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Zendesk Sell CRM Software logo
Zendesk Sell
Sell smarter, not harder.
4.2

( 482 )

(Formerly Base CRM)
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Zendesk Sell Reviews: 4.2/5 — Solid Choice

Zendesk Sell Overview
What is Zendesk Sell?

A modern sales CRM designed to improve sales productivity, visibility into pipeline stages, lead/contact/deal tracking, workflow automation, revenue forecasting, and communication tools. It's positioned for teams looking to streamline the full sales cycle.

Company Zendesk, Inc.
Year founded 2007
Company size 1001-5000 employees
Headquarters San Francisco, California, United States
Social Media
Zendesk Sell Categories on Findstack
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Ask Questions about Zendesk Sell
What Zendesk Sell is best for?
How does Zendesk Sell compare to Lighthouse?
What are the pros and cons of Zendesk Sell?
Zendesk Sell Product Details
Capabilities
AI
API
CLI
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation, Videos
Languages English
Zendesk Sell Pros and Cons
Pros
  • All-in-one sales CRM with communication tracking (calls, texts, emails) and task management.
  • Rich API ecosystem: Core, Sync, Firehose, Search support for integrations and event streams.
  • Progressive feature set: teams can start small and scale with higher tiers.
  • Best practices and developer tools (ZCLI, custom objects) for extensibility.
  • Good pipeline visibility, forecasting and reporting.
Cons
  • Advanced features (lead scoring, deal scoring, multiple pipelines, roles & permissions) are locked to higher (more expensive) tiers.
  • AI-powered features / intelligent automation are more present in Suite/Support rather than core Sell; ambiguity around exact AI included in Sell tiers.
  • No self-hosting, no open-source version.
  • Language / locale support for Sell itself not clearly documented.
  • Potential cost escalation for growing teams due to per-seat pricing and expensive higher tiers.
Zendesk Sell Features
Activity Tracking (calls, emails, meetings)
AI assistance (summaries, signal detection, scoring)
AI Call/Text Automations / Virtual Agent
AI Lead Scoring
API Access
API Access / Integration / Open APIs
API / SDK / integrations
API / Webhooks / Integrations
Appointment Scheduling
Automated workflows / task automation
Automation / Workflow Rules / Triggers
Bulk / Mass Email / Outreach
Zendesk Sell Media
Zendesk Sell video thumbnail
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Zendesk Sell Screenshots
Zendesk Sell screenshot 1
Zendesk Sell screenshot 2
Zendesk Sell screenshot 3
Zendesk Sell screenshot 4
Zendesk Sell screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 08, 2026
Zendesk Sell CRM Software logo
482 Zendesk Sell Reviews
4.2 out of 5
Enterprise (> 1000 emp.)
Dec 11, 2023
 Source
Overall Rating:
5.0
KM
Karla M.
Junior Qa
Share
"Great platform."
What do you like best about Zendesk Sell?

It is an intuitive platform and easy to use.

What do you dislike about Zendesk Sell?

Sometimes it is hard to filter the information I need to locate.

What problems is Zendesk Sell solving and how is that benefiting you?

This platform helps me to locate information of the products we sell on our company.

Mid Market (51-1000 emp.)
Jul 01, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing experience"
What do you like best about Zendesk Sell?

Easy to use and provide help from it to others

What do you dislike about Zendesk Sell?

The right side bar crashes sometimes and have refresh that

What problems is Zendesk Sell solving and how is that benefiting you?

Easily provide help to other basis on their concern

Enterprise (> 1000 emp.)
Apr 27, 2023
 Source
Overall Rating:
5.0
KT
Kishan Singh T.
Real Time Analyst
Share
"I am using Zendesk form past 2 year in my organization"
What do you like best about Zendesk Sell?

user-friendly easy to use all good for now

What do you dislike about Zendesk Sell?

some time it got hanged unable to check and fetch correct data

What problems is Zendesk Sell solving and how is that benefiting you?

easy to use and navigate and to pullout data

Mid Market (51-1000 emp.)
Nov 29, 2022
 Source
Overall Rating:
5.0
AD
Adam D.
Consultant
Share
"Zendesk is a solid all around platform that is extremely easy to use and navigate through"
What do you like best about Zendesk Sell?

