Unclaimed: Are you working at GoToWebinar?
GoToWebinar Reviews: 4.3/5 — Solid Choice
Best known as the world most popular webinar and webcasting tool, GoTo Webinar is an easy-to-use solution that allows users to host webinars, virtual conferences and events. The platform comes with robust features and integrations that allow users to engage with audiences to drive business growth.
| Company | LogMeIn, Inc. |
|---|---|
| Year founded | 2003 |
| Company size | 1001-5000 employees |
| Headquarters | Boston, MA, United States |
| Social Media |
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
GoToWebinar Pros and Cons
- Hosts automated webinars
- Option to simultaneously host organizers and panelists
- Capable of hosting webcasts
- Provides webinar analytics and exports
- Integration with GoToMeeting
- Costly compared to other alternatives
- Basic plan only accomodates 100 webinar attendees
- Requires presenters and participants to download specific software to be able to use platform
GoTo Webinar is one of the longest-running webinar platforms, and it sells reliability at scale rather than the newest features. If you are running regular webinars for hundreds of attendees and the cost of a technical failure is high, that track record is what you are paying for. If you are running your first webinar for forty people, it is an expensive way to do it.
- What it is: Webinar and virtual event software with registration, automated email sequences, polls, Q&A, analytics, and attendee-facing simplicity.
- Best for: Marketing, training, and enablement teams running webinars regularly at 500+ attendee scale, particularly in enterprise and regulated environments.
- Pricing: Reach $59/month and Elevate $103/month billed annually ($69 and $129 monthly). Complete is custom. A 7-day free trial, no free plan. Verified on GoTo’s pricing page in July 2026.
- The honest catch: Cloud recording, arguably the most basic webinar feature there is, sits on Elevate rather than the entry plan. For most buyers that makes $103/month the real starting price.
What Is GoTo Webinar?
GoTo Webinar launched in 2006 as part of the Citrix GoTo family, later spun out into GoTo as an independent company alongside GoTo Meeting, GoTo Training, and the LogMeIn products. That two-decade history matters more here than in most software categories, because a webinar fails publicly and in real time, and buyers with an audience watching tend to weight reliability above feature count.
The product is built around a straightforward loop: create a registration page, drive signups, send automated reminders, run the event with engagement tools, then follow up with recordings and analytics. It does that loop well and has done it for a long time. What it does not do is compete on innovation with newer platforms that ship more aggressively.
The independent ratings are respectable but not uniformly glowing, and the gap between them is instructive: 4.5 out of 5 on Capterra across 2,073 reviews, but roughly 4.2 out of 5 on G2 across about 801 reviews. Reviewers consistently praise attendee-side ease and large-audience handling, and consistently raise cost and occasional audio and video problems.
How GoTo Webinar Works
- Registration and promotion. Custom registration pages, automated confirmation and reminder emails, and source tracking so you can see which channel produced which registrants. The email automation is mature and is the part marketing teams rely on most.
- Running the event. Presenter tools, screen sharing, polls, surveys, live Q&A, and handouts. Attendees join without installing anything, which reviewers repeatedly call out as a genuine advantage with non-technical audiences.
- Recording and reuse. Cloud recordings on Elevate and above, plus the ability to run a recording as a live event, which is the simulive pattern used for repeatable demand-generation webinars.
- Analytics. Attendance, engagement, and drop-off reporting, plus registration source tracking on the Complete tier, with integrations into HubSpot and Salesforce that reviewers describe as reliable.
- Scale. 500 participants on Reach, 1,000 on Elevate, and up to 3,000 on Complete, with live streaming to unlimited attendees at the top tier.
In 2026 the notable additions are AI summaries and transcripts on Elevate, and breakout rooms. Both are useful, though neither is unique at this price point any more.
