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Zendesk Sell CRM Software logo
Zendesk Sell
Sell smarter, not harder.
4.2

( 482 )

(Formerly Base CRM)
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Zendesk Sell Reviews: 4.2/5 — Solid Choice

Zendesk Sell Overview
What is Zendesk Sell?

A modern sales CRM designed to improve sales productivity, visibility into pipeline stages, lead/contact/deal tracking, workflow automation, revenue forecasting, and communication tools. It's positioned for teams looking to streamline the full sales cycle.

Company Zendesk, Inc.
Year founded 2007
Company size 1001-5000 employees
Headquarters San Francisco, California, United States
Social Media
Zendesk Sell Categories on Findstack
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Ask Questions about Zendesk Sell
What Zendesk Sell is best for?
How does Zendesk Sell compare to Lighthouse?
What are the pros and cons of Zendesk Sell?
Zendesk Sell Product Details
Capabilities
AI
API
CLI
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation, Videos
Languages English
Zendesk Sell Pros and Cons
Pros
  • All-in-one sales CRM with communication tracking (calls, texts, emails) and task management.
  • Rich API ecosystem: Core, Sync, Firehose, Search support for integrations and event streams.
  • Progressive feature set: teams can start small and scale with higher tiers.
  • Best practices and developer tools (ZCLI, custom objects) for extensibility.
  • Good pipeline visibility, forecasting and reporting.
Cons
  • Advanced features (lead scoring, deal scoring, multiple pipelines, roles & permissions) are locked to higher (more expensive) tiers.
  • AI-powered features / intelligent automation are more present in Suite/Support rather than core Sell; ambiguity around exact AI included in Sell tiers.
  • No self-hosting, no open-source version.
  • Language / locale support for Sell itself not clearly documented.
  • Potential cost escalation for growing teams due to per-seat pricing and expensive higher tiers.
Zendesk Sell Features
Activity Tracking (calls, emails, meetings)
AI assistance (summaries, signal detection, scoring)
AI Call/Text Automations / Virtual Agent
AI Lead Scoring
API Access
API Access / Integration / Open APIs
API / SDK / integrations
API / Webhooks / Integrations
Appointment Scheduling
Automated workflows / task automation
Automation / Workflow Rules / Triggers
Bulk / Mass Email / Outreach
Zendesk Sell Media
Zendesk Sell video thumbnail
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Zendesk Sell Screenshots
Zendesk Sell screenshot 1
Zendesk Sell screenshot 2
Zendesk Sell screenshot 3
Zendesk Sell screenshot 4
Zendesk Sell screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 12, 2026
Zendesk Sell CRM Software logo
482 Zendesk Sell Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Jan 29, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Base CRM makes planning my day, and staying organized a breeze!"
What do you like best about Zendesk Sell?

Scheduling appointments, email integration, and call reporting all make it easy to stay organized.

What do you dislike about Zendesk Sell?

If an employee is associated with 2 contacts, you can only have the email associated with 1 of the contacts, and have to copy and paste the information to the 2nd contact.

What problems is Zendesk Sell solving and how is that benefiting you?

all correspondence and call reporting centralized for easy review

Small Business (50 or fewer emp.)
Jan 29, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Base Feedback"
What do you like best about Zendesk Sell?

ease of use, mobile app, keeping all moving parts organized

What do you dislike about Zendesk Sell?

wish we could have our own groups for leads to remove ones that are unqualified

What problems is Zendesk Sell solving and how is that benefiting you?

making the process from start to finish very streamlined

Small Business (50 or fewer emp.)
Jan 29, 2018
 Source
Overall Rating:
4.0
EC
Elena C.
Founder
Share
" A tool to manage my work day"
What do you like best about Zendesk Sell?

The search engine is very comfortable when working with deal, contacts, etc.

What do you dislike about Zendesk Sell?

That both in contact and employees there are only two fields to put phone numbers

What problems is Zendesk Sell solving and how is that benefiting you?

That I can communicate very easily with my clients, the tasks are very effective and help me a lot

Small Business (50 or fewer emp.)
Jan 28, 2018
 Source
Overall Rating:
4.0
BG
Bruce G.
Co Owner
Share
"Easy to use and mobile friendly!"
What do you like best about Zendesk Sell?

