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Zendesk Sell CRM Software logo
Zendesk Sell
Sell smarter, not harder.
4.2

( 482 )

(Formerly Base CRM)
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Zendesk Sell Reviews: 4.2/5 — Solid Choice

Zendesk Sell Overview
What is Zendesk Sell?

A modern sales CRM designed to improve sales productivity, visibility into pipeline stages, lead/contact/deal tracking, workflow automation, revenue forecasting, and communication tools. It's positioned for teams looking to streamline the full sales cycle.

Company Zendesk, Inc.
Year founded 2007
Company size 1001-5000 employees
Headquarters San Francisco, California, United States
Social Media
Zendesk Sell Categories on Findstack
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Ask Questions about Zendesk Sell
What Zendesk Sell is best for?
How does Zendesk Sell compare to Lighthouse?
What are the pros and cons of Zendesk Sell?
Zendesk Sell Product Details
Capabilities
AI
API
CLI
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation, Videos
Languages English
Zendesk Sell Pros and Cons
Pros
  • All-in-one sales CRM with communication tracking (calls, texts, emails) and task management.
  • Rich API ecosystem: Core, Sync, Firehose, Search support for integrations and event streams.
  • Progressive feature set: teams can start small and scale with higher tiers.
  • Best practices and developer tools (ZCLI, custom objects) for extensibility.
  • Good pipeline visibility, forecasting and reporting.
Cons
  • Advanced features (lead scoring, deal scoring, multiple pipelines, roles & permissions) are locked to higher (more expensive) tiers.
  • AI-powered features / intelligent automation are more present in Suite/Support rather than core Sell; ambiguity around exact AI included in Sell tiers.
  • No self-hosting, no open-source version.
  • Language / locale support for Sell itself not clearly documented.
  • Potential cost escalation for growing teams due to per-seat pricing and expensive higher tiers.
Zendesk Sell Features
Activity Tracking (calls, emails, meetings)
AI assistance (summaries, signal detection, scoring)
AI Call/Text Automations / Virtual Agent
AI Lead Scoring
API Access
API Access / Integration / Open APIs
API / SDK / integrations
API / Webhooks / Integrations
Appointment Scheduling
Automated workflows / task automation
Automation / Workflow Rules / Triggers
Bulk / Mass Email / Outreach
Zendesk Sell Media
Zendesk Sell video thumbnail
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Zendesk Sell Screenshots
Zendesk Sell screenshot 1
Zendesk Sell screenshot 2
Zendesk Sell screenshot 3
Zendesk Sell screenshot 4
Zendesk Sell screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 17, 2026
Zendesk Sell CRM Software logo
482 Zendesk Sell Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Mar 26, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Zendesk Sell , once I knew that this happened i became customer!"
What do you like best about Zendesk Sell?

I love the simplicity and integration with our tools and applications, we are exploring new features and ways to take the Sell advantage, we can track sales anywhere and be more accurate.

What do you dislike about Zendesk Sell?

That they don't have a Desktop App to have access to data and progress.

What problems is Zendesk Sell solving and how is that benefiting you?

Our customer data and business evolution.

Mid Market (51-1000 emp.)
Mar 23, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A great way to track progress"
What do you like best about Zendesk Sell?

It is extremely easy to take notes while going door to door with the GPS tracking and satellite view.

What do you dislike about Zendesk Sell?

The android app doesn't always sync up with the web version.

What problems is Zendesk Sell solving and how is that benefiting you?

Tracking door to door activity.

Mid Market (51-1000 emp.)
Feb 14, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Pretty intuitive, simple to navigate"
What do you like best about Zendesk Sell?

This is basically a business planner (dating myself) and a spreadsheet wrapped up in one package, with reminders and data reports to prompt action

What do you dislike about Zendesk Sell?

I really haven't found many things to dislike

What problems is Zendesk Sell solving and how is that benefiting you?