GoTo Webinar Pricing
Pricing is per organizer seat and gated primarily on participant count. Figures verified in USD on GoTo’s webinar pricing page in July 2026.
| Plan | Annual (per mo) | Monthly | Participants | Key additions |
|---|---|---|---|---|
| Reach | $59 | $69 | 500 | 1 organizer seat, reporting and analytics, automated reminders and follow-ups, polls and live Q&A, mobile hosting |
| Elevate | $103 | $129 | 1,000 | Branded webinars and custom URLs, cloud recordings, AI summaries and transcripts, recordings as live events, breakout rooms |
| Complete | Custom | Custom | 3,000 | Custom organizer seats, live streaming to unlimited attendees, paid events and certified training, GoTo Meeting license, registration source tracking |
The things that change the calculation:
- Cloud recording starts on Elevate. This is the single most important detail in the pricing. Recording a webinar is table stakes, and putting it on the middle tier effectively makes $103/month the entry price for most buyers rather than $59.
- Branding also starts on Elevate. Custom URLs and branded webinars are not on Reach, which matters if the webinar is a marketing asset representing your company.
- Annual billing saves 14% to 20%. Reach drops from $69 to $59 and Elevate from $129 to $103, so the discount is larger on the plan most people need.
- Per-organizer, not per-attendee. Reach includes one organizer seat. Multiple hosts running independent webinars means multiple seats, which climbs quickly.
- There is no free plan. The trial is 7 days with no credit card required, which is short. Plan the webinar you want to test before you start the clock.
Who Should Use GoTo Webinar
- Teams running webinars as a regular programme. The registration, reminder, and follow-up automation is genuinely mature, and it is the difference between a webinar that fills and one that does not.
- Organizations with large or non-technical audiences. No-download attendee joining and proven handling of 500 to 3,000 participants are real strengths.
- Enterprise and regulated buyers. A long track record, established security posture, and reliable HubSpot and Salesforce integrations matter when procurement is involved.
- Training and certification teams. Paid events and certified training on the Complete tier, plus the sibling GoTo Training product, cover a use case most webinar tools ignore.
It is a weak fit for solo creators, small businesses running occasional webinars, and anyone whose priority is marketing-funnel features like evergreen automated webinars. In those cases you are paying enterprise prices for capabilities you will not use, and the alternatives below serve you better.
Honest Pros and Cons
Strengths
- Reliability at scale is the core proposition. Two decades of running large events shows in a platform that handles hundreds of attendees without drama.
- Attendees do not need to install anything. Repeatedly praised in reviews, and it directly reduces the number of people who register but fail to attend.
- Mature email automation. Registration, reminders, and follow-ups are well built and are the operational backbone of a recurring webinar programme.
- Solid integrations. HubSpot and Salesforce connections are described as seamless by reviewers, which matters for lead routing.
- Simulive. Running a recording as a live event is a genuinely useful pattern for repeatable demand generation, though it requires Elevate.
Limitations
- Expensive relative to the category. The most common complaint in independent reviews, especially from small businesses. Competitors deliver comparable core functionality for less.
- Recording is gated to the middle tier. Hard to defend, and it materially changes the real entry price.
- Occasional audio and video problems. Some reviewers report technical issues serious enough to have driven them to competitors. Not universal, but it appears often enough to note.
- Limited branding and customization. Reviewers want more control over branding and more editing options for pre-recorded content.
- A 7-day trial is short. Barely enough to plan, promote, and run a real webinar, which is the only meaningful test.
- Fewer marketing-funnel features. Evergreen and automated webinar funnels are weaker here than in tools built specifically for that job.
GoTo Webinar Alternatives and How It Compares
- Demio is the strongest comparison for marketing teams. Browser-based, cleaner interface, better suited to demand generation, and generally cheaper.
- Livestorm is browser-based with a genuinely usable free tier and strong analytics, and it appeals to teams that find GoTo’s interface dated.
- WebinarJam targets marketers and online sellers, with strong funnel and evergreen features through EverWebinar, at the cost of a busier interface.
- ClickMeeting is a lower-cost, flexible European alternative worth comparing if data residency matters.
- Zoho Meeting is dramatically cheaper and adequate for straightforward webinars, particularly if you already use Zoho.
- Zoom Webinars is the default comparison for organizations already standardized on Zoom, and often wins on price and familiarity alone.
For a fuller comparison, see our guide to the best webinar software.
