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Shopify E-Commerce Platforms logo
Shopify
Empowering Your Online Store
4.4
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Shopify Reviews: 4.4/5 — Solid Choice

Shopify Overview
What is Shopify?

Shopify is an eCommerce platform that is nearly synonymous with eCommerce businesses. Best known for being a simple and effective tool for retailers, Shopify makes it quick and easy to create a shopping portal that offers dropshipping access and social media sales tools. It’s an accessible solution that simplifies the entire process of getting something up and running, with lots of customization options, and options to customize core functionality as your business grows. The platform also supports an extensive range of payment processing options.

Company Shopify Inc.
Year founded 2006
Company size 10,001+ employees
Headquarters Ottawa, Ontario, Canada
Social Media
Managed by:
KD
Kristina Dahl Hesthaven
Personal Trainer Coach
Shopify Categories on Findstack
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Crevio
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Ask Questions about Shopify
What Shopify is best for?
How does Shopify compare to Crevio?
What are the pros and cons of Shopify?
Shopify Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Shopify Pros and Cons
Pros
  • Best-in-class eCommerce tools for online retailers
  • Integrations with a range of tools and apps via the Shopify app store
  • Comprehensive inventory management via the Shopify POS Pro plan
  • Customer management tools included in all plans for creating client profiles
  • Lots of customization options with the app store
Cons
  • POS subscription also requires a subscription to the eCommerce service
  • The offline mode often suffers from outages.
  • Not the best SEO performance
  • Minimal checkout customization options
Shopify Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Shopify Media
Shopify video thumbnail
Shopify 0
Shopify 1
Shopify 2
Shopify 3
Shopify Screenshots
Shopify screenshot 1
Shopify screenshot 2
Shopify screenshot 3
Shopify screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 01, 2026
Shopify E-Commerce Platforms logo
4,477 Shopify Reviews
4.4 out of 5
Mid Market (51-1000 emp.)
Mar 29, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Overall Easy to Use, Robust Product"
What do you like best about Shopify?

The user interface is intuitive and setup was fairly straightforward. A good option for anyone without a lot of back end experience. Also, this is one of the best support teams I have worked with - they are fantastic!

What do you dislike about Shopify?

I struggled with the import process a bit, but was able to get everything figured out without too much trouble. While there are a lot of options for added functionality, the apps tend to nickel and dime you, so you'll definitely want to carefully plan out what you'll need.

What problems is Shopify solving and how is that benefiting you?

We had been using a different web store program that was difficult to administer, was short on features, and was no longer being updated by the developer. Rather than dive into an expensive solution, I chose to give Shopify a try. We noticed an immediate increase in our web store sales and they have been growing over time.

Small Business (50 or fewer emp.)
Mar 29, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Simple To Use And Effective "
What do you like best about Shopify?

I like the ease of use. My websites run very quickly on it as well. I believe that when I run Shopify it is sometimes double the speed of other e-commerce platforms. I find this software to also be intuitive and great for design. I am a graphic designer and the theme system works great.

What do you dislike about Shopify?

It's just far to expensive. I find that other free e-commerce platform systems can be edited to run the same as shopify. I think that this is a huge issue for this company. I think if they had a free option I could offer it to more clients. Right now I can only use it for clients with larger budgets.

What problems is Shopify solving and how is that benefiting you?

It's hard to answer this question. Really if you pay for Shopify you are just paying to save time and have something that looks and functions great right off the bat. If you don't have it in your budget you just have to work a little longer to set it up. It makes sense for some of my clients, for others it's just not worth it.

Small Business (50 or fewer emp.)
Mar 28, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy off the shelf tool"
What do you like best about Shopify?

This is a over simplified system. its great that you don't need to be a developer to change edit the simplest things.

What do you dislike about Shopify?

Theres a lot of features that i did not have access to example i wanted to offer pick up at a different location(not possible. Also wanted to offer a CSA box not possible either.

What problems is Shopify solving and how is that benefiting you?

We are taking credit cards to ease the check process. everything is great except the concerns above.

Small Business (50 or fewer emp.)
Mar 28, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Shopify E-Commerce Store"
What do you like best about Shopify?

I love that the backend of Shopify is so simple to set up and use! Being able to update products so easily has really helped us grow our online presence.

What do you dislike about Shopify?

Because we also sell wholesale we cannot use Shopify as our only inventory tracker. This makes it a little difficult for us because we have to have a separate inventory software.

What problems is Shopify solving and how is that benefiting you?

We are building our online sales and online presence. This is huge when branding a company in the fashion industry.

Small Business (50 or fewer emp.)
Mar 28, 2017
 Source
Overall Rating:
4.5
TE
Toren E.
Co Founder
Share
"Very useful"
What do you like best about Shopify?

