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Omnisend Email Marketing Software logo
Omnisend
Email marketing software for ecommerce
4.6

( 846 )

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Omnisend Reviews: 4.6/5 — Highly Rated

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
Omnisend Categories on Findstack
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Ask Questions about Omnisend
What Omnisend is best for?
How does Omnisend compare to Stripo?
What are the pros and cons of Omnisend?
Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
A/B testing / Experiments
Analytics/Reporting
API Access
Automated Responses
Bounce Management
Branding removal (white-label)
Campaign Scheduling
Contact List Import/Export
Custom domain for landing pages/forms
Custom Fields
Customizable Templates
Omnisend Media
Omnisend video thumbnail
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Omnisend Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 02, 2026
Omnisend Email Marketing Software logo
846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Feb 19, 2019
 Source
Overall Rating:
4.5
JD
Jason D.
Ceo
Share
"Amazing Marketing App would recommend to anyone who is looking at a marketing automation "
What do you like best about Omnisend?

Have used so many marketing apps on shopify and this one is so far the best!! So easy to use. Definitely would like to see more things added to this app, like reviews and more widgets. So far i love it and we will continue to u s e t h i s product. I think the layout and how we dont need any coding to set this up is the best thing about this app. Its literally like a plug and play platform. Try it for yourself and see. You will not be sorry.

What do you dislike about Omnisend?

Nothing everything seems to be good. Maybe add a contact form for your website. but otherwise there is nothing bad to say about this app yet :)

What problems is Omnisend solving and how is that benefiting you?

marketing automation, to make it easier for us to send emails and track abandoned carts and send marketing emails. This is definity something we will continue to use on our marketing campaigns. I dont see anything wrong with this product at all

Small Business (50 or fewer emp.)
Feb 16, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to use, generated $1k in sales with just one email"
What do you like best about Omnisend?

This program is easy to use and its editor is very similar (if not based on) MailChimp. It's easy to get emails up and running, and the integration to Shopify presents powerful sales/ROI reporting. Another fantastic aspect is the support team. They are very responsive and helpful.

What do you dislike about Omnisend?

I wish it had more font options. The editing features in general could be a bit more robust, but I think that they are working on that. The challenge is making the emails match the Shopify store branding.

What problems is Omnisend solving and how is that benefiting you?

We're generating sales and engaging customers, turning would-be one-time customers into repeat purchasers.

Small Business (50 or fewer emp.)
Feb 11, 2019
 Source
Overall Rating:
4.5
TT
Tony T.
Webmaster
Share
"Great All in One Solution for Marketing"
What do you like best about Omnisend?

a wheel of fortune lead capture form and automation triggers

What do you dislike about Omnisend?

Omniend standard plan does not have feedback feature

What problems is Omnisend solving and how is that benefiting you?

A lot of problems are solved like abandoned carts, form lead capture, cross-sell, email template...

Small Business (50 or fewer emp.)
Feb 07, 2019
 Source
Overall Rating:
4.5
SB
Satchey B.
Miss
Share
"All in one marketing tool!"
What do you like best about Omnisend?

The e-mail templates are easy to use. It has also offered a free trial. And recently they have added e-mail templates and automated marketing tools which will make Omnisend a one-stop marketing tools.

What do you dislike about Omnisend?

The price package is too high for small business that have just started.

What problems is Omnisend solving and how is that benefiting you?

Saving time with email marketing and deliver reports, so we can strategize our marketing plan

Small Business (50 or fewer emp.)
Jan 10, 2019
 Source
Overall Rating:
4.5
PS
Pure Water S.
Mr.
Share
"Looking to upgrade to paid version"
What do you like best about Omnisend?

Automation and the ability to create different forms. Also looking forward to use the Google and Facebook audiences feature for re-marketing

What do you dislike about Omnisend?

At this stage I haven't find anything that I wouldn't like

What problems is Omnisend solving and how is that benefiting you?

The ability to get more subscribers for our website and automate some processes.

Small Business (50 or fewer emp.)
Jan 02, 2019
 Source
Overall Rating:
4.5
KG
Kapil G.
Mr.
Share
"Amazing app"
What do you like best about Omnisend?

Simply amazing app for managing everything related to your email marketing whether it is card abandonment or newsletters this thing manages everything well. Newsletter creation is a single step easy to use feature of this product. Best application for the people who have little time to manage all things at a single stop.

What do you dislike about Omnisend?

The interface can be made much better, but that's user perspective. Functionality is what is needed by the store owner the most.

What problems is Omnisend solving and how is that benefiting you?

We are trying to solve the cart abandonment and newsletters for our subscribers so that our user base can be updated with every new collection which is released on our website.

