Unclaimed: Are you working at HubSpot Marketing Hub?
HubSpot Marketing Hub Reviews: 4.4/5 — Solid Choice
HubSpot Marketing Hub is powerful software comprised of a suite of tools designed to convert visitors into leads. The platform allows users to create lead flows and forms and kickback emails, gather accurate analytics, and deliver great audience insight that can help grow your business. Using the software, you gather enough data to optimize marketing efforts. The platform is used by over hundreds of thousands of customers all over the world who rely on HubSpot to attract and engage customers.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Three seats on HubSpot Marketing Hub Starter cost €21 a month. Three seats on Professional cost €792. That is 37.7 times the price for the same number of people — and the marketing contact allowance goes from 1,000 to 2,000. You are not buying capacity at that step; you are buying features, and it is the steepest jump on any pricing page reviewed here this month.
- What it is: HubSpot’s marketing automation product — campaigns, automation, lead scoring, and reporting on its CRM.
- Best for: Companies committed to HubSpot’s platform who need Professional’s automation depth.
- Pricing: Free; Starter €7/seat; Professional from €792/mo (3 seats); Enterprise from €3,300/mo (5 seats). Verified July 2026.
- The honest catch: Extra seats cost €7 on Starter and €45 on Professional — 6.4 times more.
What Is HubSpot Marketing Hub?
Marketing Hub is the marketing half of HubSpot’s platform, sitting on the same Smart CRM as its Sales, Service, Content, Data, and Revenue products. That shared foundation is the reason people choose it: contacts, deals, tickets, and campaigns live in one database, so attribution works without stitching systems together.
The 2026 addition is HubSpot AEO, currently in beta — answer engine optimisation that shows how your business appears in ChatGPT, Gemini, and Perplexity, tracking 25 prompts across three answer engines daily. It is sold standalone with a 28-day trial and no additional subscription required, and it is also included in Marketing Hub Professional and Enterprise.
Two meters run alongside seats: HubSpot Credits (500 on Starter, 3,000 on Professional) and marketing contacts (1,000 then 2,000).
How HubSpot Marketing Hub Works
- Starter is priced per seat; Professional and Enterprise are flat rates with seats included.
- Additional Core Seats cost €45/mo on Professional against €7 on Starter.
- Marketing contacts are a separate meter — 1,000 on Starter, 2,000 on Professional.
- HubSpot Credits ladder from 500 to 3,000.
- AEO is included in Professional and Enterprise, or bought standalone.
- Free covers up to 2 users with no credit card.
HubSpot Marketing Hub Pricing
Captured from HubSpot’s Marketing Hub pricing page in July 2026 on the euro price list.
| Plan | From | Seats | Extra seat | Contacts | Credits |
|---|---|---|---|---|---|
| Free | €0 | 2 users | — | — | — |
| Starter | €7/seat (was €20) | Per seat | €7 | 1,000 | 500 |
| Professional | €792/mo (was €880) | 3 included | €45 | 2,000 | 3,000 |
| Enterprise | €3,300/mo | 5 included | — | — | — |
What actually decides your plan:
- The Starter-to-Professional step is the whole decision. At equal seat counts it is 37.7× — €21 against €792 for three people. Nothing else on the page matters as much, and there is no intermediate tier.
- The contact allowance barely moves across that step. 1,000 marketing contacts on Starter, 2,000 on Professional. If you are upgrading because you have outgrown your list, you are paying an enormous premium for a doubling. The upgrade only makes sense if you need Professional’s features — omni-channel campaigns, lead scoring, social media, and automation depth.
- Seats reprice sharply. €7 each on Starter, €45 each on Professional. A six-person marketing team on Professional is €792 plus three extra seats at €45, or €927 a month.
- The discounts are uneven. Starter is struck through from €20 to €7 — 65% off — while Professional moves €880 to €792, just 10%. The deep discount is on the plan whose absolute price barely matters.
