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Keap CRM Software logo
Keap
4.3
(Formerly Infusionsoft)
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Keap Reviews: 4.3/5 — Solid Choice

Keap Overview
What is Keap?

Formerly known as InfusionSoft, Keap is an all-in-one, cloud-based sales, and marketing software option offering customer relationship management (CRM), marketing automation tools, and eCommerce features. Keap is the preferred platform for small businesses that rely on the platform to streamline sales and manage customer experiences in a single suite. Using Keap, users can segment contact, manage and track customer interaction, send emails, and create tailored campaigns with personalized communication triggers. Users can also use Keap to manage eCommerce with inventory management features, payment gateways, and purchase fulfillment features.

Company Keap
Year founded 2001
Company size 201-500 employees
Headquarters Chandler, Arizona, United States
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
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What Keap is best for?
How does Keap compare to Lighthouse?
What are the pros and cons of Keap?
Keap Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Keap Features
Activity Tracking (calls, emails, meetings)
AI assistance (summaries, signal detection, scoring)
AI Call/Text Automations / Virtual Agent
AI Lead Scoring
API Access
API Access / Integration / Open APIs
API / SDK / integrations
API / Webhooks / Integrations
Appointment Scheduling
Automated workflows / task automation
Automation / Workflow Rules / Triggers
Bulk / Mass Email / Outreach
Keap Media
Keap video thumbnail
Keap 0
Keap 1
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Keap 3
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Keap Screenshots
Keap screenshot 1
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Keap screenshot 3
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 05, 2026
Keap CRM Software logo
1,468 Keap Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Feb 17, 2022
 Source
Overall Rating:
5.0
CM
Cristian M.
Operation Manager
Share
"Thank you Graig sharing you knoledge on Campaign builder with us"
What do you like best about Keap?

I liked the clear structure of the CB trilogy class that Graig and his team put together for Keap / Infusion soft community. Each video was on point and with clear explanations about the subject. I have done a 1.5 hr training class on Keap emails and Landing pages with another company and I was really confused after that class. But after going through only 2 videos recorded from the CB trilogy class, each of about 10 min done by Graig Jenkins from Monkeypod/Keap all become much more clear. So thank you! I would definitely recommend any class done by Graig.

What do you dislike about Keap?

The class the Graig made, has no downsides. There are some downsides on Keap part with regards to How Order forms display for clients, I wish this would be improved. Another thing is the User Permission internally with Keap , there are so many options there, I wish we would have 3 main access by default that will link to some GDPR risks as ... so we can have a View only, View only with limited editing on some fields, and admin, or something along the lines.

What problems is Keap solving and how is that benefiting you?

From collecting clients' details when we onboard them for our services to following on different stages along the client journey, collecting payments, and running various reports, are all great powerful tools.

Small Business (50 or fewer emp.)
Feb 17, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Love everything about this service"
What do you like best about Keap?

We love the easy to use aspect of Keap and the organization of the platform. Easy to navigate and work with and no hassles.

What do you dislike about Keap?

We love all the features and are happy with the product, the customer service and ease of use.

What problems is Keap solving and how is that benefiting you?

Keap has allowed us to stay in touch with all of our clients easily and efficiently without worry. No one falls off our list and everyone is taken care of with Keap.

Small Business (50 or fewer emp.)
Feb 17, 2022
 Source
Overall Rating:
5.0
Michelle C. avatar
Michelle C.
Chief Digital Marketing Engineer
Share
"Powerful marketing tool"
What do you like best about Keap?

Features, flexibility, customer support

What do you dislike about Keap?

There is more than one way to do anything .... sometimes it is hard to decide which one to take.

What problems is Keap solving and how is that benefiting you?

Implement smart marketing funnel, integrate marketing funnels with eCommerce, affiliate marketing

Small Business (50 or fewer emp.)
Feb 16, 2022
 Source
Overall Rating:
5.0
JB
John B.
Lead Programmer
Share
"To Keap or not to Keap"
What do you like best about Keap?

I use Wordpress and X themes with Infusionsoft plugins to integrate Calendly, Google Calendar, Gmail and Keap all together to produce a smooth easy opt in process for prospects. Keap makes this so easy.

What do you dislike about Keap?

But a serious missing component is in regards to affiliate details. No matter what version of Keap is used, there is no shortage of business models (online anyway) that need better affiliate tracking/details.

What problems is Keap solving and how is that benefiting you?

I primarily focus on use of the api/rest as I'm a certified developer. There needs to be exposure to the api for keap appointments and deals like there has been in the past for infusionsoft (keap max classic) opportunities and scheduled tasks.

