Airtable is a powerful visual project management platform that synergizes data, workflows, and execution teams on a unified dashboard. Streamlining work streams, the platform provides a synced and up-to-date information database that can be accessed by all stakeholders across different departments. Customization is at the heart of Airtable, allowing teams to create personalized apps and a tailored interface allowing easy access to relevant information and giving clear sightlines to the next steps. While customization is a key benefit, it also offers ready-to-use and pre-loaded industry-agnostic templates while extensive integrations and expandability make it scalable and agile.
Capabilities |
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Segment |
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
Workflow management is a critical part of any job. It’s what keeps a project moving, and a team motivated to see it through. But, how do you support effective workflow management?
You start with understanding better what tools, platforms, and software are out there that can support your team’s ability to effectively manage workflow and collaborate within their teams and beyond.
To that end, we’ve identified Airtable as a strong market leader in workflow management software. So, let’s dive into Airtable’s features, capabilities, and price points to help you better understand your options.
Airtable is a workflow management application with highly customizable database management tools used predominantly for collaborative project management.
The focus on having accessible, easy-to-use software to help with project management is increasing, and Airtable is a top choice. It features a familiar spreadsheet interface, but unlike traditional spreadsheet software that only records data, Airtable can also help you organize, sync, and manage your data and customize exactly how you need it.
For example, let’s say you’re using Airtable to manage vendor management workflow for an event. This would entail designing the database to include fields for:
The option to invite collaborators to this database is also critical so individual users can easily update data in real-time. Having all these features in a single platform means users can clearly follow the progression of a particular project and keep everyone in the team up-to-date on their tasks and next steps.
Airtable’s interface is very flexible and is ideal for numerous industries. While it has been marketed to larger corporations, most users who have had hands-on experience with the platform say that it is just as useful for smaller businesses.
This is reflected in Airtable’s pricing, which follows a monthly subscription model. This subscription cost increases depending on the number of features and ‘seats’ you choose to purchase, making it highly scalable depending on your organization’s needs.
Airtable’s features are grouped into four levels, and the price per seat rises accordingly. A breakdown of each level can be found below:
$10 per seat – Billed annually
$12 per seat – Billed monthly
$20 per seat – Billed annually
$24 per seat – Billed monthly
Airtable was built to be as customizable as possible, giving users the ability to display their data in a way that meets their specific needs—whether that means a simple presentation or a more complex one.
Getting started is simple.
You start with an empty Airtable, which is essentially your ‘base.’ From here, you just fill it with your data. You can either use a template and bring in data from another source or construct a database from scratch. Whatever the case, you can leverage Airtable’s features to tailor the platform to meet your needs. For example, you can use the Interface Design feature to visually present data in a way that makes the most sense to you and your team.
Familiarizing and understanding all of Airtable’s features and capabilities may require some effort, but the payoff is worth it. Taking the time to learn the platform will ensure users have full control over their data and workflow management.
Access to Airtable’s numerous features will depend on your subscription and, subsequently, the scalability of your projects. However, all subscription options should include:
With a click of a button, this feature gives users the flexibility to switch between different data views. Users can view project timelines via the Timeline View, and easily switch to managing team tasks on the collaborative Kanban View. Other viewing options are also available ensuring that you can customize your viewing experience so you can maximize the platform.
Airtable Automations lets users streamline their work processes and boost team efficiency by providing customization options for notifications and creating multi-step workflows. The feature is helpful in terms of tracking project timelines and helping eliminate manual, repetitive tasks. Additionally, it can also minimize the risk of user error.
Airtable’s ability to synchronize data means users have a central repository of information that is updated in real-time across all users and departments. It’s a useful tool that promotes seamless collaboration and data integrations, allowing everyone to enjoy a comprehensive understanding of project status or workflows at the speed of need.
To enhance your project’s reporting capabilities, Airtable’s powerful reporting tools and extensions let users create highly customized reports that visualize your data in a simple understandable way. You can choose from a variety of charts, graphs, and tables to ensure that information is presented in a way that is easy to understand.
Airtable offers robust integration that lets you connect the platform to a wide range of software; ensuring that all the project management tools that you use operate seamlessly. Airtable’s integrations mean multiple applications can be streamlined to automatically sync data, share information between different platforms, and automate tasks so workflows can be further improved.
