Unclaimed: Are you working at GoToWebinar?
GoToWebinar Reviews: 4.3/5 — Solid Choice
Best known as the world most popular webinar and webcasting tool, GoTo Webinar is an easy-to-use solution that allows users to host webinars, virtual conferences and events. The platform comes with robust features and integrations that allow users to engage with audiences to drive business growth.
| Company | LogMeIn, Inc. |
|---|---|
| Year founded | 2003 |
| Company size | 1001-5000 employees |
| Headquarters | Boston, MA, United States |
| Social Media |
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
GoToWebinar Pros and Cons
- Hosts automated webinars
- Option to simultaneously host organizers and panelists
- Capable of hosting webcasts
- Provides webinar analytics and exports
- Integration with GoToMeeting
- Costly compared to other alternatives
- Basic plan only accomodates 100 webinar attendees
- Requires presenters and participants to download specific software to be able to use platform
GoTo Webinar is one of the longest-running webinar platforms, and it sells reliability at scale rather than the newest features. If you are running regular webinars for hundreds of attendees and the cost of a technical failure is high, that track record is what you are paying for. If you are running your first webinar for forty people, it is an expensive way to do it.
- What it is: Webinar and virtual event software with registration, automated email sequences, polls, Q&A, analytics, and attendee-facing simplicity.
- Best for: Marketing, training, and enablement teams running webinars regularly at 500+ attendee scale, particularly in enterprise and regulated environments.
- Pricing: Reach $59/month and Elevate $103/month billed annually ($69 and $129 monthly). Complete is custom. A 7-day free trial, no free plan. Verified on GoTo’s pricing page in July 2026.
- The honest catch: Cloud recording, arguably the most basic webinar feature there is, sits on Elevate rather than the entry plan. For most buyers that makes $103/month the real starting price.
What Is GoTo Webinar?
GoTo Webinar launched in 2006 as part of the Citrix GoTo family, later spun out into GoTo as an independent company alongside GoTo Meeting, GoTo Training, and the LogMeIn products. That two-decade history matters more here than in most software categories, because a webinar fails publicly and in real time, and buyers with an audience watching tend to weight reliability above feature count.
The product is built around a straightforward loop: create a registration page, drive signups, send automated reminders, run the event with engagement tools, then follow up with recordings and analytics. It does that loop well and has done it for a long time. What it does not do is compete on innovation with newer platforms that ship more aggressively.
The independent ratings are respectable but not uniformly glowing, and the gap between them is instructive: 4.5 out of 5 on Capterra across 2,073 reviews, but roughly 4.2 out of 5 on G2 across about 801 reviews. Reviewers consistently praise attendee-side ease and large-audience handling, and consistently raise cost and occasional audio and video problems.
How GoTo Webinar Works
- Registration and promotion. Custom registration pages, automated confirmation and reminder emails, and source tracking so you can see which channel produced which registrants. The email automation is mature and is the part marketing teams rely on most.
- Running the event. Presenter tools, screen sharing, polls, surveys, live Q&A, and handouts. Attendees join without installing anything, which reviewers repeatedly call out as a genuine advantage with non-technical audiences.
- Recording and reuse. Cloud recordings on Elevate and above, plus the ability to run a recording as a live event, which is the simulive pattern used for repeatable demand-generation webinars.
- Analytics. Attendance, engagement, and drop-off reporting, plus registration source tracking on the Complete tier, with integrations into HubSpot and Salesforce that reviewers describe as reliable.
- Scale. 500 participants on Reach, 1,000 on Elevate, and up to 3,000 on Complete, with live streaming to unlimited attendees at the top tier.
In 2026 the notable additions are AI summaries and transcripts on Elevate, and breakout rooms. Both are useful, though neither is unique at this price point any more.
GoTo Webinar Pricing
Pricing is per organizer seat and gated primarily on participant count. Figures verified in USD on GoTo’s webinar pricing page in July 2026.
| Plan | Annual (per mo) | Monthly | Participants | Key additions |
|---|---|---|---|---|
| Reach | $59 | $69 | 500 | 1 organizer seat, reporting and analytics, automated reminders and follow-ups, polls and live Q&A, mobile hosting |
| Elevate | $103 | $129 | 1,000 | Branded webinars and custom URLs, cloud recordings, AI summaries and transcripts, recordings as live events, breakout rooms |
| Complete | Custom | Custom | 3,000 | Custom organizer seats, live streaming to unlimited attendees, paid events and certified training, GoTo Meeting license, registration source tracking |
The things that change the calculation:
- Cloud recording starts on Elevate. This is the single most important detail in the pricing. Recording a webinar is table stakes, and putting it on the middle tier effectively makes $103/month the entry price for most buyers rather than $59.