Small Business (50 or fewer emp.)
Feb 02, 2022
 Source
Overall Rating:
5.0
Jen W. avatar
Jen W.
Spiritual Life Coach
Share
"Keap Review"
What do you like best about Keap?

Easy to use, professional layouts, great customer care.

What do you dislike about Keap?

I wish they didn't charge by how many email contacts you have.

What problems is Keap solving and how is that benefiting you?

Easier to email my list. Easier to make lead magnets. I've gotten more leads than ever using Keap

Small Business (50 or fewer emp.)
Jan 31, 2022
 Source
Overall Rating:
5.0
CS
Cj S.
Business Strategist
Share
"Best Sales & Marketing Automation Tool EVER"
What do you like best about Keap?

I love thay Keap brings so many essential pieces of your business operations into one place -- Sales pipeline, CRM, invoicing, email marketing, phone, scheduled, and so much more. It's truly our secret weapon!

What do you dislike about Keap?

I don't have any true complaints. Like with any software, there's room for improvement. I've seen the Q3 and Q4 roadmap and it's awesome! Many of the gaps are being addressed.

What problems is Keap solving and how is that benefiting you?

We've streamlined our sales process and automated key steps so leads have an awesome experience. Keap makes it easy for clients to pay! Keap also helps us more easily check in with leads and clients. We have more visibility into our sales pipeline. We know exactly where leads are in the process and we didn't have that before. We've also eliminated dozens of manual tasks leveraging the easy automation feature.

Small Business (50 or fewer emp.)
Jan 30, 2022
 Source
Overall Rating:
5.0
DS
David S.
Web Technology Consultant
Share
"Great Software for managing your Small Business"
What do you like best about Keap?

It's hard to say what I like the best... Scheduling links that integrate with Zoom, invoicing, recurring payments on invoices, pipelines for sales or services, the list really goes on and on.

What do you dislike about Keap?

I honestly don't have anything to say negatively about Keap. Their employees, software, and services have all been very good to me. Thank you so much Keap! Keep up the good work!

What problems is Keap solving and how is that benefiting you?

I am managing my entire web / SEO business with Keap. From scheduling new client calls, to sending and receiving payments on invoices. I haven't really even gotten started with the email marketing aspect yet, but there's plenty of time for that.

Small Business (50 or fewer emp.)
Jan 27, 2022
 Source
Overall Rating:
5.0
Pazbi Z. avatar
Pazbi Z.
Director
Share
"Saved us over 1000 hours a year!"
What do you like best about Keap?

We've found that Keap allows for a level of customisation and integration that far exceeds the competition. The automation capabilities are top notch. It's also a fraction of the cost compared to services like Hubspot that require upwards of £1,000 a month to access comparable features.

What do you dislike about Keap?

The UI for Keap Infusionsoft Classic is a little daunting at first, simply because of the number of things you can do with it. I think that is one area that could be improved.

What problems is Keap solving and how is that benefiting you?

We've used a Keap Partner called The Business Catalyst to help us with our customer journey mapping and automating things like appointments, sales, reminders and evergreen marketing. We've saved over 20 hours a week in repetitive tasks which is over 1000 hours a year. Huge value.

Mid Market (51-1000 emp.)
Jan 26, 2022
 Source
Overall Rating:
5.0
DN
Diego N.
M
Share
"Best All Inclusive Software For Online Sales and Tracking!"
What do you like best about Keap?

Keeps awesome track of clients and sales! Remember all the things you talked over with them anytime in the past and forecast future sales!

What do you dislike about Keap?

It is very complicated and takes a while to learn and set up.

What problems is Keap solving and how is that benefiting you?

Helping keep track of clients and in contact with them. Keeping track of sales and forecasting future sales!

Mid Market (51-1000 emp.)
Jan 26, 2022
 Source
Overall Rating:
5.0
Jessi D. avatar
Jessi D.
Self Proprietor
Share
"Keap is a keeper!!"
What do you like best about Keap?

Money management! Its fully-functional billing system allows customers to pay with cards or PayPal. By using payment forms, you can embed the form on your website to make it easy for people to do business with you.

What do you dislike about Keap?

It can take some time to learn how to build and utilize successful campaigns, so I guess I would say just the learning curve of everything this has to offer.

What problems is Keap solving and how is that benefiting you?

Keeping customers informed is the main. The analytical information Keap provides about the customer helps tailor triggered campaigns to help you utilize your sales pipeline efficiently.

Enterprise (> 1000 emp.)
Jan 23, 2022
 Source
Overall Rating:
5.0
JA
Jafrul A.
Software Engineer
Share
"Awesome and Excellent CRM indeed!"
What do you like best about Keap?