Simplified navigation makes it easy to train and skill ups are fairly seamless.

What do you dislike about Zendesk Sell?

Sometimes when navigating between options you have to go back to the begining to complete the task

What problems is Zendesk Sell solving and how is that benefiting you?

Makes tracking and documentation more seamless

Mid Market (51-1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
AH
Aubryone H.
Sales Administrator
Share
"Zendesk has helped solve resident concerns easily!"
What do you like best about Zendesk Sell?

What I like most about Zendesk is the freedom we can give residents, prospects and vendors the forum to spread their concerns, ask questions and receive a timely response via email through messenger. It has phenomenally improved the emailing experience and relieved the need to filter and constantly clear out email/spam inboxes.

What do you dislike about Zendesk Sell?

I dislike the tickets that have been closed/solved not filtering out of my "unsolved tickets" even though its been completed.

What problems is Zendesk Sell solving and how is that benefiting you?

It is solving all major communication anonymity issues within companies and allowing users to be anonymous and/or speak freely without anonymity.

Enterprise (> 1000 emp.)
Aug 26, 2022
 Source
Overall Rating:
5.0
Gemma U. avatar
Gemma U.
Performance And Business Management Analyst
Share
"Helpful especially when used with Zendesk Support"
What do you like best about Zendesk Sell?

The CRM is user-friendly and does not require many instructions. However, much assistance is available through lessons, online chat, and email. The application is adaptable. We were able to modify settings or personal preferences to match our requirements. The ability to import names and pull information from Job portals is quite helpful. There is strong integration between support and chat, which is highly beneficial.

What do you dislike about Zendesk Sell?

It has been beneficial thus far, and we enjoy that it can be customized to meet our requirements. There is nothing I dislike about it, and we are unable to identify any issues.

What problems is Zendesk Sell solving and how is that benefiting you?

We are developing a system to track deals and relationships. The ability to synchronize emails and log discussions has proven to be one of the most significant unanticipated benefits.

Enterprise (> 1000 emp.)
Jun 28, 2022
 Source
Overall Rating:
5.0
CS
Cindy S.
Marketing Consultant
Share
"Great CRM system with many features!"
What do you like best about Zendesk Sell?

Having all of your client info in 1 place!

What do you dislike about Zendesk Sell?

The occasional glitches cause extra time.

What problems is Zendesk Sell solving and how is that benefiting you?

Being able to quickly see who your contacts are, including their information and being able to call them and leave notes directly from the app.

Small Business (50 or fewer emp.)
Apr 21, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I liked the interface it is very friendly and easy to use."
What do you like best about Zendesk Sell?

I liked that it is easy to float in the platform between the tickets

What do you dislike about Zendesk Sell?

For certain things it is a bit confusing but in general it is easiest than others

What problems is Zendesk Sell solving and how is that benefiting you?

Attending customer inquiries and helping to correct orders

Mid Market (51-1000 emp.)
Feb 23, 2022
 Source
Overall Rating:
5.0
FM
Faith M.
Quality Assurance Speciality.
Share
"Great"
What do you like best about Zendesk Sell?

Task assignments, macros and notifications

What do you dislike about Zendesk Sell?

May reveal too much information for customers

What problems is Zendesk Sell solving and how is that benefiting you?

Resolving Customer complaints. Real time Customer reviews.

Mid Market (51-1000 emp.)
Feb 03, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Zendesk Sell for all Your Stakeholder Needs."
What do you like best about Zendesk Sell?

I like that it is a very simplistic approach to track and manage stakeholder needs for the product at hand. It keeps you on track by offering settings for individual user needs from a cohesive whole.

What do you dislike about Zendesk Sell?

Honestly, coming from having used Salesforce previously, I don't have any dislikes - I prefer it 1000x over Salesforce any day.

