ZoomInfo Reviews: 4.4/5 — Solid Choice

Great current information on relevant clients

There are so many options that sometimes it is difficult to zoom in on what I'm looking for.

Finding clients at a certain revenue threshold within my industry

Fast, easy to use, accurate data 98% of the time.

I would like to see more Direct Contact Phone data

Quickest way to locate prospects and upload contact info into Salesforce and Outreach.

I find that the information provided to me, most importantly, is accurate and current. It provides insights into relationships and key personnel I would not have otherwise.

Sometimes, there is information provided that has the wrong contacts listed, or the project has been mis-categorized. This is somewhat rare, but does occur from time to time.

I am able to target my efforts into the key areas of business where my message needs to be delivered. I also am able to look into tangent groups where I do not usually interface (HR, Marketing, etc.) and find key executives who can intro me to the correct resources.

ZoomInfo has been very helpful to me as an enterprise sales rep in a hunter role. Having insider knowledge on IT decision makers without spending extra valuable time begging the secretaries for it is amazing. Helps me to "skip steps" in the sales process and politely persist with the RIGHT contacts until I get an up or down from them. It has also allowed me to go "one step above" with prospects i am already working with if they go cold as a last ditch effort. Recently, doing just this has helped me close a $1500/mo deal with a large national account.

Not much to say here. I do work in a smaller market, and a lot of the companies under 100 employees aren't in there. Spending more time fleshing out even a few main contacts in some of the smaller companies would be helpful.

I have already referenced that above.

I love the ReachOut extension. Being able to quickly access and export information is very helpful.

There really isn't anything I dislike about ZoomInfo.

Our company is using it to quickly access leads. I needed help with training the team and getting them up to speed and Lenny Enkhbold has been extremely helpful with providing resources.

It makes it easy to find prospect's emails, supplemental emails, and phone numbers in seconds!

Sometimes you have to dig around if it is not updated to find the person's contact. or maybe if it's not updated you can only get their supplemental email. but that's fine!

The scoops! I whenever I start on a new account i go to the scoops to find our what's happening at the company!

Zoominfo connects you to prospects......

No feedback - happy all around!!!!!!!!!!

When there is a gap in information regarding a prospect, or company, ZoomInfo provides significant information on personas, contact info, revenue generation, and much more. I think of Zoominfo as a service that connects the dots - when you need valuable information that helps strategize next steps, ZoomInfo will never let you down.

I like the fact that it provides relevant scoops and contact information.

The titles are a little outdated and often don't match what's in LinkedIn.

The problem of finding relevant contacts and ZoomInfo is great at providing contact information which makes reaching out easier.

Zoom makes it easy for sales reps to quickly pull critical lead data into our crm and to tools like Outreach. The faster we can do that, the more folks we can reach.

Small companies or startups often aren't represented. More effort to identify these companies would be a huge help, even if you don't have their contact info yet it would show that they are on your radar.

Sales reps can identify potential prospects, but if we don't have or can't figure out their contact info, we're dead in the water.

the access of customer cell phone nubers.

There is really nothing really, to be honest.

the problem I am solving is I am able to get customers' email and direct contact info.

Easily searchable by company and within company. Easy to use and packed with essential information.

Hard to search by person. Some company info is years old and out of date but this is unusual.

Finding correct go to person within an organization for my opportunity.

The accuracy of the data, Scoops, and the ability to determine the technologies currently used by companies.

Sometimes, with so much information available, it can become overwhelming.

Identifying the correct contacts that would be buying my products and services.

It takes seconds to find all ways to contact decision makers. No need to spend time trying to find correct information. All of the work is done for you.

Sometimes information is outdated or employees have switched companies/retired.

We don’t spend unnecessary time having to guess emails and call multiple people for contact information. It’s all done for you and super user friendly.

Zoominfo is good information that can be used across the organization and since it is integrated into salesforce, outreach.io, and other tools.

not perfect information, some information is outdated, but good enough to make significant progress on our analysis.

we are solving the problem of better understanding our customer and prospects and how they are organized, building a strategy around the organization, and how to bring more value to that organization by understanding each individual and how they organize themselves.

Zoominfo’s Phone numbers connect me with business leaders

Zoominfo’s information can be out of date

I’m able to connect with business leaders and introduce them to products that help their business.

The Accuracy in which the info is provided.

Some people are no longer with the the companies that are listed on.

The ease in which you can connect with people.

The available filtering options and how precise it is.

