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Keap CRM Software logo
Keap
4.3
(Formerly Infusionsoft)
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Keap Reviews: 4.3/5 — Solid Choice

Keap Overview
What is Keap?

Formerly known as InfusionSoft, Keap is an all-in-one, cloud-based sales, and marketing software option offering customer relationship management (CRM), marketing automation tools, and eCommerce features. Keap is the preferred platform for small businesses that rely on the platform to streamline sales and manage customer experiences in a single suite. Using Keap, users can segment contact, manage and track customer interaction, send emails, and create tailored campaigns with personalized communication triggers. Users can also use Keap to manage eCommerce with inventory management features, payment gateways, and purchase fulfillment features.

Company Keap
Year founded 2001
Company size 201-500 employees
Headquarters Chandler, Arizona, United States
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
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What Keap is best for?
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What are the pros and cons of Keap?
Keap Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Keap Features
Activity Tracking (calls, emails, meetings)
AI assistance (summaries, signal detection, scoring)
AI Call/Text Automations / Virtual Agent
AI Lead Scoring
API Access
API Access / Integration / Open APIs
API / SDK / integrations
API / Webhooks / Integrations
Appointment Scheduling
Automated workflows / task automation
Automation / Workflow Rules / Triggers
Bulk / Mass Email / Outreach
Keap Media
Keap video thumbnail
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Keap Screenshots
Keap screenshot 1
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Keap screenshot 3
Keap screenshot 4
Keap screenshot 5
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Keap screenshot 7
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 20, 2026
Keap CRM Software logo
1,468 Keap Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Apr 22, 2021
 Source
Overall Rating:
5.0
JM
Judith M.
Director Of Client Services
Share
"Keap = New Clients"
What do you like best about Keap?

Keap is crucial to the client lifecycle. From initial client contact, automatic emails, follow-up reminders and data storage, Keap is like having a personal assistant that reminds me what the next step is with each client and what their needs are. The customer service from Cathy and Madelyn, is outstanding and they even program the product to our specific needs as they arise.

What do you dislike about Keap?

There is truly nothing I dislike about the product.

What problems is Keap solving and how is that benefiting you?

All of the lead histories are in one place. Previous contact details can be easily accessed and saves a lot of valuable time.

Small Business (50 or fewer emp.)
Apr 22, 2021
 Source
Overall Rating:
5.0
GH
G Abby H.
Ceo
Share
"Keap rocks for my coaching business!"
What do you like best about Keap?

Easy to use and learn. Help feature and chat feature are awesome!

What do you dislike about Keap?

Pop-ups in landing pages, ability to book an appointment in a specific type as an admin for any time - even if the calendar shows no availability, ability to book recurring appointments as the admin, wish there was an option like Kajabi for online courses and document uploads on the landing pages.

What problems is Keap solving and how is that benefiting you?

Events online with landing pages, coaching clients, emailing my audience and networking.

Small Business (50 or fewer emp.)
Apr 22, 2021
 Source
Overall Rating:
5.0
TH
Tom H.
Coordinator
Share
"Follow-up has never been easier!"
What do you like best about Keap?

It's been great for initiating database calls, and initiating the follow-up is just so easy. Lot's of opportunities to track all forms of communication and keep it in one place that is hyper-easy to access. Great for noting the relationship you are building with customers and clients.

What do you dislike about Keap?

No major complaints. Like all systems, the integrity and accuracy of the info entered will reflect how valuable the information will be.

What problems is Keap solving and how is that benefiting you?

I used to have issues following up with different clients who were at various stages of the purchasing process. Keap allows me to streamline the information and to avoid missing deadlines and follow-up dates.

Small Business (50 or fewer emp.)
Apr 19, 2021
 Source
Overall Rating:
5.0
EM
Elizabeth M.
Realtor
Share
"Great for a complex business set up"
What do you like best about Keap?

I really thought that the one on one coaching was essential

What do you dislike about Keap?

I think its a bit labor-intensive to set up

What problems is Keap solving and how is that benefiting you?

Staying in contact with my existing clients and growing organically from my existing contacts.

Small Business (50 or fewer emp.)
Apr 15, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing CRM for a small business + great customer support"
What do you like best about Keap?

I love the Campaign Builder the most. It has so much potential for the internal organization but also comms with clients and marketing.

What do you dislike about Keap?

Sometimes the buttons can be misleading with some features. However, it's not been a big problem for me as I always find a solution when I reach out to customer support, search for explanations on the website, use Monkeypod blogpost or Keap User group on Facebook. So many options to reach out to someone for help.

