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Omnisend Email Marketing Software logo
Omnisend
Email marketing software for ecommerce
4.6

( 846 )

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Omnisend Reviews: 4.6/5 — Highly Rated

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
Omnisend Categories on Findstack
InboxAlly Email Deliverability Software logo
InboxAlly
Featured
$149.00/month
InboxAlly is an email deliverability platform that helps senders stay out of the spam folder and land ... Learn more about InboxAlly
Ask Questions about Omnisend
What Omnisend is best for?
How does Omnisend compare to Stripo?
What are the pros and cons of Omnisend?
Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
A/B testing / Experiments
Analytics/Reporting
API Access
Automated Responses
Bounce Management
Branding removal (white-label)
Campaign Scheduling
Contact List Import/Export
Custom domain for landing pages/forms
Custom Fields
Customizable Templates
Omnisend Media
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Omnisend Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 26, 2026
Omnisend Email Marketing Software logo
846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Omnisend has improved my email marketing campaign!"
What do you like best about Omnisend?

The automated workflows are super easy to use and my customers definitely are responding to the emails.

What do you dislike about Omnisend?

Nothing! It's shockingly easy to use and more intuitive that mailchimp.

What problems is Omnisend solving and how is that benefiting you?

Automated workflows, growing my audience.

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Fantastic and easy to use!"
What do you like best about Omnisend?

Omnisend makes it easy for us to send emails to thousands of people with ease. The layout is easy, intuitive, and very in-depth all at the same time!

What do you dislike about Omnisend?

I think that the customer support could be a bit better, offering phone support could help a lot.

What problems is Omnisend solving and how is that benefiting you?

Being able to effectively market over email!

Mid Market (51-1000 emp.)
Jun 19, 2019
 Source
Overall Rating:
5.0
AG
Andrew G.
Partner
Share
"The Best Available"
What do you like best about Omnisend?

We've tried several solutions ever since Mailchimp stopped working with Shopify and this has by far been our favorite. The ability to easily manage emails and templates is unrivaled. The setup process is straightforward and tells you exactly what you're paying for. It doesn't include a bunch of options you won't use and still charge you for them. Instead, you have the option to add on features as you grow your business which is perfect for many.

What do you dislike about Omnisend?

To be honest, there really isn't much we've ran across that we don't like yet. If anything I'd suggest a couple new widgets in the email templates such as adding a whole product collection rather than specific products. The only other dislike is they don't have the ability to import existing push notification subscribers, therefore, you would have to start from scratch. However, I'm told by support that will be changing soon.

What problems is Omnisend solving and how is that benefiting you?

Ideally, we'd like all of our customer communication to run through Omnisend. Email marketing, abandoned cart emails, thank you emails, etc are already helping us. We look forward to integrating Facebook chat, push notifications and more.

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"very easy to use and very extensive marketing software!"
What do you like best about Omnisend?

I use omnisend together with shopify and the integration is flawless. i love both how intuitive Omnisend is to use, and how many features it has. also great and fast response from support every time. Regular features come out frequently. I love how little time it takes me to create a new newsletter. I can literally build one in under five minutes, based on the templates that I already have, and it's a breeze to put any of my shopify products right into my newsletter.

What do you dislike about Omnisend?

nothing much that i can think of, though it's hard for me to compare with ofter software as i jumped into omnisend right away (but never regretted it). I am not sure about the price - whether this is cheap or not, as i haven't compared much.

What problems is Omnisend solving and how is that benefiting you?

i've built up quite a good mailing list which is now my main marketing channel. I needed something that integrated well with Shopify and Omnisend did the trick, having access to all my shopify data, and gatering new data through the landing pages and popup boxes integrated in my webpage.

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"very useful "
What do you like best about Omnisend?

we have been using omnisend app for over 1 year now it's very easy to work with it and very effective i highly recommend it to anyone who is thinking about email marketing

What do you dislike about Omnisend?

there aren't a lot of things that i don't like the only thing is when you are trying to log in some time i get an error massage

What problems is Omnisend solving and how is that benefiting you?

email marketing

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
5.0
Lindsey D. avatar
Lindsey D.
Founder
Share
"Happy Customer!! "
What do you like best about Omnisend?

