ZoomInfo Reviews: 4.4/5 — Solid Choice

The accuracy of the contacts combined with Scoops and Intent data makes it that much easier to reach out to prospects at the right time increasing the chances of securing the next meeting.

In industries where covid has caused a double pandemic, such as Oil & Gas, it makes it harder for lower-level contacts to be accurate due to massive layoffs and a higher turnover ratio than I've ever seen in my career.

Being able to tailor my message to the client's specific pain points and/or initiatives without spending hours of research that it would take if we did not have ZoomInfo.

Extremely helpful for account based research and the intuitive interface makes actionable decision quick and easy. For Sales Executives looking to be more efficient with their outbound efforts this is a valuable solution.

On occasion, contact details are missing or inaccurate. Rare scenarios like this have a negative impact on time to value of the product.

As a sales executive, an important part of territory planning is establishing marking style campaigns. This process needs to be efficient so that I can spend the bulk of my time on targeted messaging and opportunity management. The platform has so much aggregated account and contact data and makes it easily consumable. The integration with SFDC makes high level campaign planing extremely efficient.

Amazing platform! No need to scrap the web for leads and contacts. No need to hire someone off of Fiverr.com to scrape content and leads. ZoomInfo gives you practically everything you would ever need! I love the functionality of their platform to allow you to really dig deep and hone in on specific types of companies and contacts that you are looking for. Their filter toolbar allows you to really get very granular with your searches to allow you to find the ultimate lead! I've never found a better resource out there!~ Not only that, but their customer service is second to none. Spenser B. has been super responsive and helpful in addressing anything/everything I need. The company scoops are extremely powerful as well! ! ! Can't say enough good things about this company!~

There are a few functionalities that can still make this amazing resource a little better. When I finally have selected the group of companies or contacts, it would be nice to have more column downloadable options. For example, for companies, I would like the ability to download the "company description" or columns of data for the technology the companies utilize. These kinds of things can still be requested from their advanced analytics team, but I would like the ability to do it myself if needed. In the filters toolbar I would also like to see the ability to select "And" or "Or" when selecting two filters to get more granular on my search.

Premium company content, premium leads, premium company scoops. This is driving our sales and marketing campaigns!

The tool keeps improving itself. From new features to improve the quality of data, it's been making positive changes since the beginning. The latest feature which mentions the notice date is actually really good since it lets you know the user is firstly aware that his contact information is with zoominfo plus he's also open to receiving external information. The Intelligence tool helps cut short most of the time spent on finding information about the prospect since it gives you links to all the articles the particular contact has been featured in and what topics he has been speaking on, this is not only helping in understanding what his interests are in but couple it with the pain points which is another great feature of this tool, you should be able to accurately figure out how to position your product pitch to the contact.

Few things like suggesting contact updates should be faster or more in real-time. Users should be able to make changes for Zoominfo, rewarding users with some kind of points/badges etc for alerting zoominfo about contact moves should be considered. Also, lack of international data (outside USA) should be looked into.

Finding the right contact in a $B organization is a challenge, let alone their contact details like direct phone and email. The org chart is a great feature that helps you understand the hierarchy. Benefits include increased connections, better conversations, being able to make use of intelligence before reaching out to prospects is some of the things I have realized.

Up-to-date information and ease of use, combined with additional information such as direct competitors. While not every single company is in the system, Zoominfo is constantly updating and adding new information. The ability to find candidates that no one else is currently speaking with is a huge help as well. I have found candidates that had zero interest in making a change, so instead, we talk about the market. Being able to discuss the current market situation with someone that is directly in the field has helped immensely as well. The office I work in has been able to take this information and adapt accordingly while navigating the current covid situation. The website is well designed and very easy to use. Being able to adjust my search criteria quickly has led to even faster completion of filling open job orders.

Rarely, the information is out of date or completely wrong, but it is fairly rare. I do wish that all employees were listed as well. I know that part is rather difficult to obtain, but one can dream! Being able to open companies on multiple tabs would be beneficial as well!

We are working on completing our database of construction workers, while also finding fantastic talent. Zoominfo allows us to truly find talent from well-known companies. It has led to finding candidates that no one else would find because they are not listed on other sites like LinkedIn or a company website.

I have had a very positive experince with ZoomInfo because of the quality data I have been able to pull and how accurate it's been. Specifically, the support team/trainers have been second to none with their willingness to help you sharpen your skills and maximize the tool.

I haven't found anything that I dislike as it is pretty intuitive.

I am solving how to get to the decision maker quicker because of the job roles I am ble to get accurate contact information for.