- Free genuinely covers two users. Free marketing, sales, service, content, data, and revenue tools with no card required. For a two-person business it is a working CRM and email tool at no cost.
- AEO is worth knowing about separately. Tracking 25 prompts daily across ChatGPT, Gemini, and Perplexity is included in Professional and Enterprise, but also sold on its own. If AI search visibility is the only thing you want from HubSpot, you do not need a €792 plan to get it.
Who Should Use HubSpot Marketing Hub
- Companies already on HubSpot CRM. The clearest case — shared data across marketing, sales, and service is the platform’s real advantage.
- Teams needing genuine omni-channel automation. Professional’s campaign and lead scoring tooling is strong, if you can justify the price.
- Two-person businesses. The free tier is a complete starting stack at no cost.
- Marketers tracking AI search visibility. AEO’s daily prompt tracking across three engines is a current, useful capability.
It fits poorly for teams needing mid-range automation, since nothing sits between €7 and €792; for large contact lists, where the allowances are modest for the money; and for anyone wanting automation depth cheaply, where ActiveCampaign delivers far more per euro.
Honest Pros and Cons
Strengths
- A genuinely free tier for two users across six product areas.
- One shared CRM underneath marketing, sales, service, and content.
- Starter at €7 a seat is inexpensive for branded email, forms, and simple automation.
- AEO tracking across ChatGPT, Gemini, and Perplexity, included at Professional or sold standalone.
- A 28-day AEO trial with no subscription required.
- Deep, mature platform with an enormous integration ecosystem.
Limitations
- A 37.7× step from Starter to Professional at equal seat counts.
- Extra seats cost 6.4× more on Professional than on Starter.
- Contacts only double across that step — 1,000 to 2,000.
- No intermediate tier between €7 a seat and €792 a month.
- Professional and Enterprise require a sales conversation.
- AEO is still in beta.
HubSpot Marketing Hub Alternatives and How It Compares
- ActiveCampaign offers far stronger automation per euro, though its own entry plan caps automations at five actions.
- Mailchimp is easier to start with, with its own gate — four flow steps on the entry paid plan.
- Brevo prices by emails sent rather than contacts stored, better for large infrequently-mailed lists.
- Klaviyo is the ecommerce specialist, deeper on store data.
- HubSpot CRM is the free foundation, and where most Marketing Hub customers start.
- For AI search visibility specifically, SE Ranking tracks 100 prompts daily from €87.20 a month — four times HubSpot AEO’s allowance at a fraction of Professional’s cost.
For a broader survey, browse our marketing automation directory.
The Verdict
HubSpot’s advantage has never really been any individual tool. It is that marketing, sales, service, and content sit on one CRM, so a lead’s whole history is in one place and attribution works without integration projects. For a company that has committed to the platform, Marketing Hub is the natural marketing layer, and Professional’s campaign, automation, and lead scoring tooling is genuinely capable.
The pricing has a chasm in the middle of it. Three seats cost €21 a month on Starter and €792 on Professional — 37.7 times, with nothing in between. What makes that hard to swallow is what the step buys in capacity: marketing contacts go from 1,000 to 2,000. If you are upgrading because your list has grown, you are paying a 37-fold increase for a doubling, and you should look hard at whether a dedicated email platform would serve you better. The upgrade is only rational if you specifically need Professional’s features.
Two practical notes. Seats reprice from €7 to €45 across that boundary, so a six-person team on Professional is €927 a month, not €792 — model your actual headcount. And if what you want from HubSpot is AEO, its answer-engine visibility tracking across ChatGPT, Gemini, and Perplexity, note that it is sold standalone with a 28-day trial and “no additional subscription required”. You do not need a €792 plan to get it — and if AI search visibility is your main goal, SE Ranking tracks 100 prompts daily from €87.20 against HubSpot AEO’s 25.
FAQ
How much does HubSpot Marketing Hub cost?