I love the ease of use of this platform and the many options I have for my email templates

What do you dislike about Omnisend?

So far, I have nothing to report here! I am happy with everything to date.

What problems is Omnisend solving and how is that benefiting you?

I am able to send great marketing emails and follow-up emails that will help my business grow!

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
5.0
Jonathan R. avatar
Jonathan R.
Managing Director
Share
"Great user experience"
What do you like best about Omnisend?

Easy to use, navigate and the automation works perfectly. The team at Omnisend are also one of the best customer support teams I have ever worked with

What do you dislike about Omnisend?

Nothing we have found to dislike yet using the programme

What problems is Omnisend solving and how is that benefiting you?

Great automation, time saving setting up campaigns which leads to additional productivity

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
5.0
Edward T. avatar
Edward T.
Partner
Share
"Very Lovely"
What do you like best about Omnisend?

It is very easy to make an account and to set up a campaign.

What do you dislike about Omnisend?

I dislike the minimums for the free account.

What problems is Omnisend solving and how is that benefiting you?

Getting in contact with customers. Omnisend has made it a lot easier .

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
5.0
CM
Chalyce M.
Owner
Share
"Excellent Service "
What do you like best about Omnisend?

It is very easy to understand and use. I love how you can go to your site and pick products and it will load them for you on your template.

What do you dislike about Omnisend?

nothing, I am happy with it. Everyone is very supportive

What problems is Omnisend solving and how is that benefiting you?

Reaching new customers

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
5.0
Teemu T. avatar
Teemu T.
New Business Development
Share
"Great solution for email marketing"
What do you like best about Omnisend?

Easy to use, and you have all the necessary features that you can imagine.

What do you dislike about Omnisend?

Sometimes the adding product from the webshop feature is a bit slow

What problems is Omnisend solving and how is that benefiting you?

Good email marketing automation saves me times and brings more sales.

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
5.0
AW
Ashley W.
Owner
Share
"Great product "
What do you like best about Omnisend?

Great to track visitors & see patterns of how they shop

What do you dislike about Omnisend?

It’s all around great in my opinion I wouldn’t change anything

What problems is Omnisend solving and how is that benefiting you?

It’s helped to track what my customers are looking at plus automating emails to them

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great App"
What do you like best about Omnisend?

App allows me to do so much in email acquisition and email campaigns to customers. Everything is easy to use and there are many features available.

What do you dislike about Omnisend?

Haven't really had any problems with the app. An update seems to have gotten rid of the exact times a new customer signs up and only gives the date, but it's not a problem.

What problems is Omnisend solving and how is that benefiting you?

The problems I had before with other apps were having the ability to send out/schedule multiple campaigns to existing customers, as well as connecting to another app that I use to acquire new customer emails via newsletter and having those signups sync with customer data, but this problem has been taken care of using Omnisend.

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
5.0
Amy J. avatar
Amy J.
Creative Director
Share
"Happy I moved over from Mailchimp"
What do you like best about Omnisend?

The interface is clean, simple and east to use. It is easy to track my audience and allows me to create different segments to send the appropriate emails to the appropriate subscribers. The integration process from Mailchimp was vert straight forwards and required minimum time.

What do you dislike about Omnisend?

There is limited fonts and other branding features. Its not that easy to add fonts that I already own.

What problems is Omnisend solving and how is that benefiting you?

Its had many different design options that allow me to create interesting marketing campaigns and keep the emails fresh and up to date.

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
5.0
CM
Connor M.
Mr
Share
"more than a Great alternative to mail chimp"
What do you like best about Omnisend?

Amazing service from omnisend, I had mail chimp for years which generated ZERO sales, Omnisend generates me £100 a week in sales alone.

What do you dislike about Omnisend?