Small Business (50 or fewer emp.)
Dec 24, 2018
 Source
Overall Rating:
4.5
Kash B. avatar
Kash B.
President
Share
"Omin review"
What do you like best about Omnisend?

selecting products was very easy to apply

What do you dislike about Omnisend?

everything was good except the advertisement

What problems is Omnisend solving and how is that benefiting you?

marketing

Small Business (50 or fewer emp.)
Dec 22, 2018
 Source
Overall Rating:
4.5
MW
Marc W.
Category / Shopper Manager : Coles Group
Share
"Excellent App that created and excellent result"
What do you like best about Omnisend?

A vast amount of Formatting options and a great "look and feel"

What do you dislike about Omnisend?

Takes some time to learn to navigate. Was unable to resize some parts.

What problems is Omnisend solving and how is that benefiting you?

Promotional Email to customers who received samples

Small Business (50 or fewer emp.)
Dec 22, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Its easy to use and very user friedly"
What do you like best about Omnisend?

I love user friendlyness of this app and it is really easy to use.

What do you dislike about Omnisend?

I think my emails are going to spam and not in the inbox

What problems is Omnisend solving and how is that benefiting you?

email marketing automation which was before very complicated with other apps

Small Business (50 or fewer emp.)
Dec 20, 2018
 Source
Overall Rating:
4.5
SM
Shakib M.
Owner
Share
"Perfect for beginners trying to expand business"
What do you like best about Omnisend?

I love how simple it is to set up a landing page or set up automating emails for new customers who sign up. I also like the information it gives based on visitors and who subscribed. I also like the different types of campaigns I can pick.

What do you dislike about Omnisend?

I dislike the limited landing page options, and i cannot change the color of the font based on different background color.

What problems is Omnisend solving and how is that benefiting you?

How easy it is to get leads and customer emails. How easy it is to keep track.

Small Business (50 or fewer emp.)
Dec 15, 2018
 Source
Overall Rating:
4.5
MB
Mariam Anna B.
Owner/Founder
Share
"Easy to use"
What do you like best about Omnisend?

easy to use and change the layout. easy for people who run their own business.

What do you dislike about Omnisend?

i wish it had more layout options so that we are up to date what happening in marketing world. it feels bit outdated

What problems is Omnisend solving and how is that benefiting you?

actually have not got any sales from this marketing tool yet but hopeful

Small Business (50 or fewer emp.)
Dec 15, 2018
 Source
Overall Rating:
4.5
WQ
Wendy Q.
Data Entry Clerk
Share
"Creative Content And Easy To Use"
What do you like best about Omnisend?

I like that you can be creative in your campaigns that this application has easy to use templates. I did also like the Shopping Cart Abandonment Feature As Well.

What do you dislike about Omnisend?

The free option should be longer for some of us who are just starting out and have a short cash flow might be difficult, we have to add other apps that are not nearly as good.

What problems is Omnisend solving and how is that benefiting you?

I'm not exactly sure as of yet

Small Business (50 or fewer emp.)
Dec 14, 2018
 Source
Overall Rating:
4.5
SI
Sezen I.
International Sales Manager
Share
"Very Useful Tools"
What do you like best about Omnisend?

I've been using pop-ups and e-mail marketing via Omnisend for 2 years. Both are very easy to use and add value to my e-commerce business for free.

What do you dislike about Omnisend?

When somebody sign-up the newsletter through your website, not with the pop-up or checkout, you cannot see that on the Ommnisend subscriber list on. However, you can easily import.

What problems is Omnisend solving and how is that benefiting you?

Collecting e-mails and e-mail marketing is very easy now.

Small Business (50 or fewer emp.)
Dec 13, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"YOYOMONO"
What do you like best about Omnisend?

Loving this app. Easy to use, user friendly.UI is clean and intuitive. I use this app for my store, all the automations are great and support chat is fast! Recommend!

What do you dislike about Omnisend?

I use this app for my storeyoyomono.com all the automations are great and support chat is fast! all good

What problems is Omnisend solving and how is that benefiting you?

no

Small Business (50 or fewer emp.)
Dec 12, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy To Use"
What do you like best about Omnisend?

Omnisend was really easy to set up and use. I saw results right away with the Live Report of my site. This information helped me understand the strength of the Facebook Ad I was currently running and typical daily use. The Ad really did push people to my website! Also the newsletter and forms were a snap to set up. I highly recommend the free set up call they offer.

What do you dislike about Omnisend?

I wish there was a way to retarget customers who visit the website but who don't leave an email address.

What problems is Omnisend solving and how is that benefiting you?

