ActiveCampaign for Marketing Reviews & Product Details

What's invaluable about marketing with ActiveCampaign is that I'm able to automate the communication with my community, as well as deliver a smoother client experience for my online products.

There are various little things that I want to be able to do in ActiveCampaign. For example, to be able to make a change to an email template and have all emails that use this template be updated.. Or to combine two separate email automation under a single automation workflow.. Or transition an email campaign made into new newest email designer with a single click instead of re-creating the email.

Facilitating the conversations I have with my community as well as keeping track of lead and client behaviour.

ActiveCampaign is so powerful, and if used well it can save you lots of time, admin and headaches. It integrates really well with a lot of other systems.

The cost of ActiveCampaign is the #1 reason some of my clients do not use it.

It is helping us be more organised in the onboarding of new and potential clients. This makes us look more professional, warms up our leads and gives us peace of mind that all the key information is being given to the clients everytime.

I really enjoy the work flows and automations. Once we have something set, for the most part, it runs smoothly. We have hundreds of leads every month, almost 0 issues!

It is a little pricey. I also wish sms was easier, but that seems to be an issue with all platforms.

Time! i have a lot more time on my hands!

I use GroupKit to run two Facebook groups, and I love how ActiveCampaign connects to it to send welcome emails, etc. I also found it so easy to use automations than any other site I've used.

Nothing really. I haven't found anything that is a problem.

Automating Facebook welcome emails.

As a UX expert, and having used over 10 popular ESPs, ActiveCampaign remains my favorite. It provides the best automated features and usability for the price. I love that I can use AC to integrate directly (not using Zapier) with just about any 3rd party app on the market. This, coupled with the abundant customization power of AC, enables me to create an engaging customer experience at every touch point along my customer's journey.

The downside is that it's not the cheapest ESP for a new solopreneur. Most newbies start with a less feature-rich platform like Mailchimp, because of the low cost (even free). The problem is, once they start growing their list above 1500 or so, and realizing that they need some automations in place, they may be so entwined with it that they find it hard to move. And that's when they start paying more for a less powerful ESP. I wish AC had a less expensive entry so it would be even easier to refer others.

It makes it easy to automate email sequences for onboarding, page abandonment, and easily segment my list based on user behaviors.

Sending marketing emails on autopilot allows me to focus on other areas of my business. Using their preset recipes takes some of the work out of creating autoresponders.

I haven't really come across anything! I sometimes wish that I had more time to dive into all that it has to offer.

Activecampaign has provided an easy way to keep in touch with my current and past clients and leads while also allowing me to grow my lead list. This allows me to increase my outreach to individuals with ADHD and to have a way to share information and offers with them.

I've used a lot of different email marketing platforms (Mailerlite, Flodesk, Converkit, Klaviyo, Mailchimp) and I can without a doubt say that ActiveCampaign has the best features for managing automations and flows for leads. No other system allows you so much flexibility and customizations while still looking good. But on top of that, over the past month I've had a lot of special requests for things that I messed up on and needed to fix and their customer service is so helpful, patient, and flexible. It's rare to get that high level of service and I will be forever grateful to their team. They are so quick to respond.

The only thing I dislike is the investment structure. It's a bit more pricey than some of the others I mentioned and because their plans are primarily annual only, it makes it hard to commit to that investment every year. Oh and I don't like the reporting. I need more details and more options to dig deeper at the Professional level plan. I'd love for the integration with Shopify to work more like Klaviyo so I can see microdetails about someone's purchase history and website history.

I need email marketing to help me automate some of my marketing because I'm a solo business owner. I don't always have the time or motivation to be active on social media. It's also one of my highest converting marketing platforms (email) so my profit depends on the success of my emails. ActiveCampaign has always made it very easy to segment my lists, move people throughout the funnel, and do a lot of customizations.

The simplicity of their design. Their customer support is also fantastic.

Perhaps more video tutorials would be helpful.

Contacting my customers with email marketing.

How I can save a lot of time by sending bulk emails. Also how you are always on command

A lot of times I have to research about active campaign to know what to do, but it would much helpful if after every section , you had a link explaining how to use this

It is saving much time with its well designed templates etc so I don't have to , making it much easier for marketing agencies to outreach

I love being able to tailor an email to my client list in minutes. I know it looks professional and clean. I also like being able to catagorize my contants at a glance.

I haven't seen any downsides...the program is pretty user friendly.

It let's me get multiple emails out at once and even allows me to personalize them.

