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Mailshake Sales Engagement Software logo
Mailshake
Email Outreach Simplified
4.7

( 252 )

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Mailshake Reviews: 4.7/5 — Highly Rated

Mailshake Overview
What is Mailshake?

Milkshake is an email outreach platform used by sales teams to craft and send personalized cold emails at scale. The platform features numerous email templates and gives users access to automated follow-ups, as well as analytics that delivers comprehensive performance analytics.

Company Mailshake LLC
Year founded 2016
Company size 11-50 employees
Headquarters Austin, Texas, United States
Social Media
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Mailshake Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Mailshake Features
A/B or variant testing (e.g., subject lines, content)
A/B Testing
A/B testing of outreach / messaging
Account / sender management (multi-account)
Account warm-up features
AI assist in copywriting/personality of outreach
AI-powered personalization / message generation
AI voice / voicemail automation
Analytics and Reporting
Analytics / Reporting dashboards
Appointment Scheduling
Automated Dialing
Mailshake Media
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Mailshake Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 06, 2026
Mailshake Sales Engagement Software logo
252 Mailshake Reviews
4.7 out of 5
Small Business (50 or fewer emp.)
Feb 22, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Amazing Customer Service!"
What do you like best about Mailshake?

Maggie and the team really understand customer service. They understand email reputation and how to prevent tarnishing it in a cold email campaign. I researched several of their competitors and found this outreach software to meet my needs the most.

What do you dislike about Mailshake?

Mailshake is so good at providing educational content that it can be a bit overwhelming. You might want to hire someone to help out here if you're limited on time like myself.

What problems is Mailshake solving and how is that benefiting you?

The dashboard is very helpful and user-friendly, and setting up a sequence is a breeze. Mailshakes ease of use and A/B testing makes you more efficient in your campaign.

Small Business (50 or fewer emp.)
Feb 17, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"I've been using Mailshake for 2 years now."
What do you like best about Mailshake?

Excellent outreach tool, ease of use, and great support team.

What do you dislike about Mailshake?

No major cons as of yet. However, it is limited to Gmail/Gsuite email accounts only.

What problems is Mailshake solving and how is that benefiting you?

Personalizing emails to different audiences have never been easier.

Mid Market (51-1000 emp.)
Jan 26, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Automates outreach well"
What do you like best about Mailshake?

Mailshake automates all of my target client outreach in an easy way. I can set up my campaigns, automate a/b testing, and track the activity and leads my messaging creates.

What do you dislike about Mailshake?

It is a little clunky to operate inside. Would be helpful if the process was more intuitive.

What problems is Mailshake solving and how is that benefiting you?

This solves my outreach issues to thousands of potential clients. I am starting to get contacts built from the lists I have created and messaged from MS.

Small Business (50 or fewer emp.)
Jan 21, 2022
 Source
Overall Rating:
4.5
JS
Jared S.
Owner
Share
"If you are looking for the best mail outreach tool, congrats, you have just found it!"
What do you like best about Mailshake?

Mailshake provides the tools I need to manage cold outreach at scale, while still making sure that my campaigns are of the highest quality and fully tracked.

What do you dislike about Mailshake?

There were a few things, but the latest updates have filled those gaps, so honestly, I have nothing to complain about lol.

What problems is Mailshake solving and how is that benefiting you?

As a solo business owner, it is difficult to find time for sales while working "in the trenches", but Mailshake allows me to keep new leads trickling in.

Small Business (50 or fewer emp.)
Jan 19, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Pretty Good"
What do you like best about Mailshake?

They do an excellent job of keeping the process generally simple. I love that you're able to make changes to your campaign messaging afterward. I also enjoy seeing live data points to assess how well the campaign is going.

What do you dislike about Mailshake?

It does look a bit traditional in design. I feel there are some steps along the campaign process that aren't that necessary to total completion.

What problems is Mailshake solving and how is that benefiting you?

We are reaching an audience in more of an automated form, taking less manual energy. Optimizes time spends on the day-to-day and can work at all hours of the day.

