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Shopify E-Commerce Platforms logo
Shopify
Empowering Your Online Store
4.4
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Shopify Reviews: 4.4/5 — Solid Choice

Shopify Overview
What is Shopify?

Shopify is an eCommerce platform that is nearly synonymous with eCommerce businesses. Best known for being a simple and effective tool for retailers, Shopify makes it quick and easy to create a shopping portal that offers dropshipping access and social media sales tools. It’s an accessible solution that simplifies the entire process of getting something up and running, with lots of customization options, and options to customize core functionality as your business grows. The platform also supports an extensive range of payment processing options.

Company Shopify Inc.
Year founded 2006
Company size 10,001+ employees
Headquarters Ottawa, Ontario, Canada
Social Media
Managed by:
KD
Kristina Dahl Hesthaven
Personal Trainer Coach
Shopify Categories on Findstack
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Ask Questions about Shopify
What Shopify is best for?
How does Shopify compare to Stan Store?
What are the pros and cons of Shopify?
Shopify Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Shopify Pros and Cons
Pros
  • Best-in-class eCommerce tools for online retailers
  • Integrations with a range of tools and apps via the Shopify app store
  • Comprehensive inventory management via the Shopify POS Pro plan
  • Customer management tools included in all plans for creating client profiles
  • Lots of customization options with the app store
Cons
  • POS subscription also requires a subscription to the eCommerce service
  • The offline mode often suffers from outages.
  • Not the best SEO performance
  • Minimal checkout customization options
Shopify Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Shopify Media
Shopify video thumbnail
Shopify 0
Shopify 1
Shopify 2
Shopify 3
Shopify Screenshots
Shopify screenshot 1
Shopify screenshot 2
Shopify screenshot 3
Shopify screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 18, 2026
Shopify E-Commerce Platforms logo
4,477 Shopify Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Jul 27, 2020
 Source
Overall Rating:
2.5
KB
K B.
Dean Of Students
Share
"Review of Shopify"
What do you like best about Shopify?

I really like the multiple photos on this site.

What do you dislike about Shopify?

I think navigating through this site is rather cumbersome and complex.

What problems is Shopify solving and how is that benefiting you?

I was solving problems of lack of exposure with Shopify. I didn't see an added benefit from what we were using prior.

Small Business (50 or fewer emp.)
Jul 01, 2020
 Source
Overall Rating:
2.5
Britani W. avatar
Britani W.
Freelance Graphic Designer
Share
"Sell your items well BUT..."
What do you like best about Shopify?

I like that Shopify has included great analytics, a clean online storefront, many sales channels such as Amazon, Google, Facebook and Instagram as well as tips to help make the most of your online shop. They also integrate well with many other popular business tools creating more seamless possibilities to be productive.

What do you dislike about Shopify?

The user interface isn't very friendly. It has quite the learning curve. It usually takes some searching to find what you are looking for then once you find it, it isn't what it could be. I find that many times when I update a listing, I am spending more time hitting the "save" button and waiting for it to save so that I continue editing than I do actually making the changes that need to be made. I would prefer more of a "drag and drop" type of editing method as well.

What problems is Shopify solving and how is that benefiting you?

I have a client that uses Shopify and it does get the job done well. They are able to sell their products online and reach many customers through all the platforms offered as well as share some information about their business and what makes it unique.

Small Business (50 or fewer emp.)
May 02, 2020
 Source
Overall Rating:
2.5
Allen G. avatar
Allen G.
Ecommerce Manager
Share
"Shopify is a good platform for beginners or small business."
What do you like best about Shopify?

I appreciate the technical support shipify provides its customers. It does have decent integrations and offers a full start to finish ecommerce package. For the beginner, it is very user friendly and most design elements are point and click. This allows for the newbie ecommerce folks to get a foot in the door.

What do you dislike about Shopify?

I believe the cost of the platform could be better. Shopify being great for startups or small business, most are on a budget and shopify most definitely adds to that monthly budget. I don't like that I can't fully redesign the product to my liking and have to use what they provide instead.

What problems is Shopify solving and how is that benefiting you?

Personally I have used shopify for small start up ideas to see the likelihood of developing that idea further. I believe it is great for this purpose. It allows someone to see if their product or service has a need, and can let you judge if expansion is worth the cost.

Small Business (50 or fewer emp.)
Dec 03, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Appreciate your very thorough review"
What do you like best about Shopify?

I have an Etsy shop and notice that many successful Etsy shop owners also have external/additional websites of their own. I am investigating Shopify and really appreciate the time you took to put together this page. Thanks!!

What do you dislike about Shopify?

