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Gist
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4.6

( 215 )

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Gist Reviews: 4.6/5 — Highly Rated

Gist Overview
What is Gist?

Gist is an all-in-one, feature-rich email marketing platform that empowers site owners to bridge the communication gap between them and their audience. The platform offers an email builder that lets users create and broadcast automated emails, upsell and cross-sell emails, consolidate multiple communication channels and provide access to live chat and chatbot widgets. The advanced cross-channel messaging features boost audience engagement and interaction and Gist’s free plan is quite comprehensive.

Company Gist
Year founded 2016
Company size 11-50 employees
Headquarters Tampa, Florida, United States
Social Media
Gist Categories on Findstack
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Crevio
Sponsored
5.0
(1)
Free plan available
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Ask Questions about Gist
What Gist is best for?
How does Gist compare to Zoho SalesIQ?
What are the pros and cons of Gist?
Gist Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Gist Pros and Cons
Pros
  • Free plan is quite comprehensive
  • Supports advanced cross-channel messaging
  • Offers buildable forms and popups
Cons
  • Clunky chat history functionality
  • Limited integrations
Gist Features
Agent Collaboration
Agent Performance Analytics
Audio and Video Chat
Automated Responses
Canned Responses
Chatbot Integration
Chat Encryption
Chat History
Chat Routing
Chat Tags
Chat Transcripts
Chat Transfer
Gist Media
Gist 0
Gist 1
Gist 2
Gist 3
Gist Screenshots
Gist screenshot 1
Gist screenshot 2
Gist screenshot 3
Gist screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 13, 2026
Gist Live Chat Software logo
215 Gist Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Apr 23, 2021
 Source
Overall Rating:
5.0
RS
Rhonda S.
Human Resources & Property Manager
Share
"Live Chat works!"
What do you like best about Gist?

I like that if potential customers need help, they can chat with us in real-time.

What do you dislike about Gist?

Sometimes while I am logged in, my chat status goes inactive. Then I have to change my status to Away before I can change it back to Available.

What problems is Gist solving and how is that benefiting you?

Some customers are more comfortable chatting like text messaging rather than calling up a business.

Small Business (50 or fewer emp.)
Apr 22, 2021
 Source
Overall Rating:
5.0
MW
Michael W.
Director
Share
"Super easy and great free trial!"
What do you like best about Gist?

It integrates so easily with my site, and testing it out as a trial was so valuable.

What do you dislike about Gist?

The top-end premium pricing is a bit much, but I guess it's low for big businesses.

What problems is Gist solving and how is that benefiting you?

Customer inquiries. Getting notifications on my phone and laptop means I can help technical queries be solved faster.

Small Business (50 or fewer emp.)
Apr 22, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to get into"
What do you like best about Gist?

The connected features and automation on so many levels. It allows you to create any kind of communication strategy and implement those in a really easy way.

What do you dislike about Gist?

I'd say the most important part is to know what you want to do with your own data and communication, and in most cases, Gist is more than capable to handle it.

What problems is Gist solving and how is that benefiting you?

Streamlining contacts, communication, support, and sales in one app.

Small Business (50 or fewer emp.)
Apr 22, 2021
 Source
Overall Rating:
5.0
JB
Jason B.
Ceo
Share
"Gist helps us convert leads!"
What do you like best about Gist?

Gist is a powerful suite of business management features. I especially love the integrated chat on our website and how Gist helps me track and follow up with leads!

What do you dislike about Gist?

I don't fully utilize all the power of Gist, but even so, it is super valuable to me with only the subset of functionality I'm using.

What problems is Gist solving and how is that benefiting you?

Gist helps me convert leads to clients.

Small Business (50 or fewer emp.)
Oct 17, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Gist is an amazing product that helps you get leads and sales."
What do you like best about Gist?

Besides the chatbot, the email marketing capabilities and so much more, Gist support is one of the best features to like of Gist. They are always there and effective.

What do you dislike about Gist?

Though Gist isn't perfect, I'm yet to find something I dislike that it's support hasn't quickly addressed.

What problems is Gist solving and how is that benefiting you?