On the euro price list captured July 2026: Free for up to 2 users, Starter from €7 per seat per month (reduced from €20), Professional from €792 per month including 3 Core Seats, and Enterprise from €3,300 per month including 5 Core Seats. Additional Core Seats on Professional start at €45 per month. Professional and Enterprise both require a sales conversation.
Why is HubSpot Professional so much more expensive than Starter?
Because the tiers are separated by feature depth rather than by scale. At equal seat counts the step is 37.7 times — €21 for three seats on Starter against €792 on Professional — while the marketing contact allowance only doubles from 1,000 to 2,000. Professional adds omni-channel campaigns, lead scoring, social media, Agent Hub, AEO, and deeper automation and reporting. If you need those, it is justifiable; if you need more contacts, it is not.
How much are extra HubSpot seats?
€7 per month on Starter and €45 per month on Professional — 6.4 times more. Professional includes three Core Seats and Enterprise five, so a six-person marketing team on Professional pays €792 plus three additional seats at €45, totalling €927 per month. Seat costs are worth modelling before choosing a tier, since they scale very differently either side of the boundary.
What is HubSpot AEO?
HubSpot’s answer engine optimisation tool, currently in beta. It shows how your business appears in ChatGPT, Gemini, and Perplexity, where competitors are winning, and what to do about it, tracking 25 prompts across three answer engines daily with additional prompts purchasable. It is included in Marketing Hub Professional and Enterprise, and also sold standalone with a 28-day trial and no additional subscription required.
Is HubSpot’s free plan any good?
For two users, genuinely yes. It includes free marketing, sales, service, content, data, and revenue tools with no credit card required — a working CRM, email marketing, forms, and live chat. The constraints are the two-user limit and HubSpot branding on emails and chat, which Starter removes at €7 per seat. For a very small business it is a complete starting stack at no cost.
Compare HubSpot Marketing Hub with other popular tools in the same category.
I love HubSpots workflow automation. To know that I can segment my audience and send them EXACTLY the pieces and actions I want specifically based on specific triggers is such a powerful tool.
Some functions that I think would be basic native characteristics of the system are missing and can be time-consuming to work around.
Our business is centered around building workflows for other companies in property management to make their operations more efficient and have less work for their employees.
The best part about workflows is that there are so many options when creating a workflow. Workflows are a crucial part of getting the most out of HubSpot and once you learn how they can maximize your efficiency you'll be making them for EVERYTHING.
My only con if I had to choose one would be the lack of tips and tricks resources out there. I find myself not knowing what I want and sometimes inspiration comes from all over. Being able to see how others are using workflows to streamline their business would be a major help in expanding out workflow library. With that it would also be good to know what pitfalls occur within in workflows. For example, can we over workflow? Would there be an example where too many workflows or a specific type of workflow might not be worth using.
We are reducing manual entry and giving employees time back to do other things. For the sales team it allows them to work on other tasks and do more prospecting now that we have enabled automatic deal creation based on inbound leads. We realized that by reducing stressful deal creation and having the automated deals pre-populate certain information for the sales team ahead of time they can worry less about adding each deal in one at a time and focus on the actual relationship with the client.
Marketing Automation, email, landing pages, blogs, ad management... all in 1 tool. And there's also Sales and service packages available with perfect integration
Custom styling often requires knowledge of CSS and/or HTML
With Hubspot I provide my clients with all the marketing solutions they might need.
I love the way that they allow you to communicate and track your communication with your contacts all in one place.
I haven't found anything that I dislike about it yet, other than we have to pay to access many of the features. But that's how they make their money, so I understand.
It allows me to really stay in tuned with where each of my potential customers are and the progress my team is making on them.
Not only is HubSpot super user-friendly, but it also is aesthetically pleasing. Their support team is always quick to respond, and there are constant updates to make the system the best it can be.
