Unclaimed: Are you working at GoToWebinar?
GoToWebinar Reviews: 4.3/5 — Solid Choice
Best known as the world most popular webinar and webcasting tool, GoTo Webinar is an easy-to-use solution that allows users to host webinars, virtual conferences and events. The platform comes with robust features and integrations that allow users to engage with audiences to drive business growth.
| Company | LogMeIn, Inc. |
|---|---|
| Year founded | 2003 |
| Company size | 1001-5000 employees |
| Headquarters | Boston, MA, United States |
| Social Media |
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
GoToWebinar Pros and Cons
- Hosts automated webinars
- Option to simultaneously host organizers and panelists
- Capable of hosting webcasts
- Provides webinar analytics and exports
- Integration with GoToMeeting
- Costly compared to other alternatives
- Basic plan only accomodates 100 webinar attendees
- Requires presenters and participants to download specific software to be able to use platform
GoTo Webinar is one of the longest-running webinar platforms, and it sells reliability at scale rather than the newest features. If you are running regular webinars for hundreds of attendees and the cost of a technical failure is high, that track record is what you are paying for. If you are running your first webinar for forty people, it is an expensive way to do it.
- What it is: Webinar and virtual event software with registration, automated email sequences, polls, Q&A, analytics, and attendee-facing simplicity.
- Best for: Marketing, training, and enablement teams running webinars regularly at 500+ attendee scale, particularly in enterprise and regulated environments.
- Pricing: Reach $59/month and Elevate $103/month billed annually ($69 and $129 monthly). Complete is custom. A 7-day free trial, no free plan. Verified on GoTo’s pricing page in July 2026.
- The honest catch: Cloud recording, arguably the most basic webinar feature there is, sits on Elevate rather than the entry plan. For most buyers that makes $103/month the real starting price.
What Is GoTo Webinar?
GoTo Webinar launched in 2006 as part of the Citrix GoTo family, later spun out into GoTo as an independent company alongside GoTo Meeting, GoTo Training, and the LogMeIn products. That two-decade history matters more here than in most software categories, because a webinar fails publicly and in real time, and buyers with an audience watching tend to weight reliability above feature count.
The product is built around a straightforward loop: create a registration page, drive signups, send automated reminders, run the event with engagement tools, then follow up with recordings and analytics. It does that loop well and has done it for a long time. What it does not do is compete on innovation with newer platforms that ship more aggressively.
The independent ratings are respectable but not uniformly glowing, and the gap between them is instructive: 4.5 out of 5 on Capterra across 2,073 reviews, but roughly 4.2 out of 5 on G2 across about 801 reviews. Reviewers consistently praise attendee-side ease and large-audience handling, and consistently raise cost and occasional audio and video problems.
How GoTo Webinar Works
- Registration and promotion. Custom registration pages, automated confirmation and reminder emails, and source tracking so you can see which channel produced which registrants. The email automation is mature and is the part marketing teams rely on most.
- Running the event. Presenter tools, screen sharing, polls, surveys, live Q&A, and handouts. Attendees join without installing anything, which reviewers repeatedly call out as a genuine advantage with non-technical audiences.
- Recording and reuse. Cloud recordings on Elevate and above, plus the ability to run a recording as a live event, which is the simulive pattern used for repeatable demand-generation webinars.
- Analytics. Attendance, engagement, and drop-off reporting, plus registration source tracking on the Complete tier, with integrations into HubSpot and Salesforce that reviewers describe as reliable.
- Scale. 500 participants on Reach, 1,000 on Elevate, and up to 3,000 on Complete, with live streaming to unlimited attendees at the top tier.
In 2026 the notable additions are AI summaries and transcripts on Elevate, and breakout rooms. Both are useful, though neither is unique at this price point any more.