What problems is Keap solving and how is that benefiting you?

Communication with clients - sending them necessary information & reminders. Marketing communications, invitations to webinars, newsletters. Sales pipeline, tasks, opportunities, calendar - for the organization of the sales process.

Small Business (50 or fewer emp.)
Apr 13, 2021
 Source
Overall Rating:
5.0
JH
Julie H.
Enrollment Counselor
Share
"Keap Makes My Job EASY!"
What do you like best about Keap?

I like the functionality of the software to cover account records, notes, tasks and marketing opportunities. The visual organization of daily tasks and dashboard function make my daily jobs focused and productive! Being able to send email campaigns, broadcasts and tag customer needs provide individual service to each person that comes to our website.

What do you dislike about Keap?

I don't love the app, but the laptop/desktop version is amazing!

What problems is Keap solving and how is that benefiting you?

Follow up and the nurture flow for our clients is incredible on KEAP. No one falls "through the cracks". The Tasks and Note section make it possible for a new employee to pick right up where the last communication left off. Everyone who comes to our website gets a customer record in Keap and this makes it possible to contact and stay connected to meet their needs.

Small Business (50 or fewer emp.)
Apr 13, 2021
 Source
Overall Rating:
5.0
CG
Clifford G.
Owner/Founder
Share
"The right software for me!"
What do you like best about Keap?

Keap is an exceptional company that has allowed me to be more places at once doing more things for my business that I could have ever imagined...

What do you dislike about Keap?

On occasion, as is the case with complex systems, my campaigns become a bit too convoluted to be reliable but that's as much on me as Keap.

What problems is Keap solving and how is that benefiting you?

My email and marketing reach and focus have been dramatically improved resulting in new clients and sales in a way I couldn't do on my own.

Small Business (50 or fewer emp.)
Apr 11, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"KEAP is Keeping My Business Scalable, Manageable, and Thriving!!!"
What do you like best about Keap?

Keap's ever-expanding platform is keeping my business agile and scalable.

What do you dislike about Keap?

Some of the functionality uses 3rd party services (funnels, landing pages). Because KEAP does everything else so well, I'd love to see them bring this in-house and watch them continue to slay in the CRM space.

What problems is Keap solving and how is that benefiting you?

Managing clients, leads, and projects. Creating forms to gather the information I need to provide the best service to my clients.

Small Business (50 or fewer emp.)
Apr 08, 2021
 Source
Overall Rating:
5.0
CT
Crystelle T.
Ceo
Share
"Launchy.io loves Keap"
What do you like best about Keap?

The power of automation in business. The sales and marketing automation is always getting stronger and stronger. Gives us a lot of leverage

What do you dislike about Keap?

Nothing, I know software is always developing and getting stronger. If something doesn't work they always address it

What problems is Keap solving and how is that benefiting you?

Automate our online coaching that has saved us over 30 hours a month admin time

Small Business (50 or fewer emp.)
Apr 08, 2021
 Source
Overall Rating:
5.0
MD
Michael D.
President
Share
"Automate Tasks and Get Paid FAST!"
What do you like best about Keap?

I love how easy Keap makes it to automate routine tasks. I have learned to save time by creating automated systems. My clients are served better and I have more brain power to focus on high-payoff activities. I also love how easy it is to create new products and set up payment systems. Keap makes earning money simple.

What do you dislike about Keap?

The only downside to Keap is the landing page builder. We do use it for some things, but it is not as robust as other systems.

What problems is Keap solving and how is that benefiting you?

I don't have to think about following up with prospects because we have created automated campaigns to do this for us. Our clients are served better and we have more time to generate more business.

Small Business (50 or fewer emp.)
Apr 08, 2021
 Source
Overall Rating:
5.0
Scott C. avatar
Scott C.
Co Founder
Share
"Infusionsoft (Keap) can do everything"
What do you like best about Keap?

It may take a while to learn where things are in the menus, but once you get it, you get it. Everything you need for CRM is here. My fave feature is the first-in-its-class campaign builder that's perfect for visual thinkers like me.

What do you dislike about Keap?

Email lists are tightly monitored and become unmarketable if you don't frequently broadcast. Using DKIM authorization for sending email is pretty much a necessity now.

What problems is Keap solving and how is that benefiting you?

Very complex funnels are a breeze as they are all laid out and interconnected visually. It's great for any business.

Small Business (50 or fewer emp.)
Apr 08, 2021
 Source
Overall Rating:
5.0
LM
Leesa M.
O
Share
"KEAP has training for your success"
What do you like best about Keap?