- Branding also starts on Elevate. Custom URLs and branded webinars are not on Reach, which matters if the webinar is a marketing asset representing your company.
- Annual billing saves 14% to 20%. Reach drops from $69 to $59 and Elevate from $129 to $103, so the discount is larger on the plan most people need.
- Per-organizer, not per-attendee. Reach includes one organizer seat. Multiple hosts running independent webinars means multiple seats, which climbs quickly.
- There is no free plan. The trial is 7 days with no credit card required, which is short. Plan the webinar you want to test before you start the clock.
Who Should Use GoTo Webinar
- Teams running webinars as a regular programme. The registration, reminder, and follow-up automation is genuinely mature, and it is the difference between a webinar that fills and one that does not.
- Organizations with large or non-technical audiences. No-download attendee joining and proven handling of 500 to 3,000 participants are real strengths.
- Enterprise and regulated buyers. A long track record, established security posture, and reliable HubSpot and Salesforce integrations matter when procurement is involved.
- Training and certification teams. Paid events and certified training on the Complete tier, plus the sibling GoTo Training product, cover a use case most webinar tools ignore.
It is a weak fit for solo creators, small businesses running occasional webinars, and anyone whose priority is marketing-funnel features like evergreen automated webinars. In those cases you are paying enterprise prices for capabilities you will not use, and the alternatives below serve you better.
Honest Pros and Cons
Strengths
- Reliability at scale is the core proposition. Two decades of running large events shows in a platform that handles hundreds of attendees without drama.
- Attendees do not need to install anything. Repeatedly praised in reviews, and it directly reduces the number of people who register but fail to attend.
- Mature email automation. Registration, reminders, and follow-ups are well built and are the operational backbone of a recurring webinar programme.
- Solid integrations. HubSpot and Salesforce connections are described as seamless by reviewers, which matters for lead routing.
- Simulive. Running a recording as a live event is a genuinely useful pattern for repeatable demand generation, though it requires Elevate.
Limitations
- Expensive relative to the category. The most common complaint in independent reviews, especially from small businesses. Competitors deliver comparable core functionality for less.
- Recording is gated to the middle tier. Hard to defend, and it materially changes the real entry price.
- Occasional audio and video problems. Some reviewers report technical issues serious enough to have driven them to competitors. Not universal, but it appears often enough to note.
- Limited branding and customization. Reviewers want more control over branding and more editing options for pre-recorded content.
- A 7-day trial is short. Barely enough to plan, promote, and run a real webinar, which is the only meaningful test.
- Fewer marketing-funnel features. Evergreen and automated webinar funnels are weaker here than in tools built specifically for that job.
GoTo Webinar Alternatives and How It Compares
- Demio is the strongest comparison for marketing teams. Browser-based, cleaner interface, better suited to demand generation, and generally cheaper.
- Livestorm is browser-based with a genuinely usable free tier and strong analytics, and it appeals to teams that find GoTo’s interface dated.
- WebinarJam targets marketers and online sellers, with strong funnel and evergreen features through EverWebinar, at the cost of a busier interface.
- ClickMeeting is a lower-cost, flexible European alternative worth comparing if data residency matters.
- Zoho Meeting is dramatically cheaper and adequate for straightforward webinars, particularly if you already use Zoho.
- Zoom Webinars is the default comparison for organizations already standardized on Zoom, and often wins on price and familiarity alone.
For a fuller comparison, see our guide to the best webinar software.
The Verdict
GoTo Webinar is a dependable, well-integrated platform that earns its place with organizations for whom a failed webinar is a serious problem. The registration and email automation is mature, attendees join without friction, and large audiences are handled without incident. The 4.5/5 Capterra rating across more than 2,000 reviews reflects a product that does the fundamentals well.
The pricing is the sticking point, and specifically the decision to put cloud recording on the middle tier. Once you accept that Elevate at $103/month is the realistic entry point, GoTo Webinar is expensive against a field where Demio, Livestorm, and ClickMeeting deliver comparable core functionality for less. The honest answer is that you are paying for reliability and enterprise-readiness, and whether that premium is worth it depends entirely on what a failed event would cost you.
