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ZoomInfo Reviews: 4.4/5 — Solid Choice
ZoomInfo delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use our data and platform to increase efficiency, align sales and marketing teams, and consolidate technology stacks. We are a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo helps customers unlock insights, engage customers, and win faster visit: www.zoominfo.com
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone |
| Training | Documentation |
| Languages | English |
Compare ZoomInfo with other popular tools in the same category.
The ability to research where a given person fits in the organization.
Not 100% complete. I correct or add a lot of contacts regularly.
Who does what in the Security organization.
I like how zoominfo is constantly updated and it doesn't take long for direct dials and email addresses to populate when a person has moved jobs.
There are times when there are no contact details (phone or email).
Reaching prospective customers on the phone "live" is very valuable these days. I can gather feedback on my pitch just from listening to their tone and speech pace. If they speak fast and sound annoyed, the pitch didn't resonate with them and requires changes.
I have found that if Discoverorg has the company's information it is very accurate - esp. up-to-date on email addresses and phone numbers. This allows us to use accurate email addresses to extrapolate out to other contacts that may not be listed in Discoverorg w/emails that get there. I also like the Discoverorg Alert options
Sometimes the contacts within a company are a bit slim-.and SMB is not always well represented. Creating a list of companies about which you'd like to receive alerts is not as easy as it could be.
We are able to add better contacts to nurture campaigns.
You can't get data that's better quality than DiscoverOrg. Contact info is very up to date.
They don't have many companies in the mid-market space.
Great for our outbound team when they work on building their target account list
Discover is essential for the discovery process as a sales person. Having Discover .Org for inside sales is essential.
No complaints. Discover works very well and is accurate.
As a person creating new business for the company. Having tools for researching clients helps generate sales for the overall company.
Impressive on boarding process, attentive support. When it comes to the quality of the leads/data, they set the bar high.
I need to take more training courses on the platform so I can leverage more - this is not a dislike but more of a comment
We call into companies to sell our service. The benefit is DO has detailed information on the lead
I like the fact that they don't charge on a for access based on a credit system. It is nice to not worry about downloading the wrong contact and researching later and realizing you didn't wast the money. The platform is easy to use and download lists with complete information. Their advanced search feature is really great when narrowing down your prospects when you have a niche client use case.
I dislike the bad information you get, with all
Getting contact information for companies we would like to prospect into. it is much quicker to obtain the information from discoverorg compared to similar programs
I love the up to date contact information, the section where it tells you what software the company uses and the selling triggers. If i plan an marketing campaign that is based on targeted accounts that use specific technologies, I can easily find them, export a list of contacts and use an excel sheet to upload into SFDC. If an Account Executive wants a good overview of an account, I can generat a company report that makes it easy for them to understand the innerworking and heiarchy. The solution is feature rich and I learn something new about it on a weekly basis. Always being updated with new features.
The tiered system. There are accounts i would like to reach that are out of scope for my licence. Some times accounts are actually big enough in real time but they take a while to update on your end so I miss the bus for a deal. For instance Canopy growth is a billion dolar company but for some reason I can't view their data. Those guys NEED Opentext.
We solve enterprise business software solution challenges that help companies work more efficiently. Opentext provides a single data repository for documents that integrates beautifully into today top ERP, HR, Finserv and CRM software.
I like how I can go on discover.org and find information such as company technologies, revenue and the people email address & direct phone numbers.
I dont really dislinke anything about Discoverr.org i think its a great tool
Discover helped us to do a better job in our outbound process. the Scoops help my team know when they should go after a company (meaning when they are ready to implement new technology and etc..). it helps us be more efficient in our searching process.
I like the fact that everything is very detailed and so user friendly. And now that they have acquired xoom, its gonna be next level!
The growing pains as with any first time user of anything, it takes some getting used to.
I'm on a sales team and we leverage all the data we consume from DO to then have an idea of who we want to sell to and even how we are gonna sell the products we offer.
Streamlining all the information from one place. DiscoverOrg integrates perfectly with Salesforce - which significantly reduces time spent entering Prospect and Customer information. It also helps to be able to follow your clients as they move to different companies/positions. Our team really likes the scoops and alerts to give us another reason to reach out an connect with our customer base. Being able to use the Google Chrome feature is nice when looking across other outlets (for example, LinkedIn) Customer support and on-boarding process is great! We love how accessible the DiscoverOrg representatives are when we have a question.
Some smaller companies that are actually a good target for us are not listed. Maybe a reduced cost for additional licences would be helpful for smaller companies like us.
Reducing time the sales team spends creating prospecting lists, seamless integration with Salesforce eliminates manual error and keeps information updated, Lower cost than other lead search companies, provides great contact information across multiple platforms.
What I liked best about Zoom's data is that majority of the contact records have direct lines. Easy to look up records and can quickly grab contacts.
Their contact records can be a bit pricey, but you get what you pay for. Support isn't that great - can be hard to get a hold of some people.
Getting better, high quality data records. Able to recommend the product without being worried that it doesn't meet the expectations that I laid out.
A lot of contact info and new contacts available. I have found pretty much every company that I have searched for which helps me with prospecting new customers and understanding more about their business.
