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Semrush
4.5
(1,903)
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Semrush Reviews & Product Details

Semrush Overview
What is Semrush?

SEMRush is an all-in-one content marketing solution that comes with content optimization tools, an SEO writing assistant, and real-time content grade as well as a keyword research tool. The platform is a great tool for topic research, and content grading for readability, SEO, tone of voice, and originality. It can also reliably recommend keywords and track the impact of your article given the SEO improvements that were implemented. Pricing for SEMrush is more on the higher end, given the feature-rich options of tools available and the fact that it’s an all-in-one solution.

Company Semrush Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Boston, Massachusetts, United States
Social Media
Semrush Categories on Findstack
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Crevio
Sponsored
5.0
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$29.00/month
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Semrush Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Semrush Pros and Cons
Pros
  • Intensive keyword analysis
  • Reasonably priced platform
  • Offers demographic insight
  • Identifies spammy backlinks
  • It’s an all-in-one solution for keyword research and content optimization software.
Cons
  • Reports of inaccurate data on ad spend
  • Requires a steep learning curve
  • Only one user login
  • Only available via SEMrush plans
  • Asks you to pay $45/month per additional user
Semrush Awards
Findstack 2024 General Badge
Semrush Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Semrush Media
Semrush video thumbnail
Semrush 0
Semrush 1
Semrush 2
Semrush 3
Semrush Screenshots
Semrush screenshot 1
Semrush screenshot 2
Semrush screenshot 3
Semrush screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 07, 2025
Semrush Logo
1,903 Semrush Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
UE
Uppli E.
Senior Seo Specialist
Share
"Research & development using SEMrush"
What do you like best about Semrush?

Tracking keyword positions, domain overview, tracking competitor positions.

What do you dislike about Semrush?

The fact that Google analytics access and search console access is required separately for each section on semrush. Wouldn't i be easier to have one single permission request?

What problems is Semrush solving and how is that benefiting you?

Keyword research, mining for featured snippets, topic research for articles and a lot more.

Mid Market (51-1000 emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
SM
Srinivas M.
Marketing Specialist
Share
"User friendly Competitor Analysis"
What do you like best about Semrush?

I like the way we do Baclink analysis and report the spam links within the dashboard using its own Disvow file and report the same to Search console. Its prett easy and hassle free. Also i like the suggestions given by tool in terms of website hygene check and Linkbuilding opportunities.

What do you dislike about Semrush?

I would like SEM Rush to provide suggestions to the user in terms of Low competition keywords when user is facing difficulties when search dislays high competition keywords and no chance of selecting required less competition keywords.

What problems is Semrush solving and how is that benefiting you?

I resolved Website Health and it got improved from 72 to 86 and also spam backlinks of 1800 domains got removed from search engines. Improved Domain authority by following suggestions from SEM Rush link building opportunities tool. There are so many things we can do using SEM Rush. I recomend this tools to every Marketer.

Mid Market (51-1000 emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
KA
Kristin A.
Growth Marketing
Share
"Must have tool for everything digital marketing"
What do you like best about Semrush?

The ability to run ranking reports, backlink audits and competitive research.

What do you dislike about Semrush?

Absolutely nothing. The reporting is amazing.

What problems is Semrush solving and how is that benefiting you?

Uncovering missed opportunities to expand into different markets.

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
JA
Jonatan A.
Ceo
Share
"Great product for any marketeer"
What do you like best about Semrush?

The multiple functionalities in order to satisfy all the MKT area. SEO, SEM, Keyword Research, Competitor analysis...

What do you dislike about Semrush?

That some functionalities for connecting with API are not available on standard bundle so developement our own tools it is bit more difficult to automate with our internal mkt processes

What problems is Semrush solving and how is that benefiting you?

All marketing funnel info

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
Pemba Tshiring S. avatar
Pemba Tshiring S.
Search Engine Optimization Specialist
Share
"Great SEO Tool"
What do you like best about Semrush?

The keyword Gap finder and keyword analysis tool

What do you dislike about Semrush?

There isn't a particular thing I dislike.

What problems is Semrush solving and how is that benefiting you?

Finding new content ideas and improving the website SEO

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
JB
Jennifer B.
Owner
Share
"Great product to help you elevate your SEO rankings"
What do you like best about Semrush?

Ability to see everything within a single dashboard.

What do you dislike about Semrush?

I'm tracking Domain authority via another tool

What problems is Semrush solving and how is that benefiting you?

tracking backlinks, seeing link opportunities, seeing competitors data, seeing a social snapshot. LOVE IT!

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
EF
Ellis F.
Partner
Share
"Great tool for SEO and content discovery"
What do you like best about Semrush?

SEMRush is pretty easy to use if you have a base understanding of SEO. And if you don't, they provide help as soon as you sign up. Even the basic plan has tons of really useful tools. It's definitely worth the money.

What do you dislike about Semrush?

It's certainly a complicated dashboard in that there are a LOT of things you can do, but I think UX-wise they've handled that pretty well. It's easy to become overwhelmed.