If you run a serious, recurring webinar programme in an organization that cares about vendor stability and Salesforce integration, this is a defensible choice. If you are a small team or a creator building a marketing funnel, Demio or WebinarJam will serve you better for less money. Whichever way you lean, plan your test webinar before starting the 7-day trial, because it is too short to waste.
FAQ
Is there a free version of GoTo Webinar?
No. GoTo Webinar offers a 7-day free trial with no credit card required, but there is no permanent free plan. Paid plans start at $59/month billed annually. If a free tier is important, Livestorm offers one with limited attendee and duration caps.
How much does GoTo Webinar cost in 2026?
Reach is $59/month billed annually or $69 billed monthly, and supports up to 500 participants. Elevate is $103/month billed annually or $129 monthly, and supports up to 1,000 participants. Complete is custom priced and supports up to 3,000 participants with live streaming to unlimited attendees.
Does GoTo Webinar record webinars?
Yes, but cloud recording is only available on the Elevate plan and above, not on the entry-level Reach plan. Since recording is a basic requirement for most webinar programmes, this effectively makes Elevate at $103/month the practical starting tier rather than the advertised $59.
How many attendees can GoTo Webinar handle?
Reach supports up to 500 participants, Elevate up to 1,000, and Complete up to 3,000, with the option to live stream to unlimited attendees on the Complete tier. Participant capacity is the main dimension the plans are gated on.
What is GoTo Webinar best for?
Organizations running webinars as a regular programme at meaningful scale, where reliability, mature registration and reminder automation, and CRM integration matter more than the newest features or the lowest price. It is particularly well suited to training, enablement, and enterprise marketing teams.
Compare GoToWebinar with other popular tools in the same category.
I use this app frequently to attend CLE meetings and seminars. It's easy to use and see all my upcoming events; the calendar integration and reminder function are useful and I rarely miss a CLE because of them. The audio has always worked well for me.
I dislike not being able to mute the volume completely, which is sometimes necessary if I am at work and listening to a CLE.
Very little problems except the inability to completely mute the audio. I am able to attend more CLEs because of this app.
The reporting is great, I also like how fast the recorded webinars become available. We use GoToWebinar for all of our practitioner hosted webinars and typically get between 1000-2500 registrations.
Audiences often experience technical issues, usually regarding sound. There was also one instance where my recording was somehow lost.
It's a great tool for any marketing team who wants to educate and collect leads. We use it as a tool for our educators to teach other practitioners about clinical topics or topics related to business management.
GoToWebinar is so easy to use! We have "guests" frequently on our webinars and there is minimal explanation necessary for them to be comfortable as using the tools (Q&A panel for example) as our team who uses the product regularly. And GoToWebinar enables all of the functionality that we want/need...occasionally, there will be a new need on our team and if it is not something that I have experience with, if I call the support team they are always very happy to take the time to walk me through how to make it happen.
The only challenges we have had with GoToWebinar are that in recent weeks (during quarantine) sometimes right at the top of the hour, we have experienced some challenges getting into the webinar. But with the high volume of online meetings right now, that makes sense and we have easily accommodated it by starting our meetings at about 5 after the hour.
This is a great way to communicate with our customers and prospects. We have used it for years and it enables us to have personal communication, remotely.
Polls, Surveys and Audience view option.
GoToWebinar does not support Break-out sessions
Training Staff to WFH to provide services to clients.
The ability to be connected both visually and audibly to my audience is key. I've used this platform to train users in how to use an application, and have had excellent results with sharing our screens, and being able to go back and forth in the conversation.
I don't have any dislikes. It's just fine
The ability to connect from afar to my audience is great. Our footprint is rather large and to travel by car to some of these remote locations is difficult.
I love how easy it is to use. The dashboard and setting up webinars is a breeze. I'm scheduling webinars on a daily basis and don't sweat it because it is so quick. Also, storing the recordings on GoToStage is so helpful.
I think the control panel during webinars could be updated for organizers.
We can reach so many of our clients worldwide with webinars. We are able to use GTW to train and share information to large groups of people at one time.