How traffic flows on the site.

Small Business (50 or fewer emp.)
Dec 12, 2018
 Source
Overall Rating:
4.5
ÖG
Özgür G.
Ceo
Share
"Viva Omnisend"
What do you like best about Omnisend?

I had no idea about serving the visitors of my website an awareness that the shop has different types of discounts. So I used Omnisend on my landing page/pages and I showed the visitors that I have via Omnisend. What I liked so much is Omnisend gave me the idea to do this. I am very happy. Also Omnisend has additional tools to improve your everything on your website marketing. Most probably I will use these additional things to see how it will work on my side.

What do you dislike about Omnisend?

For now I have nothing to dislike. I just started to use Omnisend and the basic solutions. I believe that I will not face any dislike things. The standart dislike is to be that if you go over standart package of use it is going to be expensive for customers like me. They can do additional usage prices.

What problems is Omnisend solving and how is that benefiting you?

To welcome to my visitors. And also what I was thinking to do on my website, Omnisend has the ideas and applications. Also it gives motivation to go further on some ideas to give awareness to the potantial customers if they visit the website. I believe that Omnisend will solve my e-mail marketing issue. I haven't tried yet but ASAP i will use it.

Small Business (50 or fewer emp.)
Nov 20, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Love automatic product import feature "
What do you like best about Omnisend?

Omnisend integration with Shopify allows you to bring photos and descriptions straight from your websites product page to email. This function is a great time saver. I easily copy-pasted email automation ideas from Johnlewis.com and other big players into my ecommerce store without development.

What do you dislike about Omnisend?

I had a small issue that was actually my fault. I could find how to configure one automation workflow in Support pages, I missed some information. But customer service helped me.

What problems is Omnisend solving and how is that benefiting you?

Created automation workflows let us sell more for our existing customers – we send special offers, recommended products and for this, we don‘t need to spend time. It is automatically handled.

Small Business (50 or fewer emp.)
Nov 20, 2018
 Source
Overall Rating:
4.5
RZ
Rebecca Z.
Manager
Share
"good email marketing software for ecommerce"
What do you like best about Omnisend?

great marketing automation software,compatible with woo-commerce. easy to create campaigns and email templates

What do you dislike about Omnisend?

template lacks of recent viewed products. There is no template or option for us to add recent viewed products into an email campaign. In order to do this, I guess you have to know some HTML code.

What problems is Omnisend solving and how is that benefiting you?

reactivate customers and cart recovery

Small Business (50 or fewer emp.)
Nov 19, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to drive more sales with custom automations. Far beyond standard email marketing tool."
What do you like best about Omnisend?

Segmenting our customers based on their behaviour on our website is working best for us. With behavioral automation flows we can easily automate processes and drive more sales for our online business. Pre-built flows are intuitive and just minor edits needed to get them running fast.

What do you dislike about Omnisend?

We’d love custom automation flows to be copied, so it’s even more easier to work

What problems is Omnisend solving and how is that benefiting you?

Automating sales process and increasing our average revenue per customer.

Small Business (50 or fewer emp.)
Aug 20, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Behavioral triggered emails increased my ROI"
What do you like best about Omnisend?

After some ecommerce marketing courses, I understood that instead of focusing on customer acquisition , I need to spend more time by trying to increase conversion rate in my e-shop. I tested 7 different email providers and I picked Omnisend. They support team even helped even with some strategies for automation workflows. I recommend for all ecommerce business owners to start using Browse and Product abandonment functions. I increased my ROI by 11 % in two months.

What do you dislike about Omnisend?

The possibility to copy-paste created automation workflows will save time.

What problems is Omnisend solving and how is that benefiting you?

Previously my all emails were the same for everyone. I have different communication approach based by visitors behavior today.

Enterprise (> 1000 emp.)
May 21, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Fresh player in the game!"
What do you like best about Omnisend?

So happy to have found Omnisend. I love their segmentation feature and their prices. Very fair, what you pays is what you get they say, with Omnisend what you pay is a lot less than what you get wich is a lot.

What do you dislike about Omnisend?

Not once I got lost in the amount of the features they have.

What problems is Omnisend solving and how is that benefiting you?

I used to have a problem of simply not being good enough, which is a personal problem right? Well Omnisend helped me solve the problem and not only solve it but become a professional marketing automation and email marketing specialist all because their app is that professional. But still - superb marketing automation features, they even have birthday email feature!! IT is fantastically converting for me.

Small Business (50 or fewer emp.)
May 16, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"From start to finish - superb in everyway"
What do you like best about Omnisend?