What problems is Zendesk Sell solving and how is that benefiting you?

Managing our CRM, as well as tracking any issues and integrating our JIRA platform in order to help manage/track those issues. We also have set it up to distribute and record client satisfaction with our services.

Mid Market (51-1000 emp.)
Feb 03, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"User-Friendly with Help easily available"
What do you like best about Zendesk Sell?

Zendesk is easy-to-use and customizable based on your business needs. It is an excellent system for start-ups or businesses to build a CRM. Zendesk provides you with a Sandbox environment where you can test changes you want to implement before releasing them to your whole team.

What do you dislike about Zendesk Sell?

Recently, they made a change where users cannot reach the Support Team right away. It would be better if their Support agents were easy to contact via chat. Also, I hope their Help Center could be a bit more organized or updated.

What problems is Zendesk Sell solving and how is that benefiting you?

I like how Zendesk Sell makes it easy for leads to reach out to our Sales Team. Our Sales Team can funnel leads based on the initial information gathered by Zendesk.

Mid Market (51-1000 emp.)
Jan 03, 2022
 Source
Overall Rating:
5.0
RP
Rein P.
Sales Development Rep
Share
"Zendesk the best"
What do you like best about Zendesk Sell?

Easy to use, user friendly and does not need long training. Easy to understand and make edits as well as changing the details.

What do you dislike about Zendesk Sell?

Nothing. I did not find anything that I did not like infact This is my favorite CRM so far.

What problems is Zendesk Sell solving and how is that benefiting you?

Confusions about the leads and the details. Additional sales.

Enterprise (> 1000 emp.)
Dec 28, 2021
 Source
Overall Rating:
5.0
MR
Michelle R.
Account Executive
Share
"Zendesk review"
What do you like best about Zendesk Sell?

I can see live updates from the customer while I can track the progress of it's resolution. The best part is that I can leave internal notes for the team

What do you dislike about Zendesk Sell?

I've used Zendesk for over two years, this is my second company using it, and honestly, I am pretty happy with the product. I can track and organize tickets in a timely manner.

What problems is Zendesk Sell solving and how is that benefiting you?

Tracking client issues and often I will also submit the client's matters via a ticket, our solutions engineer will work on them and we can also see who is taking care of the issue

Small Business (50 or fewer emp.)
Dec 14, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best CRM tool out there"
What do you like best about Zendesk Sell?

I think it's extremely easy to use, and my favourite part is the calling feature. You can call directly from the web browser and their app too. I think Zendesk Sell is the best CRM tool for SMBs. I also love their texting feature!

What do you dislike about Zendesk Sell?

We've been a customer since 2015 and honestly, the past design updates is a lot more functional and nicer than before. I also think that their reporting isn't the best compared to salesforce.

What problems is Zendesk Sell solving and how is that benefiting you?

Sales funnel is a bit messy compared to other CRMs. I think if you have 10+ sales reps in your organization than this is probably not the best tool for you.

Small Business (50 or fewer emp.)
Dec 12, 2021
 Source
Overall Rating:
5.0
Milton Giovanni R. avatar
Milton Giovanni R.
Agente De Ventas
Share
"Organizador de Interacciones"
What do you like best about Zendesk Sell?

Me gusta la herramienta es un organizador muy funcional, te lleva la bitacora de todas tus interacciones y es fácil de usar y relativamente económico. Siempre voy a estar dandome cuenta que es lo proximo por hacer, que es lo que se hizo y que es lo que se esta haciendo.

What do you dislike about Zendesk Sell?

nada la verdad, me parece muy inteligente el producto.

What problems is Zendesk Sell solving and how is that benefiting you?

agendamiento de clientes

Small Business (50 or fewer emp.)
Dec 10, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A great, easy to use CRM"
What do you like best about Zendesk Sell?

I like the way Zendesk is designed. It is simple to use but also powerful at the same time.

What do you dislike about Zendesk Sell?

The mobile app could use some more work. It gets the job done, but it is best for viewing data, not inputting data.

