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Airtable Reviews: 4.6/5 — Highly Rated
Airtable is a powerful visual project management platform that synergizes data, workflows, and execution teams on a unified dashboard. Streamlining work streams, the platform provides a synced and up-to-date information database that can be accessed by all stakeholders across different departments. Customization is at the heart of Airtable, allowing teams to create personalized apps and a tailored interface allowing easy access to relevant information and giving clear sightlines to the next steps. While customization is a key benefit, it also offers ready-to-use and pre-loaded industry-agnostic templates while extensive integrations and expandability make it scalable and agile.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Workflow management is a critical part of any job. It’s what keeps a project moving, and a team motivated to see it through. But, how do you support effective workflow management?
You start with understanding better what tools, platforms, and software are out there that can support your team’s ability to effectively manage workflow and collaborate within their teams and beyond.
To that end, we’ve identified Airtable as a strong market leader in workflow management software. So, let’s dive into Airtable’s features, capabilities, and price points to help you better understand your options.
What Is Airtable?
Airtable is a workflow management application with highly customizable database management tools used predominantly for collaborative project management.
The focus on having accessible, easy-to-use software to help with project management is increasing, and Airtable is a top choice. It features a familiar spreadsheet interface, but unlike traditional spreadsheet software that only records data, Airtable can also help you organize, sync, and manage your data and customize exactly how you need it.
For example, let’s say you’re using Airtable to manage vendor management workflow for an event. This would entail designing the database to include fields for:
- Vendors’ contact details
- Links to their websites
- Inputting key information, such as lead times, product availabilities, and prices
- Uploading order confirmations
- Uploading invoices
- Important notes and comments about the vendor
The option to invite collaborators to this database is also critical so individual users can easily update data in real-time. Having all these features in a single platform means users can clearly follow the progression of a particular project and keep everyone in the team up-to-date on their tasks and next steps.
How Much is Airtable
Airtable’s interface is very flexible and is ideal for numerous industries. While it has been marketed to larger corporations, most users who have had hands-on experience with the platform say that it is just as useful for smaller businesses.
This is reflected in Airtable’s pricing, which follows a monthly subscription model. This subscription cost increases depending on the number of features and ‘seats’ you choose to purchase, making it highly scalable depending on your organization’s needs.
Airtable’s features are grouped into four levels, and the price per seat rises accordingly. A breakdown of each level can be found below:
Note: Airtable has restructured its plans — current tiers are Free, Team, Business, and Enterprise Scale.
Free
- Designed for very small teams or individuals
- Up to 5 editors and unlimited ‘read-only’ users
- Record limits vary by plan
- 2GB of attachments
Team
- For small to medium-sized organizations
- Eliminates information silos within a team by connecting applications
- More advanced collaboration features
- Higher record limits per base
- 5GB of attachments
Business
- For medium to large organizations who need to streamline and collaborate on top-priority data
- More advanced features
- Higher record limits per base
- 20 GB of attachments
Enterprise Scale
- Price is customized to your organization’s needs
- Enterprise-wide admin panel
- For organizations who need a scalable product to keep up with workloads
- Unlimited workspaces per organization
- Highest record limits per base
- 1,000 GB of attachments
See Airtable pricing for current rates.
How Airtable Works
Airtable was built to be as customizable as possible, giving users the ability to display their data in a way that meets their specific needs—whether that means a simple presentation or a more complex one.
Getting started is simple.
You start with an empty Airtable, which is essentially your ‘base.’ From here, you just fill it with your data. You can either use a template and bring in data from another source or construct a database from scratch. Whatever the case, you can leverage Airtable’s features to tailor the platform to meet your needs. For example, you can use the Interface Design feature to visually present data in a way that makes the most sense to you and your team.
Familiarizing and understanding all of Airtable’s features and capabilities may require some effort, but the payoff is worth it. Taking the time to learn the platform will ensure users have full control over their data and workflow management.
Features
Access to Airtable’s numerous features will depend on your subscription and, subsequently, the scalability of your projects. However, all subscription options should include:
- Unlimited bases
- Sync integrations
- The ability to add attachments
- Revision and snapshot history reporting
- Field and editing permissions
- Extension add-ons (e.g., data visualization or reporting extensions)
Airtable also provides:
Customizable Views
With a click of a button, this feature gives users the flexibility to switch between different data views. Users can view project timelines via the Timeline View, and easily switch to managing team tasks on the collaborative Kanban View. Other viewing options are also available ensuring that you can customize your viewing experience so you can maximize the platform.
