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Omnisend
Email marketing software for ecommerce
4.6

( 846 )

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Omnisend Reviews & Product Details

Omnisend Overview
What is Omnisend?

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money especially given its extensive integrations with platforms like Shopify, WooCommerce, BigCommerce, and more. Omnisend’s selection of features also includes automation tools combined with awesome customer service.

Company Omnisend
Year founded 2014
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
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Ask Questions about Omnisend
What Omnisend is best for?
How does Omnisend compare to SendPulse?
What are the pros and cons of Omnisend?
Omnisend Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Omnisend Pros and Cons
Pros
  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service
Cons
  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Omnisend Media
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Omnisend Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 30, 2025
Omnisend Logo
846 Omnisend Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Feb 17, 2021
 Source
Overall Rating:
5.0
MS
Megan S.
President/Ceo
Share
"User friendly & affordable"
What do you like best about Omnisend?

How easy it is for me to create new forms and run the app. It's very price competitive and has great features. My favorite feature is that I can build attractive forms and emails using that templates they provide. I have used several email marketing tools and the templates provided through Omnisend have been my favorite, by far.

What do you dislike about Omnisend?

I haven't ran into any yet, I feel if I run into any issues, I'll just reach out to support.

What problems is Omnisend solving and how is that benefiting you?

I'm building an email list that sends a coupon code to customers for signing up. I'm also creating a abandoned cart notification to try and recover shoppers who have put things in their cart but didn't finalize the transaction. I have had great success with the email campaigns I've ran, also.

Small Business (50 or fewer emp.)
Feb 16, 2021
 Source
Overall Rating:
5.0
YP
Yash P.
General Manager
Share
"Great tool for automating email marketing"
What do you like best about Omnisend?

Automation features with flexible workflows and lots of tools to create email marketing with real ease

What do you dislike about Omnisend?

So far there is nothing that we do not like.

What problems is Omnisend solving and how is that benefiting you?

We are able to increase our ecommerce conversions with the help of omnisend

Small Business (50 or fewer emp.)
Feb 11, 2021
 Source
Overall Rating:
5.0
EE
Endurance E.
Chief Bottle Washer
Share
"Best email automation app we've ever used"
What do you like best about Omnisend?

Minimal, functional design that puts everything you need where you need it without wasting space on confusing chic. We had our first automations up and running quickly and after paying for an annual plan had recouped our expense in a week.

What do you dislike about Omnisend?

limited to email and sms. some remarketing would make this app perfect.

What problems is Omnisend solving and how is that benefiting you?

Automation of email marketing and tight integration with Shopify. Immediate increase in sales.

Small Business (50 or fewer emp.)
Feb 09, 2021
 Source
Overall Rating:
5.0
TM
Tirsa M.
Owner
Share
"Great experience"
What do you like best about Omnisend?

I like how Omnisend is literally a one stop shop. I can send automations, create campaigns, and newsletters! The data is also very easy to read and understand. I had an issue connecting my newsletter (on my end) and customer service was very responsive and followed up to make sure my issue was resolved.

What do you dislike about Omnisend?

I am new to Omnisend as of now there are no downsides.

What problems is Omnisend solving and how is that benefiting you?

Great email marketing templates that my customers love. I am getting more opens, clicks, and purchases using omnisend.

Small Business (50 or fewer emp.)
Feb 08, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Robust and Easy to Use Email Marketing/Marketing Automation Solution for SMBs"
What do you like best about Omnisend?

Intuitive interface makes it easy to set up and start sending key streams of automated emails to keep customers engaged and returning. Predefined automation flows make sense for retail but can be easily tailored to your vertical. Popular automations include Birthday, Re-engagement, Thank You's, Rate your experience, and reviews. Supports SMS (which I don't use yet) Campaigns can be set up to cross promote on Facebook Email templates are easy to build. There are pre-built templates and themed templates I like the Booster option for each campaign I like how easy it is to A/B test emails

What do you dislike about Omnisend?

The email template catalog could include a greater selection of options. The selection of themed templates are also limited, and frankly, not that exciting Better options for branding are welcome Audience segmentation is not intuitive and not as flexible as I would like. For example, if I create a segment, I want to be able to suppress certain emails from that segment on an individual basis without have to create a new segment. the Boolean feature should support more granularity with the and/or function

What problems is Omnisend solving and how is that benefiting you?

Automations with Omnisend have saved me a lot of time. And I'm able to see how much each stream is generating income. The intuitiveness of the platform would make it easy for most to get started on a robust marketing program to drive sales. No coding is required.

Small Business (50 or fewer emp.)
Feb 04, 2021
 Source
Overall Rating:
5.0
OS
Olivia S.
Owner
Share
"Great Services Available- HIGHLY RECOMMEND"
What do you like best about Omnisend?