Small Business (50 or fewer emp.)
Jan 18, 2022
 Source
Overall Rating:
4.5
JM
James M.
Consultant
Share
"Simple and works great."
What do you like best about Mailshake?

It is just easy, and intuitive to set up.

What do you dislike about Mailshake?

Not being able to automate and utilize time when people are likely to engage.

What problems is Mailshake solving and how is that benefiting you?

Informative emails to large groups. Again easy.

Small Business (50 or fewer emp.)
Nov 11, 2021
 Source
Overall Rating:
4.5
VO
Victor O.
Senior Business Analyst
Share
"Smart platform"
What do you like best about Mailshake?

Mailshake platform will relieve you of many recurring tasks and focus on what is important. The automation is smart.

What do you dislike about Mailshake?

There is nothing I dislike about Mailshake, does the needful

What problems is Mailshake solving and how is that benefiting you?

Email marketing automation

Small Business (50 or fewer emp.)
Nov 01, 2021
 Source
Overall Rating:
4.5
LH
Luke H.
Marketing Manager
Share
"Mailshake is a great outreach tool"
What do you like best about Mailshake?

I love the ability to create customized outreach sequences that allows for dynamic fields to help personalize the emails. We've used Mailshake for many broken link-building campaigns and to promote new content. It's a very effective outreach tool.

What do you dislike about Mailshake?

Some built-in personalization tool in the system to assist you with personalizing the emails would be significant.

What problems is Mailshake solving and how is that benefiting you?

We've solved our outreach-at-scale issue and have built A LOT of links through Mailshake.

Small Business (50 or fewer emp.)
Oct 15, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Fantastic tool for automation and sequencing"
What do you like best about Mailshake?

Automation with email outreach is imperative...unless you want to lose your mind. I have found Mailshake to be one of the best automated tools I have used to date. The user experience has been pleasant and smooth.

What do you dislike about Mailshake?

I have found the pricing to be prohibitive for what I was using it for.

What problems is Mailshake solving and how is that benefiting you?

Creating sequences (followups) was the most helpful. The analytics were helpful, but not life changing.

Small Business (50 or fewer emp.)
Oct 11, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Would totally recommend"
What do you like best about Mailshake?

Helps me generate leads that allows me to run my business

What do you dislike about Mailshake?

Could be hard if you don't have a mailing list

What problems is Mailshake solving and how is that benefiting you?

Automating the process saves me a lot of time to work on other stuff

Small Business (50 or fewer emp.)
Jun 28, 2021
 Source
Overall Rating:
4.5
Gamidu W. avatar
Gamidu W.
Accounting Bookkeeper
Share
"Best tool for cold calling emails!"
What do you like best about Mailshake?

Features to automate email sequences and lead catcher are great.

What do you dislike about Mailshake?

They can provide more options to find new prospects compared to its competitors.

What problems is Mailshake solving and how is that benefiting you?

We use Mailshake to reach out to new prospects via email. Basically, cold calling emails.

Small Business (50 or fewer emp.)
Jun 14, 2021
 Source
Overall Rating:
4.5
JP
Jakob P.
Ceo
Share
"Cold Email King loves Mailshake"
What do you like best about Mailshake?

Very easy and simple to use A lot of beneficial features Perfect for outreach campaigns

What do you dislike about Mailshake?

I'd say the dashboard can get a little bit overwhelming to look at when you're starting out but besides that, I have 0 complaints.

What problems is Mailshake solving and how is that benefiting you?

Cold email outreach, simple campaign setups.

Small Business (50 or fewer emp.)
Apr 07, 2021
 Source
Overall Rating:
4.5
HV
Hellen V.
Founder
Share
"A warmer touch to cold outreach"
What do you like best about Mailshake?

As far as the tool goes, the ability to personalize emails individually with a template as a starting point. I do have to mention their incredible Support and Success teams, though - really love how quick to action and helpful they are.

What do you dislike about Mailshake?

I experienced a minor bug with their sequences - it did not send for a few days even after being toggled as active. I don't know how often this happens to other users, but it was a mild inconvenience.

What problems is Mailshake solving and how is that benefiting you?