I sell videos/ marketing through my website, it's an easy platform to manage and give customers ease of use too.

What do you dislike about Shopify?

Transferring money into bank account is clunky.

What problems is Shopify solving and how is that benefiting you?

I needed an easy way for my customers to get products fast. This is the way, and they can use them instantly too.

Small Business (50 or fewer emp.)
Mar 17, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Shopify"
What do you like best about Shopify?

I love the simplicity of setting up a storefront with all the professionalism and bells & whistles needed without the complicated thought process. I am able to style it the way I desire, but shopify makes the nitty gritty details simple (receipts, shipping, inventory, etc.)

What do you dislike about Shopify?

The only thing that I dislike is the limitations of a template. I am aware that I could work outside of that in coding, but it would be helpful if there were additional drag/drop options within all templates to customize a bit more.

What problems is Shopify solving and how is that benefiting you?

My greatest problem is marketing the product, which is outside of what I expect shopify to do for me. I think one of the many pros of using a site like shopify is that you have the ability to look much more professional and market your product as such. The downside is that ecommerce sites like Etsy offer more default traffic by key words and tags that people are searching. There's a greater likelihood that they will "stumble" onto your shop accidentally.

Mid Market (51-1000 emp.)
Mar 14, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"JB Bloomers Shopify"
What do you like best about Shopify?

I love the versatility of the check out options when payment methods are created. I also really like that the customer service department is willing to work with you to add additional products to your line without necessarily changing your monthly billing statement amount.

What do you dislike about Shopify?

The order recovery system. We aren't able to track what consumers may open up an e-mail sent to remind them to continue to finish their purchase and check out.

What problems is Shopify solving and how is that benefiting you?

I realized that this has helped us target end users when we are mostly a wholesaler. It's allowed us to sell direct with the flexibility of only us using our products at our products.

Small Business (50 or fewer emp.)
Mar 09, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Simple and Sweet"
What do you like best about Shopify?

I just started to use this application for my personal commissions and the layout is nice and simple to use. Really enjoy that.

What do you dislike about Shopify?

Honestly there isn't anything I dislike yet about it.

What problems is Shopify solving and how is that benefiting you?

Keeping track of orders and commissions will be an ease with this app.

Small Business (50 or fewer emp.)
Mar 01, 2017
 Source
Overall Rating:
4.5
Crystal S. avatar
Crystal S.
On Call Receptionist
Share
"A Great Product for Managing the Ins and Outs of a Large Inventiry"
What do you like best about Shopify?

Shopify is an intuitive system that allows me to easily manage the ads and product information attached to my inventory. We recently even started using its blogging functions.

What do you dislike about Shopify?

The blogging system is not as easy to use as other products that are available on the market today.

What problems is Shopify solving and how is that benefiting you?

We are solving the problem of how to keep our website and product information up to date and visually easy to process.

Small Business (50 or fewer emp.)
Feb 27, 2017
 Source
Overall Rating:
4.5
Jean S. avatar
Jean S.
Registed Dental Assistant
Share
"Great Platform!"
What do you like best about Shopify?

Shopify is an awesome platform to sell your products. They provide a great interface, reports, manager customer feedback and support third party payments.

What do you dislike about Shopify?

Getting started was little hard but it was a breeze after that.

What problems is Shopify solving and how is that benefiting you?

Migrated from WordPress selling site. Wordpress is hard to navigate and manage but Shopify was way easier to manage customers.

Small Business (50 or fewer emp.)
Feb 27, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Sales made easy.."
What do you like best about Shopify?

Shopify was a great tool for companies that needed a BI tool. Great user interface and customer support. It's nice to actually be able to get someone on the phone. Good job Shopify!

What do you dislike about Shopify?

Not many things to dislike, more onboarding support would be nice.

What problems is Shopify solving and how is that benefiting you?

Business Intelligence is crucial.

Enterprise (> 1000 emp.)
Feb 27, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Shopify is the best"
What do you like best about Shopify?

This software is easy to use and tremendously lowers the barrier to entry for potential ecommerce businesses.

What do you dislike about Shopify?

While it is easy to use for the general ecommerce store, it seems to lack some customizable functionality that would come from a completely custom solution.

What problems is Shopify solving and how is that benefiting you?

Faster product to market and ease of updating products.

Mid Market (51-1000 emp.)
Feb 24, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great experience, easy to get going"
What do you like best about Shopify?

Super easy to setup a store. This is the fastest way to get going.

What do you dislike about Shopify?

Too costly the cost of apps I wish they were cheaper.

What problems is Shopify solving and how is that benefiting you?

Easy of opening a new store. Quickly got me to start a new business and earn a side income.