I just started my business in Oct of 2020 and I have gained so many email subscribers through their popup feature and also through their automation systems! I am a small boutique so customers always love a discount code. With Omnisend, I am able to send a discount code to the customer after they sign up for our newsletters/emails through the pop up feature. Another great feature I love is the automation system. You can customize each automation system to your liking! When I first started the automation, they already had a template so I did not need to make them up on my own. I was able to start out with their template and then adjust it from there! The free version does enough but I would recommend upgrading after your trial to get more helpful features!

What do you dislike about Omnisend?

Since my business is still very small, I was not putting as much time into marketing so my sales were not great starting out so I had to downgrade back down to my free version. I am hoping after sales ramp up I can go back to using the paid version since there are more marketing options available.

What problems is Omnisend solving and how is that benefiting you?

I was able to gain almost 100 email subscribers in a short period of time! I learned quickly that sometimes when you send too many emails, customers will unsubscribe. The email marketing and SMS marketing are great tools to interact with customers for potential sales!

Small Business (50 or fewer emp.)
Feb 04, 2021
 Source
Overall Rating:
5.0
TS
Tiaundra S.
Partner
Share
"Omnisend is easy to use and cheaper than other sites that have less features!"
What do you like best about Omnisend?

I like that I'm able to easily create pop-ups and emails campaigns in one place. I have used other sites that were more expensive and had less features than Omnisend so I switched over. The other site I was using didn't offer the SMS option, didn't directly connect to my site, and didn't include the ability to add pop-ups and forms to my site (which was easy to do). I also like that I'm able to easily create email campaigns without having to be knowledgeable about HTML. I'm able to add products easily and their free templates are great! My email campaigns look a lot more professional and cleaner than what I was using previously.

What do you dislike about Omnisend?

I dislike the way you have to pay for the SMS feature. I really wish you didn't have to pay per usage, and instead you could pay a set fee for up to a certain number of SMS contacts per month. The feature for building a form was a bit confusing at first, but the video tutorials did help. Because it was a bit difficult at first, I put it off for a while. It would be better to have the ability to create a pop-up and create the workflow for it all in one place.

What problems is Omnisend solving and how is that benefiting you?

Omnisend has helped me reach customers better and easily tailor my email campaigns with a lot of options that I don't have to be a HTML expert to use. The ability to create email campaigns that directly relate to my site and can directly send customers to my site through adding products makes my life so much easier! We also had been wanting to add pop-up e-mail sign-ups to our site and weren't able to do it in the past, but are able to with Omnisend. Using Omnisend has definitely helped us to create a more streamlined and tailored way to reach customers who access our site and are part of our email list.

Small Business (50 or fewer emp.)
Nov 10, 2020
 Source
Overall Rating:
5.0
Becky W. avatar
Becky W.
Digital Marketing Manager
Share
"Upgraded from Mailchimp and never turning back!"
What do you like best about Omnisend?

Omnisend seamlessly let me switch from my previous provider and made it so much easier than I ever expected. Everything was so simple to set up. There's things I didnt know I wanted that I could easily be set up and I'm loving it on my website.

What do you dislike about Omnisend?

The pricing structure is a little confusing, it doesn't say when the pricing is more and it almost put me off upgrading.

What problems is Omnisend solving and how is that benefiting you?

I'm solving conversion rate optimisation issues that my site has and I have definitely got more people on my mailing list that are interested in hearing more. Customer engagement has never been higher.

Small Business (50 or fewer emp.)
Nov 10, 2020
 Source
Overall Rating:
5.0
CB
Christian B.
Founder
Share
"Value packed and easy to use"
What do you like best about Omnisend?

Price and features, MailChimp is more expensive for less.

What do you dislike about Omnisend?

nothing yet, still testing it out but it seems simple to set up

What problems is Omnisend solving and how is that benefiting you?

I came from activecampaign... this is cheaper and easier to use.

Small Business (50 or fewer emp.)
Nov 08, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Tool! Perfect for email."
What do you like best about Omnisend?

Omnisend is very user friendly and has easy functionality. So far its been very easy to use and also affordable. With 15,000 emails to send each month, Omni send gets the Job done.

What do you dislike about Omnisend?

We would appreciate more sleek modern templates to choose from. Also more widgets ! Include more colors that pop. Have more payment options for people with less subscribers, mayne A La Carte.

What problems is Omnisend solving and how is that benefiting you?

I am using Omnisend for welcome emails and retargeting email series. The benefits I have received are more retargeted sales and abandoned checkout. I am also able to use Omni sends email form to capture a bunch of email leads. Thank You !