It is ready to use and had all the features you need for professions presentations and webinars
Nothing really. It works like a charm and is easy to use
Online presentations and webinars
I like that i can record and playback content at a later time. I also like the fact that the signup process is seamless and easy to understand, it makes online webinar and training a worthwhile experience as well. I like GotoWebinar because its the real deal when it comes to getting commensurate service for money paid.
Quite a number of the functionalities it has can be found i other similar webinar platforms, Gotowebinar needs to further distinguish itself as a leader in the webinar space. They also need to work on the User Interface and design as it looks a bit outdated.
GoToWebinar has been used by my organization to host webinars and training for external clients so as to bring them up to speed with developments in my organization, we have also used it to hold online executive training amongst top board members in my organization. The ease of using GoToWebinar has been astonishing, helping us as an organization meet milestones both in setup and in delivery.
As the title states, I've hosted hundreds of webinars on GTW. We're at around 7 - 10 webinars, each month, and we also have dozens of on-demand webinars that we offer for our clients for enhanced training options. I like the fact that it's easy to set it up, it's easy to share with prospects, clients, etc. The email functionality that allows me to send emails, reminders, etc. to attendees. My biggest pro about GTW is the ability to host live webcast webinars. Which means prospects/clients don't have to download any plugins to be part of our webinar, that is a huge win for me; and well worth the price.
There are a couple things I've noticed about GTW that are pain points: 1) If you mass create a large webinar series that is reoccurring, and you want to delete the whole series, you can click on Delete, and it prompts the warning that it will affect them all. However, it actually doesn't. So you have to manually delete the entire series, one by one. Which is a tedious and long process. 2) There has been times that when an email goes out with the recording of the webinar, that the link is broken, so I have to resend an email with a video. 3) The login process is awful. They change their website nearly monthly, and we have a partially remote workforce, located across the country, so we have multiple people hosting webinars. However, you can't turn off a 2FA security protocol, which sends the email to a person, who might not always be around. I've seen workarounds for most of these things; however, they are clunky.
Ability to host training sessions, releases, meetings, etc. in bulk with our entire audience.
I love the reliability of GoTo for watching education webinars on my phone.
The sound can be hard to use. If you don't have your phone ringer on, there won't be sound to the webinar. Very confusing.
With GoTo I am keeping up with my continuing education with great convenience.
We converted one of our conference rooms into a fully functional podcast studio. We equipped it with multiple microphones and cameras to properly capture our live presenters. All of our audio gear, panelist laptops, and cameras are all running through GoToWebinar in one stream. Since switching over to this style of broadcast, we've seen higher audience engagement and retainment. With all that in mind, our favorite feature of GoToWebinar is its high functionality at a lower cost then other competing software. You can see our GoToWebinar broadcasts here: https://content.nvoicepay.com/webinars
The only issue we had when upgrading to a studio setup was that GoToWebinar only allows for one microphone and camera per panelist. The work-around was running all the microphones into an audio interface and using one Organizer laptop to stream all three microphones. Each panelist then hooks up to a separate webcam and mutes their own microphone.
Our goal is to move our prospects down the pipeline, and GoToWebinar has been essential in doing that. We're able to gather information about or prospects through polling questions and Q&A, and after the webinar, we pass all of the analytics off to our sales team for follow up. Overall, GoToWebinar helps us close deals.
Since I started using GoToWebinar, I have noticed how simple the tool really is to use. On top of that, I love that GoToWebinar Tool has an inbuilt dashboard and analytics which helps me in generating reports like Attendees Count, Registrants, sources of joining a webinar and a ton of more insightful analytics and reports. On top of that, you can see whilst holding a webinar, how many are actually paying attention to the webinar.
I honestly cannot think of any negaitives about using the GoToWebinar tool at the moment as I am fully satisfied with it.
Nurture campaigns, new product launches, overall informative events on specific topics.
GoToWebinar is really easy to use and I can rely on it to work every time. It gets the job done which is why we use it every week to put on webinars.
Sometimes guest panelists have trouble logging on for practice runs.
We're using GoToWebinar to run a weekly webinar series. This has helped us to retain current customers and bring in more prospects.
I have worked as a Administrative Coordinator for quite some time and I am familiar with the GoToWebinar platform. I was scheduling online and video conferences for my company's managers and our customers. This platform it's very user-friendly, can be learned in an instance, it's easy to manage and does not require IT support or expertise, it is simple to enter a webinar without worrying about any system requirements. The process of signing up and getting started with the platform was very quick and easy. The webinars can also be recorded and watched later. GoToWebinar it's a wonderful tool for spreading knowledge.