The accuracy of the data, intent, and Hubspot integration! While it is not the cheapest, it is the best. I compared 10 of these lower cost tools prior to moving forward and the data always came back weak. I have gotten numbers and emails that evaded us for months or years. THe team has been incredible on implementation as we are a bit of a one off. The software, service, and value are in the top 5% of tools we utilize.

You get what you pay for in this life - this isn't the cheapest tool. You have to decide how valuable Lead Generation and accuracy of your prospect and customer data really is to the organization. The answer should always be the highest investment priority in my opinion.

Lead and List Generation, Accuracy of Customer Data, Customized Deployment, and integration withour CRM.

I love how easy it is to use. You can search by company name, contact name, company size, location, employee count, annual revenue, etc. Usually, the information found there is information that isn't found anywhere else and is accurate contact info to get to the person you are trying to reach. It would be impossible to do my job without ZoomInfo. The ability to upload the found data into our CRM is so easy and compatible. I have found that the administrators at Podium have been able to adjust certain settings to get more info or less uploaded into accounts that I am working and it makes it nice not having to go back and forth between the CRM and ZoomInfo to get the information uploaded. I have also seen that if the contact has a Linkedin account, that there is a link within the contact page to be directed to their page. Easy one-stop shop for all the information I need to be successful.

I know that the software does its best uploading the most accurate contact information possible, but it would be nice if it updated quicker, with any role changes within the company. I haven't used the email checker, but I would recommend automatically checking the validity of emails, before posting the information for a contact. That would make one less step for the user to find out the accuracy of the lead.

Prospecting and outreach. If you are looking for KDMs or champions within an organization and you need their contact information, this will do it for you. The ease of uploading the found information into Salesforce is so great! I have used other prospecting tools from plugins with Linkedin and have found that the data within ZoomInfo is extremely accurate and helpful. The time it takes me to discover all the champions and KDMs within a specific company is cut by like 500%. No joke, I can spend hours on Linkedin and Google searching for information that is found within minutes by using ZoomInfo. It also makes my job easier by not having to call every location of every company and doing investigative work to find out who the KDM is and what their contact information is.

I like that there are entire org charts to pick from. It allows me to penetrate the entire organization if I need to and get down to the specific person I am looking for.

There is not a clear description on what each of the colors mean. Some times the names are in green, orange or grayed out. What do the differences mean? I think a legend on the org chart page would be helpful.

I am being enabled to better prospect my account sets. It allows me to understand for the most part what their install base is across the board. The cell phones numbers, email address and information is almost always correct.

CSR took the time to explain and clarify which platform I'm currently subscribed to. Validated my subscription was still active.

Nothing really. Didn't understand before call.

Backfilling lead gen gap left from current company marketing efforts for the set of solutions I'm responible for finding buyers for.

Intuitive interface that is easy to use for finding leads. Fully ramped after a couple of days.

Have not run into any downsides yet. Very good software!

Finding the right individuals that fit our typical client profile

Surplus of Data. Different people through out each step.

Only 5,000 credits with Professional edition

Cutting out gate keepers and speaking directly with the decision makers.

access to direct phone, cell numbers and email addresses for lead prospects. I also like how I can search C level contacts within a prospect company

I only had usage for two weeks so did not encounter any issues

reduces my time locating correct contacts by limiting the number of data sources I need to visit since all data is captured in Zoom

The depth and the accuracy of the information across every industry imaginable. I also loved how up to date everything is. There really is no other tool like it out there, so no need to bother looking or wasting time in trying to figure out if the competition lives up to par. It certainly does not. I also loved that James especially was the best partner. He gave us multiple tours and walked us through the many features that ZoomInfo has to offer to its customers. I would recommend to anyone who needs such a tool!

Nothing. The depth and the accuracy of the information across every industry imaginable. I also loved how up to date everything is. There really is no other tool like it out there, so no need to bother looking or wasting time in trying to figure out if the competition lives up to par. It certainly does not. I also loved that James especially was the best partner. He gave us multiple tours and walked us through the many features that ZoomInfo has to offer to its customers. I would recommend to anyone who needs such a tool!

Access to clients across many industries. The depth and the accuracy of the information across every industry imaginable. I also loved how up to date everything is. There really is no other tool like it out there, so no need to bother looking or wasting time in trying to figure out if the competition lives up to par. It certainly does not. I also loved that James especially was the best partner. He gave us multiple tours and walked us through the many features that ZoomInfo has to offer to its customers. I would recommend to anyone who needs such a tool!

The ability to track prospects interest and insight into the solution for prospecting purposes

If you sell to small businesses or sole proprietors it might not be more helpful than other platforms. Just to give context for my definition of small business I would say under $1,000,000 in revenue.

this tool is hands down the best tool I have seen for B2B sales professionals. The amount of information which someone could use to add value to customers is unparalleled.