What problems is Zendesk Sell solving and how is that benefiting you?

We did not have an easy way to track our quotes, to follow up on leads, or track wins/losses. Zendesk solved all of those problems for us and more.

Small Business (50 or fewer emp.)
Dec 08, 2021
 Source
Overall Rating:
5.0
António J. avatar
António J.
Manager/Co Owner
Share
"Easy to use & good reforts for sales management"
What do you like best about Zendesk Sell?

navigation is intuitive, the pre-defined reports cover a big percentage of the needs, and also, new smart lists are easy to create

What do you dislike about Zendesk Sell?

The chronological comparison could be a bit tricky

What problems is Zendesk Sell solving and how is that benefiting you?

sales funnel management, forecast, sales goals control, sale force KPIs and comparison, conversion rates, the average time of sales

Small Business (50 or fewer emp.)
Dec 03, 2021
 Source
Overall Rating:
5.0
Tanya G. avatar
Tanya G.
Sales Professional
Share
"Selling made simple!"
What do you like best about Zendesk Sell?

Texting! There is no integration to fool with just text and go! Everything is all set up and ready for you after you sign up with Zensell. Texting, calling and email templates are simple. Plus having that extra phone number for pennies means you are not carrying two phones! What a smooth way to track your prospects!

What do you dislike about Zendesk Sell?

It is a little pricey but after working with other CRMs and their integrations it is all worth it not to have the system breakdowns that integrations always seem to have.

What problems is Zendesk Sell solving and how is that benefiting you?

Tracking! Right now I have a client from 6 months ago saying he wants more coaching. With Zensell I can easily go back read the notes, see the previous deal and offer something that fits him like a glove!

Small Business (50 or fewer emp.)
Aug 31, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Zendesk!"
What do you like best about Zendesk Sell?

I like the ease of searching by number, contact name, location, time zone. I enjoy having the app and being able to easily find contacts and history.

What do you dislike about Zendesk Sell?

I do not like the lag on the phone calls to the app sometimes when getting phone calls. I do not like how the texts show no notifications and how on the website, there is no feature to look at missed calls unless you go to call log. There is also not a feature to dial by the number on the app, which I feel would be super useful

What problems is Zendesk Sell solving and how is that benefiting you?

We are finding it easy to create and organize contacts. It makes it easy to store all contacts in a particular company

Mid Market (51-1000 emp.)
Jul 01, 2020
 Source
Overall Rating:
5.0
SS
Shiwani S.
Founder
Share
"Zendesk Sell Best Choice CRM to Manage Business Task and Leads"
What do you like best about Zendesk Sell?

Easiest Documentation to integrate with other software. Its a powerful and top sales management tool for business. Reminds business task and Reporting structure is very good. We can add lot of business activities as a notes. Make calls using system and track automatically. Its too much secure and mobile friendly to generate leads.

What do you dislike about Zendesk Sell?

We did not find any issue to use Zendesk Sell. Excellent customer support to setup and manage tool.

What problems is Zendesk Sell solving and how is that benefiting you?

Zendesk Sell is powerful CRM for business to do lot's of business activities easily. We can integrate with email software Mailchimp, In our consultancy business Zendesk Sell takes a roll to manage business to tracks business emails, calls data and we can customize report of sales team in few minutes. It comes in Annual and monthly Subscription for business. We have used Professional plan because there was no user limit to access it. It works well to customize notification of meetings, appointments. We can access it from any where to operate business task.

Mid Market (51-1000 emp.)
Jun 27, 2020
 Source
Overall Rating:
5.0
SW
Scarlett W.
Founder
Share
"The overall experience with Zendesk has been really good, I would recommend it to any business."
What do you like best about Zendesk Sell?

Zendesk Sell was complete and flexible to meet our needs, it has several features that we can use and smoothes the sales process, such as personalization of sales offers, automation of tasks and roles, sales forecasting, organization of smart lists and reporting. Our team really liked this tool as there are a ton of really great options and features along with a fairly easy to use user interface.