It has countless such highlights - presumably more than you will at any point require. It saves me a great deal of time consistently by dealing with the subsequent I want for my customers

What do you dislike about Keap?

It has a lofty expectation to learn and adapt - however, whenever you have it down, it's astounding. I likewise wish the versatile application was somewhat more powerful. Like the web interface - it would be truly useful to have the option to accomplish more with crusades and get investigation and results in the portable application.

What problems is Keap solving and how is that benefiting you?

I use it to stay in contact with my customers. The capacity to create various missions likewise assists me with broadcasting bulletins to my customers and assisting with catching leads on my site. I can keep up with various mailing records and customer records and ensure that I am sustaining the new leads that come in through my site or through different sources.

Small Business (50 or fewer emp.)
Jan 21, 2022
 Source
Overall Rating:
5.0
Simon M. avatar
Simon M.
Podcaster
Share
"It's Like Having An Extra Person In My Office"
What do you like best about Keap?

I have used Keap for over 5 years and it is like having an admin and marketing person sat in the office with me. It released at least two days a week for me. It was far more intuitive and easy to implement than the competitors I had moved from.

What do you dislike about Keap?

I love the email broadcasts for scheduled emails to individual clients but I wish I could do this from within the contact's record and not have to do the whole search thing every time

What problems is Keap solving and how is that benefiting you?

I use Keap to stay in contact with my clients weekly, send our bi-weekly eNews, launch event campaigns, integrate with my scheduler and Zoom, and I use it for my billing and invoice processing

Small Business (50 or fewer emp.)
Jan 20, 2022
 Source
Overall Rating:
5.0
RF
Rachel F.
Baby And Parenting Consultant And Author
Share
"Easy to use, even for a tech numpty like me!"
What do you like best about Keap?

Keap is so easy to use and it works exactly as it says it should. Creates great automations and broadcast and plenty more besides. Great value for money and super training too. I had a few

What do you dislike about Keap?

I had a few hitches moving from the legacy broadcast builder to the new builder bu,t with the help of the training support team and the Facebook group, I was sorted.

What problems is Keap solving and how is that benefiting you?

I was able to quickly set up automations for nurture email sequences attached to two lead magnets in time for a big presentation at the UK Baby Show. Awesome! And now I can easily create great emails and broadcasts to keep all my new leads engaged and happy. I'm In the process now of linking up an appointment diary.

Small Business (50 or fewer emp.)
Jan 20, 2022
 Source
Overall Rating:
5.0
SS
Suzette S.
M
Share
"Keap is a keeper!"
What do you like best about Keap?

I like the automation and broadcasts. They are easy to use. Every time I have a question, I have received quick, knowledgeable service. I feel the intake process is great. Our training was structured and practical. I like promotor/lead emails! The new leads can be tagged and then given information for their specific needs.

What do you dislike about Keap?

I need more practice. The automations are new to me.

What problems is Keap solving and how is that benefiting you?

The intake is going smoother. The information is banked in one place and clients can do it on line with ease. Clients who do not finish, can start exactly where they stopped entering. We can support them to complete the forms.

Small Business (50 or fewer emp.)
Jan 20, 2022
 Source
Overall Rating:
5.0
TM
Trent M.
Founder
Share
"Best Email Software I've Used!"
What do you like best about Keap?

Easy to use dashboard, very advanced email automation, and more! I've used so many providers and so happy I found one for all my needs, all in one place.

What do you dislike about Keap?

I would love for products to be on a subscription which I believe the team is working on now.

What problems is Keap solving and how is that benefiting you?

Advanced email automation and follow up. Saving me a lot of time!

Small Business (50 or fewer emp.)
Jan 20, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Automation is a game changer!"
What do you like best about Keap?

I love the automation. I worked with a Keap partner specific to my business and it's really helped generate and convert leads. Plus I can keep track of all of it one place. I also really love being able to schedule emails. It's so crucial for my business to keep my clients up to date and it helps us give that extra level of customer service.

What do you dislike about Keap?

I wish I could send the broadcast emails to all emails on a customers accountand not have to create multiple emails for different email addresses for the same contact.

What problems is Keap solving and how is that benefiting you?

Losing leads -- keeping communication organized.

Small Business (50 or fewer emp.)
Jan 20, 2022
 Source
Overall Rating:
5.0
AB
Amit B.
Real Estate Broker And Co Owner / Co Founder Of Talk Condo.Com
Share
"A user for the past 10 years"
What do you like best about Keap?

The ability to create individual and specific campaigns for very specific registrants and then tag them.

What do you dislike about Keap?