I was blown away at the amount of training I received from professionals that used KEAP in their own businesses. Not a call center but actual professionals that cared about me successfully using KEAP

What do you dislike about Keap?

I did not realize the learning curve I needed to create campaigns.

What problems is Keap solving and how is that benefiting you?

Creating automation and landing pages

Small Business (50 or fewer emp.)
Apr 08, 2021
 Source
Overall Rating:
5.0
MS
Malcolm S.
Director
Share
"More than just automation"
What do you like best about Keap?

Keap's Automation Hours are aimed at growing businesses like ours, full of inspiring ideas and techniques for selling and delivering our training and coaching service.

What do you dislike about Keap?

So much is crammed into an hour it is sometimes hard to keep up. Repeat viewing is advised!

What problems is Keap solving and how is that benefiting you?

How to engage and nurture existing and potential clients with a light touch and a serious purpose.

Small Business (50 or fewer emp.)
Apr 07, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Game Changer for Small Business Owners!"
What do you like best about Keap?

This system has enabled me to manage my leads with ease. I LOVE the integration with emails, texts, calls, notes, reminders, etc., and the automated tasks! It makes me feel like I have a team behind me when it is really just me and KEAP!

What do you dislike about Keap?

It would be helpful for users to stay signed in when they open a new tab to open Keap instead of having to sign in with each tab.

What problems is Keap solving and how is that benefiting you?

I was losing touch and/or forgetting about leads. Now I can stay in touch and manage with ease!

Small Business (50 or fewer emp.)
Apr 06, 2021
 Source
Overall Rating:
5.0
DV
Dyna V.
Founder
Share
"Great Software and great support"
What do you like best about Keap?

I started with Keap Pro and really loved the canvas and campaign builder. I wanted a robust system that would adapt to my changing needs. The online training really helpful, and the help desk was fantastic when I got hung up. But when I started using a shared campaign that had been built using Infusionsoft, I realized the time and date functions wouldn't work in Keap Pro. I wanted the functionality of Schedule Once, so I upgraded to Infusionsoft Max Classic. I really like the ability to add features. It's working so smoothly now.

What do you dislike about Keap?

I asked the questions about the differences between Keap Pro and Max Classic, but I didn't really understand the explanation. If I'd known about the time/date problem for those using Schedule Once, I would have gone to Max Classic right away.

What problems is Keap solving and how is that benefiting you?

I am looking to automate as much of my business as possible. Keap helps me do that. It stops emails when the desired goal has been reached. It sends out ongoing client feedback emails so that clients are always monitored without my direct attention at every stage.

Small Business (50 or fewer emp.)
Apr 06, 2021
 Source
Overall Rating:
5.0
Warren W. avatar
Warren W.
Advisor
Share
"The Dashboard for Your Small Business"
What do you like best about Keap?

What I've seen from Infusionsoft (now Keap) over the last decade is a strong focus on small businesses. They decided early to not expand into Enterprise which means that they can focus on real businesses that are beyond shopping for software likes it's a consumer item. They do well for startups and micro-enterprises though they don't compete for the freemium models so prevalent today. That means that customer services, training, expansion and exponential growth for my businesses are their focus

What do you dislike about Keap?

A solid platform like Keep's is a powerful battleship. There where you want to be for safety but not as agile as a tugboat.

What problems is Keap solving and how is that benefiting you?

automating my businesses so I can enjoy my life

Small Business (50 or fewer emp.)
Apr 06, 2021
 Source
Overall Rating:
5.0
Cathy D. avatar
Cathy D.
Chief Connector
Share
"Reclaim your time and sanity by using this software powerhouse!"
What do you like best about Keap?

The best part is how user friendly it is and all the levels of support.

What do you dislike about Keap?

What do I do with all the time I've reclaimed? Just kidding... now I can focus on things I enjoy instead of the busy-ness of business.

What problems is Keap solving and how is that benefiting you?

It's so easy to connect, stay connected and nurture both prospects and clients. I don't have to worry about any tasks falling through the cracks or trying to remember every detail in my brain / notepads / post it notes. Pretty sure I'm saving some trees here!

Small Business (50 or fewer emp.)
Apr 06, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Keap (Infusionsoft) has Always been there for ME"
What do you like best about Keap?

No matter when I call for help, I reach someone who is totally there for me. This time it was quite a puzzle about an affiliate and billing that I hadn't encountered in 10 years of being with Infusionsoft. He worked until we solved the puzzle and then asked if he could help with anything else. I really can't say enough about Infusionsoft's support. I just wish other services I use were as exceptional.