What do you dislike about Zendesk Sell?

Until now it has been useful and we love the fact that it is very flexible to meet our needs, therefore there is nothing that I do not like, or inconveniences that we can think of.

What problems is Zendesk Sell solving and how is that benefiting you?

It integrates very easily with Zendesk support ticket sales and has all the features like any other CRM, it can easily integrate with Pandadoc and send deals. You can send text messages, emails, and calls. Track agent productivity. The support team is also very good and friendly, always wants to help you solve all your problems and is online 24 hours a day, 7 days a week.

Small Business (50 or fewer emp.)
May 05, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Pipeline Management Tool"
What do you like best about Zendesk Sell?

We are able to automate tasks based on pipeline stage. This has been crucial to creating a consistent experience for clients.

What do you dislike about Zendesk Sell?

We would like to see more options added in for integration (for example if we could integrate with our phone system and e-sign platform, this would increase our ability to automate).

What problems is Zendesk Sell solving and how is that benefiting you?

We are solving for the need to track relationships and deals. One of the most helpful, unintended benefits has been the ability to sync emails and track conversations as needed.

Mid Market (51-1000 emp.)
Dec 30, 2019
 Source
Overall Rating:
5.0
MS
Mackenzie S.
Founder
Share
"Powerful and fast sales management tool."
What do you like best about Zendesk Sell?

It is easy to set up the challenge to call the advantage of returning in a year, and it is even better that the calling phone was registered. You can listen to me and when I follow up to know exactly what is going on successively, I got a clear idea of ​​what lead sources are stronger so I can focus on them in the first place.

What do you dislike about Zendesk Sell?

So far, it has been useful and we love the fact that it was versatile to meet our needs so there is nothing I do not like and there is nothing we can think about.

What problems is Zendesk Sell solving and how is that benefiting you?

It has allowed me to solve my specific tasks and also increased my sales in an unexpected way for the company. The calls are nice because you can see your goals and your progress against them, it also keeps me aware of what is important. For example, a business called me to see if they were interested in my services and this helped me like they can't imagine.

Small Business (50 or fewer emp.)
Dec 20, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"ZenDesk Sell combined with ZenDesk Suite just put every CRM platform on notice."
What do you like best about Zendesk Sell?

ZenDesk Sell/Suite has a well thought through series of features that companies can seamlessly build on as their business grows and scales.

What do you dislike about Zendesk Sell?

We are very satisfied with the ZenDesk Sell roadmap and having everything we need with the current version to get us to market.

What problems is Zendesk Sell solving and how is that benefiting you?

We're building a Talent Collective of solo-entrepreneurs that serve as an extension of our business. ZenDesk Sell will provide them with a view of their client interactions and billing activity with the integration of Xero. Further, as we implement ZenDesk Suite, our support central approach will provide clients with support engagement options that speak to their current state of mind. If they don't have the patience to engage with text, they can engage by phone and be connected within minutes.

Small Business (50 or fewer emp.)
Dec 12, 2019
 Source
Overall Rating:
5.0
Tim C. avatar
Tim C.
Small Business Owner
Share
"Great insight into activity for customers and employees - integrates well with G-suite"
What do you like best about Zendesk Sell?

The way it integrates communication actions, and keeps all notes in one deal file to reference. We needed something that tracked activity, communication, and allowed for user engagement directly from the CRM and had a much larger system we cancelled so we could use SELL

What do you dislike about Zendesk Sell?

The blending of duplicates can be a bit confusing, and sometimes it doesn't play nicely with IOS. We struggle with correlating the calendars with G-Suite products, and it would be nice to have different colors on the appointments for different users, so the appointment center can track the specific sales people that are with each customer.

What problems is Zendesk Sell solving and how is that benefiting you?

We now have a system that tracks, and correlates all our customers in one place. It's not really meant for invoicing but that would be a good feature to include. We've realized the benefit of being able to integrate our customer tracking and communication all in one place. No longer need multiple file systems, and programs.