The random errors related to the spam checker, or random errors in the campaigns.

What problems is Keap solving and how is that benefiting you?

The ability to create email campaigns that can auto-reply to registrants and tag them for follow-up emails.

Small Business (50 or fewer emp.)
Jan 20, 2022
 Source
Overall Rating:
5.0
Christina O. avatar
Christina O.
Operations
Share
"Keap has been perfect for our small business!"
What do you like best about Keap?

The customization is easy and effective for an out of the box software!

What do you dislike about Keap?

It would be wonderful to offer a "parent/child" relationship option for companies. We would also benefit from automation on the company level.

What problems is Keap solving and how is that benefiting you?

We are able to run both our marketing and sales processes through one system effectively.

Small Business (50 or fewer emp.)
Jan 14, 2022
 Source
Overall Rating:
5.0
Kunal R. avatar
Kunal R.
Senior Project Manager
Share
"Best Solution for Marketing Needs!!"
What do you like best about Keap?

Keap is the best solution for automated marketing. It makes the email marketing process hassle-free. Its analytics provides data in real-time. The best thing I liked is its email segmentation. It helps me to target the right user in different campaigns.

What do you dislike about Keap?

Sometimes its email gets wrongly flagged and drops into clients' spam folders.

What problems is Keap solving and how is that benefiting you?

With less headcount, we have been able to achieve the marketing target using Keap. It's automated emailing helped us to approach potential clients with less effort. Also, Its robust analytics provides detailed reports and makes it easy for me to analyze the performance.

Small Business (50 or fewer emp.)
Jan 12, 2022
 Source
Overall Rating:
5.0
MB
Mark B.
Cyber Security Consultant
Share
"My CRM"
What do you like best about Keap?

Its so robust. So much better than what I was using.

What do you dislike about Keap?

It is expensive, but I think it will show a good ROI.

What problems is Keap solving and how is that benefiting you?

I am managing all of our marketing through Keap.

Small Business (50 or fewer emp.)
Jan 06, 2022
 Source
Overall Rating:
5.0
MK
Marie K.
Founder
Share
"The Learning Curve is Worth Learning"
What do you like best about Keap?

Business grows when people know you exist, understand how you do business, and you make it easy to do business with you! Keap helps us accomplish all of these goals in one application!

What do you dislike about Keap?

There is a bit of a learning curve, but once you've gotten the system down, it really is easy to use and so worth making it through that curve!

What problems is Keap solving and how is that benefiting you?

Keeping track of payments, client usage and marketing is so simple with KEAP email campaigns and reports!

Small Business (50 or fewer emp.)
Dec 29, 2021
 Source
Overall Rating:
5.0
MN
Mj N.
Keap Crm Expert
Share
"Awesome experience with Keap CRM"
What do you like best about Keap?

These are the factors I like alot easy contact importing, sales management, campaign building, accurate tagging, and reporting. Ecommerce system has also good options like payment plans to split the payment into installments.

What do you dislike about Keap?

Campaign & landing page builders take much time to load sometimes; as soon as elements increases on the landing page, it starts hanging. These factors need to be improved.

What problems is Keap solving and how is that benefiting you?

I am an expert in converting the client business requirements into an excellent strategy to automate their system; so far, they can capture more leads and make more sales.

Small Business (50 or fewer emp.)
Dec 28, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Keap Changes Everything!"
What do you like best about Keap?

By far, the ability to use Keap to quickly create and build landing pages and email campaigns that drive new prospects into our company gives us a far better chance to grow than blindly "marketing" on social media.

What do you dislike about Keap?

There's really nothing to dislike in Keap. If you need something, chances are, Keap can do it. The only challenges I ever have are realizing how powerful it is, and keeping my imagination in check.

What problems is Keap solving and how is that benefiting you?

The speed of conversions. Prior to adopting Keap, it took us, on average, 3 weeks to convert a prospect. Now, with text messaging, the email follow up, and the ease of scheduling sales calls, we're closing new leads in five-6 business days.

Small Business (50 or fewer emp.)
Dec 28, 2021
 Source
Overall Rating:
5.0
Muhammad J. avatar
Muhammad J.
Wordpress/Woo Commerce Expert
Share
"Very good CRM i have ever seen"
What do you like best about Keap?

Keap new interface is very simple and user-friendly. Email deliverability is very very good; Campaigns are straightforward to build. In campaigns, landing page builder is very user-friendly. The tagging and reporting system is very accurate—reasonable and good pricing plans for users.

What do you dislike about Keap?

Directly integration with third-party apps like Twillio, Zoom, calendly doesn't exist. Landing page builder slow down as soon as elements increases on the page.

