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Semrush
4.5
(1,903)
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Semrush Reviews & Product Details

Semrush Overview
What is Semrush?

SEMRush is an all-in-one content marketing solution that comes with content optimization tools, an SEO writing assistant, and real-time content grade as well as a keyword research tool. The platform is a great tool for topic research, and content grading for readability, SEO, tone of voice, and originality. It can also reliably recommend keywords and track the impact of your article given the SEO improvements that were implemented. Pricing for SEMrush is more on the higher end, given the feature-rich options of tools available and the fact that it’s an all-in-one solution.

Company Semrush Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Boston, Massachusetts, United States
Social Media
Semrush Categories on Findstack
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Semrush Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Semrush Pros and Cons
Pros
  • Intensive keyword analysis
  • Reasonably priced platform
  • Offers demographic insight
  • Identifies spammy backlinks
  • It’s an all-in-one solution for keyword research and content optimization software.
Cons
  • Reports of inaccurate data on ad spend
  • Requires a steep learning curve
  • Only one user login
  • Only available via SEMrush plans
  • Asks you to pay $45/month per additional user
Semrush Awards
Findstack 2024 General Badge
Semrush Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Semrush Media
Semrush video thumbnail
Semrush 0
Semrush 1
Semrush 2
Semrush 3
Semrush Screenshots
Semrush screenshot 1
Semrush screenshot 2
Semrush screenshot 3
Semrush screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 09, 2025
Semrush Logo
1,903 Semrush Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Aug 18, 2022
 Source
Overall Rating:
4.5
Jharna N. avatar
Jharna N.
Digital Marketing Specialist
Share
"A Must-Have SEO Tool for Marketers"
What do you like best about Semrush?

SEMrush is incredibly simple to use and provides a plethora of options and well-structured reports in an appealing design, allowing us to operate comfortably and swiftly while producing outstanding results without the need for SEO expertise.

What do you dislike about Semrush?

The only area where Semrush needs to enhance is the SEO analysis of websites. Even though it complies with the minimum standards, it is not extremely advanced in comparison to some of its rivals.

What problems is Semrush solving and how is that benefiting you?

SEO can be challenging to control. Fortunately, SEMRush makes this possible. It delivers site-wide ideas for ranking improvement and sends regular reports for site audits.

Enterprise (> 1000 emp.)
Jul 27, 2022
 Source
Overall Rating:
4.5
DH
Denis H.
Senior Software Engineer
Share
"The best SEO tool to improve positioning and competitiveness"
What do you like best about Semrush?

We chose SEMrush as a tool to improve our positioning and competitiveness oriented to the growth of our organization by generating a solid presence on the web. SEMrush is very easy to use and offers endless options and well-structured reports in an attractive interface where we can work comfortably and efficiently and generate excellent results without the need to be SEO experts.

What do you dislike about Semrush?

It would certainly be the single sign-on to make use of this tool, I would like to be able to connect more than one user of our organization simultaneously to the program.

What problems is Semrush solving and how is that benefiting you?

A clear benefit is in the optimization of our SEO work time thanks to this tool, we have also forgotten about manual audits on our website since SEMrush does it automatically and generates reports as detailed as easy to read. Another benefit is in the constant improvements they make to their platform that optimize the operation of the same making it increasingly solid as an online marketing tool.

Mid Market (51-1000 emp.)
Jul 27, 2022
 Source
Overall Rating:
4.5
Joshua A. avatar
Joshua A.
Social Media & Web Manager
Share
"SEMRush is a lot more than SEO"
What do you like best about Semrush?

For the money, SEMRush has some of the best competitive analysis, social publishing, and content analysis.

What do you dislike about Semrush?

The interface is clunky and can be a little confusing.

What problems is Semrush solving and how is that benefiting you?

Social media publishing and competitive analysis.

Small Business (50 or fewer emp.)
Jul 24, 2022
 Source
Overall Rating:
4.5
Jennifer F. avatar
Jennifer F.
Vice President & Managing Director
Share
"Simple to understand and easy to learn"
What do you like best about Semrush?