Airtable’s templates can be used to effectively organize every aspect of your project’s workflows. Their pre-designed databases can be used as a great starting point for your projects. Conveniently, Airtable templates are also organized into several categories and industries, which helps you save time and effort from creating a new one from scratch. As always, these pre-populated grids are highly customizable.
A great way to decide whether Airtable is the right software for you is to compare it to other options in the workflow management space.
Eliminate the hassle of comparing options by choosing from your top choices below. With the ability to review features and relevant information in one place, you can utilize our comprehensive product reviews to gather the necessary data you need to make well-informed decisions.
An all-in-one project management application, Clickup is designed to be used across any industry. From solo users to larger organizations, Clickup focuses on task management to help teams streamline their workflow.
ClickUp offers numerous workflow features and data views, including a built-in Table View to ensure your team always has access to a condensed, actionable snapshot of your projects.
Designed for smaller teams or individuals, Notion is an all-in-one SaaS note-taking app and database for streamlined project management. Some features include:
With a focus on automation tools, Hive aims to simplify overly complicated work processes through email and task automation. Boasting a user-friendly dashboard, Hive aims to help teams of all sizes automate time-consuming work tasks to give time back to a project’s creation and growth.
Overall, Airtable is a highly comprehensive and customizable workflow management application.
Airtable’s app offers flexibility by allowing you to switch views and integrate reporting extensions, ensuring your data is suitable for various applications. Additionally, its extensive list of integrations enables you to consolidate all your preferred tools and their data in one convenient location.
It’s important to keep in mind, however, that these features are only useful for those willing to take the time to learn them. Airtable’s interface can be quite overwhelming for new users so our advice is to scale to higher subscription packages only after you’ve taken the time to learn the app’s features and familiarize yourself with them.
Airtable allows my very large team to collaborate on projects. It is great for sorting data. We use it for just about everything
I don't like that you can't customize your homepage.
It allows us all to work on one database at the same time. It shows history. We get work done faster.
Use it for project planning but for easy onboarding
The one that I wish you could do is to email a file to a project. It would make is so much easier to have people email what needs to be updated. Eliminates a step.
Because of working with different non-profits and small businesses, having a place where they can easily view summaries I put together is a time saver for them and myself.
Easy customization. Can do anything you want. Excellent UI. Endless possibilities.
Inability (that I'm aware of) to add free, view-only users to your base.
Automation of core HR processes. Easy insight into key metrics for management team. Tracking of all HR tasks and follow ups and administration.
Airtable is so flexible and has many amazing features. They are also often improving the platform and do seem to have an ear out for their customers' wants and needs. I love how easy it makes collaborationg and sharing data on various levels with different views of the same data set. It makes creating and maintaining databases easy. It's also helpful that they include native automations that help optimize processes, especially around maintenance. And their new interface feature is awesome (though it can use some continued improvements) as it makes it eas to share visualization of the data and improves user experience.
As with any tools and softwares, there are some gaps here and there. I think for my team, their billing and the confusion around how users shift in tiers has been the #1 pain point but the team has always been kind and helpful from the beginning (even when we only had two paid accounts). As for general functionality, we wish there were a way to let people submit changes to their own data without requiring a paid account or workaround. Would love to see a portal type function without having to add a third party tool but really this is just a bonus. I also get a little frustrated with how record IDs function in automations. For some things, you can't access the record's ID if it's not a field in the actual base. The search record tool in automations is not often as helpful as it could be. Usually, I'd like to use the found record in an action but because it acts as a list of multiple records it doesn't always work out, so I have had to use workarounds.
Airtable helps us on so many different levels! It helps us create and maintain databases of people and data that we can share internally and easily have a public view embedded into our website or resources for our external audiences to access. It easily gives us control over who can see what information. It gives us the power to create out own databases without having to outsource for something more complicated when not really necessary. I also feel like it's much easier for me to sort and draw connections between data with Airtable, even for simpler items like expense tracking.
Plug and play systems. Live updating. Access from anywhere, anytime.
The new changes in the interface are a bit weird. And I would like more payment plan options for more storage.
Organization, finance tracking, goal setting
The user friendliness of the base interface overall.
Some automation functions require more than basic knowledge of office or gsuite tools.
Adding additional functionality to the page designer app.
