Unclaimed: Are you working at GoToWebinar?
GoToWebinar Reviews: 4.3/5 — Solid Choice
Best known as the world most popular webinar and webcasting tool, GoTo Webinar is an easy-to-use solution that allows users to host webinars, virtual conferences and events. The platform comes with robust features and integrations that allow users to engage with audiences to drive business growth.
| Company | LogMeIn, Inc. |
|---|---|
| Year founded | 2003 |
| Company size | 1001-5000 employees |
| Headquarters | Boston, MA, United States |
| Social Media |
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
GoToWebinar Pros and Cons
- Hosts automated webinars
- Option to simultaneously host organizers and panelists
- Capable of hosting webcasts
- Provides webinar analytics and exports
- Integration with GoToMeeting
- Costly compared to other alternatives
- Basic plan only accomodates 100 webinar attendees
- Requires presenters and participants to download specific software to be able to use platform
GoTo Webinar is one of the longest-running webinar platforms, and it sells reliability at scale rather than the newest features. If you are running regular webinars for hundreds of attendees and the cost of a technical failure is high, that track record is what you are paying for. If you are running your first webinar for forty people, it is an expensive way to do it.
- What it is: Webinar and virtual event software with registration, automated email sequences, polls, Q&A, analytics, and attendee-facing simplicity.
- Best for: Marketing, training, and enablement teams running webinars regularly at 500+ attendee scale, particularly in enterprise and regulated environments.
- Pricing: Reach $59/month and Elevate $103/month billed annually ($69 and $129 monthly). Complete is custom. A 7-day free trial, no free plan. Verified on GoTo’s pricing page in July 2026.
- The honest catch: Cloud recording, arguably the most basic webinar feature there is, sits on Elevate rather than the entry plan. For most buyers that makes $103/month the real starting price.
What Is GoTo Webinar?
GoTo Webinar launched in 2006 as part of the Citrix GoTo family, later spun out into GoTo as an independent company alongside GoTo Meeting, GoTo Training, and the LogMeIn products. That two-decade history matters more here than in most software categories, because a webinar fails publicly and in real time, and buyers with an audience watching tend to weight reliability above feature count.
The product is built around a straightforward loop: create a registration page, drive signups, send automated reminders, run the event with engagement tools, then follow up with recordings and analytics. It does that loop well and has done it for a long time. What it does not do is compete on innovation with newer platforms that ship more aggressively.
The independent ratings are respectable but not uniformly glowing, and the gap between them is instructive: 4.5 out of 5 on Capterra across 2,073 reviews, but roughly 4.2 out of 5 on G2 across about 801 reviews. Reviewers consistently praise attendee-side ease and large-audience handling, and consistently raise cost and occasional audio and video problems.
How GoTo Webinar Works
- Registration and promotion. Custom registration pages, automated confirmation and reminder emails, and source tracking so you can see which channel produced which registrants. The email automation is mature and is the part marketing teams rely on most.
- Running the event. Presenter tools, screen sharing, polls, surveys, live Q&A, and handouts. Attendees join without installing anything, which reviewers repeatedly call out as a genuine advantage with non-technical audiences.
- Recording and reuse. Cloud recordings on Elevate and above, plus the ability to run a recording as a live event, which is the simulive pattern used for repeatable demand-generation webinars.
- Analytics. Attendance, engagement, and drop-off reporting, plus registration source tracking on the Complete tier, with integrations into HubSpot and Salesforce that reviewers describe as reliable.
- Scale. 500 participants on Reach, 1,000 on Elevate, and up to 3,000 on Complete, with live streaming to unlimited attendees at the top tier.
In 2026 the notable additions are AI summaries and transcripts on Elevate, and breakout rooms. Both are useful, though neither is unique at this price point any more.
GoTo Webinar Pricing
Pricing is per organizer seat and gated primarily on participant count. Figures verified in USD on GoTo’s webinar pricing page in July 2026.
| Plan | Annual (per mo) | Monthly | Participants | Key additions |
|---|---|---|---|---|
| Reach | $59 | $69 | 500 | 1 organizer seat, reporting and analytics, automated reminders and follow-ups, polls and live Q&A, mobile hosting |
| Elevate | $103 | $129 | 1,000 | Branded webinars and custom URLs, cloud recordings, AI summaries and transcripts, recordings as live events, breakout rooms |
| Complete | Custom | Custom | 3,000 | Custom organizer seats, live streaming to unlimited attendees, paid events and certified training, GoTo Meeting license, registration source tracking |
The things that change the calculation:
- Cloud recording starts on Elevate. This is the single most important detail in the pricing. Recording a webinar is table stakes, and putting it on the middle tier effectively makes $103/month the entry price for most buyers rather than $59.
