Airtable is a powerful visual project management platform that synergizes data, workflows, and execution teams on a unified dashboard. Streamlining work streams, the platform provides a synced and up-to-date information database that can be accessed by all stakeholders across different departments. Customization is at the heart of Airtable, allowing teams to create personalized apps and a tailored interface allowing easy access to relevant information and giving clear sightlines to the next steps. While customization is a key benefit, it also offers ready-to-use and pre-loaded industry-agnostic templates while extensive integrations and expandability make it scalable and agile.
Capabilities |
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Segment |
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
Workflow management is a critical part of any job. It’s what keeps a project moving, and a team motivated to see it through. But, how do you support effective workflow management?
You start with understanding better what tools, platforms, and software are out there that can support your team’s ability to effectively manage workflow and collaborate within their teams and beyond.
To that end, we’ve identified Airtable as a strong market leader in workflow management software. So, let’s dive into Airtable’s features, capabilities, and price points to help you better understand your options.
Airtable is a workflow management application with highly customizable database management tools used predominantly for collaborative project management.
The focus on having accessible, easy-to-use software to help with project management is increasing, and Airtable is a top choice. It features a familiar spreadsheet interface, but unlike traditional spreadsheet software that only records data, Airtable can also help you organize, sync, and manage your data and customize exactly how you need it.
For example, let’s say you’re using Airtable to manage vendor management workflow for an event. This would entail designing the database to include fields for:
The option to invite collaborators to this database is also critical so individual users can easily update data in real-time. Having all these features in a single platform means users can clearly follow the progression of a particular project and keep everyone in the team up-to-date on their tasks and next steps.
Airtable’s interface is very flexible and is ideal for numerous industries. While it has been marketed to larger corporations, most users who have had hands-on experience with the platform say that it is just as useful for smaller businesses.
This is reflected in Airtable’s pricing, which follows a monthly subscription model. This subscription cost increases depending on the number of features and ‘seats’ you choose to purchase, making it highly scalable depending on your organization’s needs.
Airtable’s features are grouped into four levels, and the price per seat rises accordingly. A breakdown of each level can be found below:
$10 per seat – Billed annually
$12 per seat – Billed monthly
$20 per seat – Billed annually
$24 per seat – Billed monthly
Airtable was built to be as customizable as possible, giving users the ability to display their data in a way that meets their specific needs—whether that means a simple presentation or a more complex one.
Getting started is simple.
You start with an empty Airtable, which is essentially your ‘base.’ From here, you just fill it with your data. You can either use a template and bring in data from another source or construct a database from scratch. Whatever the case, you can leverage Airtable’s features to tailor the platform to meet your needs. For example, you can use the Interface Design feature to visually present data in a way that makes the most sense to you and your team.
Familiarizing and understanding all of Airtable’s features and capabilities may require some effort, but the payoff is worth it. Taking the time to learn the platform will ensure users have full control over their data and workflow management.
Access to Airtable’s numerous features will depend on your subscription and, subsequently, the scalability of your projects. However, all subscription options should include:
With a click of a button, this feature gives users the flexibility to switch between different data views. Users can view project timelines via the Timeline View, and easily switch to managing team tasks on the collaborative Kanban View. Other viewing options are also available ensuring that you can customize your viewing experience so you can maximize the platform.
Airtable Automations lets users streamline their work processes and boost team efficiency by providing customization options for notifications and creating multi-step workflows. The feature is helpful in terms of tracking project timelines and helping eliminate manual, repetitive tasks. Additionally, it can also minimize the risk of user error.
Airtable’s ability to synchronize data means users have a central repository of information that is updated in real-time across all users and departments. It’s a useful tool that promotes seamless collaboration and data integrations, allowing everyone to enjoy a comprehensive understanding of project status or workflows at the speed of need.
To enhance your project’s reporting capabilities, Airtable’s powerful reporting tools and extensions let users create highly customized reports that visualize your data in a simple understandable way. You can choose from a variety of charts, graphs, and tables to ensure that information is presented in a way that is easy to understand.
Airtable offers robust integration that lets you connect the platform to a wide range of software; ensuring that all the project management tools that you use operate seamlessly. Airtable’s integrations mean multiple applications can be streamlined to automatically sync data, share information between different platforms, and automate tasks so workflows can be further improved.
Airtable’s templates can be used to effectively organize every aspect of your project’s workflows. Their pre-designed databases can be used as a great starting point for your projects. Conveniently, Airtable templates are also organized into several categories and industries, which helps you save time and effort from creating a new one from scratch. As always, these pre-populated grids are highly customizable.
A great way to decide whether Airtable is the right software for you is to compare it to other options in the workflow management space.