For me, it provides a couple of things, one is organization of clients in a way that is easy to access and quantifies that in a way that helps prioritize my action. Secondly, it provides real time feedback on how I'm doing and how my team is doing.

Small Business (50 or fewer emp.)
Feb 05, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Useful CRM for Marketing."
What do you like best about Zendesk Sell?

Organizational structure and custom capabilities.

What do you dislike about Zendesk Sell?

Could use more customized features and transferable data points.

What problems is Zendesk Sell solving and how is that benefiting you?

Lead Tracking/Reporting.

Small Business (50 or fewer emp.)
Dec 05, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Base (Zendesk)"
What do you like best about Zendesk Sell?

I like the ease-of-use. Simple to add leads, convert leads, and see all of my clients deal details.

What do you dislike about Zendesk Sell?

Nothing so far. I’ve had a great experience and haven’t run into any issues. It works well from my iPad which is my primary access point.

What problems is Zendesk Sell solving and how is that benefiting you?

Sales pipeline, install pipeline. I have an easy time keeping my customers updated without bogging down others over the phone.

Small Business (50 or fewer emp.)
Feb 12, 2018
 Source
Overall Rating:
5.0
Mackenzie N. avatar
Mackenzie N.
Admissions Coordinator
Share
"Very clean and user friendly. Not too easy but not too difficult!"
What do you like best about Zendesk Sell?

I like the ability to filter and tag so that searching for a lead or a contact is simple.

What do you dislike about Zendesk Sell?

I dislike that it is not that rare that emails don't send, or pages don't refresh, or calls don't go through.

What problems is Zendesk Sell solving and how is that benefiting you?

I often times have to refresh the page to get a call to go through. However, I have been realizing the benefits of some less obvious features like adding fields and tags.

Small Business (50 or fewer emp.)
Feb 07, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Atlantis Intern"
What do you like best about Zendesk Sell?

What I like best about Base CRM is the tagging feature + being able to write out tasks. I love being able to send bulk emails I absolutely love this product! I would definitely recommend to a friend. I like how it saves us so much time!

What do you dislike about Zendesk Sell?

What is dislike is that there are sometimes some glitches that occur. For example--where more than 1 employee is assigned a contact/lead/deal. However I have had a great experience with the tech support staff on Base and am very grateful for the immediate helpfulness.

What problems is Zendesk Sell solving and how is that benefiting you?

Essentially, the biggest business problems we are solving revolves around time management. We are able to reach out to a lot more leads/contacts/deals in a timely manner. I love being able to insert templates into emails and to mass send those emails- what a game changer! The main benefits have been related to working smart and streamlining our processes.

Mid Market (51-1000 emp.)
Feb 01, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Intuitive Tool to Increase Sales"
What do you like best about Zendesk Sell?

I like base because it provides a super easy and intuitive user interface.

What do you dislike about Zendesk Sell?

There isn't anything within Base I do not like.

What problems is Zendesk Sell solving and how is that benefiting you?

Tracking slow sales cycle projects.

Mid Market (51-1000 emp.)
Feb 01, 2018
 Source
Overall Rating:
5.0
GM
Gabriela M.
Dealer Enrollment Specialist
Share
"Quick, Fast and Easy "
What do you like best about Zendesk Sell?

I really enjoy how easy it it to browse through software. I enjoy being able to track activity monthy, weekly and even daily.

What do you dislike about Zendesk Sell?

Sometimes it takes a little too long for someone from their team to reply to a question or issue.

What problems is Zendesk Sell solving and how is that benefiting you?

Mostly sales tracking activity. The benefits with these is that I am able to track actually see percentage improved.

Mid Market (51-1000 emp.)
Jan 31, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"great experience"
What do you like best about Zendesk Sell?

Its really helping in day to day operation in terms of keeping a good record of my deals and my clients and my sales figures

What do you dislike about Zendesk Sell?

