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ZoomInfo Reviews: 4.4/5 — Solid Choice
ZoomInfo delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use our data and platform to increase efficiency, align sales and marketing teams, and consolidate technology stacks. We are a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo helps customers unlock insights, engage customers, and win faster visit: www.zoominfo.com
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone |
| Training | Documentation |
| Languages | English |
Compare ZoomInfo with other popular tools in the same category.
What I like best are all the options you get when it comes to filters. I can very specifically tailor most personas I am looking for just by selecting the filters I want. The DB is very simple, and I love that I can save searches before exporting any data. That way, when I am ready to export, all I have to do is refresh my list, and I am ready to go. I also like for the most part; the quality seems to be very high for these contacts. I also like that we can export unlimited amounts of contacts (maybe it's based on the license we have, I'm not sure) without paying for credits.
I dislike that many contacts do not have email addresses. I always have to remove these contacts because, for our purposes, we need to have their email address. It can be frustrating having a list of 1,000 where 200 of those emails are missing.
DiscoverOrg is helping us grow our database. We rely on them for a lot of intelligence of accounts for example who our competitor's customers are. There are some really great features that DiscoverOrg has like OppAlerts that I would like to explore more in the future as well. This is helping us narrow down what we are looking for so that we aren't dumping tons of contacts into our database that we may or may not need. We want the right people and DiscoverOrg is helping us find them.
DiscoverOrg has been the best tool I've used to find the proper org chart and contact information for my prospects. They have done a phenominal job setting up the user interface in order to make the funcaitonality as compatible to user experience as possible. I do enjoy the responsiveness to request for information. DiscoverOrg has done a great job partnering and integrating with other key tools (Salesforce, salesloft, outreach, etc.) inorder to make the experiences of contacting prospects seamless and light lift.
DiscoverOrg occasionally, has wrong information, however they normally fix it quickly upon request. They have a team of people who are dedicated to support your efforts and work diligently on your behalf to figure out who the key stakeholders are in an organziationan as well as find the proper contact information.
The number one place to use for prospecting. When I have to reach out to proespects I often have a tough time understanding organziational strucutre, who the key players are and who reports to who within large Is organizaitons. DiscoverOrg has done a great job inorder to structrue all of this to help the user know who is in charge, what their best form of contact inofmriaton is and how what time they should be contacted. This is a great tool for solving these business challenges and I would hightly recommened to anyone else in a account devleopment role who is looking to do the same.
I like that I can find anybody I want from any company I desire. The numbers, names, and emails. The direct information helps me get to the contact and this way I can tell them my story and hopefully earn their business. We all know that the front desk or the operator is USELESS. I also like the new layout, it is a lot easier to navigate.
It's very rare but some of the information is outdated but it's understandable as turnover happens. Sometimes the companies, contacts and locations change. I don't know how often it is updated but sometimes I call and I can't find that person or they have moved on. I'm not sure if there is a feature for me to maybe flag the contact and put a comment in their that they aren't there. Then whoever is taking care of the updates will be able to look at my notes or whoever out notes on there and then maybe verify it and change it if it's legit.
I have attracted many leads and new accounts. As a staffing manager that's forever selling, I need to get more contacts to call and get all the commission I can. So the biggest benefit is getting the information I need without going with the companies website or receptionist.
I enjoy the data quality of Discover.org the best. It would be nice to be able to sort by job title. The site itself is easy to use too.
There is not much that I dislike about Discover.org It's pretty comprehensive. I have had issues with syncing it to our CRM but I'm not positive that it's their fault.
Data quality. Also helps you with catering your outreach to prospects.
The verified direct dials and emails; and of course it won't be accurate all the time (guaranteed at 95%), but the team of real researchers who you can request any info from is pretty impressive.
The way that data is purchased; I don't love the organization into lines of business. This is specifically because the LOB we sell into often falls into different areas.
Addressing poor data from other databases; reducing time conducting calls and getting to our desired prospects much faster.
It helps in getting the contact details of any contact in my target company. Also I can get additional details like the technology stack which is very helpful.
There is nothing to dislike. I love all the features of discoverorg
It helps me with the Org chart. I get on time data for campaigns and events. I get complete information of any new account directly to the CRM.
It almost completely eliminates the time wasted from digging around directories, and for the most part is pretty accurate.
There is honestly not that much that I dislike, maybe the small amount of time that provides incorrect contact info, but that is less than 5% of the time.