I can't think of anything that I immediately wish was different. I've never experienced any glitches while using GoToWebinar and overall have had a positive experience.
It is extremely useful in learning environments such as training where you don't necessarily have to be there physically, or interacting with our colleagues in real time, or interacting with a customer where we have to demonstrate our services. Super cost and time efficient.
I like how easy it is to schedule and produce a webcast. Planning ongoing webinars is a big part of our marketing strategy and the GTW platform makes the process simple. I also like that the platform has a native integration with HubSpot.
Would like some more flexibility in terms of designing the emails and landing pages.
GTW provides our marketing and training team a platform to be able to hold webcasts and one to many group training, which both have big impacts on our profitability.
You can have up to 1000 people tune into a live presentation and send in questions, interact with the presenter and you can record the webinar to share with others.
That multiple staff members don’t get the same level of access
I can use it for sales calls. I'm able to speak with a wide number of people, take questions and save recordings of important presentations.
I love the ease of sign on when using the program. We sometimes have over 100 people in a live video without any trouble.
I dislike the viewing screen for full screen when there is a presentation. I’d like to see both the presenter and the screen at the same time.
This program is a great way to get people from around the world to view a presentation as if they were also sitting in the room together.
It was very easy to connect to the webinar and they even sent a link to a downloaded version to look at later.
I wasn’t able to ask any questions at this time due to being on mute
Being able to rule out new software, it’s so important to be able to see a live version
I liked that GoToWebinar empowers the facilitator to block out noise from other folks on the call. It seemed easy for them to mute/unmute for questions and discussion.
The platform seems to have a dated look/feel, but that's not a huge problem because it still functions quite well.
I am able to participate in webinars that advance my professional development. It's nice to know these will be a smooth experience when they're running on GoToWebinar!
This program has revolutionized my web based learning experience. Registration is simple, and the flow of things is self explanatory. There are capabilities that allow the listener to access pdf files if necessary, and even a 'raise hand' function if the listener has any questions. Playback works as efficiently as the live listening option.
The only downside I can note is that if the listener doesn't have a personal office, outside noise can be distracting. That will be the case with any webinar system, however.
I am able to stay up to date with release notes and updates from the AHA, which can occur quarterly.
The user friendly use of this tool, and the excellent support involved. The support was great
Really did not have a negative experience, all things went well
Allowed communication and CE presentation from office setting
Simple set up and use. I also like the recording feature.
It doesn’t notify you if you haven’t shared your presentation.
Touching multiple clients with one presentation.
This is a standard solution that comes with all the needed features to set up and run webinars
The xls outputs could better, we have multiple (polls after webinar, polls during webinar, Q&A) would be nice to have one master file.
We have a solution that allow us to seemlessly run interactive webinars. Webinars has been our first channel to generate new leads.
Convenience of not having going to go to physical site.
Nothing xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Time management and decreased production when having to be in 2 places at once.
I like how universal this product is. It's very easy for any person to start a webinar in.
I don't like how you can't include an attachment when you send out a follow-up e-mail. If someone wants the PowerPoint after the webinar. You are unable to send it to them as an attachment. You can only attach the recording of the webinar in the follow up e-mail.
We provide our members with free informative webinars. It's an easy and effective way to keep our members engaged.
Control panel is easy to use and highly interactive, makes wehinars easy to facilitate and makes it super easy to engage with clients
I don't dislike anything about this application.
Reaching and engaging more of our client base to ensure proper onboarding and success with using our product.
Quick and easy download, ease of use. I really enjoyed the interactive elements and clean interface as well.
I’m always hesitant to have to download something to my computer.
I was able to attend a summit online without travel, saving me hundreds of dollars.
GoToWebinar is easy to use and works well. We've been using it for a couple of years and have never had a problem. It fits our needs and is a very effective communication tool.
I wish the print within the questions panel and other organizer info windows could be increased. It is difficult for older eyes to read.
We are a public charity with constituents spread throughout all fifty states. This type of software is the only way to reach everyone effectively. The responses we get from our webinars are always very positive, so we know it's working and is cost effective.
It was free to download the app on my iPad. It easily connected to participants.
I did not dislike anything about using the service. I have only used it twice so far with no issues.
No problems. Being able to connect with multiple People around the globe is a benefit.