Small Business (50 or fewer emp.)
Feb 23, 2017
 Source
Overall Rating:
4.5
BW
Brittoni W.
Grand Jury Coordinator
Share
"Shopify makes it easy to sell products online."
What do you like best about Shopify?

It's easy to use and has great features. The design templates make it easier to create a memorable and easy to navigate store.

What do you dislike about Shopify?

I wish it could be a little cheaper for small business owners. The 14 day trial period is not long enough. It took me about that long to set it up.

What problems is Shopify solving and how is that benefiting you?

Easy to share store with others.

Small Business (50 or fewer emp.)
Feb 22, 2017
 Source
Overall Rating:
4.5
Kurt S. avatar
Kurt S.
Director, Supply Chain Systems
Share
"Shopify helped us get off of the ground"
What do you like best about Shopify?

Easy to manage. Great set of APPS out there to plug in! Nice development tools to push out a very nice looking website. Costs are reasonable. Great customer support. Very secure.

What do you dislike about Shopify?

Shopify has a monthly fee. Not expensive, but would be better if it was based solely on transactions.

What problems is Shopify solving and how is that benefiting you?

This is as much a marketing site for us as anything. Our primary distribution channels are the big box retailers and clubs, and then Amazon, but Shopify does help those who can't seem to find our product anywhere else.

Small Business (50 or fewer emp.)
Feb 21, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Very easy software"
What do you like best about Shopify?

Shopify is a very easy app to use and very user friendly. I can explain it to my staff in under 5 minutes! I also like the amount of support available to my staff if there is a question about it.

What do you dislike about Shopify?

There is nothing I dislike about this product! It is very easy to use and support is great.

What problems is Shopify solving and how is that benefiting you?

I like that shopify gives me a way to follow our transactions easily. The benefits of having a portable mobile device to track these things is so important.

Enterprise (> 1000 emp.)
Feb 15, 2017
 Source
Overall Rating:
4.5
CH
Christie H.
Retail Sales Associate
Share
"Great ecommerce platform"
What do you like best about Shopify?

Shopify is an easy to learn and use ecommerce platform for basic shopping cart functions.

What do you dislike about Shopify?

It can be expensive for its limitations.

What problems is Shopify solving and how is that benefiting you?

If you need an ecommerce platform it looks professional and is easy to set up.

Small Business (50 or fewer emp.)
Feb 14, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Done with trial"
What do you like best about Shopify?

I was really new at this and it was my first attempt they were so nice and I defiantly want to purchase a plan and continue super easy with out having to give up functions

What do you dislike about Shopify?

for just starting out they are a little expensive and I don't know if I need all the options they offer or what some of them do

What problems is Shopify solving and how is that benefiting you?

I was able to solve the problem of not being able to code and still be able to integrate my sites with other apps

Small Business (50 or fewer emp.)
Feb 11, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Excellent software "
What do you like best about Shopify?

I enjoy having it available as app form as well. I am a small business seller and was looking for a simple interface and affordable ecommerce software to get me started and this fit the bill.

What do you dislike about Shopify?

I do not have any complaints about Shopify

What problems is Shopify solving and how is that benefiting you?

Ecommerce is the way to go along with social media marketing

Small Business (50 or fewer emp.)
Feb 07, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Powerful ecommerce platform for B2B and B2C businesses"
What do you like best about Shopify?

Many integrations with other apps and tools are available. Lots of flexibility and customization options are available. Content management is straightforward with built-in SEO tools.

What do you dislike about Shopify?

There's a bit of a learning curve to get up and running. The organization of the dashboard is not as intuitive as it could be.

What problems is Shopify solving and how is that benefiting you?

Shopify's online store system has been a good option for our business. We have many products and need lots of customization options, at an affordable price. Shopify has checked all those boxes.

Small Business (50 or fewer emp.)
Feb 07, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Shopify is easy, provides valuable information, and allows for success! "
What do you like best about Shopify?

The best thing about Shopify is that it handles a lot of the details for you. You don't need to worry about learning a lot about e-commerce in order to use it and you can be successful with very little effort on your part. Also, you can get information regarding your site (e.g., reports) with helpful information instantly. Also, if you can't figure something out, you can get help right away - they have 24-hour help available. If you want, you can hire an expert to help you, which is always a great option. Their security is strong and it's nice not to have to worry about that.

What do you dislike about Shopify?

There's not much to dislike. Maybe they could add a tutorial video to demonstrate how to best use the site and show examples from other businesses.

What problems is Shopify solving and how is that benefiting you?

Selling products. It can be very hard, almost impossible to get a meeting with a person at a store that could potentially sell you products. Shopify removes the middle man. They take out all the hassle and you can be successful overnight!