- Branding also starts on Elevate. Custom URLs and branded webinars are not on Reach, which matters if the webinar is a marketing asset representing your company.
- Annual billing saves 14% to 20%. Reach drops from $69 to $59 and Elevate from $129 to $103, so the discount is larger on the plan most people need.
- Per-organizer, not per-attendee. Reach includes one organizer seat. Multiple hosts running independent webinars means multiple seats, which climbs quickly.
- There is no free plan. The trial is 7 days with no credit card required, which is short. Plan the webinar you want to test before you start the clock.
Who Should Use GoTo Webinar
- Teams running webinars as a regular programme. The registration, reminder, and follow-up automation is genuinely mature, and it is the difference between a webinar that fills and one that does not.
- Organizations with large or non-technical audiences. No-download attendee joining and proven handling of 500 to 3,000 participants are real strengths.
- Enterprise and regulated buyers. A long track record, established security posture, and reliable HubSpot and Salesforce integrations matter when procurement is involved.
- Training and certification teams. Paid events and certified training on the Complete tier, plus the sibling GoTo Training product, cover a use case most webinar tools ignore.
It is a weak fit for solo creators, small businesses running occasional webinars, and anyone whose priority is marketing-funnel features like evergreen automated webinars. In those cases you are paying enterprise prices for capabilities you will not use, and the alternatives below serve you better.
Honest Pros and Cons
Strengths
- Reliability at scale is the core proposition. Two decades of running large events shows in a platform that handles hundreds of attendees without drama.
- Attendees do not need to install anything. Repeatedly praised in reviews, and it directly reduces the number of people who register but fail to attend.
- Mature email automation. Registration, reminders, and follow-ups are well built and are the operational backbone of a recurring webinar programme.
- Solid integrations. HubSpot and Salesforce connections are described as seamless by reviewers, which matters for lead routing.
- Simulive. Running a recording as a live event is a genuinely useful pattern for repeatable demand generation, though it requires Elevate.
Limitations
- Expensive relative to the category. The most common complaint in independent reviews, especially from small businesses. Competitors deliver comparable core functionality for less.
- Recording is gated to the middle tier. Hard to defend, and it materially changes the real entry price.
- Occasional audio and video problems. Some reviewers report technical issues serious enough to have driven them to competitors. Not universal, but it appears often enough to note.
- Limited branding and customization. Reviewers want more control over branding and more editing options for pre-recorded content.
- A 7-day trial is short. Barely enough to plan, promote, and run a real webinar, which is the only meaningful test.
- Fewer marketing-funnel features. Evergreen and automated webinar funnels are weaker here than in tools built specifically for that job.
GoTo Webinar Alternatives and How It Compares
- Demio is the strongest comparison for marketing teams. Browser-based, cleaner interface, better suited to demand generation, and generally cheaper.
- Livestorm is browser-based with a genuinely usable free tier and strong analytics, and it appeals to teams that find GoTo’s interface dated.
- WebinarJam targets marketers and online sellers, with strong funnel and evergreen features through EverWebinar, at the cost of a busier interface.
- ClickMeeting is a lower-cost, flexible European alternative worth comparing if data residency matters.
- Zoho Meeting is dramatically cheaper and adequate for straightforward webinars, particularly if you already use Zoho.
- Zoom Webinars is the default comparison for organizations already standardized on Zoom, and often wins on price and familiarity alone.
For a fuller comparison, see our guide to the best webinar software.
The Verdict
GoTo Webinar is a dependable, well-integrated platform that earns its place with organizations for whom a failed webinar is a serious problem. The registration and email automation is mature, attendees join without friction, and large audiences are handled without incident. The 4.5/5 Capterra rating across more than 2,000 reviews reflects a product that does the fundamentals well.
The pricing is the sticking point, and specifically the decision to put cloud recording on the middle tier. Once you accept that Elevate at $103/month is the realistic entry point, GoTo Webinar is expensive against a field where Demio, Livestorm, and ClickMeeting deliver comparable core functionality for less. The honest answer is that you are paying for reliability and enterprise-readiness, and whether that premium is worth it depends entirely on what a failed event would cost you.