I believe that SEMRush is the most straightforward and user-friendly SEO tool on the market. In addition to all types of SEO data, SEMRush determines the best keywords for use in Google Ads. Search is the clearest indicator of purpose. Thus individuals who click on these advertisements are likely to be high-quality and crucial to the business's success.

What do you dislike about Semrush?

They removed a few useful-appearing items, but I do not know why. I'm sure they had valid reasons, however.

What problems is Semrush solving and how is that benefiting you?

I utilize SEM Rush for competition analysis and SEO mostly. We use it to determine where the competition's traffic comes from, what phrases they rank for, and how much traffic comes from those terms. You may also use it to look for competitors and monitor their activities.

Small Business (50 or fewer emp.)
Jul 21, 2022
 Source
Overall Rating:
4.5
Abhishek D. avatar
Abhishek D.
Digital Marketing Manager
Share
"Most extensive keyword research and competitor analysis tool."
What do you like best about Semrush?

SEMrush provides over 50 products/features, tools and add-ons across online visibility management, including tools for search, content, social media and market research, keyword research and analysis, backlink analysis, content management tool and so much more.

What do you dislike about Semrush?

They have removed the PPC display ads discovery and analysis tool which was helpful for my competitor analysis efforts. The prices are a little steep and with that there are more in-app purchases for different features and their limits.

What problems is Semrush solving and how is that benefiting you?

SEMrush gives in-depth analysis tools that you can use to research your keywords, the difficulty of these keywords, what strategies your competitors are implementing & how you can rank higher and close the gap between you and your competitors. They have good SEO tools, website audit tools, and so much more.

Mid Market (51-1000 emp.)
Jul 15, 2022
 Source
Overall Rating:
4.5
Priyanka V. avatar
Priyanka V.
Operations Manager
Share
"Amazing tool for business marketing."
What do you like best about Semrush?

We changed our marketing game after we started using semrush for our market research and marketing optimizations. The tool can open a portal of hidden information for business growth digitally.

What do you dislike about Semrush?

The panel they provide sometimes become not very user friendly, they can improve the ui/ux of the app and that wil make it even better, i faced some lag issues when processing queries, they can speed that up.

What problems is Semrush solving and how is that benefiting you?

They are providing inside-out market information for our marketing campaigns, It helped us alot uncover new market niches and we grew our brand with an amazing speed.

Enterprise (> 1000 emp.)
Jun 22, 2022
 Source
Overall Rating:
4.5
AK
Ankit K.
Marketing Manager
Share
"The most comprehensive SEO management tool out there!"
What do you like best about Semrush?

SEMRush is the best tool in the market and probably the most comprehensive one for SEM data and suggestions. It provides indepth analysis for tour website for ranking, keywords, along with suggestions and improvement oppurtunites. It also sends regular reports on toxic links pointing to our domain. Lastly, we use it to do competitor analysis and find our ranking oppurtunities and analyse their reach.

What do you dislike about Semrush?

As I already mentioned, it is the best tool out there so its not easy to point out many issues. However, there are a couple of things they can work on: their pricing is steep ($120 odd a month) and their support for asian languages.

What problems is Semrush solving and how is that benefiting you?

SEO can be tricky and difficult to manage. With SEMRush, this is manageable. It sends regular reports for site audits and provides sitewide suggestions for ranking improivement, and helps improve the domain ranking through suggestions of similar websites.

Small Business (50 or fewer emp.)
Jun 17, 2022
 Source
Overall Rating:
4.5
Hinal S. avatar
Hinal S.
Search Engine Optimization Executive
Share
"Powerful tool to track keyword positioning"
What do you like best about Semrush?

The best thing is you can audit and resolve every single technical issue of your website and also track your website's performance.

What do you dislike about Semrush?

Improvement is required in the SEO Content Template features, Lots of time the meta is redundant and the same as the existing SERP results.

What problems is Semrush solving and how is that benefiting you?