Nothing so far. It is helpful in every prospect so I dont have anything to say any negative

What problems is Zendesk Sell solving and how is that benefiting you?

customer relationship and their business records

Mid Market (51-1000 emp.)
Jan 31, 2018
 Source
Overall Rating:
5.0
KS
Kumar Anand S.
Sales Manager
Share
"Worth of having this"
What do you like best about Zendesk Sell?

Base gave me a good start when I started in Sales. It helps me to organize and track my activities, client records and helped me to build my time management.

What do you dislike about Zendesk Sell?

So far I do not have an issue at all in using this software

What problems is Zendesk Sell solving and how is that benefiting you?

Track of activities, records of my sales, figuring out my goal plans and many more

Small Business (50 or fewer emp.)
Jan 30, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Base has helped streamline our business development "
What do you like best about Zendesk Sell?

it keeps everyone on the team up to date with all information and keeps everyone accountable

What do you dislike about Zendesk Sell?

So far we have not had any features with Base that we do not like,

What problems is Zendesk Sell solving and how is that benefiting you?

Information was getting lost and leads were being forgotten about. Base has solved those issues because it provides a place to store contact information, project information and track our leads and projects.

Small Business (50 or fewer emp.)
Jan 30, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use, fantastically organized, and very helpful."
What do you like best about Zendesk Sell?

I like how easy it is to sort pending, on the go, and completed projects. Being able to view a weeks, months or quarters sales at the click of a button is extremely helpful.

What do you dislike about Zendesk Sell?

I would like an easier way to mass email customers.

What problems is Zendesk Sell solving and how is that benefiting you?

Base provides easy customer tracking and has improved our customer follow up.

Small Business (50 or fewer emp.)
Jan 29, 2018
 Source
Overall Rating:
5.0
PD
Patrick D.
National Sales Manager
Share
"Base CRM Review "
What do you like best about Zendesk Sell?

I really like the filter options. This allows you to see the people you want to contact and help be more productive.

What do you dislike about Zendesk Sell?

Nothing I can think of. Some of the reporting doesn't apply to our industry so not many of the reports are very useful.

What problems is Zendesk Sell solving and how is that benefiting you?

I am solving a very common problem of lack of production using Base. With the ability to create tasks, set reminders, log calls, take notes it is almost impossible to not have the production you're looking for.

Small Business (50 or fewer emp.)
Jan 29, 2018
 Source
Overall Rating:
5.0
OL
Olivia L.
Buyer
Share
"Base for my business "
What do you like best about Zendesk Sell?

Base is a great way to track sales by salesman, keep all your contacts centralized, track performance and activity, and the customer services is super reliable, personal, and helpful.

What do you dislike about Zendesk Sell?

The multitude of contacts we’ve accumulated needs a better smart sorting system.

What problems is Zendesk Sell solving and how is that benefiting you?

Tracking performance by salesman is a really clear way to see who’s putting the work in by seeing their outreach and financial goals met.

Small Business (50 or fewer emp.)
Jan 29, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Recommendation for Base CRM"
What do you like best about Zendesk Sell?

The sales pipeline is my favorite feature. It allows me to view exactly what step I am in with every prospect and prepare me for my week ahead.

What do you dislike about Zendesk Sell?

I wish there was a map view of prospects on the desktop version - There is one on the app.

What problems is Zendesk Sell solving and how is that benefiting you?

Efficiency is why we needed a CRM system. Base gave us a simplified platform to collect and store data. In a sales role, it has allowed us to work better as a team and manage our daily activities.

Small Business (50 or fewer emp.)
Jan 29, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Base CRM"
What do you like best about Zendesk Sell?

This is the simplest, most cost efficient CRM I've ever used. It really doesn't require you to spend time training anybody to use it because it is so simple and self-explanatory.

What do you dislike about Zendesk Sell?

I haven't found anything that I don't like about it.

What problems is Zendesk Sell solving and how is that benefiting you?

One of my favorite features is the analytics page where you can see what percentages of leads and deals you convert to closed deals.