The Verdict
GoTo Webinar is a dependable, well-integrated platform that earns its place with organizations for whom a failed webinar is a serious problem. The registration and email automation is mature, attendees join without friction, and large audiences are handled without incident. The 4.5/5 Capterra rating across more than 2,000 reviews reflects a product that does the fundamentals well.
The pricing is the sticking point, and specifically the decision to put cloud recording on the middle tier. Once you accept that Elevate at $103/month is the realistic entry point, GoTo Webinar is expensive against a field where Demio, Livestorm, and ClickMeeting deliver comparable core functionality for less. The honest answer is that you are paying for reliability and enterprise-readiness, and whether that premium is worth it depends entirely on what a failed event would cost you.
If you run a serious, recurring webinar programme in an organization that cares about vendor stability and Salesforce integration, this is a defensible choice. If you are a small team or a creator building a marketing funnel, Demio or WebinarJam will serve you better for less money. Whichever way you lean, plan your test webinar before starting the 7-day trial, because it is too short to waste.
FAQ
Is there a free version of GoTo Webinar?
No. GoTo Webinar offers a 7-day free trial with no credit card required, but there is no permanent free plan. Paid plans start at $59/month billed annually. If a free tier is important, Livestorm offers one with limited attendee and duration caps.
How much does GoTo Webinar cost in 2026?
Reach is $59/month billed annually or $69 billed monthly, and supports up to 500 participants. Elevate is $103/month billed annually or $129 monthly, and supports up to 1,000 participants. Complete is custom priced and supports up to 3,000 participants with live streaming to unlimited attendees.
Does GoTo Webinar record webinars?
Yes, but cloud recording is only available on the Elevate plan and above, not on the entry-level Reach plan. Since recording is a basic requirement for most webinar programmes, this effectively makes Elevate at $103/month the practical starting tier rather than the advertised $59.
How many attendees can GoTo Webinar handle?
Reach supports up to 500 participants, Elevate up to 1,000, and Complete up to 3,000, with the option to live stream to unlimited attendees on the Complete tier. Participant capacity is the main dimension the plans are gated on.
What is GoTo Webinar best for?
Organizations running webinars as a regular programme at meaningful scale, where reliability, mature registration and reminder automation, and CRM integration matter more than the newest features or the lowest price. It is particularly well suited to training, enablement, and enterprise marketing teams.
Compare GoToWebinar with other popular tools in the same category.
Familiar platform and does best what it promises.
Does have all the bells and whistles that the latest webinar platforms are offering.
Thought leadership and customer attention.
How the moderator can mute all participants easily and the raise your hand feature for when you have a question.
How the window closes right after the session ends. It does not give you any additional time to review the chat.
Online learning and keeping up to date with policy changes.
The platform is intuitive and fully-functional
I don't like the post-event download of the webinar
I took on our webinar program with no experience and the platform was easy to use and brings a lot of life into our webinars.
The user interface is very intuitive and well organized. There was little to no learning required when switching back and forth from GotoMeeting and GoToWebinar for most of the users in the company. The application is also fully featured and well suited for conferences, webinars and meetings with larger number of viewers. The built in ability to interface directly with the viewers during a webinar is one of the best features of GoToWebinar. Compared to alternatives available, GoToWebinar is by far the best option for its intended purpose.
There is little to dislike about GoToWebinar for what its main purpose is. Perhaps including a option for premium users to get in touch with technical support instantly would be much appreciated. During a middle of a webinar if there is a technical problem that needs to be addressed, there is little to no option available to the user to get support immediately without terminating the remaining event and re-scheduling at a later time and date.
Some of the conferences and roundtables have been moved to GoToWebinar during the COVID-19 pandemic. It has allowed some of the planned activities to continue with minor changes rather than completely cancelling them. Many of the conferences that were originally planned have also moved to digital events where GoToWebinar was the primary application used to do so. The move to digital events was relatively seamless and did not cause much disruption in terms of planned activities, seminars and round table discussions.
You can schedule a new webinar in seconds.
You cant host multiple webinars/meetings at the same time with one account.
We host investor calls to keep our clients informed. The Q&A feature is very helpful.