GIst has helped me reach my potential customers more efficiently. From emails, to support, to chat, it's very helpful to get the visitor to move down the funnel.

Small Business (50 or fewer emp.)
Sep 07, 2020
 Source
Overall Rating:
5.0
Maverick F. avatar
Maverick F.
Founder
Share
"Better and better every time!"
What do you like best about Gist?

* Great customer support (responsive, knowledgable) * Continuous upgrades and updates * Intuitive once you get the hang of it * Fast and hardly fail to load * Great native integrations (ConvertBox!) and Zapier is always useful

What do you dislike about Gist?

* Slight UX improvement, but no biggie * Automation and event tracking may need some time to get used to * Wishlist: forms allow more font customization to suit website branding * Wishlist: that forms allow dropdowns, multiple-choice, sliders etc * Wishlist: there's an email tracking feature to track replies

What problems is Gist solving and how is that benefiting you?

* Using it as a CRM to replace Hubspot * Managing our key prospects and clients * I used to have problem tracking form submissions based on UTM codes. Now it's much easier. * Having a team inbox for FB messenger and live chat is also useful * Ability to auto tag based on behaviours is a plus

Small Business (50 or fewer emp.)
Sep 05, 2020
 Source
Overall Rating:
5.0
CH
Carron H.
Founder
Share
"This is a good automation system for Woocommerce users. Still learning but so far so good!!"
What do you like best about Gist?

The simple automation system and templates

What do you dislike about Gist?

Nothing so far. Everything is pretty self explanatory.

What problems is Gist solving and how is that benefiting you?

Better communication with customers

Small Business (50 or fewer emp.)
Aug 01, 2020
 Source
Overall Rating:
5.0
AD
Austin D.
Founder
Share
"It's Magic"
What do you like best about Gist?

It is a very powerful piece of software yet very intuitive to implement. Before finding Gist, I used 3 other pieces of software and tried to make them work together. WIth Gist, I have Live Chat, Help Desk, Lead Generation, and Email Marketing all under one roof and it makes daily management much easier

What do you dislike about Gist?

While I like everything about it, I hope in the future they implement some basic CRM features such as assigning task and funnel stage workflows

What problems is Gist solving and how is that benefiting you?

Automate and enhance communications based on what visitors do on my website and membership area.

Small Business (50 or fewer emp.)
May 06, 2020
 Source
Overall Rating:
5.0
MO
Michael O.
Founder
Share
"Gist customer contact - perfect for Sass companies"
What do you like best about Gist?

Gist is an integrated customer contact help desk product that is great for Saas companies. Rather than having to purchase and integrate separate systems for chat, help desk and email automation, Gist provides all three in a beautifully integrated app.

What do you dislike about Gist?

Very little. Gist meets our needs very closely.

What problems is Gist solving and how is that benefiting you?

We needed a unified 360 degree customer contact system. From web site chat, to in app messaging, and help ticketing -- we need a single solution that manages our customer contact and onboarding.

Small Business (50 or fewer emp.)
Apr 14, 2020
 Source
Overall Rating:
5.0
PR
Phillip R.
Founder
Share
"Everything that you need to support your customers and grow your business"
What do you like best about Gist?

I like that Gist is an all-in-one solution that can help you provide the best customer experience while leveraging new tools such as Bots, calendar integration, knowledge base, chat, and more.

What do you dislike about Gist?

The Gist team is pretty fast resolving issues for their customers. I was able to get replies within seconds and resolution within minutes. I can't complain but to say that Gist team is on top of their game when it comes to customer support.

What problems is Gist solving and how is that benefiting you?

We definitely are improving our customer support interactions. We are having more human connections and at the same time, it gives us an advantage against our competitors. The integration of customer support tools, marketing, and sales is essential for our daily routine.

Small Business (50 or fewer emp.)
Mar 02, 2020
 Source
Overall Rating:
5.0
Andrada R. avatar
Andrada R.
Social Media Specialist
Share
"I use gist every day and it's simple to learn and intuitive."
What do you like best about Gist?

