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Omnisend
Email marketing software for ecommerce
4.6

( 846 )

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Omnisend Reviews & Product Details

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
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Ask Questions about Omnisend
What Omnisend is best for?
How does Omnisend compare to SendPulse?
What are the pros and cons of Omnisend?
Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Omnisend Media
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Omnisend Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 04, 2026
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846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Feb 10, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Omnisend is brilliant"
What do you like best about Omnisend?

I love Omnisend. It really motivates you in your email marketing by showing directly how emails are improving your sales. It's the best I've found to link to Shopify.

What do you dislike about Omnisend?

The email editor is missing a couple of simple features like copy and paste and the ability to drag a photo over an image box to upload it.

What problems is Omnisend solving and how is that benefiting you?

I'm sending more emails now than I did before because I can see just how powerful they are for my sales.

Small Business (50 or fewer emp.)
Feb 10, 2022
 Source
Overall Rating:
5.0
MR
Michael R.
Director
Share
"Omnisend experience"
What do you like best about Omnisend?

Customer service is excellent. We scheduled a call and the representative gave me all the options so I could consider which package to go with.

What do you dislike about Omnisend?

So far, everything appears to be good. .

What problems is Omnisend solving and how is that benefiting you?

Sending out marketing emails and then being able to analyse the date. What the customer clicks on and the increased revenue it brings to us

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
BF
Brandon F.
Owner
Share
"Great software and service!"
What do you like best about Omnisend?

The easy integration with BigCommerce to provide automated emails for potential customers and customers, and lots of customizable options. The pop up forms and tracking everything is great.

What do you dislike about Omnisend?

Not much it's pretty great and customer service is top notch and fast. They resolve problems fast and haven't had any problems. Oh one thing is to have a brand style guide that is global.

What problems is Omnisend solving and how is that benefiting you?

Using it to help convert visitors, track their usage and send automated emails for abandoned carts and welcome emails. It's let's me just sit back and it do all the work.

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
Lia Elzebir L. avatar
Lia Elzebir L.
Dueño Principal
Share
"A complete master center for your emails"
What do you like best about Omnisend?

I like that the templates are very updated. Also that it can combine with the brand colors or style. I like how easy it is to move the content block from one spot to another and how easy it is to upload images or videos.

What do you dislike about Omnisend?

Well, I am a native Spanish speaker, and it doesn't have all the features in that language or the tutorial videos. It would be nice to have the Spanish version of it.

What problems is Omnisend solving and how is that benefiting you?

It solves the engagement on my email database. I notice since the template is lovely, people are more willing to open, engage and even buy from it. Yes is the first time we have seen that one massive mail service.

Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
5.0
MB
Marbe B.
D
Share
"Great sales tools"
What do you like best about Omnisend?

The automation works lovely. We have made more sales using practical workflows, like the abandoned cart. We love the pop-up and the dynamic sales discount codes.

What do you dislike about Omnisend?

Maybe that we can have more free reports.

What problems is Omnisend solving and how is that benefiting you?

Increasing my database and segment my clients.

Small Business (50 or fewer emp.)
Feb 08, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Omnisend is an all-in-one platform for all your marketing needs."
What do you like best about Omnisend?

We love Omnisend's support team. They respond fast, and they only send detailed and relative information. We love that we can send Emails, Push notifications, and SMS simultaneously.

What do you dislike about Omnisend?

We don't dislike the beta editor, but we are waiting for improvements to allow us to use classic features on the new editor as well. Other than that, the platform is really worth trying.

What problems is Omnisend solving and how is that benefiting you?

With Omnisend, we don't have to worry about dealing with multiple apps for digital marketing. We use Omnisend for Email marketing, push notifications, and SMS simultaneously.

Small Business (50 or fewer emp.)
Feb 08, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Perfect for entrepreneurs!"
What do you like best about Omnisend?

Omnisend is very beginner-friendly and the video tutorials are easy to understand.

What do you dislike about Omnisend?

I do wish there were more customization features in the email builder.

What problems is Omnisend solving and how is that benefiting you?

Omnisend has made communicating with current and future customers very easy.

Small Business (50 or fewer emp.)
Feb 08, 2022
 Source
Overall Rating:
5.0
VS
Vybe S.
Owner
Share
"Omnisend is a great tool to help businesses with automation and email marketing."
What do you like best about Omnisend?

Simplicity and use-ability is our favorite thing about omnisend!

What do you dislike about Omnisend?

Email limits. For the price we pay we feel we should be able to send many more emails.

What problems is Omnisend solving and how is that benefiting you?

We are adding an additional sales stream to our businesses. Sales, data, and customer interaction.

Small Business (50 or fewer emp.)
Feb 08, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Super nice email marketing provider"
What do you like best about Omnisend?

The automated emails that help boost e-commerce sales with a one time setup only. You can create using the templates provided as well as the value of the product in terms of pricing

What do you dislike about Omnisend?

Needs more features such as email templates

What problems is Omnisend solving and how is that benefiting you?

Boost E-Commerce sales and increase engagement with email subscriber list. I have realized that email marketing boosts sales by 20%

Small Business (50 or fewer emp.)
Jan 18, 2022
 Source
Overall Rating:
5.0
CN
Colin N.
Founder
Share
"An Excellent Ecommerce Marketing Automation Platform for Small Business and Startup (Plus More)"
What do you like best about Omnisend?

The most impressive thing about Omnisend is how easy they make it to build both decent looking emails, and automation as well. The interface is intuitive, the customizations are plentiful, and there are options for much deeper customization and future opportunities as well. They also provide a wealth of information both in webinars, help documentation, and via tooltips in the application that answer pretty much every question you have - whether it's about the application itself or marketing automation and best practices in general. This has helped me grasp concepts and more complex ideas more easily which have turned in to actionable items and results.

What do you dislike about Omnisend?

There isn't much to dislike about Omnisend so far, but I did wish they had a few more templated options or pre-built options that didn't require so much customization out of the bock. The line-height, spacing, text choices, etc. that are canned do require a lot of changes and only some of the modules available in the editor allow you to save them for future use. Assuming this will be fixed in the future if it already isn't on the way.

What problems is Omnisend solving and how is that benefiting you?

The biggest problem I'm solving with Omnisend is saving time and making sure all of my boxes are checked to maximize contact with my customers on a regular basis. They make it easy, including really robust reporting and a nice dashboard that makes turning things on/off, A/B testing, customization, etc really easy. I'm realizing more and more about my audience that I wouldn't have if I didn't have some of the reporting for analytics, and the easy of use for creating new experiments.