I liked the number of options that you have in the tool so you can have a very professional meeting sharing screen, muting the guests, sharing your webcam, files, and videos with other guests.
I think the UX design could be improved. I don't like the text that appears down in the image of the webcam, it doesn't have a good format.
Create a webinar with many speakers in different remote sites. We can be organized easily, and create a webinar with good quality. Also we can have a lot of attendees.
How well numerous attendees are maintained - there are numerous ways to track and respond to different participants questions and comments, as well as ways of monitoring levels of engagement.
There doesn't seem to be an easy way of modulating who all can speak at once, so trying to toggle "Mutes" between multiple participants can be as difficult as trying to understand just who said what without any "Mute" capabilities
We're solving lots of issues that really take a committee to make progress on. It enables us to bring together the directors, managers and regular product users from multiple departments, at multiple different agencies and really bridge the gaps in understanding of what needs to be addressed by our program and what needs to be addressed with either changes in training or procedures. We're better able to obtain feedback and consensus and have saved countless hours doing it all together, in real time, rather than trying to derive the same yields from endless back and forth via email.
GoToWebinar is a fantastic large scale meeting solution tool that my organization uses to host and attend meetings. Overall, I have been extremely impressed by the stability and quality of the platform for large events. I work in an organization that operates across four continents and GoToWebinar has made meeting together and collaborating on projects easier. Additionally, the platform is fairly easy to use and has been consistent in terms of it's overall performance on our Network. The ability to share and add to calendars works well and integrates with our mailing and calendar systems nicely. The plugins and API's do well to share across a variety of other platforms that we use daily. Overall, I have really enjoyed the process of hosting and attending meetings on the platform.
GoToWebinar is not as customizable as other platforms on the market. I have noticed that landing pages for the platform are relatively bare bones compared to the other competitors in the digital meeting space. Additionally, I would recommend any IT team to review network requirements to ensure that everyone has access if they are on a restricted network.
I work for a large content and production organization that has 24/7 operation around the world. GoToWebinar has made it easy to record and replay webinars and meetings for our entire organization to access when they are most available. Overall, it has helped us learn and grow while keeping up with our fast paced business environment. Overall, I highly recommend this service!
Great price and very reliable. Can support a large number of attendees (up to 1000).
There is nothing I dislike. Covers all my needs at a great price.
Holding large meetings (over 30 people). Holding webinars and training for the staff.
GoToWebinar is a valuable tool for just a massive crowd to manage and give a lecture. The function is simple and straightforward. That's not much until you get an understanding of the different features it includes. Throughout our lectures we will administer surveys that are good for public engagement and interactivity. GoToWebinar normally has a good audio and video output. I like that, directly after it is over, we may share a link to our voice.
While I like GoToWebinar's terms of economics value, I think the price is higher than a few similar alternatives. Additional respondents would be important to allow. Internet registration documents can be difficult to design for a particular look. GoToWebinar has somewhat limited layout capability. While this is not a common event, enrollees are not able to sign for any obvious purpose at times.
We were happy to use GoToWebinar to download lectures after they were over and to make them available for replay. In a range of marketer goods, we can link lectures like forums, social media, electronic communications and print media. GoToWebinar was great for conducting internal conferences as well, and we used it as a forum for corporate media and tutorials. It is also an effective tool for conducting sessions and allows participants in real time to engage from different physical locations.
Me gusta lo fácil que se integra con Hubspot y lo fácil que es configurar un seminario web, enviar correos electrónicos promocionales y administrar el seminario web en vivo. Ahora también ofrece la posibilidad de ser una presentación completamente basada en la web, en lugar de que los asistentes descarguen el software. Me gusta que GoToWebinar sea una herramienta de conferencias web fiable. Me encanta que haya un almacenamiento en la nube integrado para guardar y archivar el audio y el vídeo de las reuniones. También disfruto de la posibilidad de guardar los vídeos en un canal o lista de reproducción para mantener organizadas las reuniones anteriores.
