Omnisend Reviews: 4.6/5 — Highly Rated
Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Omnisend Pros and Cons
- Impressive ‘product picker’ feature
- Lots of automation features
- Effortless signup and streamlined UI
- Supports native integrations with top ecommerce platforms
- Great customer service
- Email design options are limited
- Manual input of data every time users launch a social media campaign
Compare Omnisend with other popular tools in the same category.
The automated workflows are super easy to use and my customers definitely are responding to the emails.
Nothing! It's shockingly easy to use and more intuitive that mailchimp.
Automated workflows, growing my audience.
Omnisend makes it easy for us to send emails to thousands of people with ease. The layout is easy, intuitive, and very in-depth all at the same time!
I think that the customer support could be a bit better, offering phone support could help a lot.
Being able to effectively market over email!
We've tried several solutions ever since Mailchimp stopped working with Shopify and this has by far been our favorite. The ability to easily manage emails and templates is unrivaled. The setup process is straightforward and tells you exactly what you're paying for. It doesn't include a bunch of options you won't use and still charge you for them. Instead, you have the option to add on features as you grow your business which is perfect for many.
To be honest, there really isn't much we've ran across that we don't like yet. If anything I'd suggest a couple new widgets in the email templates such as adding a whole product collection rather than specific products. The only other dislike is they don't have the ability to import existing push notification subscribers, therefore, you would have to start from scratch. However, I'm told by support that will be changing soon.
Ideally, we'd like all of our customer communication to run through Omnisend. Email marketing, abandoned cart emails, thank you emails, etc are already helping us. We look forward to integrating Facebook chat, push notifications and more.
I use omnisend together with shopify and the integration is flawless. i love both how intuitive Omnisend is to use, and how many features it has. also great and fast response from support every time. Regular features come out frequently. I love how little time it takes me to create a new newsletter. I can literally build one in under five minutes, based on the templates that I already have, and it's a breeze to put any of my shopify products right into my newsletter.
nothing much that i can think of, though it's hard for me to compare with ofter software as i jumped into omnisend right away (but never regretted it). I am not sure about the price - whether this is cheap or not, as i haven't compared much.
i've built up quite a good mailing list which is now my main marketing channel. I needed something that integrated well with Shopify and Omnisend did the trick, having access to all my shopify data, and gatering new data through the landing pages and popup boxes integrated in my webpage.
we have been using omnisend app for over 1 year now it's very easy to work with it and very effective i highly recommend it to anyone who is thinking about email marketing
there aren't a lot of things that i don't like the only thing is when you are trying to log in some time i get an error massage
email marketing
I love the ease of use of this platform and the many options I have for my email templates
So far, I have nothing to report here! I am happy with everything to date.
I am able to send great marketing emails and follow-up emails that will help my business grow!
Easy to use, navigate and the automation works perfectly. The team at Omnisend are also one of the best customer support teams I have ever worked with
Nothing we have found to dislike yet using the programme
Great automation, time saving setting up campaigns which leads to additional productivity
It is very easy to make an account and to set up a campaign.
I dislike the minimums for the free account.
Getting in contact with customers. Omnisend has made it a lot easier .
It is very easy to understand and use. I love how you can go to your site and pick products and it will load them for you on your template.
nothing, I am happy with it. Everyone is very supportive
Reaching new customers
Easy to use, and you have all the necessary features that you can imagine.
Sometimes the adding product from the webshop feature is a bit slow
Good email marketing automation saves me times and brings more sales.
Great to track visitors & see patterns of how they shop
It’s all around great in my opinion I wouldn’t change anything
It’s helped to track what my customers are looking at plus automating emails to them
App allows me to do so much in email acquisition and email campaigns to customers. Everything is easy to use and there are many features available.
Haven't really had any problems with the app. An update seems to have gotten rid of the exact times a new customer signs up and only gives the date, but it's not a problem.
The problems I had before with other apps were having the ability to send out/schedule multiple campaigns to existing customers, as well as connecting to another app that I use to acquire new customer emails via newsletter and having those signups sync with customer data, but this problem has been taken care of using Omnisend.