Small Business (50 or fewer emp.)
Feb 06, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Shopify for a small business"
What do you like best about Shopify?

I love that it tracks my products, automatically sending tracking information to customers, and has plenty of apps to "add on"!

What do you dislike about Shopify?

I dislike that a customer is only able to apply 1 discount code for each order.

What problems is Shopify solving and how is that benefiting you?

I am solving customer engagement! The benefits I've realized are so many apps you can add on to customize your shopify experience!

Small Business (50 or fewer emp.)
Feb 06, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great for Beginning eCommerce Shop Owners"
What do you like best about Shopify?

I love the usability of Shopify the best. The designers thoroughly considered that most users of Shopify were looking for a quick way to get their products online in a beautiful webpage. Shopify allowed me to focus on creating the products for my ecommerce shop, rather than focusing on all the tiny details of designing and coding an online shop. There are so many templates to choose from in the theme store and the app store has so many options to make my website even better. I have recommended this product to other local shop owners.

What do you dislike about Shopify?

Just like Etsy, Shopify charges per sale (depending on which plan you choose). I understand the need for this on Shopify's end to upkeep their website, but it is always hard to see money go away when you've made a purchase.

What problems is Shopify solving and how is that benefiting you?

One of the main benefits it the amount of time saved. I was dreading having to put together an ecommerce page for all of my online products, not even knowing where to start, until I found Shopify. This really helped me focus in on my work, and also expand the viewers of my products.

Small Business (50 or fewer emp.)
Feb 01, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Efficient for our Needs"
What do you like best about Shopify?

We like the ease of use in the interface.

What do you dislike about Shopify?

Our uses of the platform are fairly primitive so it works well for what we need.

What problems is Shopify solving and how is that benefiting you?

Solving the need to build our own ecommerce sales platform for a small retail shop

Small Business (50 or fewer emp.)
Jan 28, 2017
 Source
Overall Rating:
4.5
SZ
Sajid Z.
Chief Executive Officer & Founder
Share
"Great platform for amateur companies setting up a sales platform"
What do you like best about Shopify?

Ease of use and user experience. Multiple tools available for all kinds of options.

What do you dislike about Shopify?

Pricing fee is too high. Can come up with a simpler setup for merchants with amateur level sales.

What problems is Shopify solving and how is that benefiting you?

FFP is a production agency. We use Shopify for setting up our online sales platform.

Small Business (50 or fewer emp.)
Jan 27, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"A Great Ecommerce Solution"
What do you like best about Shopify?

The one thing that stands out, for sure, for Shopify is their customer service. Their employees are kind and knowledgeable.

What do you dislike about Shopify?

I dislike the fact that the trial is very limiting. A credit card needs to he entered in order to unlock some of the features.

What problems is Shopify solving and how is that benefiting you?

There is much buzz about Shopify and how so many seem to be doing very well using its llatform, however, I didn't really see a strong difference between it and what other companies or products offer.

Mid Market (51-1000 emp.)
Jan 27, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Shopify makes everything easy"
What do you like best about Shopify?

I work with Shopify for some freelance work I do and it is so easy to use and set up! if you are just starting off a retail company Shopify is the perfect starter ecomm service.

What do you dislike about Shopify?

I don't like the fact that you can't mask the URL to not say shopify.

What problems is Shopify solving and how is that benefiting you?

It's so much easier to start a ecomm business through Shopify, it takes a lot of the development of the site.

Small Business (50 or fewer emp.)
Jan 25, 2017
 Source
Overall Rating:
4.5
John S. avatar
John S.
Creative Director And Digital Marketer
Share
"Excellent eCommerce Solution "
What do you like best about Shopify?

Ease of use - intuitiveness. Customization ability - all in one platform.

What do you dislike about Shopify?

Cost of Apps and integration - they can be quite expensive.

What problems is Shopify solving and how is that benefiting you?

giving our clients the ability to sell online.

Small Business (50 or fewer emp.)
Jan 24, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great software"
What do you like best about Shopify?

Ease of use, quick updates. Best software for the task!

What do you dislike about Shopify?

I don't like the color palette and some of the language is ambiguous.

What problems is Shopify solving and how is that benefiting you?

I am solving the problem of complex client relations resulting from infrastructure re-investment.

Small Business (50 or fewer emp.)
Jan 24, 2017
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Shopify is a great eCommerce platform"
What do you like best about Shopify?

The ability to create a website and launch a product in less than 24 hours is an amazing benefit to an entrepreneur.

What do you dislike about Shopify?

If you are on a shoestring budget, this can get expensive quickly.

What problems is Shopify solving and how is that benefiting you?

I needed a platform to launch and scale a company, and this allowed me to do it without having to build a site from scratch.