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SugarCRM Reviews & Product Details
SugarCRM is a customer relationship management (CRM) software that helps businesses manage sales, marketing, and customer service activities. With robust customization options, an intuitive user interface, and a flexible pricing model Sugar CRM makes it accessible for businesses of all sizes to manage their customer relationships and build loyalty among their core audience. Key features include lead and opportunity management, account management, reporting and analytics, and integration with popular productivity tools like Google and Microsoft.
| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux, On-Premise Windows |
| Training | Documentation |
| Languages | English |
Compare SugarCRM with other popular tools in the same category.
Customer Support is amazing! They really do hold your hand through the process.
It's definitely a very "robust" program. It could easily be someone's full time job just doing salesfusion. Once you get things going though, it begins to get a bit easier.
Needed something with a CRM and ability to nurture leads.
Ease of use. Awesome training staff and onboading.
No dislikes, so far. The new UI is very intuitive and easy to learn.
It's helping me to keep better tabs on y maketing efforts and what works for our company.
The best thing about SalesFusion is the ability to tailor nurture campaigns based on specific actions or knowledge that you already have about the user. It allows us the ability to speak directly to what the user may want so they aren't flooded with messaging they don't care about.
Some of the interface is clunky and HTML designing is the easiest for our look and feel - something that I'm not well-versed in at all. Other than that, I don't have the content to fully utilize the tool, but that's an internal issue!
We are trying to better qualify our sales leads as well as create some better interest generation. We've been able to have more access into the seeing what users are doing on our site, see what they are engaging with, and see more of the product interaction.
Besides the free price tag (yes you can pay, but we didn't), the features are excellent, and while some are lacking, it is free.
Not a robust CRM, it lacks many features of competitors, but with the free community you can add almost all the features you want.
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I like Sugar CRM because you can use the community edition to test drive a lot of the features and get a feel for how you can configure the setup. Using a Web hosting company such as Hostgator that has an automated setup tool for Sugar CRM makes the installation effortless.
The flexibility of Sugar CRM and the sheer number of choices that you have to setup the CRM also makes it a little overwhelming to someone that is just a user and hasn't configured a CRM in the past.
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First off, you can't beat the price. Secondly, the open source CRM can be customized easily right out-of-the-box. Furthermore, if you're willing to shell out a little extra money to a third-party Sugar vendor, your options are endless when it comes to customizing your CRM to meet your needs.
Speed has probably been the biggest downfall within our organization, but that's improved slowly over the past year. Migrating our data from Salesforce.com to SugarCRM was a nightmare as well.
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SugarMarket is quite a good tool when it comes to marketing process automation. We use it for tracking real-time leads/traffic on our website. It really helps us create effective customised targeted campaign. The best part is it gets easily integrated with our CRM.
One thing which would like to be highlighted for betterment can be their user interface plus customisation features could be enhanced further.
We use it as marketing tool for customer engagement, lead generation. We use this tool to monitor the campaign we programmed and also helps us generate timely reports and analysis on the data.
It offers great potential for Sugar CRM integration since it's owned by Sugar. Many of the automation platforms don't offer great integration with Sugar CRM, or some features are only available for Sales Force.
While it offers a lot of potential for better integration a lot of that is not there yet. For example, custom module integration. The setup and initial launch has been a little buggy, but the support has been good and I think we're getting some of the issues resolved.
Sugar Market handles all of our outbound emails. Plus we are integrating more and more nurture campaigns that have worked really well so far. Lead scores have been super helpful in the past for our sales team and we almost have that up and working.
Running the nurture marketing programs through the system is the best part.
The reporting is a bit dated and can be cumbersome to use. The email designer needs to handle images better from a responsive standpoint.
Mostly we are solving sales and marketing alignment related issues. We are sending more qualified leads to sales and running more impactful email campaigns
I like how user friendly the system is and how easy it is to build and link campaigns. I love that you can embed forms onto your website or within an email. I also appreciate the training when joining and how helpful both the Sugar Market implementation team and support team are!
I dislike how some things seem to be unorganized like the way lists, campaigns, etc. are laid out. I also think this is still in a new development stage so there is a lot of room for improvement.
We are solving numerous problems by switching to Sugar Market. 1) We use Sugar CRM so having two systems that are ran by the same company make their connection much better than using another automation system. 2) We are an international company so we have to send emails out to customers and prospects world wide, this system has made it much easier to get our emails out to countries in the APAC and EMEA region. 3) Lastly, but there is much more, we needed something that could make our marketing and sales transition much more automated!