The interface is easy to understand and makes the process of using it very simple. I feel like using Gist on a day-to-day basis makes things simpler for us in order to answer our client's questions and keep in touch with them. I think it makes communication smooth, I enjoy the email notifications and so many other features that alert us or our clients. I recently enjoyed their revamp on the snooze system, it makes everything much simpler to keep track of.

What do you dislike about Gist?

Sometimes the app can be slow or doesn't load altogether. This often happens where there is a big demand (such as Christmas sales or Black Friday). This should be addressed! I also have trouble sometimes snoozing chats or closing them and it can be very troublesome sometimes. The number of chats opened doesn't go down and there is a big difficulty in synchronizing this. Also, I dislike the fact that files and images are sent as separate files, especially when I need them attached to the message to get ideas clear to the clients.

What problems is Gist solving and how is that benefiting you?

Talking and offering advice to our clients is very easy. 😊 Communication is made easy through attaching files, images, adding gifs and much more. I also enjoy being able to see a lot of details regarding our customers' information (email, user code, browser, computer system etc.)

Small Business (50 or fewer emp.)
Feb 28, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Happy Gist User = Happy Customers"
What do you like best about Gist?

I have used many platforms and I found Gist to have the most reliable mobile app. Gone are the days when I had to find unhappy customers at the end of the day, due to notifications not being pushed timely to my phone. Setup is very easy for a non-techy person like me! I work more on the creative side of things but I was able to set up the app to be up & running within a few minutes. Plus, their support is amazing! Interface is nice and chat widget is customizable. It comes with a booking feature that integrates with our team calendar. Love the snippets feature & integrations with many other apps that we use is a bonus. Custom domain feature is the best!

What do you dislike about Gist?

I haven't used the "assistant" feature. This is the only part I did not really get so easily and I would probably need more time to set it up. I also requested a feature to be able to setup a contact form that will go straight to conversations/inbox. At the moment, we use a separate Contact Form on the website.

What problems is Gist solving and how is that benefiting you?

We run a healthy food & beverage startup and live chat is very important for us with customers who need immediate assistance. I could easily chat with them on the go without delays providing better customer service. Our customers are very happy! We also receive quite a lof emails and we use the team inbox which is very reliable. The ability to send email broadcasts has helped with our sales & affiliate systems... emails don't go to spam!

Small Business (50 or fewer emp.)
Feb 13, 2020
 Source
Overall Rating:
5.0
Jignesh P. avatar
Jignesh P.
Founder
Share
"Gist is zeus for SMEs"
What do you like best about Gist?

Like ancient Greek mythology god Zeus, Gist is for small business owners like us, i am associated with gist when it was called converfox, U am super happy with this awesome tool since than. I am hoping to get constantly surprised and amazed in future with the features they are coming up with one by one at speed of a bullet.

What do you dislike about Gist?

Earlier the mobile app lagging, but now its rectified

What problems is Gist solving and how is that benefiting you?

Customer interaction on the go and email automation

Small Business (50 or fewer emp.)
Feb 11, 2020
 Source
Overall Rating:
5.0
MO
Mark O.
Founder
Share
"Everything you need"
What do you like best about Gist?

Most helpful is the fact that it has everything - chat, automation, ...you can even set up a knowledge base with gist. It's a whole 'nother level.

What do you dislike about Gist?

Because of all the options it can be overwhelming sometimes.

What problems is Gist solving and how is that benefiting you?

I use for support(chat), emailing, birthday wishes to customers...it's easy because you everything in one place.

Small Business (50 or fewer emp.)
Feb 09, 2020
 Source
Overall Rating:
5.0
DH
Drew H.
Lead Software Engineer
Share
"Gist is my go-to marketing automation platform"
What do you like best about Gist?

Streamlined interface with a lot of features that work together. Super simple to tag and untag contacts and visitors, send follow up emails, and re-engaged past customers with minimal time and effort.

What do you dislike about Gist?

Not much to dislike, the platform has been constantly improving over the past few years and I've been very impressed with what the Gist team has pulled off - looking forward to seeing more as they continue to develop.

What problems is Gist solving and how is that benefiting you?