Waiting for some features that you'd think would be a no-brainer can be frustrating, but there are usually ways to work around a problem.
I use HubSpot for lead generation/list management, managing our social media, and creating blog posts and marketing emails. The analytics tool is awesome to build custom reports to track progress, and it's nice to have everything in one place.
I like how it is easily separated by marketing and sales. You have email, social, etc. all in one area so it is easy to navigate and get to where you need.
When updating an email it could be better to save the email when you update it. Other than that, I like hubspot a lot.
We are centralizing all of our social media scheduling instead of using hootsuites or another social media tool. We also use it for all of our emails and to draft and send them. It is linked to salesforce which is great.
One of the most difficult things to do in sales is keep up with your follow up. HubSpot solves this with easy to use interfaces and commands that make life easier. From uploading contact from multiple platforms to reminders to follow up and auto emails. Sequencing is actually fun and being able to use an admin day to layout future scheduled emails take away from having to spend time everyday making sure responses have been sent.
imports can be difficult if you do not have access to excel. And the mobile feature of scanning is not ideal for all business cards. I wish there were more ways to edit and characterize the fonts and styles within a templet or sequence.
Keeping up with follow up, callbacks, scheduled emails, and email sequences.
HubSpot is super simple to use yet it is very powerful at the same time. The amount of power the API provides makes up the limited actions that you can do in the HubSpot interface.
Nothing as of now. I like everything about HubSpot
Data management automation, Contact Management
I'm on the marketing side most and I love the automation and workflows that can be created and ultimately provides a nice user experience.
It can get very deep technically and set up is the hardest, most time consuming part.
All my marketing in one place keeps me organized and better able to assess how our marketing campaigns and strategies are performing.
Hubspot does such a great job of visualizing marketing automation processes. From automating data or sending out drip campaigns, Hubpsot makes it eaaaasy.
Hubspot's reporting isn't quite up to snuff with competitors. We get around some of that with their Lists function.
Connecting with all of our customers or prospective customers. Managing forms on landing pages. Marketing touches before passing in data to Salesforce.
HubSpot offers several package options that are geared toward businesses of all sizes. The free version includes very helpful tools that any company can use.
The really good marketing tools are very expensive. While the ROI can be realized in a short time, it is still hard to swallow the price you pay.
HubSpot allows us to keep tabs on leads and clients (we use it for both sales and marketing). It also helps keep marketing functions moving forward.
The ease of use and the outlook add-on. The add-on has completely changed my life with the access to templates and the ability to share them and collaborate.
That customer service is only available via chat or email for my subscription.
Template sharing and automating emails! Tracking analytics of emails!
User-friendly features that are easy to manage along the sales pipeline that really keeps us focussed on the job. I find that having the sales pipeline we are actually able to spend our time where it matters most - working at building relationships and keep the administration to the minimum. I feel that Hubspot CRM provides us with a platform to keep our admin to a minimum yet it's effective and reliable. And the Hubspot Academy is the best bonus to the whole software.
Some features take more time to learn, however, once you have mastered it and set it up correctly it works like a charm.
We tend to use the Sales pipeline as a reference in our daily office life. We use it to plan, forecast and grow our accounts. It is really a great tool.
That's a lot! I like the CRM, The blog, social media and mail functionalities, creating landing pages, reporting, the insight you get about reading e-mail, visiting website, etc etc.
Some functionalities seem to be more complicated then they should be.
Getting my prospects and leads in the system. Getting engaged with my prospects and turning them into leads.
Everything Salesforce should be, great product, great support, great onboarding, great training and great results.
No downsides really; it’s a very well rounded product.
Using it for sales nurturing, marketing and support.
It is an incredibly easy to use CRM system. You can create emails and hold contacts all in one spot.
While it is easy to use it also doesn't allow for much "out of the box" designing for things such as emails. You have to personalize their template.
Connecting with clients and keeping them all in the same place for easy lookup and digestibility.