The Timeline View
The Kanban View
Automations
Airtable Automations lets users streamline their work processes and boost team efficiency by providing customization options for notifications and creating multi-step workflows. The feature is helpful in terms of tracking project timelines and helping eliminate manual, repetitive tasks. Additionally, it can also minimize the risk of user error.
Syncing
Airtable’s ability to synchronize data means users have a central repository of information that is updated in real-time across all users and departments. It’s a useful tool that promotes seamless collaboration and data integrations, allowing everyone to enjoy a comprehensive understanding of project status or workflows at the speed of need.
Reporting
To enhance your project’s reporting capabilities, Airtable’s powerful reporting tools and extensions let users create highly customized reports that visualize your data in a simple understandable way. You can choose from a variety of charts, graphs, and tables to ensure that information is presented in a way that is easy to understand.
Integrations
Airtable offers robust integration that lets you connect the platform to a wide range of software; ensuring that all the project management tools that you use operate seamlessly. Airtable’s integrations mean multiple applications can be streamlined to automatically sync data, share information between different platforms, and automate tasks so workflows can be further improved.
Templates
Airtable’s templates can be used to effectively organize every aspect of your project’s workflows. Their pre-designed databases can be used as a great starting point for your projects. Conveniently, Airtable templates are also organized into several categories and industries, which helps you save time and effort from creating a new one from scratch. As always, these pre-populated grids are highly customizable.
Airtable Pros and Cons
Pros
- Facilitates easy collaboration between teams with company-wide visibility of plans, calendars, and workflows.
- Both Google and non-Google users can take advantage of all the features and integrations to support workflow management and collaboration
- Highly customizable bases and effective reporting features
Cons
- The platform’s user interface can be complicated for beginners
- Requires a significant learning curve
AI Features
Airtable has also introduced AI features, including an AI field type for summarization, categorization, and text generation directly within your bases.
Airtable Alternatives
A great way to decide whether Airtable is the right software for you is to compare it to other options in the workflow management space.
Eliminate the hassle of comparing options by choosing from your top choices below. With the ability to review features and relevant information in one place, you can utilize our comprehensive product reviews to gather the necessary data you need to make well-informed decisions.
ClickUp
An all-in-one project management application, Clickup is designed to be used across any industry. From solo users to larger organizations, Clickup focuses on task management to help teams streamline their workflow.
ClickUp offers numerous workflow features and data views, including a built-in Table View to ensure your team always has access to a condensed, actionable snapshot of your projects.
Notion
Designed for smaller teams or individuals, Notion is an all-in-one SaaS note-taking app and database for streamlined project management. Some features include:
- A web clipper so you can easily save images and sites
- A real-time messenger feature
- Allows for category and page hierarchy organization
Hive
With a focus on automation tools, Hive aims to simplify overly complicated work processes through email and task automation. Boasting a user-friendly dashboard, Hive aims to help teams of all sizes automate time-consuming work tasks to give time back to a project’s creation and growth.
A Final Findstack Opinion
Overall, Airtable is a highly comprehensive and customizable workflow management application.
Airtable’s app offers flexibility by allowing you to switch views and integrate reporting extensions, ensuring your data is suitable for various applications. Additionally, its extensive list of integrations enables you to consolidate all your preferred tools and their data in one convenient location.
It’s important to keep in mind, however, that these features are only useful for those willing to take the time to learn them. Airtable’s interface can be quite overwhelming for new users so our advice is to scale to higher subscription packages only after you’ve taken the time to learn the app’s features and familiarize yourself with them.
Compare Airtable with other popular tools in the same category.
The colors are excellent, and it is visually appealing. The flow is easy to follow, and it is user-friendly for the most part. It is useful for the growing demand for remote workers since multiple employees can access and collaborate on projects.
It doesn't stand out against the competition, especially for the price. There are free applications that do almost the same things as airtable.
Workflow and scheduling. Good for tracking project progress and budgets. Allows all members of the team to see the status of projects.
I have used air table for several conferences once as an organizer and twice as a user. My favorite aspects are the ability to see directly linked to events and presentation.
I'd like to be able to flag events that are at the same time that I would want to possibly see.
Airtable helped conference organizers to minimize the need for paper based conference schedules and materials.