The main problem we suffered to track the performance of our ranked keyword. Now with the help of SEMRUSH, every thing is easy to track the positioning of keywords.

Small Business (50 or fewer emp.)
Jun 15, 2022
 Source
Overall Rating:
4.5
KM
Kavin M.
Owner And Senior Editor
Share
"Nice tool to monitor website issues and performance"
What do you like best about Semrush?

We are using this tool for the last 1 year and our SEO team is using most of the features to review and audit sites. The best feature of this tool is technical audit and keyword research.

What do you dislike about Semrush?

Backlink audits in Semrush need to be improved.

What problems is Semrush solving and how is that benefiting you?

We face lots of problems in the competitor analysis and website technical audit. Now everything is seamless and easy to control.

Mid Market (51-1000 emp.)
Jun 11, 2022
 Source
Overall Rating:
4.5
John S. avatar
John S.
Client Strategist
Share
"Very helpful tools for all of my SEO needs"
What do you like best about Semrush?

I appreciate how simple it is to utilize SEM Rush to get relevant information about your rivals' SEM strategies. You may learn how to enhance your strategy by emulating the efforts that generate traffic. The collection of tools is quite intuitive and straightforward to use.

What do you dislike about Semrush?

They can add features such as keyword tagging and keyword grouping. This instrument has nothing negative to say about itself.

What problems is Semrush solving and how is that benefiting you?

We are resolving the issue of how to manage a large number of SEO clients while providing excellent service to each one. SEMRush assists us in being organized and on top of our game. Consequently, our business has expanded.

Small Business (50 or fewer emp.)
May 24, 2022
 Source
Overall Rating:
4.5
Juan G. avatar
Juan G.
Head Of Seo Y Fundador
Share
"Most complete SEO/SEM Suite"
What do you like best about Semrush?

It’s an awesome suite of tools, my go-to option if I want to study search traffic and especially competition for a client or a prospect. And I’m pretty sure it’s the most complete out there at the moment.

What do you dislike about Semrush?

Some options and features are a bit hard to find, it takes a while to get acquainted with all you can do with SEMrush, and get full benefit from it.

What problems is Semrush solving and how is that benefiting you?

Keyword Research, Competition Study (organic traffic, paid traffic, keyword or backlink gap, etc), Content Plan creation, Backlink Profile Analysis and Disavow Managing, to name a few.

Small Business (50 or fewer emp.)
May 23, 2022
 Source
Overall Rating:
4.5
AM
Amr M.
Seo Consultant
Share
"Powerful All in One SEO Tool"
What do you like best about Semrush?

I love doing competitive analysis and market research with a few clicks!

What do you dislike about Semrush?

The Guru plan recurring subscription is very high

What problems is Semrush solving and how is that benefiting you?

The deep analysis process is very good, and I've fixed all the errors on our site. I've been able to do a competitor analysis much easier than other tools.

Mid Market (51-1000 emp.)
May 19, 2022
 Source
Overall Rating:
4.5
SS
Suraj S.
Seo Team Lead
Share
"I think SEMrush is one of best tool for Digital Marketer."
What do you like best about Semrush?

All feature are good in the SEMrush so all good

What do you dislike about Semrush?

Data Accuracy and could you improve your crawler, calling speed.

What problems is Semrush solving and how is that benefiting you?

For Digital Marketing Purpose and I like the SEMrush.

Mid Market (51-1000 emp.)
May 13, 2022
 Source
Overall Rating:
4.5
Divya  B. avatar
Divya B.
Product Marketing Specialist
Share
"Awesome tool for SEO"
What do you like best about Semrush?

its capability to get the data on domain overview- its performance & position, competitive positioning gap for competitive analysis

What do you dislike about Semrush?

Sometime feels its too much of data and it covers only the google

What problems is Semrush solving and how is that benefiting you?

SEO rankin

Mid Market (51-1000 emp.)
Apr 26, 2022
 Source
Overall Rating:
4.5
Jignesh K. avatar
Jignesh K.
Digital Marketing Manager
Share
"An amazing tool for all in one SEO"
What do you like best about Semrush?