Eliminate the hassle of comparing options by choosing from your top choices below. With the ability to review features and relevant information in one place, you can utilize our comprehensive product reviews to gather the necessary data you need to make well-informed decisions.
An all-in-one project management application, Clickup is designed to be used across any industry. From solo users to larger organizations, Clickup focuses on task management to help teams streamline their workflow.
ClickUp offers numerous workflow features and data views, including a built-in Table View to ensure your team always has access to a condensed, actionable snapshot of your projects.
Designed for smaller teams or individuals, Notion is an all-in-one SaaS note-taking app and database for streamlined project management. Some features include:
With a focus on automation tools, Hive aims to simplify overly complicated work processes through email and task automation. Boasting a user-friendly dashboard, Hive aims to help teams of all sizes automate time-consuming work tasks to give time back to a project’s creation and growth.
Overall, Airtable is a highly comprehensive and customizable workflow management application.
Airtable’s app offers flexibility by allowing you to switch views and integrate reporting extensions, ensuring your data is suitable for various applications. Additionally, its extensive list of integrations enables you to consolidate all your preferred tools and their data in one convenient location.
It’s important to keep in mind, however, that these features are only useful for those willing to take the time to learn them. Airtable’s interface can be quite overwhelming for new users so our advice is to scale to higher subscription packages only after you’ve taken the time to learn the app’s features and familiarize yourself with them.
Airtbale is feature-rich, but highly customizable. You can do anything that just about any other productivity platform can do in Airtable, but you can shape it around your specefic workflow. I have a background in computer science but have moved to a more creative, less technical career. Even though my new work is less technical, I often found myself wishing I had the time to spin up a database and write some apps so we could have a CRM and automation perfectly customized to our needs. And then, my nerdy friend showed me how he used Airtable (I think to organize his movie collection), which literally changed my life.
I don't have a whole lot of complaints! It can get a bit messy with larger processes and more complicated workflows, but most of my complaints are being addressed with the new Airtable Connected Apps platform. The 2-way sync feature coming in 2023 will simplify our processes significantly and, depending on the implementation, fix most of the issues I currently have with AT.
Airtable solves a lot of problems in regard to planning, scheduling, communication, and organization. Keeping track of our leads in all lead generators would be next to impossible without a solution like Airtable. We've also been able to use it to keep track of our project and customer information, so our whole team can be informed and leave a great impression on all our clients.
It is an awesome tool. It lets you organize your information, align teams, set limits, and change the views to whatever fits your needs best. It has all kinds of integrations and automatizations, which I love.
It is an awesome free tool, the paid plan is totally worth it for the first tier. But it is too expensive to work with teams, so our whole team uses the same profile.
And sols the data storage issue, the automatization issue, the funnel and draft order issue. I have over 30 automatic sessions, with more than 300 steps. I have around six external apps connected to it. It is the core of my business operations.
I found Airtable back in 2016 as a volunteer for a local civic institution. I learned to use Airtable in very short order and was able to create complicated solutions (bases) to manage our business processes. We used Airtable to completely transform the way we tracked payments and advertising submissions, reducing our error rate to almost zero and increasing our receipts.
Airtable is great if you like exactly what Airtable offers. Its lack of UI customization is a minor hindrance but does mean that some of the processes are more cumbersome than I'd like. Additionally, the inability to easily and automatically look up data from other tables without manual intervention is challenging for infrequent and sporadic users. Finally it is just a bit too easy for users to change parent information; it is not clear to them when they are in a different table and need to change the attached record, rather than change the value in the parent record.
I run the technology portfolio for a municiple drama program for 5th-8th grade youth. We need to manage the names of the actors and their parents, track their financial contributions, as well as all submissions to our playbill, then use Airtable to ensure that all the advertisements and "good luck messages" purchased by the community, friends, and family actually get printed.
I like that it is straightforward to use and visualize data in multiple ways. I can create tables, forms, and dashboards. I can view data as a table but also in a grid, in a kanban board, calendar, and many other ways. It is very flexible and customizable. I like it because you can create freely and build pretty much anything. I use it to store and organize information and build internal applications inside my company. I also love to use it as a database for my no-code builds.
Forms could be more customizable (design), and data charts could be better for visualizing information; sometimes, the existing charts don't have multiple view options, and it is hard to visualize data in a dashboard.
Building internal tools, crms, collecting leads and users information, centralizing information about the company and storing information in a database while building solutions with no-code tools.
Everything is organized and easy to find, it is pretty easy to work with and you can pretty much know the trajectory of your work on a daily basis. It's a great experience on a daily basis.
There is nothing I dislike about airtable. Maybe the colors here and there but aside from that it's pretty ok with me.
Getting one job to another, identifying which tasks are available and which people can you put down on their designated process. It benefits us cause it gives a good view of our daily progress.