If you run a serious, recurring webinar programme in an organization that cares about vendor stability and Salesforce integration, this is a defensible choice. If you are a small team or a creator building a marketing funnel, Demio or WebinarJam will serve you better for less money. Whichever way you lean, plan your test webinar before starting the 7-day trial, because it is too short to waste.
FAQ
Is there a free version of GoTo Webinar?
No. GoTo Webinar offers a 7-day free trial with no credit card required, but there is no permanent free plan. Paid plans start at $59/month billed annually. If a free tier is important, Livestorm offers one with limited attendee and duration caps.
How much does GoTo Webinar cost in 2026?
Reach is $59/month billed annually or $69 billed monthly, and supports up to 500 participants. Elevate is $103/month billed annually or $129 monthly, and supports up to 1,000 participants. Complete is custom priced and supports up to 3,000 participants with live streaming to unlimited attendees.
Does GoTo Webinar record webinars?
Yes, but cloud recording is only available on the Elevate plan and above, not on the entry-level Reach plan. Since recording is a basic requirement for most webinar programmes, this effectively makes Elevate at $103/month the practical starting tier rather than the advertised $59.
How many attendees can GoTo Webinar handle?
Reach supports up to 500 participants, Elevate up to 1,000, and Complete up to 3,000, with the option to live stream to unlimited attendees on the Complete tier. Participant capacity is the main dimension the plans are gated on.
What is GoTo Webinar best for?
Organizations running webinars as a regular programme at meaningful scale, where reliability, mature registration and reminder automation, and CRM integration matter more than the newest features or the lowest price. It is particularly well suited to training, enablement, and enterprise marketing teams.
Compare GoToWebinar with other popular tools in the same category.
There are so many great things that we love about GoToWebinar. The first would be all of the features are given to us for a great price. As far functions, I love the simplicity of creating a webinar. An additional feature that I sold me was the fact that it records and saves internally for us.
I have been using the GoToWebinar platfom for over a year and I have not found anything that I dislike, that I am missing, or that I wish I had when I got to create webinars.
Our organization has been able to bring community presenters and speakers together, despite the pandemic, to provide mental health resources and tips to our families.
I enjoy the ease of using GoToWebinar to participate in webinars and other learning experiences! It is easy to login in, participate, and ask questions! GoToWebinar has been so helpful in helping me to earn continuing education credits!
When using GoToWebinar, participants aren't able to talk or have interactive conversation with the host. While asking questions via message/chat is ok, being able to have that discussion of information voice-to-voice may be easier.
By using GoToWebinar, I am solving the problem of needing to be in-person to earn continuing education! It allows me to participate, learn, and grow as a professional all from the comfort of my home or a coffee shop! It lessens the need to travel to a conference or interactive workshop.
This tool t is very straightforward and logical to understand, especially for new users. It is easy to duplicate events to create a series or create new events from scratch. Our outside speakers love the engagement aspect of the polls and surveys.
The user toolbar is a bit outdated and clunky to use. When you make specific changes (switch presenter, close webinar, etc), there is a confirmation pop-up where you have to agree to the changes. If you are working on multiple screens, this confirmation pop-up becomes very tiny and can often go unnoticed on a different screen and have you wondering why something is not working.
We are reaching out to our customers and general potential customer audience base. We can keep up with their current needs, along with the current industry trends, and keep them informed. We are also able to make each webinar interactive through polls to keep engagement up, along with taking live Q&A.
efficient and easy to use, can send links to clients to join the meeting and no glitches
just that it needs to have a code entered by the participant to join and not automatically can join the call
good alternative to zoom and good to get on call with clients and fast at doing presentations and very beneficial
It's comparable to many online platforms for participating in webinars. Easily lets me set them up, present, & engage my audience. I can share videos, slides, & my screen. I love being able to present to my clients.
Sometimes have trouble recording sessions or connecting to my webinar. I also had an issue being able to see the webinar, but couldn't hear the audio.
I love that I can create buzz, expand my reach, and build awareness about my business and brand. I can easily attend live presentations - from anywhere.
This program is very simple to use for meetings where presentations are involved.
I can't think of anything that doesn't work well on this platform.
With the pandemic, more and more meetings are going online and this platform has allowed the same types of presentation ability on a virtual platform.
The interface is visually pleasing and easy to navigate. Because the user interface is easy to navigate, it helps me schedule webinars, download data, and analyze data in little time. I have more time to prepare my webinar and set up sources for people to sign up.
