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ZoomInfo Reviews: 4.4/5 — Solid Choice
ZoomInfo delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use our data and platform to increase efficiency, align sales and marketing teams, and consolidate technology stacks. We are a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo helps customers unlock insights, engage customers, and win faster visit: www.zoominfo.com
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone |
| Training | Documentation |
| Languages | English |
Compare ZoomInfo with other popular tools in the same category.
I like searching for contacts and finding their emails
I wish I could send a .csv file of websites and they would send me emails.
We are connecting with more businesses because of Zoominfo.
This platform is super easy to use, is quick & efficient and has all of the information that I'm looking for as a seller. I truly believe that it's the best tool for prospecting and is a crucial addition to any sales team.
There's nothing that I dislike about the tool right now.
We're able to prospect quickly and more efficiently with the tool.
when everyhting went remote, getting access to cell phone numbers was much needed, zoom info has delivered in so many ways, allowing me to penetrate accounts that I was previously never able to get in touch with.
some of the feed set up for importing exporting excel files to create lists isn't the most intuitive, this could also be an issue by our homegrown salesforce setup, so not sure if its entirely on them
getting cell phone numbers, and accurate emails, as well as finding new prospects within an account
The absolute and complete data that I have access to via ZoomInfo. Usually it is difficult to find who people are at organizations and not only do I have access to org charts I have access to contact information in one place. This is tremendous.
My only suggestion is that I am new to the program and it is still confusing to navigate. That maybe isn't so much a dislike as it is simply lack of experience. But if navigation was easier would be helpful.
Who are the players at organizations and their contact information are the key things that ZoomInfo has given me.
They have 1) amazing customer support and 2) extremely accurate and comprehensive data. We are in commercial real estate so have been significantly impacted by COVID. ZoomInfo has enabled us to find 90% of the email addresses, direct phone numbers and cell phone numbers for the c-suites we target. This has enabled us to more easily reach new customers during this difficult time and has resulted in maintaining our livelihoods. If not for this, our appointment setting would be WAY DOWN, but instead, we have maintained what we had pre-shutdown.
The only thing I can think about is how expensive it is.
We can now find info on almost any executive and any company. We can also generate more targeted prospect lists and update/enhance the lists that we already have.
Its a great resource for scouting for new customer information.
I dont have any issues with Zoominfo. Its pretty easy to manage.
contact information, and email, saves me time from having to research and get run around from calling the company directly
Zoom info streamlines the prospecting process, by providing insight into the company leadership, detailing job title and email, as well as office and often time cell phone numbers. As soon as I've located my target prospect, it allows me to send that information directly into my personal CRM software. I can't even imagine the months of work this service has saved me.
I dislike that there are two versions of ZoomInfo, each having it's own unique inormation.
I am able to locate prospect contact information, and import it into my personal CRM, allowing me to maximize my time prospecting.
Easy to access and can export leads globally and it has the best quality of leads
Mostly on the western countries there are no leads
I was able to export more leads easily and more opportunities in every call
as a newbie in the BDR world it gave me a great platform and direction to start. Also the possibilities on this platform are endless, you can always restructure a search, see who is being added (which is a lot, this platform is always being updated) and restructure your cadences accordingly.
I wish there were more trainings and maybe a blog for people to share what's worked for them.
People to connect with - that solves it all and they're solid leads.
The ease of access to critical contact information for leads I am going after as a Business Development Manager
ReachOut could be improved as it runs slow. Also it takes time to figure out how to best utilize the site in a fast and efficient manner
I am now able to find my clients cell phone numbers and get in touch with ease since the pandemic has everyone working remote.
We like learning more about our prospects and current clientele.
We used the Legacy Platform and it was hard for our computers to relearn that we were using a new platform so we had some technical difficulties.
We are able to contact more leads. Lead turn into clients. Clients make us money!
It provides useful data and speeds up research on prospects and companies.
I wish I could use the copy shortcut for numbers and emails without having to expand the toolbar.
Getting through to prospects I previously couldn't.
I was blown away by the breadth of the platform in its ability to pull accurate information, the integrations with LinkedIn lead lists to SalesForce, and the general ability to filter raw data to find meaningful prospects in my scope. In my personal opinion, it is way better than the old DiscoverOrg and the extension has helped cut down the time it takes to create thousands of lead lists in my patch. More importantly, the intent data helps guide where I should be looking into first so I can triage my faster time to value contacts.
All of my downsides were alleviated after chatting with Wade on the ZoomInfo team. He was a tremendous resource that took my 3-4 concerns and showed me new features / another way to accomplish the goal. .
I have been solving issues like data bloat in SalesForce by more easily sifting through quality contacts in my patch. Additionally, I'm getting better & more frequent intent insights than I've seen from other services to date. Not only have I been able to create accurate lead lists more quickly, but refine searches and organize by keyword in a way that is intuitive.
Data fidelity. Zoom Info is second to none as it relates to getting the most accurate, up to date contact information for your prospect/customer accounts
I transitioned over from DiscoverOrg, and I feel that searching at bulk could be much more seamless. Pulling and curating large sets of contact information across different accounts/personas/industries seemed more seamless in DiscoverOrg
Data accuracy issues across different prospect accounts. I've realized that Zoom Info is much more up to date, and a massive increase in mobile numbers...super helpful in todays WFH situation
The ability to get direct insight that you can't find through a google search. With everyone using email due to the pandemic, ZoomInfo provides you the leg up of correct emails, phone numbers, and insight that allows you to have conversations with your prospects when your service is right size for them and as a sales person nothing is more valuable than that.