I like that my field team can communicate efficiently using Base and it makes customer records a breeze.

What do you dislike about Zendesk Sell?

The map function is garbage. When working a new territory the map is just bad.

What problems is Zendesk Sell solving and how is that benefiting you?

We've managed to log our customer interactions and have on the road filing system for customer documents.

Small Business (50 or fewer emp.)
Jan 28, 2018
 Source
Overall Rating:
4.0
EK
Erin K.
Accounts And Business Support
Share
"Great customisable system and easy to work with"
What do you like best about Zendesk Sell?

Being such a specialised business, BASE has been fabulous with working with us to ensure the system is exactly what we need.

What do you dislike about Zendesk Sell?

There is a bit of work to get it customised but once it is done it is easy.

What problems is Zendesk Sell solving and how is that benefiting you?

For all remote staff to have the same amount of data access that inhouse staff have. Easy reporting for management Ability to have tasks automatically setup instead of manually for consultants.

Mid Market (51-1000 emp.)
Jan 27, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Review of Base CRM"
What do you like best about Zendesk Sell?

Base allows you to facilitate a wide array of outreach, ranging from conducting and tracking calls, texts, and emails to customers. Love the fact ease of having all of the customers contact information in one place. Very simple to conduct out reach. Upon conducting outreach the resulting pipeline is very straight forward and organized. May be useful to have more ways to tag and qualify customers, but at present satisfied with the capabilities of Base. Also, our support at Base is awesome! Very responsive and helpful.

What do you dislike about Zendesk Sell?

Sometimes data isn't pulled appropriately/data is recorded in very strange ways. Frustrating when something worked one day but then another day everything goes completely wrong. After using the CRM for about a year I still do not understand why this happens. Finally, sometimes there is alot of confusion when multiple tabs on Base are opened - in particular when you are on a call and then another call comes in, Base really doesn't allow the user to solve the problem (i.e. constant ringing).

What problems is Zendesk Sell solving and how is that benefiting you?

Efficiency and ability to accurately track data. Really nice to have all the information complied in on place. Finally, as I previously stated, cannot imagine how I would move forward with pipeline management without the structure of Base. Really does allow for effective and efficient management.

Mid Market (51-1000 emp.)
Jan 27, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Awesome support..."
What do you like best about Zendesk Sell?

Customer service is excellent. Any problems are reviewed efficiently and promptly.

What do you dislike about Zendesk Sell?

I think the mobile interface could be easier.

What problems is Zendesk Sell solving and how is that benefiting you?

I've been learning more and more about how to use utilize data. This is very helpful.

Mid Market (51-1000 emp.)
Jan 27, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Account Manager"
What do you like best about Zendesk Sell?

I like the ability to export information from Base into excel files to use outside of the CRM from time to time. Helps create maps in Google for territory mapping. The ability to produce an excel sheet for marketing purposes. The mass email tool is great as well.

What do you dislike about Zendesk Sell?

Comparing to SalesForce the functionality is not as straightforward. It requires a little more training to get going. A feature for Salesforce "walk me through" for various functions would be extremely useful for Base functions.

What problems is Zendesk Sell solving and how is that benefiting you?

Please see above in what I like best. It keeps me organized and helps with planning.

Mid Market (51-1000 emp.)
Jan 26, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Base for Outside Sales"
What do you like best about Zendesk Sell?

I like the contacts function. It is great to have a lot of information on our clients including correspondence history and likes and dislikes

What do you dislike about Zendesk Sell?

I dislike how challenging it is to connect deals and contacts and how challenging it is to change an individual's company when they get a new job.

What problems is Zendesk Sell solving and how is that benefiting you?

We are able to track a lead's progress and determine precisely how long the sales cycle is for each salesperson.

Mid Market (51-1000 emp.)
Jan 26, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Useful CRM"
What do you like best about Zendesk Sell?

Hello, base is a really useful tools for our team! thank you

What do you dislike about Zendesk Sell?

I don't like the way we extract data et that it does not link with all the platforms!

What problems is Zendesk Sell solving and how is that benefiting you?

The reporting aspect is good!

Small Business (50 or fewer emp.)
Jan 26, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Helpful easy to use business tool "
What do you like best about Zendesk Sell?