No me gusta la forma en que se organizan los ajustes, lo que te obliga a ir a cada sección, en lugar de tener una sola página de ajustes que cambiar. Tampoco me gusta que no se puedan adjuntar diapositivas al correo electrónico de seguimiento, lo que me obliga a crear correos electrónicos de seguimiento por separado en lugar de a través del sistema.
Organizamos seminarios web para proporcionar un liderazgo de pensamiento tanto a los clientes como a los prospectos. Nos ha ayudado a captar clientes y a aumentar el uso, y nos ha ayudado a cerrar muchos negocios con clientes potenciales.
I like that it is quick, easy, and user friendly! I like how there are options to let attendees speak if you want, or mute them if needed, and the chat feature is helpful.
Not really anything that I dislike.
I like being able to have a live webinar with chat and be able to view a recording after the fact.
the ease of use in scheduling and managing webinars.
some features and commands in the user interface are not so "friendly".
with GoToWebinar my webinars are easier to manage and use.
I like that there is an option to mute your voice and camera if you don't want to be seen or heard. You can just listen to the conversation if you'd like. I also like the option to interject or comment while the speaker is speaking. There is a little button shaped like a hand that allows you to do this, and then the speaker will allow you do speak or take over the webinar. There is also a feature that allows you to track the engagement of the audience. There's a heart shaped button that a webinar attendee can click. Its like the Instagram like button
The program can sometimes be glitchy. It sometime will randomly log you out of the webinar. The best thing to do, to ensure you stay connected is to have a solid internet or wifi connection. You can also do a test run to ensure that your audio. and video are working properly.
Go To Webinar allows you to collaborate with people, without actually being in there physical presence. From work and school projects, to hosting your own webinar, Go To Webinar has really helped me be able to effectively communicate with others, no matter the distance
I like being able to just go on to the GoToWebinar website and not have to download large files or applications and then go through a complicated process in order to start a webinar. The tools in GoToWebinar allow for lots of interactions between the viewers and the host. We can gather lots of data through surveys and chat with all of the viewers to have a robust conversation that gives good value to both sides.
The connections are often okay, but we oftentimes will encounter difficulties with people connecting or some delays with the video stream. I think that sometimes when we call customer support at GoToWebinar, it might take a while to get ahold of someone. We're usually able to resolve our account issues with them once we make contact with someone.
GoToWebinar has been mostly a success when it comes to giving us away to execute webinars with our sales leads or existing clients. We can get relatively crisp live video and sound quality most of the time. We are able to get connected quickly to a large amount of public users without having to spend lots of time setting up a network or any complicated programming processes. We get lots of bandwidth and can record calls for later analysis.
I liked that I was able to attend training webinars from the comfort of my home without the struggle of pulling out my laptop or logging in to a system in advance.
I didn't have any issues with the webinar I attended through this program and look forward to the future use of this source of CEU's.
I benefit from using GoToWebinar by being able to attend CEU's without having to remember the schedule or which classes I signed up for and what days those classes fell on. I was able to attend my webinar without any hassle.
Straight forward and easy to use. Good way to connect without having to deal with personal data and great tool for freelancers.
Software seem a bit slowand need speedy internet to allow participants to view the presentation without having any buggs. Audiois also limited to presentor.
Connecting with others without having to handle personal details
Having been shuffled around many different voice conferencing technologies in the past few years, GoToWebinar was the most dependable and flexible of technologies regardless of our variable 20-600 attendee rate door different types of events.
There were some issues in the terms and disclosures for the software that our government legal teams barred us from accepting.
We hold all sorts of meetings whether it is small committees or large scale events over vast distances.
This software is very intuitive to use. Interoperability between platforms is critical
Sometime the email confirmations with links to the Webinar don't work directly. I may need to enter the actual number in the email into my browser
Time savings of having to travel to a conference room to hear the content of an important topic.
Easy to use and the option to copy your past webinars. Customer support is helpful and knowledgeable whenever I call with questions.
Dislike: the new site, we do so much on this platform and they recently did a major upgrade of their interface so everything looks different, the good news is they allow you to switch to the old version which I've been doing. If they did a couple of changes throughout a couple of month it would've been effective.