What do you dislike about Keap?

Hmmm, I can't think of anything I dislike except maybe some small things. My business runs so smoothly because I'm using Insusionsoft, and if there's a glitch, they help immediately. I know I'm supposed to give a dislike, but immediate help when you need it is vital. When I'm busy, I don't have to wait for an email response which always brings up another question. One on one help that's always there is important to me.

What problems is Keap solving and how is that benefiting you?

Infusionsoft pulls so many different aspects of business into one system. The biggest benefits are how easy using Infusionsoft has made running my business so I can focus on other things. The automation and the campaigns I can build are a lifesaver that works behind the scenes to keep my customers engaged.

Small Business (50 or fewer emp.)
Apr 05, 2021
 Source
Overall Rating:
5.0
RM
Robert M.
President & Software Engineer
Share
"Keap Max Classic -- Still the Most Powerful CRM, Still the Best Deal. Great tech support by phone."
What do you like best about Keap?

I get really good tech support immediately, by phone.

What do you dislike about Keap?

You might think its power is complicated.

What problems is Keap solving and how is that benefiting you?

I use Keap's eCommerce store to sell our software products, dispense license keys, & follow up with emails.

Small Business (50 or fewer emp.)
Apr 01, 2021
 Source
Overall Rating:
5.0
BD
Barbara D.
Owner
Share
"Complex enough for usefulness, simple enough to enjoy"
What do you like best about Keap?

Best is the affordability without sacrificing capabilities.

What do you dislike about Keap?

I would like more contacts allowed before capped.

What problems is Keap solving and how is that benefiting you?

Finally I have a functioning list-building machine! Love how it integrates with anything and everything, like my FB ads, web site, etc. Besides helping me finally get a handle on my contact management, I love using it to send out my newsletter every two weeks to subscribers. Very easy system.

Small Business (50 or fewer emp.)
Mar 31, 2021
 Source
Overall Rating:
5.0
RB
Rosemary B.
Addiction Specialist
Share
"Consolidates everything into one"
What do you like best about Keap?

CRM & Marketing tasks I can do in one place

What do you dislike about Keap?

Doing things in Automations can be a bit complex

What problems is Keap solving and how is that benefiting you?

Streamlined marketing

Small Business (50 or fewer emp.)
Mar 12, 2021
 Source
Overall Rating:
5.0
Kirk M. avatar
Kirk M.
Owner
Share
"Loving Keap (Infusionsoft) since 2008!"
What do you like best about Keap?

All in one solution, easy to use drag and drop builder, CRM, partner community and company values. Being able to quickly sign up and import contacts is helpful. Being able to easily segement leads in different ways helps keep lists clean.

What do you dislike about Keap?

Need to update the e-commerce module in legacy Infusionsoft. Would like to have more intuitive editor for crafting emails. Being able to integrate directly with Salesforce would be very helpful.

What problems is Keap solving and how is that benefiting you?

Lead generation and prospect/customer follow up with email sequences.

Small Business (50 or fewer emp.)
Mar 11, 2021
 Source
Overall Rating:
5.0
MR
Miguel R.
Sales Executive
Share
"Adjustable to your personal needs."
What do you like best about Keap?

The most handy part from my personal from past experiences with certain platforms, is that we have control and can add any new funtion to any part to Keap, unlike other platforms that seem very limited at times. You can add, remove, design the platform to obey your commands.

What do you dislike about Keap?

nothing really never thought about it, because truely I don't know the whole software to know if there is a function or any detail I could add, since right now is just designed in a certain way for our business.

What problems is Keap solving and how is that benefiting you?

keep up with clients accordingly, having the right reminders and follow up tasks to complete. Able to organize in a very crisp and presice way the category of our clients, intaking valuable info and note sections, being able to cut work in two since templates can be linked directly with any email, so with just a click I sent an email that usually takes time to paste and copy into email browser. I can design various emails and just have them ready and it automatically fills in the clients info into the slots and I can put my personal signature linked as well...just from 1 mouse click.

Small Business (50 or fewer emp.)
Mar 10, 2021
 Source
Overall Rating:
5.0
DENISE M. avatar
Denise M.
Ceo
Share
"Customer Service Makes the Difference"
What do you like best about Keap?

The personable customer service. During the tech age, automation is a wonderful addition making implementation of tasks easier and quicker. But if you need assistance getting started or resolving a problem, today you are often met with clueless bots, which do even understand your issue, much less provide a solution. The representatives in Keap are attentive, knowledgeable, effective and live. I actually enjoy talking to them, instead of being apprehensive about asking questions

What do you dislike about Keap?