Getting leads from other countries without an option to call as their international numbers. Wase of time

I'm able to find leads, nurture and convert

Zoominfo is incredibly helpful in helping me reach the correct contacts while prospecting.

Sometimes the information is outdated, I wish they would update more frequently.

Sometimes information is outdated and people listed no longer work there or have different titles. Although this is an issue, it is still helpful 90% of the time in helping me get to the right people.

Ability to reach any contact from any organization.

Some information is outdated and leads to non-productive work.

Lead volume and opportunity.

Not having to guess people’s email or spend time looking for their phone number

Having to wait for contacts to export fully before leaving the page.

Being able to accurately reach out to people and efficiently upload their information into outreach/SFDC

The ability to find accurate contact info, build lists, scoops, data intelligence, corporate hierarchy's, etc. I especially enjoy the google plug-in which allows me to see if contact data is readily available at any given time. It's an awesome tool overall and it's gotten to the point where it's necessary for sales folks both inside and field to have.

I've used both legacy Discover.Org and ZoomInfo. The old versions have integration challenges with Dynamics 365. The new instance has improved dramatically. I'm currently on the legacy Discover.Org version but will be upgrading to the new instance in January 2021.

The ability to find accurate data especially with mobiles for key prospects. The 2020 climate has made it more important to connect directly with folks as most businesses are remote.

The amount of detailed data we can get on potential leads is invaluable to both sales and marketing. On the marketing side, the segmentation allows us to build very targeted campaign lists. We are able to find a substantial amount of contacts for our more broad campaigns as well, and have seen good results with leads converting to opportunities even outside our target segments. On the sales side, the insight into company initiatives tells us exactly who to call in our prospecting efforts. Our team is able to find specific contacts they need to get in touch with to further deals.

When RainKing was acquired by DiscoverOrg, some of the segment options we used regularly were removed, so we are not able to get as close to our target responsibilities as we used to. We also had to relearn an interface we were previously comfortable with. The interface has been changed a few times over the years, causing confusion among our sales team.

We use ZoomInfo to drive registrations for all of our events—digital and in-person. We also use it to drive digital engagement with all of our campaigns. These registrations turn into leads, which turn into opportunities, which turn into closed-won business. Our sales team uses ZoomInfo to gain valuable insight into their prospective customers and their business needs. When they call their contacts, they have a much greater knowledge of their initiatives than they would otherwise have. This enhances our close rate quite a bit.

ZoomInfo's features allow us to fully build out outbound campaigns. From size, industry, and technology insights to available contacts and intelligence, ZoomInfo allows us to zero in on top targets and efficiently prospect.

ZoomInfo Discover does not have the same functionality as ZoomInfo.

Finding information to build out our database like market segment, industry, and incumbent systems. Finding stakeholders and prospect contacts. Getting pivotal intelligence scoops and business insights.

Complete insight to a business, mission, values, and employees

zoominfo plug in is a little large and clunky

Getting contacts and organizational updates

Easy to navigate and lots of great information!

it's not a zoominfo problem necessarily, but sometimes I can't find the intel that I need.

Help with prospecting accounts

I like that I'm able to submit requests for researching specific contacts as well as reporting structures within key organizations. This research is integral in strategic mapping to help close deals

There are often limitations to contact info and reporting structures at email-based companies. This can be improved

Identifying reporting structures and contact information. Also used to qualify companies based on size/revenue/industry

I really like the organizational information followed by the financial and technology. This information provides the means to create executable strategies.

On occasion company and employee information is not available.

It is crucial to know who the key users and approvers are of software and how to contact them. ZoomInfo gives me this advantage.

The ease of use is unmatched. With a very well designed layout all necessary information is visible and accessible, and it’s very easy to navigate.

Not much, but I’d like info on more companies.

I primarily use ZoomInfo when prospecting. I rely heavily on its insight into employee count, HQ location, and employee contact info.

ZoomInfo provides the most up to date and accurate contact info I've seen. I've used the other databases and found the contact details to be inaccurate or very dated.

Can't export lists with contact info to excel

ZoomInfo helps me reach the right people with the right message. The information has helped me secure more meetings and close more deals.

The contact information is accurate most often accurate and the user interface is intuitive and easy to use. The scoops feature is helpful for finding pre-call information and they have good information on if a company has been acquired.

There are sometimes issues with account matching and incomplete data on smaller accounts. It seems that when accounts are updated, dormant contacts of those who have left the company take a while to be removed.

If I only know the name of a prospect I can be confident that their contact information is in the system. I use it primarily for contact information.