What problems is Semrush solving and how is that benefiting you?

Semrush helps me track how clients are doing with their SEO and plan keywords for the content we are creating. One day I will upgrade to get content marketing, which I had during the free trial and it was fantastic.

Mid Market (51-1000 emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
LM
Logan M.
Digital Marketing Coordinator
Share
"Great All-Around Tool for SEO Monitoring and Improvement"
What do you like best about Semrush?

I love the Site Audit and error trackers. It helps me make sure that every page on my site is up to a certain standard, and if there is anything broken, I get emails and notifications and can go in and fix it.

What do you dislike about Semrush?

It's a little clunky when I want to get to a specific page and look at ways to improve as opposed to seeing specific issues that appear on multiple pages, but it's still manageable.

What problems is Semrush solving and how is that benefiting you?

Our site had plenty of SEO issues before implementing Semrush that I never would have known to fix. So Semrush has just been essential in me learning more about SEO management and being really on top of all of that.

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
Kaitlyn A. M. C. avatar
Kaitlyn A. M. C.
Marketing Specialist
Share
"Most Complete Service, little expensive for smaller business owners"
What do you like best about Semrush?

I can do all my analytics work on one platform: Google Analytics, Google Adwords, SEO. --Much easier format that is updated more frequently than competitors. I have used AhREFS, moz.com, SpyFu, etc. This platform always seems to be superior for my needs. I previously worked on the agency side, and used it there too. So now I have used it on both client-facing and agency-side.

What do you dislike about Semrush?

The price for smaller business owners leaves no room for negotiation. Agencies, which have multitudes of clients have a price difference not substantial enough. A program that I use called Drift.com has a small business membership, where it's just one user and a certain amount of times you can log in a month. Works great for a growing business. You can really streamline.

What problems is Semrush solving and how is that benefiting you?

Quick, succinct keyword research. The results work for both Adwords and SEO. Building the website becomes easier as well because you know so much on the front end. I would love the time to be able to dive into the social media aspect of the platform but have not taken that leap quite yet.

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
Bara'a H. avatar
Bara'a H.
Chief Executive Officer
Share
"the best SEO app ever"
What do you like best about Semrush?

competitors analysis Keywords and Positions mentoring Errors report

What do you dislike about Semrush?

the limitation of features in the pro plan the high price

What problems is Semrush solving and how is that benefiting you?

can't do any SEO project without it

Enterprise (> 1000 emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
Drashti P. avatar
Drashti P.
Seo/ Sem/ Social Media Specialist, Talent Acquisition
Share
"The Best SEO Tool Ever in the Market"
What do you like best about Semrush?

EVERYTHING that SEMrush offers to online marketers. I am mostly using it for doing competitive research, keyword research, and technical SEO (Site Audits). Love how they enhance current features and come up with new ones every now and then based on trending topics. I love to attend their SEO webinars as well as informative blogs. I can't imagine my day at work without using this amazing tool. I have used a couple of other tools as well but the way SEMrush represents data in reports is so easy to understand and it's so helpful to improve our digital marketing strategies based on the explanations & suggestions they provide for each topic in the tool itself. Also, it offers the best subscription prices compared to any other tool in the market.

What do you dislike about Semrush?

Nothing that I can think of at this point.

What problems is Semrush solving and how is that benefiting you?

Running Site Audits on a regular cadence help me identify issues that I should work on next to improve my website in terms of providing the best user experience and improving rankings. Competitive Research helps me keep eye on competitor's SEO and SEM strategies.

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
AC
Andy C.
Director
Share
"Everything in one place"
What do you like best about Semrush?

For years we used multiple tools to get everything done with our SEO agency, but SEMRush has it all, from organic to PPC to lead generation, it's all there and easy to use. In fact, there's so much in it, it's easy to miss. I found myself Googling to find something, only to discover I already had it on my SEMRush dashboard! What's more important for us, though, is the ability to get quick SEO audits and keyword ranking for potential customers. We can get information quickly to allow us to build a case to improve a company's ranking or even ads potential which is key in winning client.

What do you dislike about Semrush?

It can be hard to find the tools you need, some of the naming is a little confusing, however over the past few months the menus have been updated and it's now much easier to navigate, so it seems they're listening to feedback and improving things.

What problems is Semrush solving and how is that benefiting you?

Instant reports and weekly updates are great for keeping customers in the loop, but the content research and keyword tools give you everything you need to get the right content to improve ranking.

Enterprise (> 1000 emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
Jacob H. avatar
Jacob H.
Seo Manager
Share
"If you could have one SEO tool, this would be it."
What do you like best about Semrush?

Projects and KW research. Easy comparison to to competitors for keywords you care about.

What do you dislike about Semrush?

Backlink reports are not as strong as other tools. Also, project data does not use same database as regular keyword research in the tool.

What problems is Semrush solving and how is that benefiting you?

Tells me what content to focus on and what content brings traffic to our competitors.