I love how we were able to build with Airtable. Starting with the free plan our business grew over the years & now we have the premium. Airtable helped us do that!
Most of the things I disliked have been changed or are in the process of being changed.
Easy to store, retrieve, & read information in many different formats.
I like the automatic linking of different fields, ability to access info through multiple devices
The PDFs crash if you accidentally swipe sideways in mobile which is frustrating. Wish I could freeze a frame in mobile to always see, sometimes difficult to organize fields
Helps organize multiple aspects of a single item
There are so many helpful use cases for tracking data and information, and the ease of use makes getting started a breeze with plenty of room to go deeper as you go!
Some of the advanced features are confusing, and I'd like more options for types of data in the fields. I'd love for instance to be able to group dates by day of the week and month, but am only able to do this through a complicated custom formula.
I have data I regularly want to track that I later want to organize or analyze. Working as an independent contractor for instance, i keep track of all my projects and can see where I'm making money and where I'm not.
Airtable has powerful features, allowing us to connect and track data and projects in ways we would never have been able to. It is simple and easy to use, and we love it!
Managing users and who has access to which bases and tables can sometimes be a bit confusing, but this is pretty minor. No major complaints at all.
Airtable lets us centralize information between teams that are far apart spatially and temporally, so that everyone has access to the right information in real-time.
Building Database without coding. Easy to use. Easy to integrate with softr.io to build my webpage using the Database. Free of cost plan is very helpful for startup business like me.
Adding content (data) to the database can be modified to be more accessible, like allowing to build forms to add the Database in many comfortable layout form designs.
Building Database without coding. Easy to use. Easy to integrate with softr.io to build my webpage using the Database. Free of cost plan is very helpful for startup businesses like mine.
User interface is fun to use. I love how intuitive everything is.
Working with teams can cause destruction of your tables if you're not careful. Also being able to add team members to only fill out forms would be nice without having to get a full membership.
Project management. I like creating a view that allows me to manipulate data. I can drum up a specific list easily.
Intuitive, quickly operational and yet very functional
As of today: the most missing feature is the conditional select fields. Eventually : the price
missing dev ressources ? no problem, you can build quickly a strong automated workflow that can be connecter with multiple softwares
It improved the way we organized the sales process in our company. Having the tool itself, made it more sophisticated.
It is very easy to use and has all the relevant funcionalities needed.
We want to have more sales and keep track of the work of the sales reps
Managing personal and business thru different types of views.
Inability to use the tables embedded on places like Miro or Notion.
Organization and accountability of tasks and expenses.
The amount of things you can achieve is limitless
Too much choice sometimes and not always knowing what to do
Creating tables we can embed on our website
Powerful and versatile database with a pleasant interface. They are constantly adding features. We use it to track everything from new requests (coming in through our website via Airtable forms or via Zapier when entered manually in Hubspot) through the tasks and lifecycle of a project, clients/companies, vendors, vendor invoices, client invoices, portfolio ideas, social media calendar, EOS scorecards. We use some Automations and Extensions, and plan to get into Interfaces soon.
I found the learning curve ok for myself, but I know there is a lot of functionality that I am not using yet. Others might find the learning curve harder. I would suggest starting out to use it like a spreadsheet, then adding more views and cross-references to other tables, then getting into advanced features.
It allows us to keep almost all of our business and operations data in one place, making duplicate data entries a thing of the past and allowing everyone to access the data they need at a moment's notice. We can share granular data in custom views with clients or vendors, so they can stay abreast of deliverables and status as well.
Every user can create their own view and sort, group, and filter however they see fit. They can create as many views as they want to make their life easier and more organized.
It would be helpful if one could connect bases together. For instance, if I have a labor pool I'd put those people in one base. And in my other bases, I'd pull from that labor pool base and it would keep track of who is assigned where.
Keeps me organized, with an easy-to-use interface.
Airtable is extremely easy to use, has so many use cases, I use it as regular database, forms, even creating simple landings
I wish more features were available for free accounts
On-cloud database management, it can generate several different views, is easy to share with others and to have my data available whenever and wherever I need it
I love that, for free, we can track things like receipts and inventory with images and in the cloud!
I wish I understood the apps a little better and I wish I could experiment with them without having a premium account.
Tracking receipts, listing kit inventories for libraries. I wish that I could integrate my inventory with a reservation calendar, but I can't figure it out.