GoTo Webinar Pricing
Pricing is per organizer seat and gated primarily on participant count. Figures verified in USD on GoTo’s webinar pricing page in July 2026.
| Plan | Annual (per mo) | Monthly | Participants | Key additions |
|---|---|---|---|---|
| Reach | $59 | $69 | 500 | 1 organizer seat, reporting and analytics, automated reminders and follow-ups, polls and live Q&A, mobile hosting |
| Elevate | $103 | $129 | 1,000 | Branded webinars and custom URLs, cloud recordings, AI summaries and transcripts, recordings as live events, breakout rooms |
| Complete | Custom | Custom | 3,000 | Custom organizer seats, live streaming to unlimited attendees, paid events and certified training, GoTo Meeting license, registration source tracking |
The things that change the calculation:
- Cloud recording starts on Elevate. This is the single most important detail in the pricing. Recording a webinar is table stakes, and putting it on the middle tier effectively makes $103/month the entry price for most buyers rather than $59.
- Branding also starts on Elevate. Custom URLs and branded webinars are not on Reach, which matters if the webinar is a marketing asset representing your company.
- Annual billing saves 14% to 20%. Reach drops from $69 to $59 and Elevate from $129 to $103, so the discount is larger on the plan most people need.
- Per-organizer, not per-attendee. Reach includes one organizer seat. Multiple hosts running independent webinars means multiple seats, which climbs quickly.
- There is no free plan. The trial is 7 days with no credit card required, which is short. Plan the webinar you want to test before you start the clock.
Who Should Use GoTo Webinar
- Teams running webinars as a regular programme. The registration, reminder, and follow-up automation is genuinely mature, and it is the difference between a webinar that fills and one that does not.
- Organizations with large or non-technical audiences. No-download attendee joining and proven handling of 500 to 3,000 participants are real strengths.
- Enterprise and regulated buyers. A long track record, established security posture, and reliable HubSpot and Salesforce integrations matter when procurement is involved.
- Training and certification teams. Paid events and certified training on the Complete tier, plus the sibling GoTo Training product, cover a use case most webinar tools ignore.
It is a weak fit for solo creators, small businesses running occasional webinars, and anyone whose priority is marketing-funnel features like evergreen automated webinars. In those cases you are paying enterprise prices for capabilities you will not use, and the alternatives below serve you better.
Honest Pros and Cons
Strengths
- Reliability at scale is the core proposition. Two decades of running large events shows in a platform that handles hundreds of attendees without drama.
- Attendees do not need to install anything. Repeatedly praised in reviews, and it directly reduces the number of people who register but fail to attend.
- Mature email automation. Registration, reminders, and follow-ups are well built and are the operational backbone of a recurring webinar programme.
- Solid integrations. HubSpot and Salesforce connections are described as seamless by reviewers, which matters for lead routing.
- Simulive. Running a recording as a live event is a genuinely useful pattern for repeatable demand generation, though it requires Elevate.
Limitations
- Expensive relative to the category. The most common complaint in independent reviews, especially from small businesses. Competitors deliver comparable core functionality for less.
- Recording is gated to the middle tier. Hard to defend, and it materially changes the real entry price.
- Occasional audio and video problems. Some reviewers report technical issues serious enough to have driven them to competitors. Not universal, but it appears often enough to note.
- Limited branding and customization. Reviewers want more control over branding and more editing options for pre-recorded content.
- A 7-day trial is short. Barely enough to plan, promote, and run a real webinar, which is the only meaningful test.
- Fewer marketing-funnel features. Evergreen and automated webinar funnels are weaker here than in tools built specifically for that job.
GoTo Webinar Alternatives and How It Compares
- Demio is the strongest comparison for marketing teams. Browser-based, cleaner interface, better suited to demand generation, and generally cheaper.
- Livestorm is browser-based with a genuinely usable free tier and strong analytics, and it appeals to teams that find GoTo’s interface dated.
- WebinarJam targets marketers and online sellers, with strong funnel and evergreen features through EverWebinar, at the cost of a busier interface.
- ClickMeeting is a lower-cost, flexible European alternative worth comparing if data residency matters.
- Zoho Meeting is dramatically cheaper and adequate for straightforward webinars, particularly if you already use Zoho.