I am making cold emailing more personalized and therefore personable - sending manual emails was a nightmare, but so was sending automated emails with no human touch. Mailshake provides me with a solution that has the best of both approaches.

Small Business (50 or fewer emp.)
Apr 03, 2021
 Source
Overall Rating:
4.5
JL
Johnny L.
Ceo
Share
"Easiest cold email solution out there. Just works."
What do you like best about Mailshake?

Ease of use. All very inuitive and easy to set up. Once finished, forget about it and focus on the results.

What do you dislike about Mailshake?

I have nothing on the downside. It ticks all my boxes.

What problems is Mailshake solving and how is that benefiting you?

B2B email outreach. It works on scale, and allows you to get a foot in the door.

Small Business (50 or fewer emp.)
Mar 02, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great statistics for me"
What do you like best about Mailshake?

Analytics on emails, verification process.

What do you dislike about Mailshake?

Would love more suggestions on number of emails sent per day, etc.

What problems is Mailshake solving and how is that benefiting you?

I have statistics and verified emails, and it helps me a lot.

Small Business (50 or fewer emp.)
Mar 01, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Makes my life a lot easier"
What do you like best about Mailshake?

It's simple but works really well. Makes it really easy to send outreach campaigns.

What do you dislike about Mailshake?

There aren't any downsides that I've found.

What problems is Mailshake solving and how is that benefiting you?

It has saved me a lot of time when it comes to sending emails. This means I can spend more time on the important things.

Small Business (50 or fewer emp.)
Feb 04, 2021
 Source
Overall Rating:
4.5
AB
Alex B.
Managing Director
Share
"An essential tool for small marketing teams"
What do you like best about Mailshake?

I like how easy and reliable mailshake is. It is very easy to learn and onboard staff and once it's set up almost anyone can log in and start creating campaigns.

What do you dislike about Mailshake?

The design was just ok, but with the 2.0 coming online that has really been fixed.

What problems is Mailshake solving and how is that benefiting you?

As a small start-up, we have really ramped up our outreach and cultivation by allowing us to prioritize, follow up, and track leads efficiently. We found that what took 2 full time people in the past can be boiled down to about 4 hours of work to set up and a few hours a week managing.

Small Business (50 or fewer emp.)
Jan 25, 2021
 Source
Overall Rating:
4.5
CT
Connor T.
I
Share
"Solid Mass Mailing system"
What do you like best about Mailshake?

Ease of use. It's simple, quick, and has decent tracking mechanics.

What do you dislike about Mailshake?

Sometimes the tracker doesn't count opened emails correctly, and the formatting of signature lines can get a bit too far spaced out.

What problems is Mailshake solving and how is that benefiting you?

Sending mass emails. It saves time, automates the entire process, and does a better job of getting fewer bouncebacks.

Small Business (50 or fewer emp.)
Jan 09, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Mailshake works well"
What do you like best about Mailshake?

The personalization feature is really good. The email recipient can almost never tell that he/she received an email via an automated system.

What do you dislike about Mailshake?

Nothing yet. I only wish the price was a bit more competitive.

What problems is Mailshake solving and how is that benefiting you?

I tried the tool almost 2 years to reach out to cold contacts from LinkedIn. I got quite a few responses so it was very encouraging.

Small Business (50 or fewer emp.)
Jan 08, 2021
 Source
Overall Rating:
4.5
IT
Ian T.
Founder
Share
"Your control centre"
What do you like best about Mailshake?

There are numerous aspects that I like about Mailshake. Firstly the interface is clean, modern, and intuitive. The system itself is easy to learn and guides you step by step so you can't mess things up. The Campaign tab shows your sending calendar, sequences and their responses, and your overall responses for the whole sequence. Helpdesk support is responsive and very helpful. If you are new to cold email, then Mailshake's onboarding is excellent. There are 3 separate weekly live webinars on onboarding, deliverability training, and campaign Q&A, where you can ask any question to the Mailshake team. In addition to this, there are several summary courses and blog guides to learn more about cold emailing and how to get the best from Mailshake.

What do you dislike about Mailshake?