I've been able to follow up after people try trial versions of our software to offer incentives to purchase, follow up on abandoned carts, and segment users for email outreach based on their interests (all of which results in higher ROIs).

Small Business (50 or fewer emp.)
Feb 07, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great service!"
What do you like best about Gist?

I love the service that I receive from Gist. They are very responsive when I need help and make updates that fit my needs. They helped me transition from my previous provider, helped me set up my sales funnels and more. They go above and beyond my expectations. I don't know what I would do without the great service and care that the Gist Team provides for me. I feel like a VIP.

What do you dislike about Gist?

They made lots of improvements over the years that I absolutely love. I have not complaints.

What problems is Gist solving and how is that benefiting you?

I have the ability to talk and meet the needs of my audience. Sending communications to customers is easy. Customizing my emails was easier than I thought. I was able to transition my account without skipping a beat.

Small Business (50 or fewer emp.)
Feb 06, 2020
 Source
Overall Rating:
5.0
DJ B. avatar
Dj B.
Owner
Share
"Exceptional and beyond expectations"
What do you like best about Gist?

All-in-one suite is fantastic. Idon't have to have different platforms (Email, Live chat,) to do what I need. The price is affordable as well.

What do you dislike about Gist?

There is nothing I dislike about Gist platform.

What problems is Gist solving and how is that benefiting you?

With Gist I don't have to have a pltform to collect emails and another platform to answer Live Chat and another for Social Media connections with my website visitors. Gist combines it all and does it affordably.

Small Business (50 or fewer emp.)
Feb 02, 2020
 Source
Overall Rating:
5.0
Masuk Sarker B. avatar
Masuk Sarker B.
I Os Developer
Share
"All In one support software"
What do you like best about Gist?

this software is all rounder software to control any type of online business. but i like getgist user interface and their super fast support.

What do you dislike about Gist?

this will be great if i can connect facebook page and can reply customer comments inside in getgist like ladesk. right now i can reply only facebook page messages.

What problems is Gist solving and how is that benefiting you?

I can support my customers easily on the go. using their mobile app. also their knowledgebase also helps me to reduce customer messages.

Small Business (50 or fewer emp.)
Jan 28, 2020
 Source
Overall Rating:
5.0
IC
Ivan C.
Founder
Share
"One of the best all in 1 Marketing platform I have used"
What do you like best about Gist?

Gist has came a long way. Love the automations. One of the best all in 1 marketing I have ever used.

What do you dislike about Gist?

There is a staggered email send limit. However, I believe if you are not using the platform for spam purposes and legit reasons, it is understandable that they need to keep their mail server clean for deliverability.

What problems is Gist solving and how is that benefiting you?

I do not have to integrate many systems with Spiders and Gist has solved half of my marketing automation process.

Small Business (50 or fewer emp.)
Jan 27, 2020
 Source
Overall Rating:
5.0
Shayla B. avatar
Shayla B.
Artist, Owner
Share
"Gist Makes My Business Better and Life Easier!"
What do you like best about Gist?

I love having a single platform which includes tools for things that usually require multiple subscriptions and multiple logins that I then have to integrate with each other. The customer support is phenomenal! I ask questions late at night and on weekends and always get a response during non-business hours!

What do you dislike about Gist?

If you hate only paying once instead of for 5 different tools, Gist is probably not for you. ;)

What problems is Gist solving and how is that benefiting you?

I love having a chat bot, live chat, a knowledge base, and even an email marketing platform all in one place because it means I can easily sync data between them all and even better, I do it all in one place with just a single subscription!

Small Business (50 or fewer emp.)
Jan 26, 2020
 Source
Overall Rating:
5.0
Mark R. avatar
Mark R.
Owner/Developer
Share
"Best Value All-rounder for Marketing Automation"
What do you like best about Gist?