Hubspot is great. I love how I can run reports to find who I should be contacting each and every day. The nice simple layout is easy to use.
I would like to see more integration with other platforms. While the reports are nice other services like Salesforce have reports that go lot deeper into the details.
I am able to contact many more prospects a day using hubspot.
La utilizo más que todo para las campañas de email marketing ya que las estadisticas que me brindan son muy buenas, muy personalizadas y muy intuitiva asi que se destaca y hace la diferencia entre las demás aplicaciones de su indole. Antes usaba una similar pero esta tiene mejor rendimiento porque esta es mucho más completa puedo importar mis contactos anteriores y vincularlos con la aplicación eso me ahorró muchisimo tiempo y esfuerzo. Su opción para reportes y estadisticas es la mejor por mucho. Muy completos y eficientes facilitan mucho el trabajo al momento de entregar y formular un reporte a la gerencia. Gráficos de facil comprensión y permite descargarlos en formato pdf y excel. Me gusta la creación y posteo de contenido, puedes programar tu calendario de contenido y despreocuparte por las publicaciones
Es dificil cargar un video para la publicación El plan gratis no permite programar carruzel para posteo. La vista previa al momento de programar una publicación es muy pequeña. La ventana para gestión y manejo de leads es un poco compleja y dificil de comprender. Es mejor utilizar las redes originales antes que su ventana de gestión. Se necesita un tutorial mas avanzado para la utilización quizás algunas funciones que pueden ayudar al manejo del software son innacesibles por la falta de conocimiento al usarlas
Posteo, analisis estadisticos y email marketing
great interface experience and better results once you learn how to apply it.
Price is to high for small for business.
price is too high for small business
HubSpot provides everything we need to support our clients to realize more traffic, more leads and more customers. From attracting the right target group to their website, up to the follow-up of Sales Qualified Leads. We realize this with the marketing, sales and service tools provided by HubSpot. HubSpot is very user friendly – when you need help they have a extensive knowledge base and a support desk to answer your questions.
Some functionalities need some tweaks. However HubSpot provides frequent updates for all functionalities and they keep adding new stuff, which is great!
HubSpot allows me and my colleagues to get the full potential out of our clients commercial departments so they can grow their business.
My very favorite aspect of HubSpot is the ability to management multiple social platforms seamlessly.
I would love to see HobSpot incorporate the use of automatic posting to Instagram Stories.
Our team has been able to minimize the time spent on manually posting to social media. We love that it automatically shortened the URL links as well.
I love that it makes automation simple and that they offer training on different tactics or skills to help you utilize the software while learning more. I have used many different CRM/marketing tools and HubSpot is by far the best for integrating sales and marketing. The email integration and notes functions for contacts is top notch and allows you to see in real-time what your contacts are doing with emails and web pages. From the time savings to the ease of use it makes it so streamlined. I would recommend HubSpot to anyone out there looking to switch to a better system. Or if you're on the fence, just check out some of their free training - it will give you an inside look at how in-depth and comprehensive the program is.
It can be overwhelming at first as there are a lot of options and a lot of ways to integrate a campaign. The real trick is to just play with it for a bit to understand how best to use the functionality to suit your company.
The automation and workflows of emails are lightyears ahead of the competition and streamline so many efforts! Additionally, the analytics about open rates and other marketing management keeps the team from spending extra time compiling the data. HubSpot's dashboards give you a great snapshot right when you log in and help you understand what has been happening and what is most successful. From this data they can help you make better informed decisions about your marketing!
Hubspot offers an array of tools that our team uses on a daily basis. We use the deal section on a weekly basis to review active deals with our sales team and senior leadership team. We also send out a bi-weekly newsletter that we built in Hubspot to investors and contacts. We use the social media tools daily to promote our blogs and overall messaging. The reporting tools are used daily to monitor our site and social activity. We are able to easily contact Hubspot when we have any questions or need any assistance. This exerience has been great, and our team couldn't be happier.