Entering sales calls and contacts is user friendly. The task reminders are also very helpful.

What do you dislike about Zendesk Sell?

The only issue I have ever had is when base is updated it takes some time to adjust to the new interface, and how things are organized.

What problems is Zendesk Sell solving and how is that benefiting you?

Organization, efficiency, report bulding and analysis.

Mid Market (51-1000 emp.)
Jan 26, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Base for Young Business Professional in the Business World "
What do you like best about Zendesk Sell?

I like the simplicity of navigating through the BASE CRM. It is never difficult to find something on your own.

What do you dislike about Zendesk Sell?

I wish BASE had a feature that would automatically create visually pleasing and organized Excel templates for data.

What problems is Zendesk Sell solving and how is that benefiting you?

We are not so much solving a problem as we are creating a network of our clients. It is nice to have all past, current, and potential clients in one area.

Small Business (50 or fewer emp.)
Jan 24, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Intuitive CRM"
What do you like best about Zendesk Sell?

The dashboard is a quick and accessible way of monitoring everything that I've completed and everything I have outstanding each day

What do you dislike about Zendesk Sell?

Missed calls aren't always logged unless you go and check the communication center

What problems is Zendesk Sell solving and how is that benefiting you?

Ability to text directly with clients from the Base CRM has been extremely helpful

Small Business (50 or fewer emp.)
Jan 23, 2018
 Source
Overall Rating:
4.0
TM
Thomas Bradley M.
Client Services Manager
Share
"Clear pipeline and can run good analytics to keep track of my team"
What do you like best about Zendesk Sell?

The way I can create templates for my team to focus them On different pipelines

What do you dislike about Zendesk Sell?

It doesn't seem to track out going emails properly which I would like to be one of our KPI's

What problems is Zendesk Sell solving and how is that benefiting you?

To allow the sales team to work together and have accountability to me as the sales manager

Mid Market (51-1000 emp.)
Jan 22, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very Initiative "
What do you like best about Zendesk Sell?

I like that Base is very customizable and very initiative when it comes to the forms and data you can utilize for the administration portion of your sales system.

What do you dislike about Zendesk Sell?

I don't like that Base can be very confusing for new users. It can take a while to get the hang of it. And it's very manual. If there were a way to transfer data from our site into Base more quickly that would be great!

What problems is Zendesk Sell solving and how is that benefiting you?

We're using Base to track and convert our leads into Sales. Once they're in the system everything is easy to track.

Small Business (50 or fewer emp.)
Jan 11, 2018
 Source
Overall Rating:
4.0
MM
Matt M.
Vice President Of Business Development
Share
"Base has added incredible value to our daily operations"
What do you like best about Zendesk Sell?

Ability to customize fields, cross collaboration between business units. It is also very user friendly, which is important in our business because we have multiple units/locations, and don't want to spend any more training time than necessary.

What do you dislike about Zendesk Sell?

Inability to measure metrics specific to our business, which other businesses would not use. The default reports are great, but would like to see the ability to customize these as well. Would also like to see more customization in the goals for items specific to our business.

What problems is Zendesk Sell solving and how is that benefiting you?

Communication between business units has increased 10x, we've also been able to measure sales (and lost sales) in new ways that have been incredibly insightful.

Small Business (50 or fewer emp.)
Jan 11, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Always someone to help"
What do you like best about Zendesk Sell?

I think that it is very easy to ask and answer questions with Base. They are changing and restructuring to meet the needs of their growing client base. With these questions there will inevitably be questions and there is always a helpful person that's easy to reach.

What do you dislike about Zendesk Sell?

Something I dislike are the changes. That's only because you get used to the way something works and you make it work for your needs, and then one day it's different. But as I stated above, there is always someone to walk you through anything that is new and different.

What problems is Zendesk Sell solving and how is that benefiting you?

It is an excellent way to track our prospects and our communication with them. We can also send mass emails each time we write a new piece and it tracks who we've sent it to and how they've interacted with that email.

Mid Market (51-1000 emp.)
Jan 11, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Sales Operations"
What do you like best about Zendesk Sell?

I like the clean look. It is easy to use.

What do you dislike about Zendesk Sell?

It has been a little difficult to fit Base with our Sales Cycles, however that is mostly because we have a weird cycle.

