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Updated on: June 9, 2023

Compare Best Marketing Automation Software for Small Businesses

Marketing Automation Software is a suite of digital tools and techniques that help businesses automate, streamline, and optimize their marketing campaigns. It leverages data, analytics, and personalization to deliver relevant and targeted content to prospects and customers, which improves engagement and drives revenue. The various tools it offers can help companies to scale their marketing efforts, increase efficiency, and achieve better results with less time and effort.

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GetResponse is a reliable email marketing software with marketing automation capabilities that can deliver tailored marketing experiences, engage customers, and boost sales through its extensive selection of features. A recent addition to the platform includes web push notifications and an email cha…  Learn more
ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a p…  Learn more
Sendinblue’s popularity among small businesses is rooted in its extensive features that include email, SMS, and live chat functionalities and segmentation features that can personalize communication with customers. The platform also supports landing page creation, A/B testing, heat mapping, and a ho…  Learn more
Connect, engage, and relate to every customer on a personal level with smarter ecommerce marketing automation by Drip.  Learn more

4.4

Starting at $800
/ Per Month
Hubspot is a comprehensive inbound marketing, sales, and customer service software with numerous tools to support your company’s CRM, social media and email marketing efforts.  Learn more
Kartra is a comprehensive platform that helps businesses expand and scale through simple features and toolsets that help automate key functions. The platform features a drag-and-drop builder with a wide selection of page templates to create professional sites without coding, and you can use Kartra’s…  Learn more
Klayviyo is an all-in-one customer platform that empowers users to grow their businesses through personalized experiences delivered by their extensive features. The platform’s goal is to create high value customer relationships through tools that can help automate personalized communications and del…  Learn more
Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand. The platform is popular for its personalization features, tailored automation flows, and comprehensive tracking and reporting. The platform offers great value for money es…  Learn more
Remarkety is a cloud-based eCommerce marketing automation platform built for retailers and digital marketing agencies. It specializes in determining consumer buying behavior through predictive analytics and acquiring leads through personalized email campaigns. Key features include customer segmentat…  Learn more
Zoho Marketing Automation is a comprehensive marketing automation software built under the Zoho ecosystem specifically to manage marketing activities across multiple channels seamlessly. The platform is designed to assist marketers in planning, managing, and tracking marketing campaigns across vario…  Learn more
Formerly known as InfusionSoft, Keap is an all-in-one, cloud-based sales, and marketing software option offering customer relationship management (CRM), marketing automation tools, and eCommerce features. Keap is the preferred platform for small businesses that rely on the platform to streamline sal…  Learn more
EngageBay is a CRM platform that helps companies streamline their customer relationship management using a single integrated platform. As an all-in-one solution, the software provides great automation capabilities and a generous free-forever plan that already include essential features and tools tha…  Learn more

4.2

Starting at $15
/ per user, per month
1CRM is a cloud-based customer relationship management (CRM) platform designed to provide key business features that can help users manage sales, customer service, and business operations. The solution is known for helping customers generate leads, minimize costs, and boost sales & productivity…  Learn more

3.4

Starting at $37.50
/ per user, per month
Act! is one of the pioneer brands in its space that evolved into a customer relationship management platform, and cloud-app with a browser-based front end. It offers an integrated email marketing platform that is ideal for small to mid-sized companies. The software also has an easy-to-use dashboard…  Learn more
Agile CRM is a popular customer relationship platform that was built for small to medium sized organization. The software is best known for its ability to seamlessly integrate sales, service, marketing, social media and other engagement channels to offer a centralized, cloud-based hub that delivers…  Learn more
BenchmarkONE is an all-in-one sales and marketing platform that combines email marketing, CRM, and marketing automation to ensure positive conversions for its users. It’s a powerful, all-in-one tool that gives marketing agencies a great solution for their small business clients.  Learn more
Blloomreach is a user-friendly, intuitive and powerful tool for email commerce. It offers a feature-rich selection of easy-to-use tools that combine webhooks and scenarios that lets users connect to any API so they can process data programmatically.  Learn more

4.0

Starting at $99
/ per month
You can leverage Emma’s powerful digital marketing platform if you want to get more from your email marketing efforts. The software lets you automate, target, and implement marketing programs that easily integrate with technologies you’re already using to make it easier. From planning to collaborati…  Learn more

3.1

Starting at $99
/ per month, no. of contacts
GreenRope is a comprehensive CRM and marketing automation platform with critical features that help consolidate, streamline and grow businesses.  GreenRope is a preferred small business CRM because it can scale and grow with the user. The all-in-one platform aims to lower the chance of data mistakes…  Learn more
HubSpot Marketing Hub is powerful software comprised of a suite of tools designed to convert visitors into leads. The platform allows users to create lead flows and forms and kickback emails, gather accurate analytics, and deliver great audience insight that can help grow your business. Using the so…  Learn more
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