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
KS
Kate S.
Digital Marketing Account Manager
Share
"Absolutely Necessary for Success"
What do you like best about Semrush?

The tools on Semrush are actually helpful, there's not added fluff or misleading tools that make you believe they will help your campaigns when they truly don't. Semrush has been a lifesaver, I love being able to use it for PPC/Social Media Marketing/Competitor Research/Etc. there are so many uses for Semrush.

What do you dislike about Semrush?

There are times when things can be broken out on the side panel to make navigation a little more fluid, but that's just me nitpicking. The price for additional graphs/charts is a bit of a downer as well.

What problems is Semrush solving and how is that benefiting you?

SEO issues - I am newer to SEO and PPC so having competitor research and keyword research in one spot is EXTREMELY helpful. I'm excited about the continued updates with social media tracking.

Mid Market (51-1000 emp.)
Jan 27, 2021
 Source
Overall Rating:
5.0
RM
Ray M.
Seo Manager
Share
"Some of the Best SEO/SEM Tools Available"
What do you like best about Semrush?

I like that Semrush gives me the information I need to do my job effectively.

What do you dislike about Semrush?

I dislike that the Semrush blog post generally contain, multiple typos and grammatical errors. This doesn't diminish the usefulness of the content, it's just a thing that annoys me.

What problems is Semrush solving and how is that benefiting you?

Technical SEO has been the biggest problem that we have solved with Semrush.

Mid Market (51-1000 emp.)
Jan 11, 2021
 Source
Overall Rating:
5.0
JG
Jeanette G.
Founder
Share
"Powerful tool, easy to navigate, excellent education/learning resources!"
What do you like best about Semrush?

I am a college instructor and incorporated Semrush into my Social Media Marketing course. Students were able to quickly use the tool and see the value. The Semrush Academy was a great resource to help students get started with the platform. Customer support was excellent. Student feedback included "I really enjoyed going back and forth on the SEMrush software." "I can really see the value it can add to help companies with the social media marketing strategies!"

What do you dislike about Semrush?

There was nothing I didn't like about the tool/platform.

What problems is Semrush solving and how is that benefiting you?

Using to Semrush in the classroom provided students with access to a tool that is used in real world. They were able to see the potential value of using this tool on the job.

Small Business (50 or fewer emp.)
Dec 30, 2020
 Source
Overall Rating:
5.0
NB
Nimisha B.
Founder
Share
"Budget friendly SEO tool at its best"
What do you like best about Semrush?

The ON-Page suggestions, Keyword research, Keywords Magic tool is one of the best thing that I like the most.

What do you dislike about Semrush?

We have to buy more credits for on-page seo tracker. Even if we are refreshing the report, it asks to buy more credits for tracking or refreshing the old report.

What problems is Semrush solving and how is that benefiting you?

Keyword discovery, competition tracking and on-page ideas for seo - these are the problems which we are solving by using Semrush.

Small Business (50 or fewer emp.)
Dec 14, 2020
 Source
Overall Rating:
5.0
Wojtek M. avatar
Wojtek M.
Co Founder & Head Of Content Marketing
Share
"A must-have tool suite for every digital marketer."
What do you like best about Semrush?

It provides you with tons of valuable data that you can make a great use of!

What do you dislike about Semrush?

In "organic keywords/traffic trend" I'd love to see also weekly stats instead just monthly

What problems is Semrush solving and how is that benefiting you?

Tracking current results of my marketing efforts

Mid Market (51-1000 emp.)
Dec 14, 2020
 Source
Overall Rating:
5.0
Nitin M. avatar
Nitin M.
Founder
Share
"A complete tool for modern marketers"
What do you like best about Semrush?

The fact that it's my go to tool for any SEO needs from keyword research to planning the ultimate strategy using other useful features and the useful audit functionality.

What do you dislike about Semrush?

Honestly, there is nothing that I don't like about the tool. It's one of the tools which is evolving at an exponential pace and I won't be surprised if it becomes the number 1 tool in every marketers toolkit.

What problems is Semrush solving and how is that benefiting you?

Keyword and backlink gap are my 2 favorites which help me find the gaps real quick and plan the strategy accordingly.

Small Business (50 or fewer emp.)
Dec 13, 2020
 Source
Overall Rating:
5.0
Rajesh N. avatar
Rajesh N.
Founder
Share
"My Favourite All-In-One SEO Tool"
What do you like best about Semrush?

- It's very easy to use. - Semrush offers all the features which are required for a beginner to advanced level SEO. It's a great hub for virtually every facet of SEO you can imagine. - The On-Page SEO Checker from Semrush is awesome. It scans content for SEO issues and also shows whether or not content is over-optimized. - I also like the “Semantic” section, which gives a list of LSI keywords that we can use in our content.

What do you dislike about Semrush?

Link Building Outreach Tool: At the moment there is no possibility to export contact details from the "In Progress" tab in the Link building tool. I hope in the future releases, we will see that option.

What problems is Semrush solving and how is that benefiting you?

- Keyword Research - Rank tracking - Technical SEO and Site Audit

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