Schedule and manage all of our webinars: live and simulated
Screen Sharing feature is easier than any other application. Easy to call in via phone to use my personal headset. Quick, and Google Calendar integration is great!
I can't think of many things I don't like about this software!
GO To Webinar has assisted me with the performance calls I do for my job. In these, people from across the country review sales performance and share their screens to talk through things. Of all the softwares I use for these calls, Go To Webinar is by far the most aesthetic and easy to use. I especially love the Google Calendar integration and the application.
Simple to use, easy to set up webinars, automatic reminders and recorded webinars option.
A bit pricey, but it's worth it, as it provides benefits to the company.
It's very good for webinars on demand, as well as live webinars. The system doesn't crash.
I love the ease of sharing docs and switching between presenting and viewing those in the meeting.
NOTHING. I love all aspects of the product.
I have the ability to take notes, share docs with ease, and keep track o those attending meeting a whole lot faster. Cuts down on the time I spend after meetings compiling info and completing action steps.
This tool has a very good user-friendly and user-friendly interface, allows you to carry out webinars and interact in real time in a fast and efficient way.
So far there has been no type of inconvenience with this tool, GotoWebinar have very good quality of video and sound. In addition to fluency, practical to use.
GotoWebinar has been a great help when making presentations or webinars of very good quality.
The ease of use is outstanding. The UI is easy to use and full of useful info after they recently updated it.
I dislike the cost and that you can only have 1 organizer with the account I have. Competitors all allow more than one organizer at the initial price point.
It gets us in front of a larger audience with relative ease. It allows us to train agents in what we want them to be trained in.
I love the new multi session reporting! It has been valuable to see engagement over multiple sessions of the instructional webinars we host. I also love the attention ratings.
I dislike having to call Support. Get e-mail and chat Support!! It is a big inconvenience to have to add another phone call to my already busy day. Also, I would only use phone support for an urgent issue, not a quick question that doesn't need to be addressed immediately. The reporting, although recently improved, could use some more data. I would love to be able to pull attendees signed up from a specific organization.
We needed a way to train our customers on our software product. We have registered over 3500 customers in less than a year, which has been a huge win for our training department. We have also used the tool to train some of our National Accounts which has been very successful and helped us scale training to large groups.
Love how easy it is to setup, publish, host and record a webinar. The whole process including the email follow-ups sent to attendees, directly from the platform, makes the whole process easy and complete. Managing panelists, attendees, Q&As, etc are simple and most panelists we've had in our webinars, learned the system UI pretty quick, even though it was their first time using it.
Video stream feature is a great feature, but need to be developed further. We need control over video's volume, timeline scrolling, play and pause, during video stream play back as often our guests will need to explain and talk over the videos. That being said, the auto-mute of the microphone should be an user controlled feature. Right now, when playing videos, Mics will be muted by default, we need to keep reminding guests panelists to remember to un-mute their mics during video playbacks. One more recommendation for them, would be the ability to upload a custom branded image slide that will be on waiting screens until the webinar starts broadcasting.
We are hosting many customers who use our software to plan, design and pre-program stage and lighting shows in 3D, they present and share their workflow, tips and tricks with other customers.
The platform is pretty easy to use for live webinar events, both for presenters and attendees. I also like the recording options, ability to send automated emails to attendees and the robust reporting.
Setting up the webinar registration page with images can be tricky.
GTW helps us communicate in interactive ways and engage both our customers and prospects. It helps us share educational information, position our company as a thought leader, and showcase product updates.
excellent conference application has very good image, resolution, excellent sound and easy access has very good functions for communication and conferences
I had no problems So far, good platform.
This application has been very useful for me. Through her I have been able to attend and see many conferences.
Go Webinar is the most effective tactic for generating high-quality leads. Go to Webinar helps to get connected with audience.It has cool features like Plan, Promote (Event Management) and channel page and go to stage. It has feature of polls and survey through which we can analyze and plan our marketing strategies.
Cognitive biases are common patterns of thinking that have been demonstrated to lead to errors in judgment and poor decision making. No as such issues using go to webinar overall a great platform.
sourcing and amiking intintial engagement with the candidates and recruiting