I like the collaboration, the ability to create automation and the various ways you can visualize the same information
The support team and onboarding specialists are no value whatsoever , I've spent hours in circle conversations and back and forth on chat and instead of answering my questions, they tell me I'm doing our work wrong. The onboarding specialists spent 30 minutes with us showing us the help center
communication, project mgmt, collaboration, day to day organization
I can share my AirTable with others involved I a project to share all information pertaining to project.
The layout or format options are not customizeable.
I solve the problem of being disorganized. I’m able to organize all of my clients and their information.
I like the different kind of customized fields you get with Airtable, especially the ability to single and multi-select categories in one cell of the spreadsheet. This is not something I’m able to do with excel or google spreadsheets so I appreciate that.
I don’t like that it’s not very widely used yet, so sometimes when I send an Airtable to people outside my organization, they have no idea how to use it, have trouble gaining access to it, and overall have a difficult experience.
Again, I love the ability to have different uniquely customized columns.
I liked the different views that Airtable provided me with. I used Airtable to manage properties for a Real Estate Fund and I was able to create my own views so that I could access information that was most important to me, while not seeing all of the information at once. The system is perfect for a large team of people so that everyone’s able to view the same info.
There really isn’t anything I can think of that I disliked about Airtable. It’s very user friendly and perfect for a team.
Our team uses Airtable to manage information we have on different properties in our Real Estate Fund. Here were are able to enter all of the information on each property. Different teams in our company manage different aspects of the property as well as the stage the property is in, so it’s a vital way for us all to be on the same page.
Airtable can house a lot of useful information in one place and has a visually appealing interface. The data that is transmitted with airtable is encrypted by SSL/TLS encryption. Airtable is the best service there is for showing a company's organization structure.
Airtable tries to do many things before fulling fleshing out the things that it does well. There are a number of things that other software services are better suited for.
Airtable is used to organize the layout for the organization, in the table view information is broken down by team, start date, role, and location. It is beneficial to see how the company has grown.
The most helpful aspect is the simplicity and organization that Airtable brings, It gives consistent information pre your design, and truly keeps things organized.
A more in depth search would be a greatly helpful. Upgrading the search and essentially the ability to save those searches just isn't where I would like to see it.
Keeping our outbound shipments organized by client and dates. A single source that we can refer to
Very easy to use as an expense tracking and reimbursement spreadsheet
Downside to airtable would be needing more storage space in a worksheet
It has solved volunteers and staff who buy things and need reimbursement and tracking expenses with receipts
It makes it easier to find what you are looking for on one page versus hunting through an entire website.
A little bit of a learning curve at first.
None really
It's easy to get started and acceptable quality of support
It is a very complex program. If you are looking for something simple this is not for you. If you want to break down data/pipelines to be highly specific and targeted then this will work great for you. Good for medium-large teams
Management of team sales pipelines
Program to collect and analyze data, has a lot of features to organize projects and information
Not intuitive for beginners, somewhat complex to organize information
Collaboration with team members is easier
Airtable is freer than Excel but not as good as how fieldbook was.
Unable to segment data into child tables.
Ability to customize.
I love the way you can stay organize and prioritize your to-do lists
there are many things that you cannot do on airtable - such as, allowing 2 forms to be tied to the same category in a table. The customer support also does not have a phone number that you can call so it is very difficult to try to describe my problems via email.
I am organizing and prioritizing my responsibilities on airtable
Very user friendly. I used to use Filemaker at work, but the subscription was too expensive for the company to continue, and was looking for an alternative. So I like that Airtable is affordable. You can use it as a database, but also a spreadsheet. You can choose which information to be listed in certain grid.
Kanban featue cuts off long text. Also, layout option is limited and we are not able to make one as we could in FileMaker.
I am collecting students' record since I work at school. I update their scores on this and use it in order to group students homogeneously.
Airtable was pretty intuitive from the get-go. It functions very much like a spreadsheet mixed with interactive editing and chatting features.
The mobile version needs a lot of work. It's quite clunky and crashes easily. On both the desktop and mobile versions, it's very easy to delete cells and move things around, which might cause some panic at first. Luckily, actions are easily undone with a simple Ctrl + Z.
As a freelance writer, article pitches are pretty easy to browse through and select using Airtable.
User friendly, has a lot of features to cross collaborate
Learning curve when used to a system like Excel. The help desk has not been super responsive.
Collecting data from multiple teams into one spot
Airtable is very much like Excel Spreadsheet or Google Sheets.