I'd appreciate more options for ready-made charts that I can present to my team. The line chart is nice, but we need much more than day-to-day counts of registrants and attendees.
My company enjoys GoToWebinar primarily to educate customers on current events in the healthcare industry, educate customers on company products, and persuade customers to purchase said products. Additionally, we use the app to encourage the learning and education of our employees. GoToWebinar has greater functionality than Zoom and other screen sharing and presentation applications.
Es práctica, te permite hacer el registro y trabajar con email marketing, también ingreso solo a través de un link y tiene funciones útiles desde antes de la pandemia.
Depronto los datos de registro se pueden mejorar, donde solo se pida el correo electrónico
Gotowebinar es una plataforma que uso antes de pandemia y que me ayuda a tener una comunidad para contactarme con ella y posteriormente poder vender un producto o servicio.
Go to webinar is easy to use, it’s simple and easy to follow
There is nothing I dislike about go to webinar
I am able to connect with my coworkers with this platform, I can see and hear them and am able to ask questions on the platform
There is no need to install the application. I can access the event by just clicking the link given by the organizer. I can easily access the settings like microphone and audio. Also, the good quality of sound and video.
There was a time; I thought the webinar was not yet started. The sound saying "the webinar has not yet started, please stay online" kept speaking. But then, I found out from my colleague it was started already. Therefore, there was a problem at that time. I was late, not knowing the event was already ongoing, but I accessed it minutes before it started.
At first, I was confused. Because I did not download any application. Then I found out that, I needed to click something to open it. Also, how to access the buttons and settings. It was easy to access and use.
GoTo Webinar is one of those app that I use and trust when attending some online webinars and trainings. It give me peace of mind using this app compared to the other app that most people use now.
I dont think I have dislike any feature of this app.
I have attended many webinar and training using this app but I did not encounter any problems with it. GoTo meeting app is very easy to use.
It is easy to use. It can be downloaded on mobile. Just enter the meeting ID then off you go even when you are on the move.
Actually, there is nothing that I dislike about this app.
To provide another tool to conduct webinars.
I have used G2W for almost 14 years now and have found it a very helpful tool. It is easy to use and being able to get insights as well as go back to track results. The polls and surveys help keep folks engaged. I'm a fan of the new recording area as well.
Sometimes an update will take a bit to get used to.
We host sales as well as educational webinars.
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Everyone was able to use and sign in with ease!
I didn’t like having to explain what this software was. Most people didn’t know what it was.
The ability to train and communicate with multiple offices across the nation at once.
It is one of the stable platform for connecting it with the multiple attendees. It is the best platform for doing screen sharing sessions and using as camera to talk to the multiple audience.
It is only having limit of 101 attendees if they can increase it. It would be great.
We are solving doubts of the multiple learners by taking remote access and resolve their issues.It is one of the best platform for doing the screen sharing sessions
This product allow me to run monthly webinars for a package that I manage. It is very easy to utilize and I haven't had any issues during my use of the product.
So far, I haven't found anything that I dislike. However, I may not have used every option at this point either.
Communicating with my customer base. I don't have restrictions with clients like I do when attempting to utilize Teams.
I really like the ease of use to create and customize multiple sessions. My L&D team uses this tool constantly when we are create our list of classes and scheduling the class offerings.
My L&D team has decided to do more sessions using our cameras. However, with GoTo Webinar, only the facilitator can show/use the camera. That feature we be great for everyone.
Instead of having to create a name or distribution list, our L&D department can schedule multiple sessions for training that allows each team to register at times that work for them.
The Customer Service is what actually sold the service for me. During my 7 day trial, I sampled out the platform and needed some assistance. I called the customer service several times, during the Trial period, and they were very patient and happy to help. They were very knowledgeable and helped me navigate through any of my issues. I knew that if I had any problems with the software/platform that the Customer Service would be there to help. I was sold! And I Absolutely LOVE this platform for my business. It's easy to learn and to use. My students and customers are very happy with it too. We feel secure and at peace with having our meetings online. I would strongly recommend this to anyone who is looking for a very professional way to present any information, classes, etc, online!! I love it ; )
What I dislike is the quality of the videos when I put them up on another platform, but I'm not sure how much that has to do with GoTo, it may be the other platform that is condensing them and they can become grainy. Other than that, I'm SUPER HAPPY with this platform.