I love that Airtable is so user-friendly. I don't have to repeatedly use "help" to find the functions/options I want, but the help is helpful! I spend less time on admin and more time on organizing my data (which is synced with Zapier) for whatever query I need. The free account does 99% of what I want.
I wish there was a little more allowed monthly internal automation on the free account.
It allowed me to build custom-linked CRM and client session databases without having to source out to an expensive service.
The flexibility of the tool, I can do anything! From automating processes with my team to monitoring translation, from sending forms to my customers to reviewing support tickets and finally inform my team automatically about what happened via the aggregation
Tough to go beyond the Excel mentality. For example, i cannot (or did not find the way to) create a date automatically based on line creation It is also a bit tricky to get an overall view of bugs
Problem solved: Repetition, need to monitor figures Impact : Communication at scale, possibility to implement more things for my team, even cross department
Ease of use through the connection between Grid, Gallery and Form views, combined with the linking of multiple tables.
Sometimes I would like to have more advanced features that are available in Excel, but these would add to the complexity.
Lack of time, I work way quicker with Airtable
Airtable has many ways to display information
I wish it offered more languages for you to use
Connect databases
Airtable is the best tool for managing people, projects, and service deliveries in an innovation company because its versatility and flexibility to adapt to my reality!
At this moment the price is so high for small companies or startups, especially to access news features, do a collaborative jobs, integrate some managing views.
Visibility to manage innovating projects.
the mix between microssoft excel and access in the same app. API helps to integrate with another systems as well.
Maybe the price is a little bit expensive for our reality in brazil.
We use airtable to run our company. we did a ERP inside airtable.
I like the attractive, intuitive interface as we as the ease of onboarding new users.
Some of the simplicity leaves further customization off the table, but I think it is worth it to keep things clean and easy to use.
Airtable helps our team manage our workload, no matter where they are. We can make quick updates on the fly, which keeps the tool super fluid and relevant.
Airtable has a great deal of options even on the free account so you can do virtually anything you need to.
The interface feature is talked up a lot, but I haven't found it helpful.
Because I have so many customization options in Airtable, it meets all my database needs.
Airtable provides powerful ways to ingest and view information without the rigidity of spreadsheets.
Tablet/mobile support is still not ideal.
Airtable enables my business to store information and shape it into valuable views for each target audience. It can serve as the single source of truth for stakeholders and project team members alike.
Clean and easy to use interface. Powerful db functionality along with support for views, forms, automation and more. Great for prototyping applications.
Nothing that I dislike. One of the best online tools around.
Prototyping models, keeping track.
Airtable is both very powerful and very useable. We are able to harness the power of a relational database, while ensuring that lawyers, paralegals, students and others can all contribute.
There is nothing I dislike about Airtable. I would probably tweak small things about it, but even some of those issues are being improved over time.
We use Airtable to keep our time records, to maintain discovery logs in litigation, to maintain our firm contacts list, and to serve as our go-to database platform where our cases require managing large sets of information.
The ability to develop workflows, multiple views in kanban, gallery, forms is a game changer, nothing out there tackles all of these elements with the level of detail that Airtable sees.
Pricing can be a bit high for larger teams, it would be great to get bulk discounts as you go up in team numbers. And also an option to have one person have pro with invited people but they can't access the rest of the pro services.
This service takes excel into the 21st century. It makes data directly actionable, filterable and usable by multiple people in multiple formats. The external views then make this a total game changer.
Database setup is easy and requires no knowledge of SQL or other database languages.
Nothing. The app does everything I need it to do.
I use AirTable to keep track of a large library of technical standards, as well as continuing professional development activities, and my vehicle service records.
Our team was able to self teach on getting onboarded and we quickly got most of our organization on board. At its core, it's easy to get into, but the capability is a mile wide if you continue to dig.
The proofing tool could use some work. This was perhaps the biggest sticking point for our team in getting universal adoption. If they worked on upping that capability, they'd be ready to take on just about any PM software out.
Our team needed to be able to prioritize what we were working from a higher level than task-based, and Airtable has allowed us to self manage so much within our own team to not only assign work, but to be able to prioritize projects against one another.
We use this tool to manage our faculty rosters of over 100 providers that support multiple subspecialties. We work collaboratively with several administrative leaders and marketing to keep external resources up-to-date and even utilize different specialized views that we share in a limited way to support external outreach.
That the pricing model limits our ability to invest in enhanced tools. We have many passive collaborators looking at and supporting updates on the tool, but a per-user cost is too expensive for our limited administrative resources. It would also be very helpful to have a HIPAA-secure way to store patient information.
Internal resource/roster management with the ability to share a limited view of this information on webpages and externally to others who would benefit from that information.