- Zoom Webinars is the default comparison for organizations already standardized on Zoom, and often wins on price and familiarity alone.
For a fuller comparison, see our guide to the best webinar software.
The Verdict
GoTo Webinar is a dependable, well-integrated platform that earns its place with organizations for whom a failed webinar is a serious problem. The registration and email automation is mature, attendees join without friction, and large audiences are handled without incident. The 4.5/5 Capterra rating across more than 2,000 reviews reflects a product that does the fundamentals well.
The pricing is the sticking point, and specifically the decision to put cloud recording on the middle tier. Once you accept that Elevate at $103/month is the realistic entry point, GoTo Webinar is expensive against a field where Demio, Livestorm, and ClickMeeting deliver comparable core functionality for less. The honest answer is that you are paying for reliability and enterprise-readiness, and whether that premium is worth it depends entirely on what a failed event would cost you.
If you run a serious, recurring webinar programme in an organization that cares about vendor stability and Salesforce integration, this is a defensible choice. If you are a small team or a creator building a marketing funnel, Demio or WebinarJam will serve you better for less money. Whichever way you lean, plan your test webinar before starting the 7-day trial, because it is too short to waste.
FAQ
Is there a free version of GoTo Webinar?
No. GoTo Webinar offers a 7-day free trial with no credit card required, but there is no permanent free plan. Paid plans start at $59/month billed annually. If a free tier is important, Livestorm offers one with limited attendee and duration caps.
How much does GoTo Webinar cost in 2026?
Reach is $59/month billed annually or $69 billed monthly, and supports up to 500 participants. Elevate is $103/month billed annually or $129 monthly, and supports up to 1,000 participants. Complete is custom priced and supports up to 3,000 participants with live streaming to unlimited attendees.
Does GoTo Webinar record webinars?
Yes, but cloud recording is only available on the Elevate plan and above, not on the entry-level Reach plan. Since recording is a basic requirement for most webinar programmes, this effectively makes Elevate at $103/month the practical starting tier rather than the advertised $59.
How many attendees can GoTo Webinar handle?
Reach supports up to 500 participants, Elevate up to 1,000, and Complete up to 3,000, with the option to live stream to unlimited attendees on the Complete tier. Participant capacity is the main dimension the plans are gated on.
What is GoTo Webinar best for?
Organizations running webinars as a regular programme at meaningful scale, where reliability, mature registration and reminder automation, and CRM integration matter more than the newest features or the lowest price. It is particularly well suited to training, enablement, and enterprise marketing teams.
Compare GoToWebinar with other popular tools in the same category.
Same UI as Gotomeeting- don't need a lot of training to use.
some features (dial in moderator code) not easy to find
Business is expanding with offices in multiple locations.
I really loved the presentation tools from Go to Meeting's webinar. I used the functions twice this summer for two separate presentations for my clients. We were able to successfully communicate all changes and exciting announcements in the upcoming year!
My least favorite part is how the questions are organized. When someone submits a question it's way to hidden.
Communication!Communication!Communication! This was key and go to webinar did it for us.
Very user friendly. Most of my clients find it easy to connect.
Must have extremely good connectivity. Requires higher speeds to connect than other companies.
Remote training
My company used GoToWebinar for online training sessions for professionals. It is easy to navigate and easy for the participants to join and use. The program has great options for incorporating polls into the presentation and it is also great that we can record.
We have had some connectivity issues with the program, specifically when we try to stream videos. It usually slows everything down significantly and has also crashed the whole program. This may have more to do with the internet then the actual program though.
GoToWebinar has been a great addition for us as we can now reach people all over the country with our professional development opportunities.
I like that I can mute the conversation from my end if I don't need to say anything, and just watch. I am a remote employee and this is one of the only ways I check in with the office.
I don't really dislike anything about this program.
I am a remote employee so it is the only way I can check into the office.
I find that GoToWebinar is an effective software package that allows me to incorporate distance learning into our curriculum.