Still needs a lot more development. The biggest thing I don't like about it is you cannot resize the cell.
Lists and items to keep track. It's good that the team can share and collaborate on them.
I like the easily expandable feilds that are completely customisable.
I don't like the steps to printing feilds.
Recruiting for my company is all kept in tact in AirTable to keep track off every step we take and who we do it with.
The nonprofit social enterprise that I consult for—which operates a training restaurant led by refugees as part of its operating structure—uses Airtable as their CRM, and we've been pleased with it on the whole. Clean interface, slightly less intuitive than other CRMs I've used (Salesforce) but more efficient than Tessitura. Would recommend.
Certain tasks with Airtable can be clunky; the nonprofit pairs it with Asana for fundraising, scheduling, and to-do lists, and the combination of both interfaces has been fruitful.
We use Airtable fields for content like attachments, long text notes, links, and checkboxes to help the organization stay organized. All employees work remotely in the core team, and it's a great equalizer.
The graphic interface is slick, beautiful, and easy to use. Ability to sort information into different views makes visualization much, much easier.
As a self employed worker, I don’t use it in a team, and find myself wanting to make changes offline (which is not possible). Tips seem to pop up all the time and you can’t grt rid of them. Great potential but it doesn’t feel flexible enough quite yet to use as a primary organization tool.
Quick and beautiful data visualization, great organizational tool to keep customers, inventory, ideas, task lists, etc
Easy to use and very flexible platform. Makes collaboration much more efficient.
I haven't come across anything I don't like yet.
Data organization and collaboration.
The idea of having a strong relational database program sounded promising, elevating the capabilities of other project management tools that are limited in capacity to handle large volumes of data.
While the database structure is well-defined, it seriously lacks key project management features.
The large data management capacity solves some of the limitations of other tools.
It helps build and keep track of certain projects
It is not helpful for what we need and the projects we build or process-driven items.
It was a place to keep a full list of job boards and share the with the team.
Relatively powerful substitute for an SQL database, very helpful for building pre-product MVPs and keeping cleaner datasets than spreadsheets.
There are a few small niggles, such as the inability to join based on foreign keys, but the biggest thing is the lack of support. We are a paying customer, on the pro tier and today I had a response today to a functionality query two weeks after raising it, to basically say "sorry your question is too complicated for us to answer it". Apparently their support team got decimated in Airtable's recent round of layoff's and - when you have an imperfect product - that's is a pretty big issue.
Per previous comment helping create more solid data structures, also automate to som extent workflows
Airtable is an easy-to-use and versatile database, perfect for handling all the information your business needs. Its user-friendly interface allows you to create custom fields and filters to organize and view your data.
We had a terrible experience with Airtable support recently. They restricted our workspace, which prevented us from using our base for more than two weeks. This was a huge problem for us, as our business relies entirely on our Airtable information, which is tied up with all of our websites, day-to-day operations, and payments. We were extremely frustrated with the situation and the lack of support we received from Airtable. To make things worse, their support team only answered our inquiries after 1-2 days, which made the situation even more unbearable. It was also tough to upgrade our plan and unlock our base, which made us lose valuable time and money.
One of the primary problems that Airtable solves is the need for a centralized location to store and organize information. With Airtable, all of your business's data can be stored in one place, making it easy to access and manage. This eliminates the need for multiple spreadsheets or databases, reducing the risk of data fragmentation and errors.
I like the communication features in Airtable and how easy it is to use and learn. I like that it is customizable and that you can type with emojis when providing feedback.
I think Airtable can be very slow at times and feel like it's crashing often when I am using it. It will lag and take time to update. I think it needs to be easier to submit bundle feedback as well.
Airtable helps to keep things organized. I use it to submit scripts to a studio and receive back the produced audio spots that I requested. It is simple to provide details of what I need and submit feedback easily.
The most helpful part of it is the interface.
The limited functionality for assigning priorities.
I am managing a lab and it allows me to assign tasks to different members.
The design. nice colors, really like it. five stars. this is probably the only thing I could highlight
navigation. not easy to get into the workspace, have been using it for 2 years now and each time I even don't know how to find my kanban task view, I use my old notifications to get redirected in there
using it as a cross-team collaboration tool for submitting tasks that require attention from other departments
Sorting the data and presenting it in our portals or web pages for better insights
Seamlessness and can't manage tasks efficiently when compared to Clickup
nothing to say much i just shifted to other better service provider