The only obvious gap for me, and it's a small one, is that I would like to set separate calendar settings to allow email sending at different times of the day for campaigns in different time zones.

What problems is Mailshake solving and how is that benefiting you?

Cold email outreach for my lead generation services. It automates and schedules email sequences and notifies me when I have a reply. Automatically manages unsubscribes and leads won or lost.

Small Business (50 or fewer emp.)
Dec 17, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Mailshake makes email outreach easy as ABC"
What do you like best about Mailshake?

The feature to limit the daily amount of emails

What do you dislike about Mailshake?

Not being able to add coupon code after signing up

What problems is Mailshake solving and how is that benefiting you?

Mailshake makes cold email outreach easy. Software is extremely user friendly and they have plenty of tutorials in their Mailshake academy that are easy to learn from.

Small Business (50 or fewer emp.)
Mar 05, 2020
 Source
Overall Rating:
4.5
Chris M. avatar
Chris M.
Product Sales Specialist
Share
"Cold Email Marketing - Great results using Mailshake"
What do you like best about Mailshake?

Ease of use and great customer service. It allows me to send personalized emails to our clients to keep them up to date about our offerings, new products, upcoming events, etc. I love how it will keep track of clicks, opens, replies, etc for future reporting purposes. It also keeps track of folks that have unsubscribed and will warn you if you ever try to contact them in the future. Mailshake also offers valuable tips, etc when putting together emails and campaigns. They also offer free webinars on how the maximize your efforts in putting together and sending cold emails to potential clients. Shellie in customer service is fantastic too, she is always willing to help or jump on a quick call to go over any questions, etc.

What do you dislike about Mailshake?

The reporting isn't as robust as I would like. I'd love to be able to customize monthly reports based on how I use the product. It does allow for exporting into spreadsheets, but being able to customize would be huge. Currently I have to manually put together monthly reports that I send to management. It also doesn't allow you to edit email templates outside of setting up a campaign. I think formatting on the email templates could be a little easier. A lot of times if I copy and past an email into Mailshake it'll take some time before I can get all the spacing and font sizing to work out perfectly. I also wish I was able to edit the amount of time in between each email being sent to less than 5 minutes, maybe give the option of 3,4 or 5 minutes.

What problems is Mailshake solving and how is that benefiting you?

I use Mailshake as an email marketing tool to keep our clients up to date about our offerings, new products, upcoming events, etc. It is a great way to stay in touch and has produced quality leads for our organization. It is very easy to use and fast to set up a campaign that automatically send out messages based on dates/times, etc.

Small Business (50 or fewer emp.)
Aug 21, 2019
 Source
Overall Rating:
4.5
Jamie E. avatar
Jamie E.
Owner
Share
"Great product that combines advanced functionality with a simple UI"
What do you like best about Mailshake?

The demo they provided was really good as is their supporting documentation and training. The platform itself has everything we need without unnecessary bells and whistles.

What do you dislike about Mailshake?

I've had trouble setting up the Zapier integration for Hubspot. (that said they have offered to help setup that integration and have a native API in the works).

What problems is Mailshake solving and how is that benefiting you?

Mailshake facilitates targetted cold outreach at scale. The benefit is the ability to reach potential customers in a very efficient way. Their inbuild A-B testing is well worth the $20 a month additionally as it increases the efficiency of our efforts.

Small Business (50 or fewer emp.)
Jul 23, 2019
 Source
Overall Rating:
4.5
Keith W. avatar
Keith W.
Director, Business Development
Share
"Extremely user friendly and intuitive, excellent service and support"
What do you like best about Mailshake?

Extremely user friendly and intuitive, excellent service and support

What do you dislike about Mailshake?

Would like to see reports, or report capabilities, that capture integration of response data over multiple campaigns

What problems is Mailshake solving and how is that benefiting you?

No major problems to date

Small Business (50 or fewer emp.)
Jan 03, 2019
 Source
Overall Rating:
4.5
Gaurav H. avatar
Gaurav H.
Founder
Share
"Super Easy, Super Effective"
What do you like best about Mailshake?

