me stay organized and feel less overwhelmed by raw information! We run our content calendar on Airtable, which has been so helpful!
Super powerful, easy to use, very quick to build very complex databases with automations and integrations to other systems. It has all the ease of a spreadsheet, but the power of a database.
Once you start adding a lot of records, it can become a bit slower.
We use it for tons of different things e.g. Client CRM, tracking feedback and bug reports, team project co-ordination
This is a great platform to help teams collaborate. Integrating forms and automation was easy to implement, It makes tracking each part of our customer's journey transparent.
Communicating with customer support can be slow at times, but they are helpful once they reach out. It would be great to have real-time customer support available.
Collaborating and sharing our work status with stakeholders is now seamless.
The fact that I can link and organize multiple pieces of information.
The graphics are small which hampers the full picture.
Being able to have a podcast production hub that I can access from anywhere.
The changes in real-time when other team members are working on records.
We can't bulk download. Can't group and download multiple attachments at once.
Centralizing content for 12 clients at a time.
UI experience and constant new features.
I honestly haven't encountered much to dislike.
How to track donors, how to strategize for future campaigns based on data, storing large amounts of archives in an organized fashion.
Airtable helps us to keep processes clear and records neat. We do a lot of work across departments and sharing boards makes it easier for everyone.
I'm still pretty unsure about Interfaces and how to best utilize them. I'm not a visual learner so I have trouble seeing how it should go together best. Would love to have templates for it instead.
Making sure departments aren't recreating the wheel on shared projects.
Easy to add content. Easy to share with others. Easy to collab. Loved that you can store users forms!
Dashboards need to be richer. Like Tableau.
Doc tech debt and dev planning
easy to sort and categorize data. simply interface, and very helpful support staff.
Some pro features could be free, but I guess you gotta pay to play.
organizing data, functions as a agile but simple CRM
Very easy to use. Very practical to find information when needed.
I beleive that adding more spreadsheet functions would improve the product.
Data organization and access to it
The different view options allow you to manage content in different ways. Making it easier for everyone.
The formatting options sometimes is hard to use.
New features to incorporate. Helping a lot as we can use different solutions in just one tool.
L'étendue des possibilités qu'offre cet outil, notamment avec les formulas
To go further, you still have to know how to code
The link between data. Airtable also allowed me to easily automate part of my activity.
I love how accessible Airtable makes data management for people who don't know how to code.
There's a bit of a learning curve to get proficient at using it
Creating more efficiency and communication between groups, but still so customizable