Maybe some more analytics on certain products before and after, i had the wheel spin pop up without realising this lowered my conversion by 5/10%

What problems is Omnisend solving and how is that benefiting you?

that email marketing is far from dead!

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"User Friendly Email Platforms"
What do you like best about Omnisend?

Integration of Shopify with the platform is seamless. Easy to use and well-guided templates that walk you through the whole automation process.

What do you dislike about Omnisend?

The automation widgets could be improved in terms of variety. The wheel of fortune works very well during festive seasons but for non-festive periods, spinning a wheel may not fit a brand that's more upscale.

What problems is Omnisend solving and how is that benefiting you?

Reactivation of customers and abandoned carts. Also, email campaigns that are measured with detailed metrics. A very useful tool for marketers like myself.

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
5.0
Rajesh K. avatar
Rajesh K.
Ecommerec Head
Share
"Omnisend Is just Awesome"
What do you like best about Omnisend?

The best about OMINISEND is Live Views... after that Automation... Live View is just amazing can see our client movements so well. Automation is also great and so easy to implement easily can add products

What do you dislike about Omnisend?

What I dont like about all email marketing tool is Email Validations... As a user its easy if the same company provide Email Validations services also...

What problems is Omnisend solving and how is that benefiting you?

Live View is the best and also Automation … very easy to use ...

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
5.0
LM
Laura M.
Ms
Share
"Couldn't be happier!"
What do you like best about Omnisend?

I came to Omnisend from Mailchimp when they dissolved their partnership with Shopify. I'm so glad I did, because Omnisend offers so many things I've wished other email providers would offer.

What do you dislike about Omnisend?

I honestly can't think of anything. It's simple, easy to use and has everything I need to serve my audience.

What problems is Omnisend solving and how is that benefiting you?

I'm able to set up multiple popups on my website so I can collect customers based on their needs. Other providers I've used wouldn't offer this, or it wouldn't work properly.

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
5.0
Nigel A. avatar
Nigel A.
Founder
Share
"Omnisend is everything is is meant to do"
What do you like best about Omnisend?

We were using an alternative email provider when out of nowhere we received the notification that this provider no longer supports our type of business. We panicked and started to search and someone recommended Omnisend to us. Best decision we have ever made as it is super easy to use, support is always there and we are getting some great results using their platform.

What do you dislike about Omnisend?

We have only encountered one thing which we didn't like so far. Omnisend does not let you send a campaign email to people who opened one of the sequence emails.

What problems is Omnisend solving and how is that benefiting you?

Omnisend has been tremendous for us so far.

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
5.0
Andrea C. avatar
Andrea C.
Co Founder
Share
"I resisted email marketing until Omnisend made it too easy to ignore anymore"
What do you like best about Omnisend?

I appreciate the simplicity of the program. I don't have to spend hours setting anything up. It was smooth and quick to begin which is the only reason I did begin.

What do you dislike about Omnisend?

There's ONE feature that I don't have available to me (yet). I love that I can build landing pages in minutes but the automation email feature will only trigger if its a new email address so I have to manually send an email out to current subscribers that opted in to the landing page to receive a new PDF or special info.

What problems is Omnisend solving and how is that benefiting you?

I have grown the majority of my business on social media ignoring email marketing for a long time simply because I didn't want to slow down and set things up. I didn't want to have to learn a new complex system when I was doing great on social. Omnisend now allows me to do both, easily. The system was too easy to set up and launch asap. I'm now using email and having FUN doing it.

Small Business (50 or fewer emp.)
Jun 19, 2019
 Source
Overall Rating:
5.0
Katie S. avatar
Katie S.
Senior Marketing Executive
Share
"Best Email Software Out There"
What do you like best about Omnisend?

I like the simplicity of the software. Having migrated our subscribers over from Mailchimp the difference in the 2 softwares was very refreshing. The problems and issues we had with Mailchimp in terms of everything from layout through to problems with automation has been completely ironed out. I also really like the live chat feature. In times where I have been wanting to do something and needed a bit of extra advice the people on the other end have been beyond helpful.