Our team is fully emersed in the Hubspot system. There have not been any complaints from anybody on our team. We continue to learn more, use more features and add more users. I could not think of anything bad to say about our experience.
We are able to run an entire marketing team with minimal staff because of the help of Hubspot. We use the tool to continuously pump out our messaging to the world. We use Hubspot to build newsletters, create our social posts, landing pages, create chat flows, etc. We have realized that everything we are doing on a digital marketing scale can be done directly through Hubspot. We have had over 28,000 site visits, and we are easily able to show this success to our C-suite because of Hubspot. Our numbers have only been increasing, and we truly believe that much of that success comes from the help of Hubspot. We will continue to utilize the tools, and grow our company using this great system.
The ease of use within the Hubspot platform is second to none, I love the way that it works seemlessly from emails to social to workflows. My favourite part has to be the workflows, I love automation - and the Hubspot system makes it so easy to build
I would like to be able to customise the contact records a bit more and layout the screen a bit differently so I can highlight really important fields to sales people (by putting them at the top of their screen for example) - but that is because I'm used to using other CRM products that do that :)
We use Hubspot for management of our entire lead to deal process and marketing automation. We are solving the issue of having too many sources of data to enable us to easily manage the process in one place including campaign management, content marketing, social media and email.
Easy to use. Great ability to clone and then edit past eblasts and social media to save a ton of time! I attended a 2 day training in Chicago and with that, plus a couple how-to webinars, I was ready to go!
Sometimes I have an issue with the search engine freezing up when I am looking for specific contacts to include or exclude from an email list.
I use this for promoting my events via social media and emails. Also, I use the landing pages, forms, and automated emails for sign-ups for livestreaming our events. The analytics are great!
Every person that comes in contact for the business that I work for gets recorded into HubSpot immediately. It is user friendly and allows you to create lists of daily tasks and send company emails with your own professional templates.
They keep coming out with new things and changes which can make it hard to keep up with HubSpot, This might not always be a bad thing but if its not broken why bother trying to fix it.
HubSpot has turned me into an even more organized person giving me the tools I need to keep everything on track. All of my customers are in one spot and every email is saved. This is great because you can always look back for references.
Amazing Interface.Very Easy to Use and makes my whole process more efficient
Cant pull up contacts sometimes, bad search engine
Task management, reminders, organization
I have used around 5 different CRM’s and Hubspot comes on top in terms of quickness for high call environments and reliability. The extremely user friendly platform allows for infinite amounts of customization on top of an already very pleasing platform
The UI change is something I am not a fan off, it makes it harder to find information. The change cannot be reversed anymore, I wish the UI could be arranged by the admin to their preference.
Instead of having everything on different pages, I can have all my information on a prospect on one single page making information easier to spot and quicker to move onto the next prospects
The lead ads for Facebook are easy to implement and create workflows. I like being able to see all data at once, and everything is fairly customizable. There are tons of integrations, sky's the limit. Knowledgebase is a huge help and customer service is unparalleled. HubSpot seems to constantly be improving and adding new features.
HubSpot is expensive, especially for small businesses. Having a lot of contacts can quickly add up, and HubSpot is raising their prices again.
Creating new contacts with targeted audiences. It is highly beneficial to see all analytics in one place and dig into where traffic is coming from. Marketing, sales, and service just works together.
Hubspot covers all your bases so if you need a bit of everything or one tool to cover most of your efforts - or to coordinate in one place - Hubspot is great at that. Doesn't mean it's the best tool in every individual category (e.g. social media, newsletters etc) but it's still pretty good.
The WYSIWYG editor isn't always as flexible as what you'd like; Pricing gets high very fast; No a-la-carte options. User interface is often not intuitive and hard to find things you need like exports. Nevertheless, definitely no deal breakers in there.
Digital marketing and marketing automation