One of the things that has impressed me most about Gist is that it strives to bring everything under one platform. Having the ability to run chatbots, launch drip feed campaigns, do an email blast, connect to your calendar, track users and more in one platform is not unique...but getting it all for free or low or low cost is. I have used some big-end products before and they are great, but they are also designed for the big-end of town and are largely not cost effective for your small-medium businesses. The value that Gist delivers is actually pretty phenomenal when you start working out how many systems it can potentially replace. Even their free plan incorporates full features, so it's a pretty easy choice to at least try it out. The additional kudos however goes to the fact that they continue to add value to their platform. The most recent additions have included web forms and pop-up tool which demonstrates they are a growing company that is willing to invest in its own platform as well as its customers.

What do you dislike about Gist?

Like most all-inclusive software packages, there's a bit of a steep learning curve in how it all fits together and getting the initial integrations set up. I've also found the terminology to be somewhat different to some of the other marketing platforms I've tried in the past, which at times is confusing. That said, they have a pretty comprehensive tutorial and education system to back up their platform and a growing network of users for collaboration and continued learning. On the email marketing side, they don't have design templates to choose from, so you have to create and upload your own in HTML.

What problems is Gist solving and how is that benefiting you?

I'm still in the early days of putting it's through its paces, however Gist will ultimately replace three existing separate software systems that I am using which is 1. Email marketing tool, 2. Drip feed Tool and 3. Chatbot tool and potentially even more tools via forms and pop-ups. As mentioned earlier, having all these under one roof for a low price is one of the major appeals of the platform compared to similar service providers on the market. As well as using for my own business, I also see it as a good cost effective alternative for my small business clients, particular the ones that are similarly currently using multiple platforms and paying multiple subscription fees.

Small Business (50 or fewer emp.)
Jan 24, 2020
 Source
Overall Rating:
5.0
Jorge D. avatar
Jorge D.
Director Ejecutivo
Share
"The Platform to Get Started!"
What do you like best about Gist?

Have everything I need to manage the marketing efforts.

What do you dislike about Gist?

Need more integrations from other platforms.

What problems is Gist solving and how is that benefiting you?

CRM, Chat, Email Marketing, this tools connected create Magic!

Small Business (50 or fewer emp.)
Jan 24, 2020
 Source
Overall Rating:
5.0
IK
Ian K.
Digital Marketing Strategist
Share
"A Solid Customer Interaction Tool"
What do you like best about Gist?

I love that Gist pulls together several different types of customer interactions and ties them together in one location. I love being able to see who has interacted with what emails, chats, etc. Not only can you get in touch with your customers with email/chat, but you can also have the ability to create a knowledge base and better service your customers.

What do you dislike about Gist?

The emails are still a little basic. You can code a custom email template, but I wish there was a way to pick from several different email formats or the ability to customize those in greater detail.

What problems is Gist solving and how is that benefiting you?

Before implementing Gist, I didn't have an easy and straightforward solution for live chat on my website. Additionally, I was using a separate email provider. What made me switch to Gist was the ability to have my email and chat platforms united in one tool, rather than having two separate tools that didn't talk to one another. It makes it much easier to capture leads (either through the lead form or through the chat functionality) and to follow up with those leads through chat and email.

Mid Market (51-1000 emp.)
Dec 18, 2019
 Source
Overall Rating:
5.0
David C. avatar
David C.
Ecommerce Manager
Share
"Get Gist is improving our open rates"
What do you like best about Gist?

It's resend email to people who have not opened the email feature.

What do you dislike about Gist?

Get gist needs to work on the reporting side of things, there's not enough data

What problems is Gist solving and how is that benefiting you?

Being with MailChimp restricted us in many ways, we couldn't truly engage with people on a massive scale, Get Gist allows us to create workflows and drip campaigns far more efficiently

Small Business (50 or fewer emp.)
Dec 17, 2019
 Source
Overall Rating:
5.0
Uwe D. avatar
Uwe D.
Founder & Ceo
Share
"Great tool and rapid development"
What do you like best about Gist?

When I first started using Gist it was in a beta stage (and was called ConvertFox). Over a short period of time they grew their team and product to a serious All-in-one platform for customer support, live chat, marketing, drip-feed email campaign and much more. I love that the team develops the tool so fast and efficient.

What do you dislike about Gist?

Sometimes it can be a bit slow, but I guess most tools that are THAT powerful need a bit of time to load.