I like the way I can analyze keywords for on-page SEO and off-page SEO. Semrush has an amazing content explorer tool that is very helpful to analyse the content.

What do you dislike about Semrush?

The only thing I dislike is it is not that easy to understand as compared to other competitor tools like Aherfs, Screaming Frog and Majestic. It could be easier to understand.

What problems is Semrush solving and how is that benefiting you?

Semrush helps me to save the time of content analysis in terms of SEO.

Mid Market (51-1000 emp.)
Apr 26, 2022
 Source
Overall Rating:
4.5
SB
Samarth B.
Vp Marketing
Share
"Best SEO tool for Traffic, Backlinks, Keywords"
What do you like best about Semrush?

The keyword mapping and link building tools which are the best of the class along with competitor analysis not only save time and effort but also is effective and accurate in tracking the real time changes.

What do you dislike about Semrush?

Though the solutiuon is great in terms tracking, research and analysis an ace would be if it also provided automation to map keywords, technical seo updates and integrations in the same context with platforms such as wordpress, shopify, magento etc.

What problems is Semrush solving and how is that benefiting you?

Building up keywords for power pages and analyzing paid traffic data and research for the same has become easy and seamless allowing us better insights into our seo performace, also tracking what our competitors are doing

Small Business (50 or fewer emp.)
Apr 22, 2022
 Source
Overall Rating:
4.5
TT
Tamara T.
Consultant
Share
"Great Tools - High Cost"
What do you like best about Semrush?

I like the wide range of tools available and having all my SEO, content research, and social media tools all in one place.

What do you dislike about Semrush?

The cost is high for small agencies and small businesses, it prohibits many from using the service. The social media tools are very limited and need improvement.

What problems is Semrush solving and how is that benefiting you?

Using SEMrush saves me countless hours and has helped me get and keep my clients (and my own companies) ranking high and generating a consistent stream of new business.

Mid Market (51-1000 emp.)
Apr 18, 2022
 Source
Overall Rating:
4.5
Syed Waqqas M. avatar
Syed Waqqas M.
Marketing Campaigns Manager
Share
"Best keyword research tool out there!"
What do you like best about Semrush?

I find Semrush to be very user-friendly and have tons of features that help with multiple digital marketing challenges. I use it for website analysis and keyword research mostly which in my opinion are its best features.

What do you dislike about Semrush?

I would say the data on non-US countries for keyword research isn't as reliable. For that, I tend to use google keyword analysis. EU counties are fine but working for a middle east partner can cause issues.

What problems is Semrush solving and how is that benefiting you?

Semrush helps with keyword analysis for my websites and also it has a feature where you can do a competitive analysis which lets you know where your website is ranking compare to others.

Mid Market (51-1000 emp.)
Apr 11, 2022
 Source
Overall Rating:
4.5
Charudatt  D. avatar
Charudatt D.
Sr. Seo Executive
Share
"Best SEO Tool to improve your search rankings"
What do you like best about Semrush?

Helpful to get an overview of organic search traffic. I appreciate the backlink analytics feature. I use the Moz tool with this software. It is more compatible with other tools.

What do you dislike about Semrush?

The domain overview feature. Semrush only work for google. Everything is working properly. If its works for all search engines. I Would like to see improvement in the keyword magic tool.

What problems is Semrush solving and how is that benefiting you?

I can find out the keyword gaps as compared to my competitors. Yes, I am benefiting financially. Yes, I am more productive now. My business performance is increased five times more.

Small Business (50 or fewer emp.)
Apr 11, 2022
 Source
Overall Rating:
4.5
EP
Emily P.
Vp, Digital Marketing
Share
"Perfect for our business use"
What do you like best about Semrush?

The feature I like to use best is the on on page content suggestions. Helps us focus on what to concentrate on.

What do you dislike about Semrush?

The free usage is very limited, I understand why though.

What problems is Semrush solving and how is that benefiting you?

We were able to fix technical issues that our language tag was generating. We were able to have more pages indexed.

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