The ability to locate the Decision maker and contact info sets Zoom Info out among its piers.

I don't have negative feedback regarding the company.

It eliminates a lot of time researching and cold calling by providing the contact information needed prior to solicitation.

Here's a crash course in customer success. Yesterday afternoon I ran into an issue logging into my ZoomInfo account. I sent an email to our customer success manager, Elise Fajen at 4:17pm. At 4:21pm I received a call from Elise. 4 minutes. It had to take at least 30 seconds to read my email, so we'll call the final response time 210 seconds. That's faster than Jimmy John's We were able to troubleshoot the issue and get me right back to creeping on your data!

Nothing. It's a great platform...If you're going to make me say something I'll say it could be a tad cheaper! ;-)

We used ZoomInfo to build out our initial database and now use it to fill holes in our contact and company data while leveraging their intent data.

support is always there for me to answer questions or update users as needed

nothing they are great people to work with

just finding more leads - this survey is pretty annoying though - why are you making me add word and not say exactly what I want to say - then the whole login thing - why can't I just sign in with DO/Zoominfo information - I am not likely to take it again nor am I likely to continue to feel great about the company when this is harder than it should be - it's the wrong way around - support should be more difficult than the survey.

Getting direct contact information (phone numbers & Email Id). The processing time is speed and chance of getting US & Canadian contacts is 90%. Other country contacts are also available in ZoomInfo, but the chance of getting them is around 40%.

Whenever i need a bulk of contacts, i cannot directly download from ZoomInfo. I had to upload the list of companies with proper formatting along with changing the file type. Although ZoomInfo has many other additional features, but they are ineffective and inaccurate. ZoomInfo relays data based on LinkedIn profiles, they don't do any extra research.

I search for contacts related to CFO and Tax heads, before initiating a Sales Pitch. It minimizes most of the time involved in reaching to concerned person in a company.

The contact data is accurate, the date it was pulled is transparent and modifiable, and there's no red tape preventing a user from pulling data out of the system (beyond the expected credit usage associated with doing so).

The inability to share items like lists and tags with other users.

Able to more quickly prospect into new companies by reducing the time needed to collect contact information.

The ability to pull accurate contacts with insight within their firms IT environment!

I dislike the kick-backs on email blast when not choosing.

I am able to prospect accurately without wasting so much time.

Zoominfo is very easy to use. It has helped me bring my sales experience to the next level.

Nothing, there are no complaints about zoominfo.

It really helps me connected with companies I am trying to offer my services to. I found that Zoominfo has helped me secure business quicker and more effectively.

How easy the system is to work with and how accurate the information is in the system.

The lack of a short cut button for the phone numbers.

I am finding contacts much quicker and able to do my job more efficiently. This allows me to have many more productive days.

Intuitive User Interface, Data Quality and Filter Options to name a few. The support team is also amazing to work with.

There aren't many things I dislike about ZoomInfo. The only one I can think of is the pay by credit model.

Accurate and dependable contact research. We have been able to build customized target lists for our accounts using the many filter options available in the platform.

Extremely accurate information - great contact information both email and phone - really enjoy being able to pull all the information I need to prospect accurately

Sometimes there are limitations with the reporting feature - but normally there are always work arounds

I'm able to reach out to prospects almost 99% of the time with the accurate contact information and organizational chart information. I've realized without ZoomInfo, I wouldn't be in the position to prospect - nor reach out to the people I need to. Love the Outreach feature that I have downloaded on my Chrome. This extension is a must have!

ZoomInfo platform accelerates prospecting and reduces inefficiency in your sales process.

Having so much info can be a negative sometimes when refining your prospect search.

Spend much less time trying to find the contact info for a potential prospect. Really accelerates the sales process.

The post-sales team and setup has been amazing, we are getting started with more ease and more consultative insights into how we can approve that I imagined possible.

Just that we waited too long, we are not at the point where we have discovered any faults, but I fault ourselves for waiting.

Using multiple data partners leading to poor adoption and integration into various aspects of our marketing and sales processes

Finds contact details of people I'd never find elsewhere. Enables you to widen your network within an account

Needs more filters on the search function (i.e. UK Companies only)

Connecting with hard-to-reach people in key accounts and expanding network and influencers on a sales opportunity.

The User Experience and the professional friendly team at Zoom Info

We like the experience so far. Nothing to add.

Speeding up sales and marketing. Time savings.

The convenience of zoom info is amazing. It’s perfect for quick calls with friends, Quick staff meeting, or even hard conversations that need to be had in the workplace that Covid has made difficult

I do sometimes just like the fact that you will have to pay for additional longer session or that it does require everyone to have the zoom app downloaded

Haven’t received any problems with zoom info. The benefits that I realize that you can stay connected with your team with friends and family