I sometimes experience lag times with students that are unable to see some of the notes I am making in real time.
Education of students and the training of teachers in new techniques.
It's very user friendly and easy to navigate. In my position, I would with others in different timezones. We use GoToWebinar to share information in real-time. Allowing us to work remotely and still keep the business going.
The interface of GoToWebinar could be a bit updated. I also find that the microphone is a hit and miss. I looked more into this recently and see that different versions of GoToWebinar support different operating systems. This is understandable but took a bit to figure out what the issues were via forums.
Being able to communicate with colleagues and partners in remote locations. It's an easy tool to use when wanting to share information.
Clean interface, very professional platform
you cannot pick an area to share, not just selected windows
no problem solving here
The ease to communicate with colleagues when all are not able to be present in person.
Nothing really. It's pretty straight forward.
Can have meetings most anytime and any place
I like that it is very user friendly for those who are not necessarily tech-savvy.
Sometimes the sound is a bit choppy, but this could be due to internet connection versus the software.
We are a franchised organization and so we have meetings consistently across the country for various topics, new policies, learning best practices etc, so its easy to have one large online meeting for the offices and disseminate and/or receive important information easily.
It is an easy to use tool for webinars. A conference line and screen share link is provided, and there isn't a limit to how many people can join a call.
GoToWebinar has crashed on me during a webinar I was hosting. I called into their support team and didn't get the troubleshooting I was hoping for. It happened again to another one of my colleagues.
We are able to train multiple customers all at once with a private conference line and screen share. The attendees are only able to hear me (an option we set up).
No connection problems and the interface is intuitive. Have used multiple times for business meetings and interviews. Quick and easy to use. Have experienced no hiccups.
Sometimes it has a slight lag in the feed but that could just be connection issues.
Able to meet with clients and colleagues easily even when not in town. I have the confidence to be able to clearly communicate with them and see them despite not being there in person.
The ability for give access to someone to Remote Desktop to your laptop/computer to share info or troubleshoot an issue
There's nothing I really dislike about this tool. It's a great tool to have and use.
The ability to share information with someone from pretty much everywhere in the world
Lots of practical features that let you monitor questions, share links, pause screen, etc.
The user interface is outdated and could have a more modern feel
We have to give training demonstrations daily to our clients. This allows us to demo our soft ware and take questions in real time from customers
The move to a GoToWebinar is simple and effective, the controls are largely the same as GTM and it allows you to host a larger number of people. The webinar format allows the host more say over how the meeting is run and can be very beneficial.
Users occasionally report having issues with sound quality or connection quality. I rarely have any problems though.
Hosting meetings or presentations for larger groups of people. The ability to moderate questions and control the flow of information from the audience is great.
GoTo Webinar brings all the ease of GoTo Meeting in an easy to use package that requires very little training for our end users.
Sometimes the audio options can be less than stellar and if it's a large webinar with hundreds of people, there isn't really a process for them to get help during the event.
Large scales webinars to help promote new solutions. We have seen increased sales.
GTW has been a great way for us to connect with candidates remotely.
There are definitely times when the interface can be a little choppy
The benefits compared to other video conferencing platforms is relatively negligible
The meeting does not interrupt in the middle. It is a smooth intereface.
So far, I have no complaints. It has been reliable and consistant
I don't need to leave my office to meet with people
that is is easy to present information to multiple people across different locations
can have tech issues or glitches that can be annoying
helps get people together for slideshows/information located anywhere, saves time, helps with meetings
It's very easy to setup and to invite people. Just like GoToMeeting, but one sided and makes it very easy to do webinars
Not a whole lot. It does exactly what you need it to do. Can be expensive when you need more and more people who need to join.
Easy access to bringing people abroad into a meeting where they only need to hear/see what is going on.
This software has given us the ability to pre-record demos of our software and attach them as links in emails for our clients and potential clients to view at their leisure. It has been a valuable tool for showing current clients new updates to our software, all at the same time. Also, many of the recordings links live on our website for potential clients to view.