Small Business (50 or fewer emp.)
Jan 29, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Base Review"
What do you like best about Zendesk Sell?

I like how easy it is to use and keeping track of where I am with my prospects, etc.

What do you dislike about Zendesk Sell?

It is a little confusing at first when trying to identify agencies, companies, etc. I also don't like how you can't create an unqualified smart list, it appears too messy to me with all of the unqualified leads in with the other leads.

What problems is Zendesk Sell solving and how is that benefiting you?

I am able to keep track of where I am with each business.

Mid Market (51-1000 emp.)
Jan 29, 2018
 Source
Overall Rating:
5.0
TD
Trevor D.
Founder
Share
"Great CRM"
What do you like best about Zendesk Sell?

BASE allows for easy tracking of leads, and easy access to customer contact info, even when on the road. The mobile app is awesome!

What do you dislike about Zendesk Sell?

Still getting use to the mobile version of the last update. The version prior to the last update was awesome, and I still use it on my iphone. Ipad had an auto update :-(

What problems is Zendesk Sell solving and how is that benefiting you?

Easily track leads and deals. No more reminders written on post it notes.

Small Business (50 or fewer emp.)
Jan 27, 2018
 Source
Overall Rating:
5.0
SJ
Sam J.
Marketing Operations Coordinator
Share
"Intuitive and user friendly"
What do you like best about Zendesk Sell?

Base allows for any permutation filtering options for any of your leads in your system. It's incredibly easy to pull a list of whatever data set you need to help see where leads are in the pipeline.

What do you dislike about Zendesk Sell?

Deals and contacts are quite separate outside of sharing a connection. It makes pulling contact information based on where their deal is in your pipeline a bit of a hassle, but easily traversed with a couple vlookups. Additionally, it would be wonderful to export Smart Lists with First and Last name separated out!

What problems is Zendesk Sell solving and how is that benefiting you?

Pipeline management and lead management. Before Base it was difficult to keep track of a snapshot of your current pipeline, and Base makes that not only easy to find, but visually easy to digest as well.

Mid Market (51-1000 emp.)
Jan 26, 2018
 Source
Overall Rating:
5.0
KV
Keith V.
Founder
Share
"Best CRM for the Money"
What do you like best about Zendesk Sell?

What's not to like? It keeps you organized, it helps you manage many accounts and keeps sales going through the process. The layout is wonderful and the technical features like knowing if your clients have reviewed their e-mails is a great feature.

What do you dislike about Zendesk Sell?

No opportunity to add in a client photo for their lead/contact in BASE.

What problems is Zendesk Sell solving and how is that benefiting you?

Again it keeps me organized and I love the mobile app. Such a great help and the ability to click on a client address in BASE and have it open the app, WAZE, is perfect.

Small Business (50 or fewer emp.)
Jan 26, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"CRM Review for a SaaS Startup "
What do you like best about Zendesk Sell?

Base was one of the easiest to use CRM's that I have ever had to implement or use. The UI was intuitive and our whole sales team had the same response. We had a level of service enabled us to have access to assigned Customer Success Manager from BASE. She was tremendously helpful in both strategic questions and work arounds (as no product does everything) on several occasions. It was hugely helpful.

What do you dislike about Zendesk Sell?

Up until their "smartlist" feature release reporting was a challenge. However once they released that it made things really more efficient and helpful.

What problems is Zendesk Sell solving and how is that benefiting you?

We needed a easy to use CRM for our small venture funded company. We wanted a lower price and just as powerful CRM to salesforce. We did not want an overly complex product that would take a lot of customization or time to get to know. We need something fast and really effective.

Mid Market (51-1000 emp.)
Jan 26, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A CRM that is user friendly and Account Managers that are actually responsive! "
What do you like best about Zendesk Sell?

While it's no secret Base is an asset to managing our business, the support and partnership we get from our Account Manager sets the overall Base experience apart from others. Our reps are great fans of the app too!

What do you dislike about Zendesk Sell?

Not much we've encounter that we dislike!