It is still sometimes complicated and requires patience and a certain level of technical knowledge. But, as I mentioned, if you get stuck, there is someone to help, a big improvement over many CRM systems. Search systems can always be improved (e.g., sometimes what I am looking for does not exactly fit what the system searches for).

What problems is Keap solving and how is that benefiting you?

To develop easy, repeatable pipelines for sales of products and acquiring and storing leads. It is helping me automate actions (e.g., thanking people for order, delivering receipt or certificates in exchange for emails, etc) that I use to do manually.

Small Business (50 or fewer emp.)
Feb 18, 2021
 Source
Overall Rating:
5.0
MF
Michael F.
Managing Partner
Share
"Long time user - back again!"
What do you like best about Keap?

Infusionsoft / Keap is the most intuitive and customizable solution for my business.

What do you dislike about Keap?

How complicated I can make the campaigns

What problems is Keap solving and how is that benefiting you?

Automate my lead generation, sales campaigns, customer experience, delivery of training courses. Everything happens automatically creating truly evergreen income for me.

Small Business (50 or fewer emp.)
Feb 18, 2021
 Source
Overall Rating:
5.0
DR
David R.
P
Share
"If you are committed to your business Keap is the support system for you."
What do you like best about Keap?

The system is only limited by your commitment. The team and resources are there to create the things you need to sustain and grow your business.

What do you dislike about Keap?

We personally never have had any issues with Infusionsoft/ Keap

What problems is Keap solving and how is that benefiting you?

Keeping our contacts list clean and updated. Multiple campaigns for communications and sales.

Small Business (50 or fewer emp.)
Feb 03, 2021
 Source
Overall Rating:
5.0
ER
Emily R.
Managing Member / President
Share
"Keeping on task with Keap"
What do you like best about Keap?

I like the fact that Keap is available on all of my devices and I can very quickly access my calendar/availability realtime. Since using Keap, I have not missed meeting appointments and more prospects have reached out to me to schedule meetings. It has completely eliminated phone calls and emails back and forth tryiong to schedule meetings! Great time saver!

What do you dislike about Keap?

Feature wise, I'd like more eblast capability. There are several steps involved and I'd like a simpler, drag and drop approach- I'm not strong in setting up sequences et cetera. I'd also like ALL of the emails on my server to be connected to specific Keap contacts. In the technical area, the only issue I have is the app doesn't format to landscape view on my tablet or cell phones - it's always in portrait view - not a major issue though!

What problems is Keap solving and how is that benefiting you?

Follow-up, follow-up, follow-up. When contacts call, text or pay invoices in Keap, my response and follow-up is excellent! Keap has streamlined my follow-up by keeping track of important conversations I have with prospects and clients. This has replaced the cost of having a virtual assistant keep track of all of my follow-up responsibilities.

Small Business (50 or fewer emp.)
Jan 28, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I love Infusionsoft!"
What do you like best about Keap?

What I like best is how easy it is use to use and how it integrates with other systems.

What do you dislike about Keap?

What I do not like is there have been times where infusionsoft has not been let known of an update from another vendor so I have to deal with down time.

What problems is Keap solving and how is that benefiting you?

A big problem I had in the past with CRM's was finding contacts and using tags for a contact. Infusionsoft makes this very easy and saves me a lot of time which is a huge benefit.

Small Business (50 or fewer emp.)
Jan 26, 2021
 Source
Overall Rating:
5.0
Darci W. avatar
Darci W.
Founder
Share
"Great Addition"
What do you like best about Keap?

I love having the flow of leads coming in the ability of Keap to take those leads through the sales journey.

What do you dislike about Keap?

Sometimes the automations don't immediately fire when a contact moves from place to place in the pipeline.

What problems is Keap solving and how is that benefiting you?

We are improving our follow up process and that is making our customers happy.

Small Business (50 or fewer emp.)
Jan 26, 2021
 Source
Overall Rating:
5.0
Gabriela B. avatar
Gabriela B.
Registered Dietitian
Share
"Streamlined my business"
What do you like best about Keap?

I love that I can collect invoices, create appointments (synch with all my calendars), create emails and campaigns with simple yet beautifully designed formats.

What do you dislike about Keap?

I need to use other apps (like Zapier) to automate with my other platforms (Practice Better).

What problems is Keap solving and how is that benefiting you?

Much of what I do in terms of organizing my marketing and business are in one spot. I love that I can email, check on my invoices, follow up with clients and not have to be on the computer for it all.