The problem was my students are around the world and having local classes meant those who do not live in my area had to wait a few days to a week to get the information. This way, everyone is able to attend and the videos are ready within minutes!! I LOVE THAT PART! It has saved me so much time editing videos. Also, a huge benefit has also been the ability to charge for classes or to have them free, but still remain professional. I also LOVE the automatic emails!! I can't tell you how much time that has saved me too. It's just a very professional site and it has everything I was looking for.
I like the diverse features, like Handouts and Questions, plus the analytics are awesome
I with there were more interactive tools that made it easier to engage in fun ways.
We have been able to cover both training gaps with clients and market new features and products using the technology. It's really helpful to have the channel as well since many of our clients are on tight schedules that move around a lot, so having an On Demand option is great
An Interesting app/software which connects with just one link click. The upside of using GoToWebinar is definitely its easy to use interface and advanced functions for screensharing.
Its a heavy app/software requiring too much bandwidth to function properly. Any disruption in speed of Internet automatically stop its functions or gives an error for connectivity.
I am conducting my business meetings with GoToWebinar due to ongoing Covid-19 Pandemic. The benefits so far have been interactive interface and easy to communicate facility.
Immediate, clear communication quality of GoToWebinar, including microphone, Cartoon Network and image.
Almost perfect, but I still would like to hope GoToWebinar able to adjust the world-time zone automatically such as Google Calendar.
I make use of GoToWebinar to attend my Harvard Medical School Extensive Education Program group meeting Over Boston, USA, Japan and Taiwan in 2018. The clear communication quality made it peaceful and perfect to finish our discussion and empower our learning.
I love the source tracking, Q&A functionality, and dashboard itself.
No much to dislike. The tool works great!
We are reaching prospects and customers with valuable information especially in a time when we can't attend in-person events.
When COVID-19 hit our community, all of our services for our families, including Parent Cafes, were put n hold because we could no longer meet in person. After researching and price matching other platforms and what they had to offer, GoToWebinar was our best option. From the beginning, even with longer wait times, their customer service representatives were and continues to be helpful by checking in and sending updates. Additionally, when we signed up, they made the process so seamless.
There has not been anything that we have been unsatisfied with.
We are able to meet virtually and securely through GoToMeeting. We are able to hold educational programs for our youth and families on mental health topics right from the comfort of our home.
Flexibility is key. I've used other platforms and I always prefer gotomeeting and gotowebinar.
no disadvantages that I can pinpoint at all.
Training, support, sharing of ideas, etc.
GoToWebinar is very easy to use and they provide great report after each of our events. We also like the recording tool that we are using to record our live training and create on demand courses. It's also a secured tool which is very important for us. Overall, it's very useful for our business.
Some of our clients had some glitches answering the poll questions. We reported the problem but never got any feedback.
It allows us to reach our audience virtually and safely. With the pandemic, we were able to pursue our training activities and reach more people then at our live (in person) events.
The ease of use. The platform is very intuitive and the usability is well thought out.
You can't post your own questions in the question box for all to see during a webinar, only the chat box. And, you can't save the same polls to use over and over; you need to enter them every time.
Since Covid especially, in person training's have been canceled. GTW has allowed us to get out content out seamlessly while everyone works from home.
The ability to duplicate prior sessions .
My main complaint has to do with the ability to replay recordings; it is possible, but not as user-friendly
The ability to have a stable site to perform frequent webinars
GotToWebinar has a clean and professional interface that works well for virtual events where you want to present a speaker or panel. The best thing is the video upload feature that provides high quality video and audio playback during the session. This is the only comparable platform that has this feature and sets it apart from the rest because of it. All other platforms I've tested only have screen share for videos and playback for those results in reduced frame rate and overall video and audio quality.
The main drawback to the uploaded video playback is that you cannot scrub through the video in case you want to go back to a previous point or speed up to a later point. You can only play and pause the video and if you close it, it starts from the beginning again. Also, when video playback is started, panelist mics are automatically muted. They can unmute but sometimes they forget and it can be troublesome when you do presentations where the panelist wants to talk over videos.
We are an events based company and ever since the Covid-19 shutdown, we have had to find new ways to do business. GoToWebinar has not only allowed us to continue holding events, we are now doing more events than ever with higher attendance rates.
Ease of use, simple control panel, excellent sound and video quality, ability to record and archive webinars, post-webinar analytiics.
I wish there were tools to market the webinar from within the platform.
Conducting customer training remotely. GoToWebinar helped us save the cost of hosting customers at our facilities while still conducting effective training. This was especially important during the current COVID-19 pandemic.