Makes filling the pipeline so much easier, now I can get to the key stakeholders without 10+ touches.
The quality of Zoominfo lead information and contact database is far and wide the best thing about the platform. To make it even more of winner it has a simple User Interface to assist sales professionals in finding what they're looking for and more.
Sometimes the lead search and export tool doesn't provide me the most relevant results and I have to use up credits to fix the mistake.
Zoominfo solves numberous problems we were facing in our Outbound Sales efforts by providing us an easy way to source look alike leads and valuable points of contact information.
I really like the clean and direct information ZoomInfo gives me. Everything thus far has been spot on accurate.
There is nothing about ZoomInfo that I dislike.
I am always looking for new leads for my Sales team and ZoomInfo allows me to cut out the guess work, calling and asking for the wrong person or emailing a dead email address. I have used a different service prior and they are no where near this incredible with their information.
Easy to use. The search features are fantastic. You can look up contacts by individual attributes, company etc. If you're doing bulk searches you can download an excel sheet which organizes the information for you.
I wish there was a way to break down titles and industry a bit more. Also. I would like to be able to automatically search by city or zip code, as well as state
I can get leads for our salesmen. The information is usually accurate and detailed. A great way get your foot in the door if you work for a b2b business.
Zoom info is really easy to use and pulls great data that is almost always updated and correct.
I haven't experienced any drawbacks yet, The tool is very useful.
I need to quickly find the best contact at specific companies by title, role and the most reliable phone line to connect with them. I realized that zoom info is a great place to stop if I can't find what I need to at first.
Ease of use & large directory of contacts
I think the new update of ZoomInfo 2.0 was a little hard to adapt to at first, but now I like it much more than 1.0
I used ZoomInfo at my previous company, and pushed to get it at my current company. The large database of contacts, combined with its ease of use, has made it a key tool for our sales team. I also love the Chrome plugin!
Simplicity, Navigation and ease of access
nothing as of this moment, i feel the company has a large variety of services to offer and can do more in the aspect of price comparison
Reaching out to possible prospects in our marketing field to enable the continuous growth of our company
Everything, DiscoverOrg has the best product on the market.
There is nothing to dislike. A feature request, track funded status, and then upload contacts to our CRM directly based on funding rounds.
Identifying top prospects.
The ease of use and the amount of good contact data.
That I cant easily return to a company search after I have opened a contact. When I back up in the browser it takes me back to start the search again.
Getting to the C-Level of an organization and pushing a sale to close much faster.
My organization deals with large OEMs. We needed a tool to get to specific contacts and departments. ZoomInfo has been an outstanding additional and replaced a more expensive, less productive tool. We've had multiple sales reps site ZoomInfo has the reason they were able to penetrate an account.
I had difficultly finding companies by specific industry. For instance, if I was looking for food processing companies in Ohio, my list wasn't as expansive has I had expected.
We previously used D&B Hoovers. While we were able to find company data, their contact data was suspect at best. Moreover, that contact data was still "high level," meaning it typically just pointed you at the HQ phone number. ZoomInfo helped us get past the gate keeper and speak directly with the decision makers, such as the purchasing and engineering departments.
I loved the easiness of use, and the accuracy of the information in the tool. I used it to find the direct phone numbers of my sales prospects and found it to be very useful.
Very minor problem but sometimes old contact information and companies the people worked for were in there. It was easy to navigate through that but would be helpful to take off if they left the company some time ago.
Finding direct lines for hard-to-reach prospective clients. It had immense benefits as there were dozens of examples in which I was able to find the phone number/email of a sales prospect and that led to a sales interaction that eventually led to deals closing
I love being able to while on a SFDC account page add contacts from the plugin in salesforce. I can quickly import 20 contacts like nothing to get into campaigns fast and easily.
I don't like the credit limit structures. I didn't even know I was running out of credits until the tool didn't let me import anymore contacts.
We're able to quickly pinpoint exactly who to reach out to in order to sell. We're also able to save energy going into multiple tools within LinkedIn vs. just use a SFDC plugin.
Current info, direct contact numbers/emails never fail, ease of use. Technologies that companies use are included as well as deatiled overviews.
On admin side, it would be nice to get more detailed reporting so we can see how our employees are using the tool and help us improve their use/access.
Prior to getting Zoom, we didn't do very much fresh prospecting at all. We started prospecting and have seen Zoom help us get to the right decision-makers and take some of the pain out of the process.
Constantly updated profiles - up to date emails and phone numbers.