I love that everything is very much in order and step by step, you never feel lost when navigating trough Omnisend. Starting from the sign up moment to the last report numbers, everything simple very much in order. If you are just a begginer, this route is always the best.

What do you dislike about Omnisend?

I never much enjoy the "orange" interior that is happening in their interface.

What problems is Omnisend solving and how is that benefiting you?

Time, I save time most of all. Due to automation of emails and wokrflows I am able to work exceptionally fast. I advice to anyone who are interest in saving every minute of work, try out Omnisend - you will not be disappointed. .

Small Business (50 or fewer emp.)
Mar 28, 2018
 Source
Overall Rating:
4.5
PS
Prabhash S.
Founder
Share
"Good Customer support "
What do you like best about Omnisend?

For all support it is quick and able to get the help from the team very quick

What do you dislike about Omnisend?

Nothing at present and everything is fine

What problems is Omnisend solving and how is that benefiting you?

It gives good follow up with te customers

Mid Market (51-1000 emp.)
Aug 10, 2016
 Source
Overall Rating:
4.5
Avery H. avatar
Avery H.
Marketing Administrative Assistant
Share
"Definitely Prefer over Mailchimp"
What do you like best about Omnisend?

It is priced the exact same as Mailchimp but is a much better platform. We use it as an app through Bigcommerce which syncs with our customer list instantly. The email templates are easier to design, and the product picker allows you to select products on my site and it automatically pulls in the image, product name, product description and price. The campaign reports also show how much revenue we made from them.

What do you dislike about Omnisend?

I cannot crop an image directly within the app- I must photoshop in a separate app.

What problems is Omnisend solving and how is that benefiting you?

This saves us so much time in creating emails, especially with the product picker, and we are seeing sales from that email right in the report.

Small Business (50 or fewer emp.)
Jan 08, 2024
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Has it's highs, but still missing pieces"
What do you like best about Omnisend?

I like how reactive they are to requests for changes we ask for. Different tools or reporting things we have asked for have been created.

What do you dislike about Omnisend?

There are key elements missing that you can find on many other email platforms. Especially for e-commerce brands, there are lots of little things that would be helpful to have.

What problems is Omnisend solving and how is that benefiting you?

It is a good platform for us to send the communication that we need to send to our clients.

Small Business (50 or fewer emp.)
Dec 22, 2023
 Source
Overall Rating:
4.0
OT
Ovidija T.
Founder
Share
"Very professional customer service"
What do you like best about Omnisend?

I would like to say big thanks for Matija from customer service for kind and efficient way of solving problems!

What do you dislike about Omnisend?

Email design options could be a bit better

What problems is Omnisend solving and how is that benefiting you?

internal company communication

Small Business (50 or fewer emp.)
Dec 06, 2023
 Source
Overall Rating:
4.0
YG
Yahya G.
Founder
Share
"Great customer service"
What do you like best about Omnisend?

Dilara, the Omnisend customerservice rep was wonderful to work with. She was very helpful and responsive. Great customer service!

What do you dislike about Omnisend?

The verification process for an SMS number was long and unexpected. It would've been nice to know that there would be a slight delay from the onset.

What problems is Omnisend solving and how is that benefiting you?

Omnisend is helping to provide a SMS marketing service for me.

Small Business (50 or fewer emp.)
Jul 11, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Audio Solutions"
What do you like best about Omnisend?

Sanya was extremely prompt in replying to my emails and very clear and informative with her explanations. There are many options regarding layout, and it is relatively easy to navigate.

What do you dislike about Omnisend?

Some more options with images would be good.

What problems is Omnisend solving and how is that benefiting you?

Newsletter creation and generally touching base with our customers.

Small Business (50 or fewer emp.)
May 22, 2023
 Source
Overall Rating:
4.0
Daniel V. avatar
Daniel V.
Web Development
Share
"a good alternative to Klaviyo"
What do you like best about Omnisend?

It is a little more affordable to Klaviyo, the support team si pretty hands-on and the features are improving. Very promising and fast growing

What do you dislike about Omnisend?

From my past experiences, some of the sales tracking features are not so accurate and a bit confusion, and sometimes the support is not really knowledgeable

What problems is Omnisend solving and how is that benefiting you?

Helps keep in touch with our customers and send regular promotions

Small Business (50 or fewer emp.)
Apr 29, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great value ecommerce email"
What do you like best about Omnisend?

The price for what you get is great value. They are constantly making improvements to make the platform better.

What do you dislike about Omnisend?

It still lacks a lot of features that would be nice. Some are more basic like segment target options while others like A/B testing could be improved.

What problems is Omnisend solving and how is that benefiting you?

Email marketing which is where most of our revenue comes from.