Sometimes numbers can be wrong however when you reach out to the support team, they quickly update and change it.
I'm solving the problem of wasted prospecting time not getting to the person who buys, working pass the gate keeper and having meaningful conversations with people who make buying decisions. What I realized is how valuable my time is and how I can slice my prospecting time by 60% when I know who the correct person is, there contact and what challenges their organization is having now, so I can tailor my conversation to exactly that.
Extremely useful 90% of the time, very helpful information necessary for my job
Not everyone is in it - I'm not sure how often the database gets updated or cleaned
It is making lead generation for me much easier!
Ease of accessing contacts and the ability to export them.
the cost, and not having the intent as part of the overall package.
Access to the right contacts for Lead generation.
This is the most comprehensive resouce vehicle you can use when looking for the best key contacts within a company. When trying to connect with the best person within the company you are gettingthe all the key contact informationm you could ask for>
The double clicking to get the information to pop up! I do not have any real issue that I can complain about. I somtime have to retype the company name I am researching multiple times. Thats time consuming when I should have to only 1x
The problem I am solving is the much needed information on my prospects in my research. The benefits I realize is in the relationships I am building that have ledt or will lead to future business opportunities!
easy to use and accurate contact info, scoops, etc.
Sometimes the org charts are lacking but everything else is perfectly fine
Lack of contact information. Making Business development easy
The pace and the content while still allowing for questions to dive into a few additional topics.
Nothing. The content was perfect and well organized.
I obtained additional information on ReachOut and Suppression Settings that I was not able to get on my own watching other ZoomInfo training videos.
Booking business and proactive prospecting has never been more simple!
I think some people can get overwhelmed by the mount if info provided, but the proper training helps!
Uncovering gatekeepers, understanding individual roles, and having accurate contact information has never been more simple.
the platform has now become a crucial part of our service. and it is really great working with our account manager Gianna Inzerillo, who is very professional and quick at responding and offering the right products
nothing at this stage. We have been using Zoominfo for more than a year
finding/reaching out/communicating our business mission with the right audiences
How much contact information there is for decision makers.
I wish I could search for a quadrant (between 4 streets) in a given area such as a business district that might cover more than 1 zip code.
Getting contact information. That helps me get in front of the right people.
My position is about finding new business, and with this tool I am able to research prospects, look at competitors, and find the correct email addresses for who I need to reach out to is. This is a good lead mining platform which is essential for my job.
The one thing I do dislike as that not all of the information is not correct. I do not mind vetting, that is apart of my position.
Using this tool to prospect and reach out to appropriate contacts. A big chunk of my position is new business development, and this platform benefits that part of my job.
Easily integrates with Salesforce to access broader range of prospective customers and their info for new markets we're targeting
Limited info on support level contacts in large companies
Access to customers across all major industries
Zoom Info provides me with all the information I need about companies, contacts, and relevant information for my research. I love how it's connected to Salesforce and I can just directly export all the information I need.
Sometimes contacts are out of date! I go to Linked In and I find they no longer work there or they don't have the same title!
I am able to find email address', or phone numbers that I have no other way of having access to if I didn't have ZoomInfo
ZoomInfo has allowed us to specifically target key industries and employees saving time and money.
Finding niche industries can be difficult
ZoomInfo saves an enormous amount of time searching and has allowed us to find key prospects contact info. We are now landing Demo's.
The product seems to be built by sales people for sales people. There are a lot of tools out their for sales teams but many of them give the impression they have been built by people who have never sold before or that expect sales departments to change everything. ZoomInfo isn't like that, it knows what it and how it helps and it speeds up sales activities not slows them done. The ReachOut product is also game changing. There are lots of Chrome extensions out there and 90% of them are useless. Whoever was the Product Manager on Reach Out deserves a lot of recognition for what they have built. The ZoomInfo team are all very direct, straight talking and knowledgeable. Our initial sales contact was great and took good care of our requirements and our Integrations contact (Brooke) was excellent and really helped work out out the best way to put everything together for our sales processes.
It is painfully expensive for a small team. Everything about the product is great and the value is there (which is why we bought it) but that doesn't stop the sticker shock.
We have built out the sales tech stack and the sales engine. Zoom Info provides the gas that fuels that engine.
The way in which the data is displayed and the quality of the data. In our field, we get older lists from manufacturers so having ZoomInfo as our silver bullet has been a game changer in our outbound communication strategy.
The credit model. I know that it is used as a way to protect the data acquired by ZoomInfo but there has to be another way. I know the cost doesn't seem like a lot when you look at a credit by credit basis but it adds up.
Data validity and quality. Being in business for 50+ years, we have acquired and collected loads of data but there has not been a methodology of maintaining and updating that data or checking for human error when the data is manually entered. Benefits I have realized is the ability for us to gain competitor intelligence through scoops and the company profile page and assist us when entering new markets or industries. To understand who the main players are and what the company hierarchy looks like saves us weeks or months of cold prospecting.
Wade is a great at giving training if you get Zoominfo I would suggest asking for him directly
Nothing . Wade gave a great training, he is funny, charismatic and knowledgable.
Direct dials. I need these for my team to be successful.