What problems is Zendesk Sell solving and how is that benefiting you?

We are figuring out how to set up and organize our customers and how we interact with them. We are a new company and are still working out the details. Base has helped us a lot with that.

Small Business (50 or fewer emp.)
Jan 10, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Data organization"
What do you like best about Zendesk Sell?

I really like the simplicity and organization of the program. As a manufacturers representative, I have a large complex network of distributors, end users, OEMs, etc. This program enables me to access all needed information in a single application. GetBase customer service is great as well!

What do you dislike about Zendesk Sell?

I don't like how as an administrator I can't manually add distributors to the distributor fields. GetBase support has to do this. Also, filters would be beneficial to separate notes from GetBase users (so not everyone can see the data using the program).

What problems is Zendesk Sell solving and how is that benefiting you?

A challenge that we faced was disorganization of all end user and distributor contacts. This program has helped us better organize our sales calls and take detailed notes with tasks to remind us for follow up, etc.

Mid Market (51-1000 emp.)
Jan 10, 2018
 Source
Overall Rating:
4.0
SF
Simon F.
Assistant Director, Marketing And Business Development
Share
"An intuitive CRM with good features"
What do you like best about Zendesk Sell?

Very easy to use and intuitive enough that most people with a bit of an idea of the sales pipeline can hit the ground running easily. A great support team that are very responsive and always happy to help where they can. Smart lists are a good feature and the reporting works well.

What do you dislike about Zendesk Sell?

Still needs improvement on lead merging for leads coming in from a third party.

What problems is Zendesk Sell solving and how is that benefiting you?

Sales teams are able to effectively manage their prospects and deliver personalised connections.

Small Business (50 or fewer emp.)
Jan 10, 2018
 Source
Overall Rating:
4.0
MB
Mary B.
Marketing Manager
Share
"Base has saved our company so much time!"
What do you like best about Zendesk Sell?

Base has made it easy for our sales team to streamline communication with our target audience and to effectively organize them in stages, saving us a lot of time with our clients. The ease of calling, texting, emailing, and updating notes from one "contact page" has truly revolutionized our process so that if used effectively, we can map out where each client is at each step of the process. As a manager, I have had an easy time viewing my team's progress and tracking our deliverables.

What do you dislike about Zendesk Sell?

Sometimes there are functions that don't update quickly or efficiently and cause hiccups in our process. One example is that I will oftentimes need to refresh the page once or twice before I am able to send a certain message.

What problems is Zendesk Sell solving and how is that benefiting you?

Base has allowed more fluidity into our workday and it saves our team a lot of time. Enabling us to save specific templates, create call lists, and email specific groups allows us to devote more of our time to the actual conversation with the client, and creates a more authentic partnership between us and them.

Mid Market (51-1000 emp.)
Jan 10, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Awesome Solution"
What do you like best about Zendesk Sell?

I love the service provided and the ability to customize the product.

What do you dislike about Zendesk Sell?

I have not had enough time to evaluate this question. Non at this time

What problems is Zendesk Sell solving and how is that benefiting you?

I'm tracking my team's deals, pipelines and progress. I am able to be more proactive than reactive using this solution.

Small Business (50 or fewer emp.)
Dec 28, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to Use CRM for busy, on the go Reps"
What do you like best about Zendesk Sell?

Love the app, so simple to use. I’m on the go a lot, and this is especially helpful at conferences where you talk to a lot of different people. Love the gmail integration, I don’t have to work hard to make this CRM work.

What do you dislike about Zendesk Sell?

Wish there was a capability to import from my Prospecting tool, but it’s not one of the big ones so it likely hasn’t been requested much.

What problems is Zendesk Sell solving and how is that benefiting you?

We are using this to track pipeline, where opportunities are stalling, to keep track of all details and notes. I love the ability to upload documents so I can keep my contracts and on-boarding documents all in one place. It has helped us stay on track and organized.

Mid Market (51-1000 emp.)
Dec 21, 2017
 Source
Overall Rating:
4.0
EB
Ed B.
Associate Real Estate Broker
Share
"Great Customizable CRM"
What do you like best about Zendesk Sell?

Customization and Customer Service and Ease of use

What do you dislike about Zendesk Sell?