Oh my goodness..... I'm a computer technician and I had trouble trying to set up my online store. I just gave up and went elsewhere. The format is very confusing . I was trying to edit text in the homepage but it would not let me change font or color. It is very very limited. I tried to add to a custom collection but it would not show up and add product to the collection. It is soooo buggy and frustrating. I have no idea how they are still in business. Please shopify, fire the guys that created that poor excuse, and confusing mess of editing software built into your site.

What problems is Shopify solving and how is that benefiting you?

Online shopping platform for our product

Small Business (50 or fewer emp.)
Oct 25, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Good for beginners "
What do you like best about Shopify?

Shopify is good for people that are just starting out and require help with web development

What do you dislike about Shopify?

Shopify is restricted to only few services and can be difficult to use sometimes

What problems is Shopify solving and how is that benefiting you?

They have pre existing templates that are easy to use and additional features that help my business

Small Business (50 or fewer emp.)
Oct 23, 2019
 Source
Overall Rating:
2.5
Timothy A. avatar
Timothy A.
Domestic Electrician
Share
"Online store recomendation"
What do you like best about Shopify?

Easy to use, Easy to set up and add tools and great customer service that help when something seems difficult to set up.

What do you dislike about Shopify?

I really couldn't find anything wrong with this platform.

What problems is Shopify solving and how is that benefiting you?

Great interaction and menu for editing site in minutes to add sales and promotions.

Small Business (50 or fewer emp.)
Oct 09, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"An easy to use platform, with a budget."
What do you like best about Shopify?

I like that Shopify gives you the ability to add apps to your website. That includes countdowns, dropshipping apps, discounts etc. This is really good for beginners who want a professional website.

What do you dislike about Shopify?

I dislike that Shopify does not have any cheaper plans than $30. This is a little bit too much for absolute beginners who wants to test their product.

What problems is Shopify solving and how is that benefiting you?

Shopify has helped me a lot with the website design. The website is super easy to configure. Products is also very easy to edit.

Mid Market (51-1000 emp.)
Aug 29, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Good to start your business "
What do you like best about Shopify?

It seems that is a really good tool for starting a business, I mean it solves all the issues of an e-commerce when you don't have too much developers available.

What do you dislike about Shopify?

The template language (liquid) doesn't scale and documentation is not enough. Doesn't provide a way to look at server-side metrics and information. Really hard to integrate with modern stacks and frameworks like node+reactjs

What problems is Shopify solving and how is that benefiting you?

Manage all the products, categories, stock and sells. The best benefit is that we could create all the things we need for our business, but now is not meeting our Eng expectations.

Small Business (50 or fewer emp.)
Aug 09, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Shopify review "
What do you like best about Shopify?

It was fairly simple to setup. And I liked how it got us moving in the right direction. But it wasn’t a good fit for our need

What do you dislike about Shopify?

It didn’t integrate with our other system.

What problems is Shopify solving and how is that benefiting you?

It helped us get online with our store but created a lot of duplicate work.

Small Business (50 or fewer emp.)
May 25, 2019
 Source
Overall Rating:
2.5
I. Yosun C. avatar
I. Yosun C.
Chief Engineer And Hacker
Share
"Still haven’t found what I want to drop ship "
What do you like best about Shopify?

They claim to help you find pre-vetted items to sell on your Shopify page... interesting selection, price always looks great from the perspective of someone used to retail prices in America

What do you dislike about Shopify?

That claim seems just a claim, and I keep having cold feet about selling products that seem too good to be true - what’s more, many of them have shipping times that take 3 months!

What problems is Shopify solving and how is that benefiting you?

Drop ship Shopify store

Small Business (50 or fewer emp.)
May 23, 2019
 Source
Overall Rating:
2.5
SM
Sebastian M.
Web Designer
Share
"Good Starting Place"
What do you like best about Shopify?

It's a pretty user friendly way to start eCommerce transactions. I think it is a more powerful tool than many who use it realize, but it takes more learning to get to a place where you can use it with all the power that's built into the product.

What do you dislike about Shopify?

Not the best interfaces, not the best support. Not saying it doesn't have good interfaces and support, but to get the customized feel you'd want for your own webstore, the platform needs some manipulating that doesn't always come across as user-friendly.

What problems is Shopify solving and how is that benefiting you?

Creating a webstore for a company that operates multiple licenses to make licensed products. Putting all these brands under one roof has been helpful rather than going strictly through each licensee.

Small Business (50 or fewer emp.)
Mar 25, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Miles to go to enter the big league players"
What do you like best about Shopify?

I gave this e-commerce firm a shot considering it is relatively new and because I wanted to explore its offerings. It does provide a wide range of options for buying and selling items. For the initial stage, it may survive, but it needs to make quite some progress to make it to the big league.

What do you dislike about Shopify?

The overall quality of the sellers and merchandise in general is not impressive. The website itself is not very user friendly.