I enjoy mostly everything about this software, I haven't had many issues in the two years using it and many updates have came since i originally started using GoToWebinar. I like that my GoToMeetings can be saved and stored in the GoToWebinar section
We have been able to give access to recordings and videos to all or some of our clients and potential clients. The big benefit is allowing the customer to view the recordings at their own time, from any web enabled device.
"Mt Webinars" Page is clean, and displays number of registrants for a given event.
Can be convoluted when editing pages. There are a lot of steps, and it is not 100% clear everything that needs editing.
Use GoTo Webinar for all webinar events.
Ease of use, being able to easily host webinars
it saving my sign in info and messing up my GTM account
Hosting webinars for clients
GoToWebinar is super easy to use, and allows us to share information widely for relatively little cost. It is very user friendly and has an easy interface to figure out, both for user and administrator.
$89 is a little bit steep, especially when we are hosting free webinars for people to listen to, but ultimately, it pays for itself in the marketing we are able to achieve through hosting the webinar.
This helps us reach a wider audience than just who is local, including people from other Universities, who could be key partners in our work.
It was pretty easy to log in to the session and participate. I'm normally just a participant, so making the "attendance" portion as painless as possible is key in my eyes. I like the handouts feature - they weren't specifically used in the presentation I was a part of...but I wish they were.
I don't have a lot of negative things to say, other than I wish some of the additional features had been used in my webinar! hah.
Largely, we try to make sure everyone is on the same page. We make use of webinar software to interface with our corporate office coaches for problem solving, continued education, and more. GoToWebinar is one of a number of software solutions we've tried, and I have no real complaints. I didn't delve into features like recording or the advanced metrics, so I can't really speak on that.
It is familiar. I know what I am doing when I load it up. It is the Lincoln to GoToMeeting's Mercury
I don't use it enough to really say. Most of the time GoToMeeting works for me.
Catching flies with webinar honey.
I love that GoToWebinar allows my company, which, as of this writing, is smaller (less than 30 employees) to appear like a much larger player in the marketplace. It's got great branding, customization and communications options that enable you to completely tailor the user experience and realize increased levels of audience engagement.
I wish there was a way through the dashboard to access content that was uploaded as handouts to previously completed webinars, as I've had need to verify what content versions of collateral we distributed in the past. I also wish you could clone a webinar, including attachments, and make changes as needed to schedule a new one. As a disclaimer, both of these might be possible, but a quick search through the software and help menus for the plan my company purchased has not yet yielded any information on how one would do this, or if it's possible.
My company relies heavily on personalized trainings for our upgraded products, and being able to deliver that training in a group setting via a webinar platform allows us to more effectively scale our operations. Using GoToWebinar, we're able to train more people, in more areas, in a shorter amount of time than previously, when we were relying solely on 1-to-1 phone calls. We had tried a few other webinar platforms in the past, but had some issues with broadcast quality and connectivity. We've been using GoToWebinar for about 7 months now and have never had a problem with either.
The program is very user-friendly and extremely easy to navigate. Minimal training required.
The product doesn't seem to be immediately compatible with my VPN.
We are sharing information immediately with our vendors and other business unit contacts.
We have been using Go to Webinar for almost 8 years now and it has served us well. We get signs up through sending emails to our database and promoting through social media. Go To Webinar integrates will with Act-On and Salesforce, which helps for a seamless lead flow process.
I wish that Go To Webinar did a better job of playing video for large audiences. I believe the more advanced packages can play video but we currently don't have that capability. It would be nice if their were lead assigning capabilities or the ability to automatically notify sales reps if their lead has requested contact in the closing survey questions. The recording quality is okay but could be better.
We are providing thought leadership for potential and current clients. It is high level engagement.
I like that you can clone webinars. This way you don't have to start from the very beginning for each new webinar you want to host.
I dislike that it's difficult to add multiple seats.
Webinars are a way for our business to generate leads for our sales development team. We generally get very high quality leads from people who attend our webinars.