Active Campaign is very easy to set up and also very affordable. I like that you can create different funnels and have different content sent to different people, depending on their interests. It's a nice low-cost business option, but with a lot of functionality.

I don't think there is anything I dislike really. I'm sure I'm not using to its full advantage, but so far like all of it.

Staying top of mind with customers, giving potential customers value. Was able to sell a course enrollment to my newsletter list.

ActiveCampaign is a reliable way to securely deliver email marketing messages to my Write On Creative Community. The segmentation capabilities ensure the right messages are reaching the right people. Deliverability rates are impressive, and the support desk has been helpful.

Some of the features are more advanced than what I need right now, but I like that there are options to grow.

ActiveCampaing provides secure delivery of email in accordance with the CAN Spam act.

I've been using AC for quite some time for list building and establishing relationships with my potential clients and nurturing ones with existing clients. It's very user friendly and intuitive.

I would like to see the app improved as it has a very limited features. I would want to see more detailed reports as on the desktop version.

I use AC primarily for email marketing purposes, and I love it. I have email automations set up and weekly newsletters scheduled way in advance.

My favorite thing about active campaign is the massive amount of customization for automations. Tracking open rates and sending my email list through a specific funnel if they have or have not read my email.

It can be laggy sometimes but it's not bad at all.

It is cutting out a tonne of time that it would otherwise take me to manually send emails to customers and leads. It just runs seamlessly in the background.

Easy way of working with Automation and Tags. It makes the daily work with the AC tool better and faster. We used other agencies, but we can say it was much more challenging to build the automation which we needed.

Performance could be a little bit faster.

We use very complex automation for Webinars and Coachings, and we also build a customer bonus program with points and goodies, this thing we could create with the automation in Active Campaign. We use AC as a CRM with many custom fields where we input the information from many forms

I can integrate with SamCart using tags.

I am not sure whether it works with a dialer for cold callers. it appears I need to integrate it with other apps to get a robust marketing tech stack.

Following up with customers for upselling and customer support.

What I like best about ActiveCampaign for Marketing is the flexibility it offers with campaigns and automations. Most other tools I've tried are always missing *something*. You could be paying for a premium package and still have to upgrade to enterprise for 1 teeny, tiny little thing you need to optimize your launch or welcome email sequences (for example); even when you're a small business owner or solopreneur... With Active Campaign, I get everything I need and it is SO customizable + a CRM which makes moving from marketing to deals/sales SO easy. I literally could not say enough good things!

I would say the biggest think I dislike about ActiveCampaign is the learning curve for creating segments and their lingo in general. Some of the field options do not or did not make much sense to me when I first looked at them. I figured there was a way to segment my emails the way I wanted, but I couldn't figure out how to do it on my own. Thankfully Active Campaign does assign you an onboarding person to help, and they do have quite a bit of documentation as well! It takes some patience, but it's worth the flexibility! I think another thing they could do better is give suggestions to improve email performance. They have links to documentation for best practices, but personalized suggestions could be helpful! Also, AI is everywhere these days. I'd love to see an in-app AI that can review my campaigns and give me feedback on tone, grammar, make my ideas more concise, or help me write a first draft as it learns my voice!

It's helping me keep track of my lists, schedule campaigns and create automations, see my metrics so I can make data-driven decisions, and more.

Active Campaign is easy to use, very user friendly. The drag and drop fuctions makes designing a professional and engaging email so simple! It is also super simple to create automations to keep your customers engaed and up todate.

There isn't anything I dislike about ActiveCampaign, it is a fantastic for creating, schedulling and sending email campaigns and automations, also great for keeping a database of all our contacts.

The scheduling side of things is the best as it is prescheduled we don't have to remember to send emails out to customers and can create emails in bulk to send in advance.

I really like the in-depth targeting and funnels that are available with ActiveCampaign. It makes providing my audience with what they actually want so much easier. Other platforms don't allow you to get as granular within their automations.

At this point, the price point is extremely high for small businesses and it makes using the platform less accessible. And as someone who was referring my clients to AC regularly and setting up their new AC accounts, it is rather disappointing. I also do not think their forms are very attractive.

It makes connecting with my email list very straightforward and easy. And it makes creating detailed funnels more powerful and successful.

ActiveCampaign is very complex and offers many possibilities. However, after a certain period of familiarization, you can use the full potential. Great tool for email marketing

There are too many functions for beginners and you can easily feel overwhelmed.

I reach my customers directly and you can send automatic newsletter funnels