What do you dislike about Omnisend?

I think it would be nice to have more features to add to emails i.e. embedded videos etc but this isn't a dislike, more an improvement.

What problems is Omnisend solving and how is that benefiting you?

Problems with welcome automation and abandoned cart emails that we had previously don't exist anymore and we have realised that the people respond more to automation emails.

Mid Market (51-1000 emp.)
Jun 10, 2019
 Source
Overall Rating:
5.0
Buford W. avatar
Buford W.
Project Manager
Share
"The most effective sales assistant for my company"
What do you like best about Omnisend?

love being able to count on a system like Omnisend, since it has adapted quickly to the needs of my company, allowing us to increase our sales and reach overcoming goals that we never imagined possible. I can also highlight its friendly and easy to read interface that allows me to see all the performance of my business. I have also enjoyed being able to count on your technical support team, which is a very efficient and professional team, they have always been attentive to accidental system events that may arise unexpectedly, as they are able to resolve any incidental incident. caused by my work team. I can also say that I like the set of functions that this system gives me, as well as the ability to provide me with complete reports that have been vital in making decisions in my business.

What do you dislike about Omnisend?

I have nothing bad to say about this system, but rather I am pleased to have a great virtual assistant who has been able to encourage us and generate some peace of mind for all the processes that it is capable of.

What problems is Omnisend solving and how is that benefiting you?

Thanks to Omnisend we have been able to optimize each one of our marketing campaigns, avoiding in this way to waste in a certain way resources that were available for another campaign, we have also been able to order all the administration in this sense and to see with this a sustained growth month after month. Thanks to the set of functions as well as the templates that this system has, we have been able to attract customers with the elegance of our templates, with 85% favorable clicks in each campaign. This is undoubtedly efficiency, thanks Omnisend.

Small Business (50 or fewer emp.)
Jun 07, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great software, very functional"
What do you like best about Omnisend?

I like using this program because it is very easy to set up. Send email to users does not require much effort, you can create and send email almost automatically without losing quality in the attention you are giving to the client. It's really simple to configure the emails using drag-drop and click. That I don't even need to use HTML code.

What do you dislike about Omnisend?

The support team responds to the problem in a timely manner, and my questions can be solved quickly. There is nothing that I don't like.

What problems is Omnisend solving and how is that benefiting you?

In the beginning, I didn't know how to upload my customers. They provided the operation video. Follow the tutorial to solve the problem very quickly.

Small Business (50 or fewer emp.)
May 15, 2019
 Source
Overall Rating:
5.0
Satomi S. avatar
Satomi S.
10/10
Share
"Reinstalled app because it worked well for us the first time. "
What do you like best about Omnisend?

The best part about Omnisend are the live view of visitors and customers to the website. It even shows what they added to the cart so it gives me an idea of what is trending at the moment. I also like how efficient the automated emails with discount codes are without having to make a list and send to customers individually.

What do you dislike about Omnisend?

It's a little pricey for our start up company.

What problems is Omnisend solving and how is that benefiting you?

reaching out to visitors after initial visit on the website. It reengages the customers.

Small Business (50 or fewer emp.)
May 07, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Just switched from Mailchimp"
What do you like best about Omnisend?

I really not sure, I've just switched system, And omnisend looks like a much better solution than mailchimp and cheaper than klavyio

What do you dislike about Omnisend?

I hadn't had the chance to take a look at omnisend yet

What problems is Omnisend solving and how is that benefiting you?

Abandoned Carts

Small Business (50 or fewer emp.)
Apr 15, 2019
 Source
Overall Rating:
5.0
SE
Saar E.
I'm A Shopify Store Owner That Sells Canvas Arts
Share
"Very simple to use, so many options in one app - AMAZING"
What do you like best about Omnisend?

Love that app... it allows me to design and create my own emails the way I want, the options of the design are endless

What do you dislike about Omnisend?