What problems is Shopify solving and how is that benefiting you?

I was referred to this app by a friend who used it for selling merchandise. I did not find Shopify enticing enough to register myself.

Small Business (50 or fewer emp.)
Mar 03, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Easy for laypeople"
What do you like best about Shopify?

Shopify is easy for people with no experience in ecommerce to use.

What do you dislike about Shopify?

Shopify is more rigid and less customizable than making an ecommerce site from scratch.

What problems is Shopify solving and how is that benefiting you?

Shopify solves the issue of preparing a nontechnial business owner for ecommerce success.

Small Business (50 or fewer emp.)
Feb 22, 2019
 Source
Overall Rating:
2.5
Steve T. avatar
Steve T.
Work Study
Share
"Not my favorite experience with ecommerce "
What do you like best about Shopify?

I like that it helps smal businesses have online stores

What do you dislike about Shopify?

The interface is frustrating and not aesthetically pleasing

What problems is Shopify solving and how is that benefiting you?

As a manager at a small business I liked that my customers could order items in advance or for shipping by using Shopify. It allowed my reach for business to go farther

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"It was good "
What do you like best about Shopify?

Payments were easy, setting up was easy. They provide lots of help on how to use it.

What do you dislike about Shopify?

It's okay, could be improved by allowing to export/edit only individual selected product reviews instead of exporting entire store's review. Also adding pictures in review would be nice given that most other review apps allow for picture reviews.

What problems is Shopify solving and how is that benefiting you?

I needed to sell my products, so Shopify allowed for me to do that.

Mid Market (51-1000 emp.)
Feb 19, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Shopiwhat"
What do you like best about Shopify?

I really didn’t get much out of this application but it was easy to use

What do you dislike about Shopify?

Seemed easy to use but I never really liked using it

What problems is Shopify solving and how is that benefiting you?

Limited purchasing

Small Business (50 or fewer emp.)
Feb 11, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Standard Ecommerce for Non-Technical People"
What do you like best about Shopify?

Shopify is easy to set up and I like the discount and promo feature best.

What do you dislike about Shopify?

I dislike how slow and clunky Shopify websites can be.

What problems is Shopify solving and how is that benefiting you?

I have recommended Shopify as an eCommerce solution for my digital marketing clients. They like how easy it is to use.

Small Business (50 or fewer emp.)
Jan 16, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Clunky to utilize and freeware is poor"
What do you like best about Shopify?

Templates make it easy to create a site very quickly and payment options are already integrated

What do you dislike about Shopify?

You must go to premium to get any actual content or meat for this platform. It is very clunky to utilize and categorize your items.

What problems is Shopify solving and how is that benefiting you?

We were trying to extend into ecommerce dropshipping for additional sales

Small Business (50 or fewer emp.)
Dec 22, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Good"
What do you like best about Shopify?

Ease of usage...selling feels properly made through the software.

What do you dislike about Shopify?

Expensive. It costs a lot for big businesses.

What problems is Shopify solving and how is that benefiting you?

Selling online well

Small Business (50 or fewer emp.)
Dec 14, 2018
 Source
Overall Rating:
2.5
TR
Tiffany R.
Freelance Graphic Designer
Share
"Shopify is great for one purpose and one purpose only - selling goods."
What do you like best about Shopify?

I like that it does it's purpose well. It helps companies sell their goods and provides pretty much every tool someone might want to do so. I also like that it provides all the tools that you need to be very Google and SEO friendly. I like that Shopify offers lots of tips on the admin dashboard for improving business, it puts the things that you need to know front and center when you log in which makes it seem like Shopify truly cares that the businesses that use their site succeed in reaching their sales goals.

What do you dislike about Shopify?

I dislike that the website itself is really hard to customize. I know that it's built to be templated and easy for non-web builders to use, but when it comes to actual web-builders helping clients it can get frustrating. I also don't think any of the design tools are very user-friendly.

What problems is Shopify solving and how is that benefiting you?

Shopify solves the problem of businesses not knowing how to get their products out there into the hands of their customers all over the globe. It creates great insights into how your items are selling, where your traffic is coming, and what you can do to improve.

Small Business (50 or fewer emp.)
Dec 12, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Powerful, Easy to Use Tool"
What do you like best about Shopify?

Information and guidance galore, easy to use

What do you dislike about Shopify?

The platform doesn't suit my business very well

What problems is Shopify solving and how is that benefiting you?

Informational segments, tips and tricks, new business ideas

Small Business (50 or fewer emp.)
Nov 23, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Interesting Sales P <__t[you 9latform"
What do you like best about Shopify?

I like the level of customization within the app itself.

What do you dislike about Shopify?

I don't like that when you're making changes on a screen that depending on what ]

What problems is Shopify solving and how is that benefiting you?