Takes time to customize based on my business needs... but thats my issue

What problems is Zendesk Sell solving and how is that benefiting you?

Keeping buyers and sellers on track and in front of my team

Small Business (50 or fewer emp.)
Dec 20, 2017
 Source
Overall Rating:
4.0
HS
Hubert S.
Key Account Manager
Share
"Convenient and easy to use"
What do you like best about Zendesk Sell?

Smart lists, smart lists and smart lists. This is virtually the best feature of Base. You can sort your contacts/leads/deals however you want or need. Built-in calling system with automatic recording - fantastic, built-in email client - another great feature.

What do you dislike about Zendesk Sell?

You can't add a contact with two emails which is quite frustrating.

What problems is Zendesk Sell solving and how is that benefiting you?

Managing sales process.

Small Business (50 or fewer emp.)
Dec 19, 2017
 Source
Overall Rating:
4.0
Mitch L. avatar
Mitch L.
Business Development
Share
"Very clean and easy-to-use platform for sales teams"
What do you like best about Zendesk Sell?

This CRM has mostly everything I need, with the exception of a few features. Emailing within Base, tracking emails, leaving notes, setting appointments, importing and exporting are all key features that are easy to learn, use, and teach to new sales staff. I have used products in the past including pipe drive and hub spot CRM, and Base has so far been my favorite. I really like the new look and feel that they recently rolled out, and it has made sales management even easier than it was before. Very happy with most all the features.

What do you dislike about Zendesk Sell?

I wish there was the ability to tag people in deals. When working collaboratively with another member of the sales staff, it would be nice to have the ability to tag them inside the deal to draw their attention to something or remind them of a task without having to utilize our external team communication platform. This is a constantly recurring review on feedback boards, but Base support refuses to change it after years of requests for some reason.

What problems is Zendesk Sell solving and how is that benefiting you?

Streamlined sales coordination. I like having one place for all my leads, contacts, and deals and the ability to convert them when they are ready. We are able to very easily pull up reports and filter them according to time line, sales person, date range, etc. and see in depth reports. We like being able to measure our success and make changes and learn from our mistakes as well.

Enterprise (> 1000 emp.)
Dec 19, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"BASE "
What do you like best about Zendesk Sell?

I love the live tracking of activity and the ability to have all of the information on one screen.

What do you dislike about Zendesk Sell?

The fact that for forecasting I can't break it out by station

What problems is Zendesk Sell solving and how is that benefiting you?

Geographical targeting. i noticed that the eastern side of our DMA was not being called on as much as it should be.

Small Business (50 or fewer emp.)
Dec 19, 2017
 Source
Overall Rating:
4.0
PP
Pavel P.
Development Director
Share
"Excellent for small or medium business "
What do you like best about Zendesk Sell?

Very good UI, clean, fresh and bell organized.

What do you dislike about Zendesk Sell?

Needs more “closed” stages for some purposes (construction company)

What problems is Zendesk Sell solving and how is that benefiting you?

We contact our customer multiple times before deal is closed: automatic call log is the best and helps sales team to remember input notes about discussion.

Mid Market (51-1000 emp.)
Dec 19, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good, if you know what you're doing"
What do you like best about Zendesk Sell?

I really like the ease of use, and the smart list setups. However, if you do not know what you're doing, it is easy to miss projects with an incorrectly setup smart list. Being able to make a team wide smart list would be ideal, if that is not already a feature.

What do you dislike about Zendesk Sell?

I sometimes have issues downloading files. Whether this is a base issue, or an amazon server issue I'm not sure.

What problems is Zendesk Sell solving and how is that benefiting you?

Tracking jobs on the fly is very easy.

Small Business (50 or fewer emp.)
Dec 14, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to use and clean interface "
What do you like best about Zendesk Sell?

I love how easy it is to use. I didn't feel like there was a leaning curve when I first stared using the software, which is great for someone using a CRM for the first time or someone that wants to jump right in.

What do you dislike about Zendesk Sell?

I didn't like that customer service was sometimes hard to get ahold of. A major dislike was that it seemed to add a lot of duplicate contacts when uploading contacts.

What problems is Zendesk Sell solving and how is that benefiting you?

Base has helped in organizing and managing 1000's of contacts and helps prevent contacts from slipping through the cracks.