What problems is Keap solving and how is that benefiting you?

I have built the campaigns for my clients to automate their businesses like coaching followups, seminars, Selling things etc. Users can start using it within budget.

Small Business (50 or fewer emp.)
Dec 14, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great client experience needs to have better mobile UX"
What do you like best about Keap?

Technical needs were available immediately for advanced users. However, it was also intuitive enough especially for newbies and thus makes it easy to teach the app use better.

What do you dislike about Keap?

Mo ile functionality was hampered making it harder to use when on the go. Laptop experience is okay. Overall easy to use but as a personal preference would like seeing more color in the design.

What problems is Keap solving and how is that benefiting you?

We used it for email marketing and newsletter building. Keap helped us to increase distribution efficiency by cleaning our contact list and ensuring the links were up-to-fate. Our company had several services with an umbrella marketing group and so Keap was able to meet all our various requirements.

Mid Market (51-1000 emp.)
Dec 07, 2021
 Source
Overall Rating:
5.0
Daniel R. avatar
Daniel R.
Sales Account Manager
Share
"Good software for keeping in touch with customers and prospects."
What do you like best about Keap?

The ability to create an "if this, then that" sales flow. Allows me to stay in touch with potential customers by enabling automatic email flows and follow-up capabilities.

What do you dislike about Keap?

I'm not too fond of the program's complexity. I needed to get training to understand how the processes and systems worked. Once I understood the process, I was delighted.

What problems is Keap solving and how is that benefiting you?

I am solving the problem of automated follow-up and customer retention through automatic emails. It's allowing me to focus on low-hanging fruit by capturing my whole audience through email campaigns.

Small Business (50 or fewer emp.)
Nov 29, 2021
 Source
Overall Rating:
5.0
HT
Heidi T.
Owner/Attorney
Share
"My 4th CRM was the WINNER"
What do you like best about Keap?

Easy automations that allow my business to work when I don't.

What do you dislike about Keap?

Sometimes emails through Keap end up in Junk email.

What problems is Keap solving and how is that benefiting you?

I do all kinds of things in Keap: pipeline systems and processes, invoicing, email campaigns, easy automations, task lists, and database management. I can't make it through the day without using these important tools. It is an all-in-one system that just "keaps" getting better. And IKON--the national conference--blew my mind. There were so many experts willingly giving tips that make processes even better. I've never experienced anything like it. I came back with truly do-able improvements that will increase my business bottom line.

Small Business (50 or fewer emp.)
Nov 29, 2021
 Source
Overall Rating:
5.0
SL
Stephanie L.
Chief Operations Officer
Share
"Game Changer for Us and Our Clients"
What do you like best about Keap?

I love that we can take a dream experience we want someone to have and create that with automation in the campaign builder. The newer addition in text messaging capabilities has been huge as many of our clients would come to us for support in developing text message campaigns and we found ourselves hitting walls trying to find suitable 3rd party options that were within budget for clients.

What do you dislike about Keap?

We and most of our clients are in Keap Max Classic and right now the limitations with the landing page builder can be frustrating.

What problems is Keap solving and how is that benefiting you?

Consistent follow up to leads and giving our clients the experience we want them to have. Being able to streamline communication and ensure that clients are hearing from us even as we grow and manual follow ups gets more and more unrealistic. We're eliminating communication issues and large amounts of payroll going to simple follow up.

Small Business (50 or fewer emp.)
Nov 29, 2021
 Source
Overall Rating:
5.0
CE
Cassie E.
Master Of Events
Share
"Powerful tool for small business"
What do you like best about Keap?

We have been using this program for a couple of years and love it! The automation is critical in the success of our business and managing events. We love it!

What do you dislike about Keap?

I am not the Keap expert on our team and so there are features I dont know how to use. But the ones I do know how to use are awesome. The issues I have with it are from the way we have it set up, no fault to the software.

What problems is Keap solving and how is that benefiting you?

We use it for our CRM, registration pages, landing pages, email automation and much more. We are starting to use it to pull data and customer metrics which is going to be so awesome as we set goals for next year.

Small Business (50 or fewer emp.)
Nov 29, 2021
 Source
Overall Rating:
5.0
Sharon H. avatar
Sharon H.
Founder
Share
"I've been using Keap for years and I love it."
What do you like best about Keap?

They are constantly updating the features of the software and their tech support is amazing.

What do you dislike about Keap?

Not much that I dislike. No software is perfect but Keap strives to fix any issues quickly.

What problems is Keap solving and how is that benefiting you?

I use Keap for my CRM, email marketing and shopping cart. I love how it combines it all together for one solution. It saves me so much time too!