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Keap CRM Software logo
Keap
4.3
(Formerly Infusionsoft)
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Keap Reviews & Product Details

Keap Overview
What is Keap?

Formerly known as InfusionSoft, Keap is an all-in-one, cloud-based sales, and marketing software option offering customer relationship management (CRM), marketing automation tools, and eCommerce features. Keap is the preferred platform for small businesses that rely on the platform to streamline sales and manage customer experiences in a single suite. Using Keap, users can segment contact, manage and track customer interaction, send emails, and create tailored campaigns with personalized communication triggers. Users can also use Keap to manage eCommerce with inventory management features, payment gateways, and purchase fulfillment features.

Company Keap
Year founded 2001
Company size 201-500 employees
Headquarters Chandler, Arizona, United States
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
Keap Categories on Findstack
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Crevio
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What Keap is best for?
How does Keap compare to Pipedrive?
What are the pros and cons of Keap?
Keap Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Keap Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Keap Media
Keap video thumbnail
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Keap Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 17, 2026
Keap CRM Software logo
1,468 Keap Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
May 10, 2023
 Source
Overall Rating:
5.0
Ashley V. avatar
Ashley V.
Owner
Share
"Ikon 2021"
What do you like best about Keap?

Everything is all in one place for you to use in your business.

What do you dislike about Keap?

Not being able to text internationally, yet

What problems is Keap solving and how is that benefiting you?

Automating mundane tasks, saving time

Small Business (50 or fewer emp.)
May 09, 2023
 Source
Overall Rating:
5.0
HW
Heather W.
Founder
Share
"Keap has helped me grow my business in ways I never thought I could"
What do you like best about Keap?

Keap allows small business owners like me to create systems and automation to run, grow and scale our businesses. As a solopreneur just starting out, I couldn't hire an assistant to help me schedule appointments or to send out my emails. I was losing potential clients due to lack of follow-up. My business was chaotic. Keap helped me create processes that run, practically on autopilot, while I am working on my business and working for my clients. It is like having a couple of extra employees.

What do you dislike about Keap?

Keap is a very robust platform, which means it does have a bit of a learning curve. They provide training and plenty of resources to help you learn, but it takes a little time to understand all its abilities fully.

What problems is Keap solving and how is that benefiting you?

Keap helps me create processes for collecting leads, following up with them and converting them to customers. It automates all of the things that I routinely do, freeing up more of my time. It helps me automate my appointment scheduling so that I do not have to keep emailing back and forth to find times that work. Instead, my prospects and clients can just choose a time from my calendar availability and schedule themselves - AND my Keap account sends out email reminders for those appointments. It has helped me run my business more efficiently.

Small Business (50 or fewer emp.)
May 09, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Keap Makes Business Easier"
What do you like best about Keap?

Keap Makes Running my business so much easier. It allows to me to capture prospects, follow-up with them and then bill them. Having used this tool fore more than 8 years to run my business I'm very happy with it.

What do you dislike about Keap?

Keap can be a little slow and is not the prettiest system in the world. Once you are familiar with the system its easy to use.

What problems is Keap solving and how is that benefiting you?

Keap allows my business to market effectively. It allows for easy follow-up. We've grown from a small one-man shop to a team of over 10.

Small Business (50 or fewer emp.)
May 09, 2023
 Source
Overall Rating:
5.0
RD
Rosario D.
Founder
Share
"Keap is my best ally for my business"
What do you like best about Keap?

I love how it helps me get in touch with my clients, how it helps me develop my offers.

What do you dislike about Keap?

Lack of integrations without the necessity of using third party platforms like zappier.

What problems is Keap solving and how is that benefiting you?

Creating sale campaigns that are fully automated. Being in constant contact with my leads and nurturing them.

Small Business (50 or fewer emp.)
Apr 23, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool, even better community to help you!"
What do you like best about Keap?

Automation. NO other product in it's category has the level of automation. Period.

What do you dislike about Keap?

It takes time/effort to master, or you have to get help.

What problems is Keap solving and how is that benefiting you?

It's like having an employee that doesn't call in sick. It works, around the clock to follow-up with prospects and customers timely.

Small Business (50 or fewer emp.)
Apr 19, 2023
 Source
Overall Rating:
5.0
DC
Dave C.
Owner
Share
"Keap helps me keep in touch with cutomeres and grow my business"
What do you like best about Keap?