Nothing that I dislike or would change at this time. The price is fairly high, but it seems to be worth it at this point. I don't really enjoy the coin feature when it comes to saving searches or saving companies that I work with or will regularly work with or revisit.
I am able to locate individuals that are relatable to my business needs and contact info is available. Being able to get an inside look into customers and the company that they work for is very beneficial and I plan to continue to utilize this tool.
I like that DisocverOrg has contionmuied acquiring DB's that I have used in the past making them the most complete db for infomration when it comes to trying to contact c suite and IT professional in North America.
There are levels or tiers of information available. I have found numerous times that information I am seeking is not available to my level and I need to contact my administrator to purchase more data.
Helping my business to generate more pipeline.
The data in DiscoverOrg is the best I've seen in these types of solutions. It's thorough and accurate, and in the rare cases it's not, they respond very quickly with updated information.
Sometimes the technology data isn't as clear as it could be. For example, they sometimes list 5 or 6 different technologies that would be solving the same problem.
We are a new entrant to the NA market, and DiscoverOrg gives us the insight we need to break into new accounts.
DiscoverOrg has one of the easiest UIs to use and makes it easy for me to break into accounts. Without DiscoverOrg, I would never have set meetings with 30% of the Fortune 500 and closed so much revenue. It is the epitome of working harder, not smarter.
There isn't much that I don't like about the product. If I had any recommendations it would be to make it easier to see what your access scope is.
Sales
The many different categories you can use to filter your search as well as all the information that is provided for each company and contact.
That I can't select more than 50 people and export at occe.
Finding quality leads to reach out to for my company and be able to make sales, aka, drive revenue.
The information is extremely accurate unlike many other tools I have used in the past.
The exporting of lists is limited unless you pay extra. When prospecting and calling on potential clients, it is easier to call through a list of people as opposed to going one by one.
My company provides solutions in the IT space, specifically related to barcoding and data automation. Almost all companies need assistance in these areas, but it is hard getting to the right people to show them there is someone who takes a consultative approach that can make their jobs much easier. Zoominfo gets us to the right people.
I like best that the info is up to date! I have been using it for two months now and it has not let me down. the contact info and company info is awesome!
I don't dislike it at all.
It helps me get appointments with the people.
It helps allow me to find people I need to when I have minimal information.
Sometimes it gives you too many people but you can easily filter through them
I am solving my lack of information problem and D Org gives good insight into a company, their work force, and whats happened recently.
The fact that I'm not responsible for finding direct numbers of prospects that are hard to connect with
Nothing in particular. It would be cool to have a single source for audio that makes for outstanding quality.
It makes calling and screen sharing with prospects much easier. It also works great for company wide meetings.
The ease to use the platform. It is a great platform for finding new contacts
The token count restriction is a little frustrating because it restricts my abilities on the platform
It allows me to find better contacts at my target clients/account. Many times it gives me an additional contact to lead to more opportunity.
Up to date accurate information on almost all US based companies as well as a large amount of foreign companies
Sometimes the list match doesn't work great. A suggestion would be to enhance the listmatch tool and include subsidiaries of companies.
I can basically track down anyone I need to within a company.
This has saved me hours on finding the right contact when looking at a company. It also has cut down my prospecting research time in half.
The only complaint, and it's not even bad, is it could review contacts to ensure they are still working there.
It is allowing us to find the right contact instantly instead of having to go through gate keepers and be passed around on the phone. That in itself has save a ton of time.
DiscoverOrg's ability to connect seamlessly to our current, and growing, MarTech and SalesOps stacks. It also seamlessly integrates with our CRM to assist in data cleansing. The team is incredibly responsive if we find a discrepancy in data and fixes very swiftly so that all is shiny, clean, and fresh for prospecting and data enrichment.
I would like our CSM team to be a bit more responsive/respond faster, but they do get back to us within one business day so there isn't too much to be desired. This is simply one area of possible improvement.
Data cleansing and maintenance; lead flow into SalesLoft for replacement contacts
Easy to navigate, use and find contacts and company details
That you have to pay for different levels of access to information within a company.
Lead generation, company contacts, research
The consistently and the way it is able to put me above my competition.
Sometimes it is slow. Otherwise I do not have many complaints.
I do a lot of reach out. It allows me to access a lot of new names.
I like how easy it is to use and all the information that it provides. I absolutely love the scoop updates that I can get with my prospects.
The only thing that I don't like is when the information is out of date but that's the only thing
the business problems I solve on my end is having the correct contact in my CRM
The ability to discover contacts, organize and filter them and upload into CRM. Scoops are valuable as well for understanding key initiatives.
Occasional problems with the rendering of text description in the navigation tabs.
Discover.org has made me more productive in my prospecting activity and had allowed me to prospect with more precision.
Very easy to import accounts list to find contacts, easily filter contacts by title and BU. This is my key use case as each and every campaign I run targets a different subset of people. DiscoverOrg makes my prospecting process WAY more efficient allowing me to save time and reach more prospects in the work day.
Sometimes when I'm targeting a certain geography, I end up with some accounts outside the scope of my search. It's never anything too offsetting, but I always scrub my export list prior to reaching out.
Connecting the gap from sales outreach quality with quantity. DiscoverOrg helps tremendously on the quantity side allowing me to focus on the quality of my messaging.