The interface is clean, simple and east to use. It is easy to track my audience and allows me to create different segments to send the appropriate emails to the appropriate subscribers. The integration process from Mailchimp was vert straight forwards and required minimum time.
There is limited fonts and other branding features. Its not that easy to add fonts that I already own.
Its had many different design options that allow me to create interesting marketing campaigns and keep the emails fresh and up to date.
Amazing service from omnisend, I had mail chimp for years which generated ZERO sales, Omnisend generates me £100 a week in sales alone.
Maybe some more analytics on certain products before and after, i had the wheel spin pop up without realising this lowered my conversion by 5/10%
that email marketing is far from dead!
Integration of Shopify with the platform is seamless. Easy to use and well-guided templates that walk you through the whole automation process.
The automation widgets could be improved in terms of variety. The wheel of fortune works very well during festive seasons but for non-festive periods, spinning a wheel may not fit a brand that's more upscale.
Reactivation of customers and abandoned carts. Also, email campaigns that are measured with detailed metrics. A very useful tool for marketers like myself.
The best about OMINISEND is Live Views... after that Automation... Live View is just amazing can see our client movements so well. Automation is also great and so easy to implement easily can add products
What I dont like about all email marketing tool is Email Validations... As a user its easy if the same company provide Email Validations services also...
Live View is the best and also Automation … very easy to use ...
I came to Omnisend from Mailchimp when they dissolved their partnership with Shopify. I'm so glad I did, because Omnisend offers so many things I've wished other email providers would offer.
I honestly can't think of anything. It's simple, easy to use and has everything I need to serve my audience.
I'm able to set up multiple popups on my website so I can collect customers based on their needs. Other providers I've used wouldn't offer this, or it wouldn't work properly.
We were using an alternative email provider when out of nowhere we received the notification that this provider no longer supports our type of business. We panicked and started to search and someone recommended Omnisend to us. Best decision we have ever made as it is super easy to use, support is always there and we are getting some great results using their platform.
We have only encountered one thing which we didn't like so far. Omnisend does not let you send a campaign email to people who opened one of the sequence emails.
Omnisend has been tremendous for us so far.
I appreciate the simplicity of the program. I don't have to spend hours setting anything up. It was smooth and quick to begin which is the only reason I did begin.
There's ONE feature that I don't have available to me (yet). I love that I can build landing pages in minutes but the automation email feature will only trigger if its a new email address so I have to manually send an email out to current subscribers that opted in to the landing page to receive a new PDF or special info.
I have grown the majority of my business on social media ignoring email marketing for a long time simply because I didn't want to slow down and set things up. I didn't want to have to learn a new complex system when I was doing great on social. Omnisend now allows me to do both, easily. The system was too easy to set up and launch asap. I'm now using email and having FUN doing it.
I like the simplicity of the software. Having migrated our subscribers over from Mailchimp the difference in the 2 softwares was very refreshing. The problems and issues we had with Mailchimp in terms of everything from layout through to problems with automation has been completely ironed out. I also really like the live chat feature. In times where I have been wanting to do something and needed a bit of extra advice the people on the other end have been beyond helpful.
I think it would be nice to have more features to add to emails i.e. embedded videos etc but this isn't a dislike, more an improvement.
Problems with welcome automation and abandoned cart emails that we had previously don't exist anymore and we have realised that the people respond more to automation emails.
love being able to count on a system like Omnisend, since it has adapted quickly to the needs of my company, allowing us to increase our sales and reach overcoming goals that we never imagined possible. I can also highlight its friendly and easy to read interface that allows me to see all the performance of my business. I have also enjoyed being able to count on your technical support team, which is a very efficient and professional team, they have always been attentive to accidental system events that may arise unexpectedly, as they are able to resolve any incidental incident. caused by my work team. I can also say that I like the set of functions that this system gives me, as well as the ability to provide me with complete reports that have been vital in making decisions in my business.