What problems is Zendesk Sell solving and how is that benefiting you?

Utilizing the reports to analyze trends and gaps in our processes has been tremendously helpful as a young, growing company. We look forward to utilizing more of the functionality and integrations.

Small Business (50 or fewer emp.)
Jan 26, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Stellar System "
What do you like best about Zendesk Sell?

How intuitive and user friendly the system is .

What do you dislike about Zendesk Sell?

Really bland colors, black and white... come on! Add some more color to liven it up.

What problems is Zendesk Sell solving and how is that benefiting you?

High volume sales floor. Real estate tech.

Mid Market (51-1000 emp.)
Jan 26, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Couldn't ask for more"
What do you like best about Zendesk Sell?

Base is easily manipulable. Very modular and easy to work with. However it isn't overwhelming to the point where the core functions are detracted from.

What do you dislike about Zendesk Sell?

There is a lot of fluff, which isn't necessarily a knock at base more of the configuration we have employed currently. But there are features that are unused and unnecessary that distract from the main tenants of information that we need.

What problems is Zendesk Sell solving and how is that benefiting you?

It helps us track our interactions and holds us accountable for ensuring we are accountable for the follow-up we promised these stores.

Small Business (50 or fewer emp.)
Jan 26, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Base Review"
What do you like best about Zendesk Sell?

Ease of use and mobile interfaces have been helpful

What do you dislike about Zendesk Sell?

Takes awhile to completely take advantage of all features

What problems is Zendesk Sell solving and how is that benefiting you?

Organizational issues and calendar support

Mid Market (51-1000 emp.)
Jan 26, 2018
 Source
Overall Rating:
5.0
SM
Sonny M.
Founder
Share
"Base the best CRMI have used in a long time"
What do you like best about Zendesk Sell?

Fully able to customize reporting, fields and deal stages. Excellent training and support with the CSM.

What do you dislike about Zendesk Sell?

There is not a list of things I didn't like. It is just a matter of using it and customizing Base to your needs.

What problems is Zendesk Sell solving and how is that benefiting you?

Tracking deals won, contacts emailed, visited and phoned. Base allows me to have a meaningful dialogue with direct reports on their pipeline and activity.

Mid Market (51-1000 emp.)
Jan 26, 2018
 Source
Overall Rating:
5.0
JM
Jake M.
Founder
Share
"Very Happy Base CRM Customer"
What do you like best about Zendesk Sell?

Base is very reliable and easy to use! We love the seamless communication between computers and cell phones!

What do you dislike about Zendesk Sell?

Leads sometime take a bit to show up on cell phones.

What problems is Zendesk Sell solving and how is that benefiting you?

With base being cloud based, we are able to communicate and easily transfer customer information and keep track of sales funnels with our whole team!

Mid Market (51-1000 emp.)
Jan 17, 2018
 Source
Overall Rating:
5.0
AD
Ali D.
Founder
Share
"Base Review"
What do you like best about Zendesk Sell?

I absolutely feel Base is a necessity in any line of business. Its a great tool for communication, and to keep up with tasks to ensure all customers are handled properly by the sales rep.

What do you dislike about Zendesk Sell?

It freezes every once in awhile, but that's rare

What problems is Zendesk Sell solving and how is that benefiting you?

Almost anything and everything. Base has made me a better sales rep with allowing me to set reminders to following up with dealers and getting them handled properly

Small Business (50 or fewer emp.)
Jan 12, 2018
 Source
Overall Rating:
5.0
DA
David A.
Business Development Executive
Share
"Helping us help the planet"
What do you like best about Zendesk Sell?

Base CRM is easy to use, well designed and integrates with all sales activities to essentially track all vital data and report it back in a digestible and practical manner

What do you dislike about Zendesk Sell?

Some integrations in the works and reporting in custom calendar year not yet available

What problems is Zendesk Sell solving and how is that benefiting you?

Identifying, quantifying and actioning pain points in our sales cycle