When you can't find someone (very rare)
Direct marketing. Able to get contact info for very targeted people and positions within companies. Able to save time and effort trying to get in contact with the correct person.
This was my first time using ZoomInfo and the tool has been incredible. Almost every contact I need information for, ZoomInfo has it and it's very accurate. It has a great integration with outreach through a chrome extension, so once I've added the prospect to outreach, I'm able to immediately update their contact information. Lastly, ZoomInfo makes prospecting extremely efficient with the ability to export prospects into Outreach and Salesforce.
The new outreach integration has been great, but it creates a lot of duplicate issues. Another issue is that about once a month, the website goes down for about a couple hours (unscheduled), usually right in the middle of the day.
No longer have to guess prospects email/phone number. ZoomInfo has it all. Makes the sales job very efficient with Outreach and Salesforce integrations
zoominfo is the best to serach and get info of the customers or persons with all informative with directly..as per company standars good for business to help others to get..super ilike it
some of the info is raw data some are mistakes when i compare to comapny website ..third party sites they have drawn the data ..other than zoominfo is best to get the info..
we are finding info to respective conatcts we are giving info to client they will contact and find business about the info..getting more opputunites when u conatct directly to customer
I love the ease of access with ZoomInfo and the amount of accurate information that the website has. My corporation pays for the upgraded membership and without this tool, I could not do my job daily. I have been nothing but pleased with everything ZoomInfo has offered us!
I do not dislike anything. The new update made the platform even better and I am pleased with everything that ZoomInfo has to offer.
Often times I need C-level individuals information and do not want to have to bother them without scheduled time, so I find it very easy to go to ZoomInfo in order to find this information quickly and with accuracy. I also love that I can find who else may be important to know at the company so that while I am reaching out, I am making sure everyone who is necessary in the process is included on all conversations.
With Zoominfo you can find prospects information very quickly. The data is clean, from phone numbers to physical addresses. You can also export leads straight from zoom to CRM.
There are some clunky buttons in the tool that you need to figure out initially. You have to x out every search or they will continue to build up.
Finding lead list information with the tool and exporting them into calling campaigns.
Web page is easy to navigate and majority of all contacts are verified. Most of the contacts always have a direct number, EXT, and phone number. Also, the plug in easily helps navigate linkedin and from there it is much easier to investigate the individual being searched. In a healthcare setting this is very important in order to be able to "vet" possible healthcare professionals
There are missing emails and phone numbers when using the plug in via linkedin.
Getting a hold of company sponsors is the hardest part of my job, using this website makes it easy to find as many contacts as I can until the correct individual is reached.
9 times out of 10 I can find a contact at the company I'm calling, especially domestic companies. In addition to this, the majority of the time I can find the exact person I'm looking to speak with in a short amount of time. ZoomInfo has proven to be one of our company's most valuable tools.
I wish that there were more international contacts.
Finding the right point of contact withing a company
It is like have a personal secretary finding contact information 24/7.
Nothing, I think better business intelligence would be more useful. Also maybe connecting the contact information to the VOIP or business technology would be very beneficial.
Business development, prospecting and finding fast information.
My favorite part of ZoomInfo is the ability to use it on different platforms such as LinkedIn with ReachOut. Makes my job a ton easier!
Constantly having to log in after it logs me out. Once every other week the site will be shut down for maintenance.
Finding additional decision makers and the ability to use top-down selling method.
The contact search function as well as the ability to search for companies with locations in other countries. Oh and the news feed is GREAT! Allows you to gain real time knowledge of customers and prospects, showing yourself as the expert on their company and industry.
I am really reaching here to find something that I "dislike" because this is truly leagues ahead of any other tool I've used. But if I had to pick something I guess I would mention the contact view limit. But that is in place for security so again, really reaching.
In sales it can be very challenging to determine decision makers and gain relevant, real-time information about your customers and prospects. With ZoomInfo, not only is this available but it is extremely user friendly. I have used many tools similar to ZoomInfo but none that have compared. The ability to search for such specific criteria, to wide ranges of options, really does make this a tool that will serve our company well.
both as the google chrome extension AND the main website, Zoominfo is extremely helpful for sales prospecting. integration with SalesForce is also extremely helpful
can be frustrating when the prospects I need aren't on there, but it doesn't happen too often. overall, it;s pretty helpful
makes it easy to find my prospects' contact info, prospecting goes a lot quicker with it. our membership went out for 2 days while we were renewing and i realized how much i relied on it for finding contact info