Small Business (50 or fewer emp.)
Nov 15, 2019
 Source
Overall Rating:
5.0
Austin W. avatar
Austin W.
Event Sales Coordinator
Share
"Zendesk Sell makes selling easy!"
What do you like best about Zendesk Sell?

I really love this CRM platform! It makes it easy to keep yourself accountable and stay up on your last communications rather it be phone or email.

What do you dislike about Zendesk Sell?

Not much to say here other than I wish the emails linked to the client and deal more consistently. It doesn't happen often but when it does I can still find them in my emails.

What problems is Zendesk Sell solving and how is that benefiting you?

All the information is in one spot. My tasks, my products, my appointments, my emails, its just very convenient.

Small Business (50 or fewer emp.)
Nov 05, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Ease "
What do you like best about Zendesk Sell?

Professional layout - easy to use and navigate

What do you dislike about Zendesk Sell?

Remembering not to save over my smart list

What problems is Zendesk Sell solving and how is that benefiting you?

I am staying more on task being able to work from the deals in table view - as I can see everything there ($, dates, task) I like the idea of being able to add the task right from here as well.

Small Business (50 or fewer emp.)
Oct 23, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Indispensable"
What do you like best about Zendesk Sell?

I've used a LOT of CRM programs and this so function for me because it's so adaptable and easy to use. HUGELY USER FRIENDLY! AND it integrates with my gmail account so I can always see my specific communication with my clients. I talk this product up every chance I get because there's nothing quite like it.

What do you dislike about Zendesk Sell?

I have a hard time trying to figure this one out. Sorry. There are a few of the functions I don't use. Perhaps there's something that I might dislike there, but I just don't know.

What problems is Zendesk Sell solving and how is that benefiting you?

Staying on top of my communication history. My pipeline. My personalized email marketing is awesome.

Small Business (50 or fewer emp.)
Oct 21, 2019
 Source
Overall Rating:
5.0
Jesse P. avatar
Jesse P.
Sales And Marketing Specialist
Share
"The best CRM sales software"
What do you like best about Zendesk Sell?

Sales Program quite good, also shows very instinctive and customizable. To use it is quite simple and it is possible to enjoy enough information. I find the records of existing clients and new clients very good, it greatly facilitates your work.

What do you dislike about Zendesk Sell?

It would be my pleasure if this program could be coupled to the different social networks and other necessary software, and it would be pretty good that the process to customize each user or contact was easier, such as uploading a photo that identifies it.

What problems is Zendesk Sell solving and how is that benefiting you?

I currently use this program to manage the database of my clients, in general clients of the company where I work. You can establish a very good connection with other contacts and keep a kind of tracking activities. I was able to track many business activities such as sales, offers, acquisition of new and potential customers, this program is exactly what I was looking for, it makes your work very easy and really fast.

Small Business (50 or fewer emp.)
Oct 09, 2019
 Source
Overall Rating:
5.0
Shelby G. avatar
Shelby G.
Account Executive
Share
"Zendesk- Organized so you don't have to be. "
What do you like best about Zendesk Sell?

Zendesk is my most essential tool in my role as a sales individual. I work in three different states and need to have three different brains for each. Base takes the crazy and organizes it. Base thinks hard, so I don't have to. I can just build relationships. I don't know how anyone can successfully follow up with contacts without an organized, beautiful and simple sales platform like Zendesk. If you're not using it, you're forgetting something.

What do you dislike about Zendesk Sell?

When I look at all my tasks in the general "tasks" list, I have occasionally "checked" one off on accident. In this form, I wish it asked me- "are you sure you wish to complete this task?" You could add a "check this box if you no longer wish to see this message" - for people who like checking things off quickly like that for some reason. PLEASE somehow incorporate a map feature with the tasks...that would be AMAZING. I have to keep track of my own map system I've created. It's the only thing Zendesk doesn't do for me.

What problems is Zendesk Sell solving and how is that benefiting you?

Zendesk is my memory. It remembers everything for me and reminds me of what I need to do.... I just get to be friendly.