I like the ability to build out and schedule campaigns. I also like the task manager to keep my day on track

What do you dislike about Keap?

The SMS feature is not advanced, but its a newer feature.

What problems is Keap solving and how is that benefiting you?

It helps me acquire new customers and stay in touch with past customers.

Small Business (50 or fewer emp.)
Apr 08, 2023
 Source
Overall Rating:
5.0
JB
John B.
Lead Programmer
Share
"To Keap or not to Keap"
What do you like best about Keap?

Keap is one of the most flexible options out there in the small business world. As a Keap certified development partner (KDP) I see so many different types of businesses use Keap to handle communications, followup, marketing and positive relationship management with ease. And there's a great mix of features and ease of use between the different versions. Just pick what works best for you. Many medical fields, law offices, direct and internet sales, marketing and services, all use Keap to save time/money on the things that normally someone would have to pay staff to spend each day doing. The support and the community is a key difference from other services, because each person in the groups truly wants to see others succeed as much as they do. And if your needs are more advanced, there is amazing support and developers (like myself) to help integrate or connect other custom services and products. Most of all though, it works for small businesses right out of the box!

What do you dislike about Keap?

Affiliate marketing and online sales support (order pages, shopping cart, affiliate content support). Functionally Keap is great and it can be made to do quite a bit but those are the areas it could improve on.

What problems is Keap solving and how is that benefiting you?

I create custom integrations. We've used Keap/IS for marketing but also for workflow management automations. Part of my business is custom integration development and Keap is the product I know best so it fits right in!

Small Business (50 or fewer emp.)
Mar 30, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"5 Years Strong..."
What do you like best about Keap?

I can appreciate the convenience of having everything at my fingertips. New Leads, payments, reminders, and tasks are all conveniently on my dashboard, making the start of each day a breeze.

What do you dislike about Keap?

It's a small inconvenience, but is definitely a dislike. When you pull up a clients order under the quick look tab, the balance shows up in red as unpaid even when the client is paid in full. That just means I have to open the full file and go into payments to make sure there isn't a balance.

What problems is Keap solving and how is that benefiting you?

Keeping up with cases that are ready to be filed has been solved by creating a projected filing date tab. Now we can set the filing date when creating the account and have that client's projected filing date appear on my dashboard for easy tracking.

Small Business (50 or fewer emp.)
Mar 12, 2023
 Source
Overall Rating:
5.0
Cindy  Z. avatar
Cindy Z.
Founding Partner | Kokoro Sales & Marketing Automation
Share
"Best lead follow-up and marketing automation for small high tech companies"
What do you like best about Keap?

I like having automated lead follow-up in place so follow-up is happening even if I am off for a few days. Lead scoring, quick reports about who's signing up for webinars, automated email, and text messaging are some of my favorites.

What do you dislike about Keap?

Some versions of the software make it hard to see the contact's company name.

What problems is Keap solving and how is that benefiting you?

We use Keap for automated lead follow-up for small high-tech companies. Great for trade show promo and follow-up, webinar registration and follow-up, combining email and text message marketing together, wonderful system for tracking prospects and customers, great way to be organized and know who to call when you get to work in the morning.

Enterprise (> 1000 emp.)
Jan 31, 2023
 Source
Overall Rating:
5.0
Darya C. avatar
Darya C.
Business Analyst
Share
"Keap is an excellent choice for project management"
What do you like best about Keap?

We like the Keap platform's ability to automate emails and the tasks that are assigned daily. One of the best tools that this platform has is to allow us to create segmentation types according to the requirements already coordinated in advance based on the campaigns that are launched, so we have the opportunity to segment the audience according to what we are offering, so we do not have everyone mixed, and we gather all potential customers in the same session to provide a little more attention to it.

What do you dislike about Keap?

It is a platform with efficient results thanks to the number of tools that offer management automation within the organization. However, I consider that it has a relatively large learning curve where it is crucial to previously achieved training for its interface and correctly use the functions of each tool. The support for this time of adaptation to the platform plays a fundamental role in providing solutions to problems encountered while carrying out their work. They take a long time to respond to and address our requests.

What problems is Keap solving and how is that benefiting you?

One of the most significant benefits we appreciate about Keap's platform is that it makes it easier for us to capture leads with greater accuracy thanks to the tracking and reporting that the platform provides us with. Another thing we like is that we can now offer quality and completely dynamic contact to our customers, something much more professional that ends up providing them with more excellent reliability.