Gives me an additional platform for selling products.

Small Business (50 or fewer emp.)
Nov 23, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Lots of apps, but very expensive"
What do you like best about Shopify?

There are a ton of apps so it is easy to custom build an online store with specific of what you need

What do you dislike about Shopify?

Very basic built in features so have to use a lot of apps. Down fall of this is there are cost involved in adding all these apps and then a lots of fees on top of everything else. It seems like they charge a fee for everything so it is very hard to get started

What problems is Shopify solving and how is that benefiting you?

Used them as an eCommerce platform

Small Business (50 or fewer emp.)
Oct 08, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"review"
What do you like best about Shopify?

Easy to use no coding required whatsoever.

What do you dislike about Shopify?

It is very laggy to use in the backend to edit.

What problems is Shopify solving and how is that benefiting you?

Ecommerce Online retail.

Mid Market (51-1000 emp.)
Oct 05, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Inventory discrepancies but easy to use."
What do you like best about Shopify?

The ability to easily learn and edit products from sizes to description.

What do you dislike about Shopify?

Inventory issues and sensitivity to specific characters.

What problems is Shopify solving and how is that benefiting you?

We use it for our online sales. We have issues using the mobile app to account for products.

Small Business (50 or fewer emp.)
Aug 18, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
" Shopify is really nice..."
What do you like best about Shopify?

It was quite easy to build my website and with all of the add-ons, it functioned really well and was easy to understand.

What do you dislike about Shopify?

I just dislike that they bill you even if you aren't using the website for months on end, and you basically have to delete your website if you want to take a little hiatus from that.

What problems is Shopify solving and how is that benefiting you?

I was going to drop ship but it just didn't work out for me.

Enterprise (> 1000 emp.)
Aug 10, 2018
 Source
Overall Rating:
2.5
RC
Roman C.
Director De Proyecto
Share
"Tienda online completa"
What do you like best about Shopify?

Gracias a este software se puede crear una tienda online de fácil acceso. Tiene una interfaz muy bonita y sencilla de utilizar, además todo son ventajas puesto que la puedes utilizar en las redes sociales o en webs propias diseñadas por ti. La personalización es muy completa y puedes vender todo tipo de productos

What do you dislike about Shopify?

El precio es elevado y requiere bastantes conocimientos para poder realizar la tienda correctamente. Además el soporte deja mucho que desear puesto que apenas contestan a las dudas propuestas

What problems is Shopify solving and how is that benefiting you?

Este software ha sido el perfecto aliado para crecer el negocio en el que trabajo. Todos los días se descubren nuevas herramientas que ayudan a llegar a los clientes alrededor del mundo,

Small Business (50 or fewer emp.)
Jul 30, 2018
 Source
Overall Rating:
2.5
Tessa S. avatar
Tessa S.
Founder
Share
"Easy for beginners"
What do you like best about Shopify?

I enjoy Shopify because of its simplicity. It makes managing a business easy with minimal time learning the program. It is great for managing inventory and handling shipping. I like how easy it is to learn for beginners and how I can manage numbers on the go.

What do you dislike about Shopify?

I don't like how it doesn't work well on my phone. This could just be my phone (iPhone X), but it gives me a hard time when I log in. I would like to see more work done to improve the quality of mobile for this program. I enjoy this very much, and it doesn't take away from its quality, but it would be really great to see in the future if possible. Other than that, I do not have any other complaints about the program itself. Customer service is great and can help in any situation you may come across.

What problems is Shopify solving and how is that benefiting you?

I am able to see all of my info in front of me in a very organized fashion, which I absolutely love. It is a great way to organize your info and orders. Definitely recommend for new retail business owners!!

Small Business (50 or fewer emp.)
Jul 19, 2018
 Source
Overall Rating:
2.5
Jennifer D. avatar
Jennifer D.
Administrative Assistant
Share
"Don't Start Your Online Business Without IT!"
What do you like best about Shopify?

Got me and my online company going right away! Profits in less than a week!!

What do you dislike about Shopify?

I'm not interested in starting an online business so Shopify no longer intrigues me. If one of my clients or friends needed a how-to on starting an online retail business, I would definitely recommend Shopify.

What problems is Shopify solving and how is that benefiting you?

Alot more questions via email or phone calls than expected!

Enterprise (> 1000 emp.)
Jul 12, 2018
 Source
Overall Rating:
2.5
NL
Natasha L.
Enterprise Account Manager
Share
"Many options..."
What do you like best about Shopify?

Give sellers and buyers the ability to reach a large market

What do you dislike about Shopify?

Sometimes to many options can be overwhelming

What problems is Shopify solving and how is that benefiting you?

Access to a variety of of vendors