It is simple. I am a fan of apps that do one thing very well. Mailshake fits the bill because it does cold email outreach really really well. It is very easy to use, very intuitive. No unnecessary bells and whistles. And even with this simplicity, their feature to personalize emails for every user is phenomenal. Gives you complete control and makes cold email tasks less time-consuming.

What do you dislike about Mailshake?

I would like the following features, - a central list for all the contacts that have been added as part of the campaign. - would like the ability to add a follow up to a drip message

What problems is Mailshake solving and how is that benefiting you?

We started using Mailshake for Cold emails. And now we also use it to send nurture emails to our prospects. We love the ability to personalize email messages. You define a template email cadence and then go through each recipient and personalize their message. It is simple and effective.

Small Business (50 or fewer emp.)
Sep 13, 2018
 Source
Overall Rating:
4.5
Simon L. avatar
Simon L.
Executive Coach
Share
"Simple and usable with few trade-offs for functionality"
What do you like best about Mailshake?

Ease of setting up messages and editable messages in very personalised campaigns. The look'n'feel of the interface is very clean, actions are obvious and easy to follow. List cleaning service built-in makes this easy.

What do you dislike about Mailshake?

So far, there is no 'recurring' trigger (time based) for repeated emails. I am looking to set this up via Zapier or IFTTT. It's not unusual, most competitors don't have it either.

What problems is Mailshake solving and how is that benefiting you?

Servicing clients on follow-through programs: Benefits: Saving time and reliability and repeatability of campaigns.

Small Business (50 or fewer emp.)
Aug 17, 2018
 Source
Overall Rating:
4.5
SK
Sean K.
Founder
Share
"Mailshake fills a valuable need"
What do you like best about Mailshake?

I Am brand new to marketing and when I learned from my marketing consultant that there was a tool that could do what meal shake can do I was blown away. I've been able to import all of my LinkedIn contacts and my Gmail contacts to let folks know about my emerging business and it is working

What do you dislike about Mailshake?

This really is not a super robust platform. It's pretty simple. So I wish there was a cheaper option for very small businesses

What problems is Mailshake solving and how is that benefiting you?

reaching out to cold emails

Small Business (50 or fewer emp.)
Aug 02, 2018
 Source
Overall Rating:
4.5
ER
Ellen R.
Chief Growth Officer
Share
"A great tool for your outbound marketing needs!"
What do you like best about Mailshake?

I love the fact that I can easily use the old fashion csv file, mail merge it with their easy to use interface then incorporate the data into our CRM. The service has been great!

What do you dislike about Mailshake?

I don't know how to easily connect with my CRM but will figure it out, at some point.

What problems is Mailshake solving and how is that benefiting you?

We use it for current customers as it is EASY to customize our messages to customers with this - all text is all we need.

Small Business (50 or fewer emp.)
Mar 10, 2018
 Source
Overall Rating:
4.5
PH
Paul H.
Lead Web Designer
Share
"Great software that cuts out alot of the lugwork"
What do you like best about Mailshake?

I think the best thing about the software is that you can use multiple aliases.. This means i can target multiple emails to different clients,

What do you dislike about Mailshake?

The main annoyance is that we can only see when someone has viewed an email only once..

What problems is Mailshake solving and how is that benefiting you?

it saves so much time from doing it manually,, that was its major benefit for me.

Small Business (50 or fewer emp.)
Dec 23, 2017
 Source
Overall Rating:
4.5
Matt L. avatar
Matt L.
Growth Marketing Manager
Share
"Top tool for direct outreach in bulk"
What do you like best about Mailshake?

Mailshake makes it easy to contact prospect lists on specific campaigns as an email from a person, straight from your inbox. Our use case is in B2B marketing and SDR -- we have found it a great tool for driving engagement when paired with the right messaging,

What do you dislike about Mailshake?

Very minor - would like to see the amount of recipients in each list when uploading multiple. It also would be great if formatting started with the right font size vs having to apply, or maybe a clean-text hrml editor to paste direct code with clear formatting.

What problems is Mailshake solving and how is that benefiting you?

Mailshake is the best tool I have used to drive interactions with prospects in the B2B space through SDR or market development services.