I dislike the price because for a small store it might be expensive but I guess if you want to grow that you have to invest

What problems is Omnisend solving and how is that benefiting you?

I'm solving the automation part of the emails... every customer who abandoned my cart receives an automatic email sequence... that's super helpful and a time saver

Small Business (50 or fewer emp.)
Apr 07, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent and easy to use service"
What do you like best about Omnisend?

I love the automation and the flows and the ease of integration with shopify.

What do you dislike about Omnisend?

I understand why there is a fee, but it would be nice to have lower fees.

What problems is Omnisend solving and how is that benefiting you?

I dont' use it as much as I should, but I appreciate the simplicity of the solution.

Mid Market (51-1000 emp.)
Apr 04, 2019
 Source
Overall Rating:
5.0
Joe S. avatar
Joe S.
Advertisement Manager
Share
"Useful software to create campaigns through email"
What do you like best about Omnisend?

You simply need to drag mails inside the application so that they are stored inside the system. That speeds up the copying of emails within the application, since you do not need to waste time copying one by one manually. The templates available for campaigns are visually attractive and also have a striking structure for the user. Send newsletters or responses to users does not require much effort, you can create and send responses almost automatically without losing quality in the attention you are giving to the client.

What do you dislike about Omnisend?

I would add more integrations with other applications in the future so that you could have more options to make campaigns even more complete with the union of several applications within the same system.

What problems is Omnisend solving and how is that benefiting you?

We now have customer lists and emails stored within Omnisend. In addition, every time we want to add new users we do not waste time filling out eternal forms, it is done by simply moving the email within the application. When we create marketing campaigns, we use the Omnisend templates and remain professional, which helps customers to see emails as attractive and generate greater profitability in our company, as they usually review them and click to get more information about this product and also about our company.

Small Business (50 or fewer emp.)
Mar 25, 2019
 Source
Overall Rating:
5.0
BB
Binh Minh B.
Admin
Share
"Easy to use but very strong email marketing apps"
What do you like best about Omnisend?

It's very easy to use, also Omnisend has very fast supported then the other apps I have used before

What do you dislike about Omnisend?

Nothing i dislike about Omnisend at the moment. Hopefully, have more pre-built e-mail templates.

What problems is Omnisend solving and how is that benefiting you?

Firstly, I have saved a lot of time by using automatic works flows. SMS function is pretty cool as well.

Small Business (50 or fewer emp.)
Mar 14, 2019
 Source
Overall Rating:
5.0
AP
Alexander P.
Ceo & Co Founder
Share
"Great product - helping FutbolMarkt get off the ground with outstanding Email Automation"
What do you like best about Omnisend?

It is quite easy to use and intuitive. It is a quick learning curve and it helps with all of the basics that you would expect from Email Automation software. The number of automations they have is impressive and their integration with Shopify is excellent! Looking forward to continuing to develop it and using it more extensively for FutbolMarkt.

What do you dislike about Omnisend?

Nothing yet, so far so good as we're still learning how to best implement everything.

What problems is Omnisend solving and how is that benefiting you?

We're using Omnisend for email marketing purposes. As a startup this is hugely important, while we haven't realized any profits, it is because we're brand new and just starting out.

Small Business (50 or fewer emp.)
Mar 14, 2019
 Source
Overall Rating:
5.0
JK
James K.
Mr
Share
"Simplicity, all i needed"
What do you like best about Omnisend?

That i don't have to copy lines of code that match to my Shopify store. And that its really simple to configure the emails using drag drop and click. Its the best experience I've had with email marketing so far and i don't want to try out other email marketing agencies. It also has very beautiful templates

What do you dislike about Omnisend?

Nothing really. All was good to me. Really easy to understand. What may be a concern in the future is having more templates. I don't think i saw any other email templates, even though the one that i am using is very clean and professional.

What problems is Omnisend solving and how is that benefiting you?

The only major problem was that my previous emails used to go to the spam folder of my clients and also, there is no need for me to code anything. The API system in Omnisend is Gold