I have nothing bad to say about this system, but rather I am pleased to have a great virtual assistant who has been able to encourage us and generate some peace of mind for all the processes that it is capable of.
Thanks to Omnisend we have been able to optimize each one of our marketing campaigns, avoiding in this way to waste in a certain way resources that were available for another campaign, we have also been able to order all the administration in this sense and to see with this a sustained growth month after month. Thanks to the set of functions as well as the templates that this system has, we have been able to attract customers with the elegance of our templates, with 85% favorable clicks in each campaign. This is undoubtedly efficiency, thanks Omnisend.
I like using this program because it is very easy to set up. Send email to users does not require much effort, you can create and send email almost automatically without losing quality in the attention you are giving to the client. It's really simple to configure the emails using drag-drop and click. That I don't even need to use HTML code.
The support team responds to the problem in a timely manner, and my questions can be solved quickly. There is nothing that I don't like.
In the beginning, I didn't know how to upload my customers. They provided the operation video. Follow the tutorial to solve the problem very quickly.
The best part about Omnisend are the live view of visitors and customers to the website. It even shows what they added to the cart so it gives me an idea of what is trending at the moment. I also like how efficient the automated emails with discount codes are without having to make a list and send to customers individually.
It's a little pricey for our start up company.
reaching out to visitors after initial visit on the website. It reengages the customers.
I really not sure, I've just switched system, And omnisend looks like a much better solution than mailchimp and cheaper than klavyio
I hadn't had the chance to take a look at omnisend yet
Abandoned Carts
Love that app... it allows me to design and create my own emails the way I want, the options of the design are endless
I dislike the price because for a small store it might be expensive but I guess if you want to grow that you have to invest
I'm solving the automation part of the emails... every customer who abandoned my cart receives an automatic email sequence... that's super helpful and a time saver
I love the automation and the flows and the ease of integration with shopify.
I understand why there is a fee, but it would be nice to have lower fees.
I dont' use it as much as I should, but I appreciate the simplicity of the solution.
You simply need to drag mails inside the application so that they are stored inside the system. That speeds up the copying of emails within the application, since you do not need to waste time copying one by one manually. The templates available for campaigns are visually attractive and also have a striking structure for the user. Send newsletters or responses to users does not require much effort, you can create and send responses almost automatically without losing quality in the attention you are giving to the client.
I would add more integrations with other applications in the future so that you could have more options to make campaigns even more complete with the union of several applications within the same system.
We now have customer lists and emails stored within Omnisend. In addition, every time we want to add new users we do not waste time filling out eternal forms, it is done by simply moving the email within the application. When we create marketing campaigns, we use the Omnisend templates and remain professional, which helps customers to see emails as attractive and generate greater profitability in our company, as they usually review them and click to get more information about this product and also about our company.
It's very easy to use, also Omnisend has very fast supported then the other apps I have used before
Nothing i dislike about Omnisend at the moment. Hopefully, have more pre-built e-mail templates.
Firstly, I have saved a lot of time by using automatic works flows. SMS function is pretty cool as well.
It is quite easy to use and intuitive. It is a quick learning curve and it helps with all of the basics that you would expect from Email Automation software. The number of automations they have is impressive and their integration with Shopify is excellent! Looking forward to continuing to develop it and using it more extensively for FutbolMarkt.
Nothing yet, so far so good as we're still learning how to best implement everything.
We're using Omnisend for email marketing purposes. As a startup this is hugely important, while we haven't realized any profits, it is because we're brand new and just starting out.
That i don't have to copy lines of code that match to my Shopify store. And that its really simple to configure the emails using drag drop and click. Its the best experience I've had with email marketing so far and i don't want to try out other email marketing agencies. It also has very beautiful templates
Nothing really. All was good to me. Really easy to understand. What may be a concern in the future is having more templates. I don't think i saw any other email templates, even though the one that i am using is very clean and professional.
The only major problem was that my previous emails used to go to the spam folder of my clients and also, there is no need for me to code anything. The API system in Omnisend is Gold