What problems is Gist solving and how is that benefiting you?

We offer live chat support to our customers, use their CRM to keep track of our customers and how they behave and we also occasionally send emails via their system. In the future we want to integrate even deeper.

Small Business (50 or fewer emp.)
Dec 15, 2019
 Source
Overall Rating:
5.0
Alden S. avatar
Alden S.
Founder
Share
"Providing customer support and keeping visitors engaged has never been easier!"
What do you like best about Gist?

The one thing that we absolutely love with Gist is how stunning the live chat looks on our website! The live chat is easy to implement and set up. Now our visitors can instantly get our support and in return, we get to collect the leads! 3 things we like the best: - Easy to use live chat - Robust email marketing automation - Stunning forms and knowledge base

What do you dislike about Gist?

There is not much that we dislike about Gist. They are constantly improving and adding features. If we were to pick two things, for now, it would be: - A bit of a learning curve - Even more integrations would be great

What problems is Gist solving and how is that benefiting you?

We have tried many applications that offer live chat support and email marketing automation and nothing has come close to what Gist has to offer! One business problem we had was providing live support on our website. With Gist we have solved that problem, thanks to its amazing live chat feature!

Small Business (50 or fewer emp.)
Dec 11, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great all min one solution"
What do you like best about Gist?

- One solution for most of the main tasks - Easy to start - great support

What do you dislike about Gist?

currently I like what I see a lot and there is nothing to dislike

What problems is Gist solving and how is that benefiting you?

- better support - better connection to website visitors and their questions - integrated messaging via chat, E-Mail, campaigns

Small Business (50 or fewer emp.)
Dec 07, 2019
 Source
Overall Rating:
5.0
Mark S. avatar
Mark S.
Spark Chart | Co Founder | Feedback And Survey Expert | Management Consultant
Share
"Gist is a powerful all-in-one platform for sales and service"
What do you like best about Gist?

Gist provides us with a single, all-in-one software platform with incredible power to support our clients and enhance our sales and marketing. Gist allowed us to replace several very high profile applications (like Zendesk, Mailchimp and others) with one platform. At the same time, they have additional features well beyond those platforms that we did not expect. That is saving us money and time. More importantly, we can support our clients and potential clients 24 hours a day and seven days a week and we can serve them with very targeted messaging and help. When it comes to their own support, Gist give us very responsive support using their application. From our experience, they care very much about their clients. They have a clear vision for the future and continue to live up to their promises by regularly delivering release new features.

What do you dislike about Gist?

For us, there is nothing to dislike. We cannot fault their product or their customer service.

What problems is Gist solving and how is that benefiting you?

Live customer support, Knowledge Base, autoresponder messaging, targeted email drip campaigns, automations, inbound and outbound marketing, contact management, website popup forms, online calendar bookings, tracking activity across our application and our website, and more.

Small Business (50 or fewer emp.)
Dec 06, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Gist - All in powerhouse"
What do you like best about Gist?

The Support/Sales chat feature and knowledgebase is awesome and better then I've seen on other platforms

What do you dislike about Gist?

The learningcurve is a bit steap especially with the automation in relation to mailcontacts but once you get it working, it's awesome!

What problems is Gist solving and how is that benefiting you?

Basically a lot of my customer journey issues, fast contact on my website via chat made me a lot of money already!

Mid Market (51-1000 emp.)
Dec 04, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"An Old HS User Fell In LOVE with Gist"
What do you like best about Gist?

I'm actually shocked at how similar this is to the competition but at a much much lower price. You don't understand how awesome the product is unless you come from something else that is almost identical. In this case, an exact replica with almost all of the same features but with a much lower pricing hassle is a huge win here. I wish I found this sooner. It literally does all the Marketing, Sales, Support aspects that the other service provides but at ONE price. Its incredible how similar they are too.

What do you dislike about Gist?

I wish their live chat support worked during US hours. I often have to wait until the next day to get the appropriate response or get the fixes I need; however, I'm ok with it.

What problems is Gist solving and how is that benefiting you?

Full service marketing automation platform that works extremely well.